Zacapa fully surrounds the rum tasting at the Roma Market into a fully sensorial, slow paced delightful experience.
Fiat’s Test Drive-in connects three different media in real-time to create an immersive experience for drive-in movie goers.
A dream team of industry pioneers from around the world share their expert opinion
For the first time in the Italian clothing brand's history, United Colors of Benetton has this week unveiled a global campaign that will run across TV (Italy and India), cinema (Italy and Mexico) and digital media in Italy, India, Spain,...
Unilever was crowned ‘International Advertiser of the Year’ at the M&M Global Awards 2016. To mark the occasion, we’ve delved deep into the Cream case study library to share some of the FMCG giant’s Festival of Media award-winning work across...
Brands should focus on content creativity if they want to increase their sales. Well that’s the lesson that came out of a new piece research from Yahoo, unveiled at Dmexco this week. The study, which focused on the attitudes of...
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