Beer connoisseurs will say that the amber nectar is meant to be consumed at room temperature. Pretty much everyone else in the entire world will say otherwise, including Grolsch. This Dutch beer brand believes that everyone, no matter when or where, should have a cool beer within reach.
To make this possible, the brand launched the 'Cool Hotlines' and traversed across the Netherlands trading warm beers for cold Grolsch ones. After a call to the hotline, consumers could expect a visit from a small moped with a refrigerator sidecar that would deliver cold beer to wherever they were. All types of canned beers available in the Netherlands, excluding house and private brands, could be traded free of charge against a chilled can of Grolsch.
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