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Why mobile programmatic is the future

According to the IAB UK’s recently released Digital Ad Spend Report – done in conjunction with PwC – mobile video advertising has grown 196% over the past two years to £63.9m. This makes it the fastest growing digital ad format,...

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Festival of Media LatAm Awards 2014 Video Highlights

If you haven’t checked out the winners from this year’s Festival of Media LatAm Awards, then what are you waiting for!? All of the winning case studies are available on Cream so if you want some inspiration, you know what...

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What millennials read and why

“Never trust anyone who has not brought a book with them.” - Lemony Snicket Given millennials’ love of short-form video, Instagram, hyperlapses, tweets and the gamification of everything we touch, it’s easy to believe they don’t read long-form media. But...

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