Netflix deploys a custom and native content programme to highlight the humanity that exists in the characters of Orange is the New Black.
Chevrolet develops an innovative app that syncs with the driver’s car to silence text messages and send an automatic reply.
A dream team of industry pioneers from around the world share their expert opinion
Constantly thinking up smart ways to try to convince people your product is great is exhausting for brands, agencies… and consumers. But there is another way, says Alex Smith, Planning Director at real world marketing agency Sense. Hard to believe...
Read it and wipe… That’s literally what Neutrogena Brazil advised readers of Caras Magazine to do when they received a free sample of its Deep Clean wipes with their magazine recently. To give consumers a deeper connection with the product,...
We’ve already looked at the cutting edge of augmented reality, projection mapping, dronevertising, and contactless technology, but there’s one current marketing tool that seems to be even more on the fringes of science fiction than all of these; virtual reality...
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