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Innovative Ad of the Week: Audi ‘The Backseat Driver Experience’ (Sweden)

There is a perception that women are bad drivers and, as a result, they are often forced to listen to men acting like backseat drivers. Yet all research shows that women are better drivers than men; they cause fewer traffic...

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Lenovo is top Chinese global brand builder

Lenovo, Huawei, Alibaba, Xiaomi and Air China are the top five Chinese global brand builders, according to WPP and Kantar Millward Brown’s BrandZ Top 50 Chinese Global Brand Builders Report, in collaboration with Google. As China’s innovation-driven development continues to...

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Innovative Ad of the Week: Geico ‘Interrupt-a-Palooza’ (US)

Geico is taking online attention grabbing to a whole new level with its latest ‘Interrupt-a-palooza’ campaign in which it is, once again, attempting to reinvent the pre-roll ad with a series of ads that interrupt again and again… If there...

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