HP teams up with MTV to engage millennials through a co-branded campaign that spoke to the target at their passion points.
Clube Sangue Bom turns soap opera fiction into reality in order to save lives through blood donations.
A dream team of industry pioneers from around the world share their expert opinion
Amidst the rise of social media and new platforms to engage consumers, email marketing continues to grow as a marketing channel. A recent report highlighted 28 per cent YOY growth for email and it is an integral piece of the...
What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of...
Yahoo has filed a patent for a new type of “smart” digital billboard that could potentially transform the OOH industry by taking data collection via the medium to a whole new level. Remember that scene in Minority Report where Tom...
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