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    Majid Al Futtaim creates a giant Monopoly board game in a unique experience which merged gaming with giving.

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Native advertising is dead, long live native content

In a consumer world that craves personalisation and hates the sell, native should have been brands’ golden ticket to engagement and loyalty, by delivering key branded insight to consumers of online media to complement editorial. In a highly competitive online...

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Vodafone's 'Sunday Grannies' crowned Campaign of the Year at Festival of Media Global Awards 2016

UM Romania was among the top winners at the Festival of Media Global Awards 2016, taking home the Agency of the Year Award after winning Gold, Silver and Bronze trophies across seven categories, in addition to the highly coveted Campaign...

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Marketers, it's time to meet the Centennials

Youth culture no longer belongs to Millennials. There’s a new demographic on the block, and brands need to take note – and quickly. Mark Inskip, Global CEO at The Futures Company, delivers key insight into this emerging generation from the TRU Youth Monitor.

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