Rexona inserts itself into social conversation around the new Whatsapp “read messages” identifier, with dialogue in real-time.
Poker develops a humorous web series highlighting the variety of friendship scenarios in Colombia.
A dream team of industry pioneers from around the world share their expert opinion
Congrats to OMD for scooping the coveted ‘Agency Network of the Year’ title at the Festival of Media LatAm Awards 2015. But it didn’t stop there for the Omnicom-owned agency, as the OMD Guatemala office also picked up the ‘Agency...
Jacques De Cock from London School of Marketing takes a look at the recent trend of animated cartoon ads, following 02’s latest Rugby World Cup commercial. The Rugby World Cup and O2 have chosen a softer, more positive, more inclusive...
Make no mistake, your brand’s value now relies or will soon rely on two-way participation experiences with your customer. And it’s not just Generation X or Generation Y. The rise of digital media, followed by increasing smartphone and tablet ownership...
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