Pennzoil comes up with a launch just as innovative as the product itself - the first-ever real-world Mario Kart racing experience!
Tunisie Telecom creates a movement to clean up Tunisia's beaches, in return for 3G service.
A dream team of industry pioneers from around the world share their expert opinion
Mindshare MENA took centre stage at the inaugural Festival of Media MENA Awards (FOM MENA) this week, walking away with both Agency Network of the Year and Campaign of the Year trophies. The ceremony took place at the Music Hall,...
The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs...
Imagine a world where billboards start distributing free stuff? Well thanks to Carlsberg, we need not imagine anymore. The drinks giant erected a giant poster in London, UK this week - one which dispensed free ice cold beers to passers-by...
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