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    Pennzoil comes up with a launch just as innovative as the product itself - the first-ever real-world Mario Kart racing experience!

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Right Brain, Left Brain Blog

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Festival of Media MENA Awards 2015 – the winners

Mindshare MENA took centre stage at the inaugural Festival of Media MENA Awards (FOM MENA) this week, walking away with both Agency Network of the Year and Campaign of the Year trophies. The ceremony took place at the Music Hall,...

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Mobiles are the new showrooms

The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs...

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OOH Ad of the Week: Carlsberg ‘Probably the best poster in the world’ (UK)

Imagine a world where billboards start distributing free stuff? Well thanks to Carlsberg, we need not imagine anymore. The drinks giant erected a giant poster in London, UK this week - one which dispensed free ice cold beers to passers-by...

Cream Editorial

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