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Cream in Focus: TV Sponsorship

by Devina Joshi, creamglobal.com, 20 December 2012, 12:00 AM

From superior production techniques and innovative idents, to co-branded advertising and integration with the show’s storyline and concept, TV sponsorships aren’t what they used to be decades ago. We look at the changing nature of TV sponsorship, the role of social media and some of the best examples including Domino's Pizza, Duracell and Talk Talk.

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