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    Zacapa fully surrounds the rum tasting at the Roma Market into a fully sensorial, slow paced delightful experience.

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    Fiat’s Test Drive-in connects three different media in real-time to create an immersive experience for drive-in movie goers.

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Innovative Ad of the Week: Benetton 'Clothes for Humans' (Global)

For the first time in the Italian clothing brand's history, United Colors of Benetton has this week unveiled a global campaign that will run across TV (Italy and India), cinema (Italy and Mexico) and digital media in Italy, India, Spain,...

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International Advertiser of the Year: Top 6 Unilever case studies

Unilever was crowned ‘International Advertiser of the Year’ at the M&M Global Awards 2016. To mark the occasion, we’ve delved deep into the Cream case study library to share some of the FMCG giant’s Festival of Media award-winning work across...

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5 tips for brand collaboration with content creators

Brands should focus on content creativity if they want to increase their sales. Well that’s the lesson that came out of a new piece research from Yahoo, unveiled at Dmexco this week. The study, which focused on the attitudes of...

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