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    ABCDIN creates a mobile content series involving a comedian called Kramer to surprise and delight consumers during their commute to work.

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The 5 myths of viral content

“I love magic.” – Harry Potter Anyone in the business of digital media knows that the Holy Grail of content is creating something that goes “viral.” If you’ve ever created a video, an article or a brand campaign that’s taken...

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Your sneak peek at The Festival of Media LatAm Awards 2014 shortlist case studies

There’s just one week to go until The Festival of Media LatAm Awards 2014 when the industry will come together in a celebration of innovation and creativity in Latin America. We’ve been frantically pulling together all the case studies and...

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Experiential’s true reach

Ah, “Reach”. Experiential, meet thy nemesis. The same dance has been performed for over a decade now. Experiential agencies brag about the influence their campaigns have on consumers, while their clients reply “well, it had better do for £4.26 cost...

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