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MediaCom and Mindshare scoop top gongs at Festival of Media APAC Awards 2017

MediaCom and Mindshare have swept the board at this year's Festival of Media APAC Awards 2017, winning the prestigious 'Agency of the Year' and 'Agency Network of the Year' titles, respectively. The winners were announced during a lavish ceremony held...

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Which gender equality campaigns are getting it right?

Purpose has risen high on many marketers’ agendas recently, but brands need to tread very carefully to avoid looking like they are simply cashing in on a good cause. Ally Biring finds those brands getting it right on women’s issues all touch the real world.

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In the bleak midwinter: if you snooze, you lose!

Lots of experiential practitioners will tell you that winter can be tough – they argue that there’s not a lot of big bucks activity in our industry until the weather warms up and the daffs and snowdrops start to poke...

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