Heineken utilises footballing heroes and digital to inspire fans on how to #ChampionTheMatch.
Chevrolet develops an innovative app that syncs with the driver’s car to silence text messages and send an automatic reply.
A dream team of industry pioneers from around the world share their expert opinion
Read it and wipe… That’s literally what Neutrogena Brazil advised readers of Caras Magazine to do when they received a free sample of its Deep Clean wipes with their magazine recently. To give consumers a deeper connection with the product,...
We’ve already looked at the cutting edge of augmented reality, projection mapping, dronevertising, and contactless technology, but there’s one current marketing tool that seems to be even more on the fringes of science fiction than all of these; virtual reality...
OMD, Starcom Mediavest, MediaCom and Mindshare have attained the highest number of shortlisted entries in this year’s Festival of Media LatAm (FOMLA) Awards, with Coca-Cola, SAB Miller and Visa among the brands achieving the highest numbers of nominations. The FOMLA...
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