Colgate recruits a group of ‘Little Dentists’ to educate India on the dangers of cavities.
Pizza Hut smashes its single day sales record by integrating into the pre-game build-up to the Super Bowl.
A dream team of industry pioneers from around the world share their expert opinion
It may seem like an old ‘buzzword’ now, but crowdsourcing as a tactic used by marketers is still very much happening in all parts of the world. Check out the latest case studies uploaded to the Cream database this week...
Burger King Norway launched a social media campaign recently, in which it promised any flakey Facebook fans that it would give them a free Big Mac (the flagship burger of rival McDonald's) if they promised to 'unlike' its Facebook page...
Starcom MediaVest Group is certainly no stranger to winning awards. The company recently added another to the list by being named ‘Network of the Year’ at Festival of Media LatAm 2013. The agency has been keeping busy with numerous successes...
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