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Festival of Media LatAm Awards 2015: And the winners are…

Congrats to OMD for scooping the coveted ‘Agency Network of the Year’ title at the Festival of Media LatAm Awards 2015. But it didn’t stop there for the Omnicom-owned agency, as the OMD Guatemala office also picked up the ‘Agency...

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Animated cartoon ads: what's all the fuss about?

Jacques De Cock from London School of Marketing takes a look at the recent trend of animated cartoon ads, following 02’s latest Rugby World Cup commercial. The Rugby World Cup and O2 have chosen a softer, more positive, more inclusive...

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Every brand’s new secret weapon

Make no mistake, your brand’s value now relies or will soon rely on two-way participation experiences with your customer. And it’s not just Generation X or Generation Y. The rise of digital media, followed by increasing smartphone and tablet ownership...

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