Magazines and websites are full of healthy eating messages. The amount of information available about the food we eat is almost overwhelming. As the calorie counters do their sums, and the diet plan followers endlessly pour over their food diaries, the more casual dieters among us just need a gentle reminder about our waistlines at the right times.
One of those times is at the end of a meal, when we’ve been tempted into having that chocolate cake dessert, or that side order of chips.
Lucky then, that the Germans have Fitness First to save them from gluttony. Using branded meal receipts in Berlin restaurants, the gym brand was able to advise diners about the amount of exercise required to burn off the bratwurst they had just enjoyed. Receipts could be traded for a free trial session at a local Fitness First branch.
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