The Innovation Exchange
Cream is a unique business intelligence service helping multinational companies to share marketing knowledge and promote innovation across their brand portfolios and local offices. The service launches this summer, but you can get a preview below.
When a corporation plugs Cream into its business, key global staff gain access to an ideas library of more than 2,000 case studies of communication innovation from eighty countries. This unique repository is supplemented by a daily news service from a network of expert spotters, covering every major development that might impact upon creative and effective brand communication. Cream also contains valuable guides and reports and also all the presentations and footage from The Festival of Media (allowing for “virtual attendance”).
Cream launches this summer as the next generation of CMDglobal.com. Global clients subscribe to this cutting edge tool to get insights into the best media thinking, to inspire and benchmark innovation and share knowledge. As part of the launch, new content and tools will be available and at corporate level, companies will be able to select Cream content and integrate their own internal information into a variety of formats which can then be re-distributed to pre-selected global mailing lists.
See a preview of the new site below and to get instant access to a vast library of case studies of media and marketing innovation visit www.cmdglobal.com now.
Click on a number below to view the description.
Ideas library
The fully-searchable library of more than 2000 brand communications ideas spanning 86 countries is updated daily, with 50 new ideas each month. The ideas are sourced from a global network of editorial contacts, with the best being hand-picked and edited by a central team to ensure consistency of quality and style.
What’s Hot
A daily news service from a network of expert spotters across twenty countries, covering every major development that might impact upon creative and effective brand communication. This includes developments in mobile and social media, news from the world of content development and integration, the latest consumer insights and trends as well as the latest examples of inspiring and creative uses of “traditional” media.
8 content channels
Specific sections address the different information needs. The ‘Brands’ helps to monitor the competition and learn from the world’s leading brands. The ‘Agencies’ section tracks the latest developments in the agency world, showcasing the best work from each global agency network and benchmarking their performance. The ‘Media’ section provides insights into the evolution of media models and best practice examples of how to innovate within specific media channels.
Insight
The marketing intelligence hub featuring the latest industry research and white-papers as well as proprietary in-depth reports. Cream looks at all the latest market research, surveys and data to understand the changing marketing environment, be it media consumption data, brand value rankings or consumer insight. Cream insight reports help you to keep on top of trends and issues relating to marketing innovation.
Cream shuffle
Stuck for inspiration? On of many useful tools available on the site, Cream Shuffle provides ‘automated inspiration’ by delving into the depths of the ideas library to randomly select a handful of ideas that can catalyze the creative process.
Festival of Media
Subscribers have access to all the presentations, speaker information and video plus all the winning award entries from the last three years of The Festival of Media (thus allowing for “virtual attendance”).
