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15/07/2010 GLOBAL - Unilever has extended its deal with Time Warner for product promotion across multiple global platforms. Read more
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15/07/2010 UK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges Read more
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15/07/2010 GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc. Read more
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14/07/2010 LATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions. Read more
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14/07/2010 THE INTERVIEW - Cream speaks with Astrid Loeff, International media communication manager at Sara Lee about marketing innovation. Read more
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13/07/2010 SPAIN - Fiat in Spain is offering owners of the Fiat 500 a loaned electric bike when their car is being repaired. Read more
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12/07/2010 UK - Domino's Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong social media strategy. Read more
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12/07/2010 OPINION - Cream's editor Olivia Solon examines the hypocritical marketing wars taking place between chocolate brands around the World Cup. Read more
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09/07/2010 USA - Draftfcb has launched Draftfcb Institute of Decision Making, a global team that aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications. Read more
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07/07/2010 OMAN - Oman Air is set to boost awareness levels in Europe with the sponsorship of Oman Sail’s Arabian 100 racing yacht Majan. Read more
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07/07/2010 Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. Read more
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29/06/2010 RUSSIA - SABMiller Russia is to launch a new beer brand Essa, aimed at women. Read more
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28/06/2010 EUROPE - Bmi has launched a customer-retention programme that will give discounts on selected fares once a month, following a restructure programme earlier this year. Read more
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25/06/2010 HONG KONG – To get closer to its customers, McDonald’s is hosting open days for everyone to step into the restaurants’ kitchens and take a look at how the meals are prepared. Read more
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22/06/2010 GLOBAL - Gatorade and its agency TBWA\Chiat\Day LA have won the Grand Prix in both the Promo & Activation and the PR categories at the Cannes Lions International Advertising Festival. Read more
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21/06/2010 USA - Companies with less senior management involvement in the new product development process generate 80% more new product revenue than those with heavy senior management involvement, according to a study by Nielsen. Read more
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18/06/2010 GLOBAL - World Cup sponsors are failing to associate themselves with the competition, according to a new study of UK consumers. Read more
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17/06/2010 GLOBAL - Virgin Group has entered the gaming arena with the launch of Virgin Gaming. Read more
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14/06/2010 EUROPE - Panasonic is to launch a pan-European campaign to promote the launch of its new Lumix G2 camera. Read more
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11/06/2010 GLOBAL - Consumers vary greatly in their perception of key green concerns, the 2010 ImagePower Green Brands Survey has revealed Read more
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08/06/2010 PepsiCo has launched an initiative to fund promising start-ups in media, communications and technology. Read more
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04/06/2010 EUROPE - Raiffeisen International Direct Bank AG is changing its name to Zuno Bank AG and launching a new direct banking brand, Zuno, which is set to roll out in its first market during 2010. Read more
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04/06/2010 GLOBAL - Sports car manufacturer Group has appointed McCann Erickson Central as lead agency on a fully-integrated re-launch of the Lotus brand. Read more
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03/06/2010 APAC - With just over a week before the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers’ minds in Australia, China, Singapore, and Thailand, reveals research from media agency MEC, today. Read more
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03/06/2010 JAPAN - Panasonic Corporation has announced the launch of a Panasonic 3D Innovation Centre in Japan to accelerate the development of its 3D business. Read more
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01/06/2010 GLOBAL – Coca-Cola and designer of aluminum chairs Emeco has jointly launched a global press campaign to promote the 111 Navy Chair - their recent collaboration made entirely out of recycled Coca-Cola bottles. Read more
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26/05/2010 MALAYSIA - Carlsberg has launched a major marketing initiative to capitalise on the brand's position as the official beer of the England national football team ahead of the World Cup which starts in just over two weeks. Read more
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24/05/2010 UK - Samsung Electronics UK has announced a 12-month partnership with pool and snooker operator Rileys to provide specially-equipped Sports Fanzones in their clubs nationwide. Read more
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24/05/2010 UK - Nike has unveiled its epic three-minute new World Cup TV spot featuring stars such as Wayne Rooney, Ronaldinho, Cristiano Ronaldo and Didier Drogba. Read more
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21/05/2010 USA - The American Heart Association has placed its stamp of approval on Nintendo’s Wii game console to promote physically active play as part of a healthy lifestyle. Read more
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20/05/2010 UK - The mascots for the London 2012 Olympic and Paralympic games have been revealed as one-eyed, customisable characters. Read more
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20/05/2010 UK - Kenco and Tassimo coffee brands have transformed more than 3.5m pieces of packaging into innovative, eco-friendly products since last September, following the launch of an ‘upcycling’ initiative. Read more
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19/05/2010 CANADA - Audi is asking Canadians to re-write cinematic classics in 140 characters or less as part of an online ad campaign from Lowe Roche that promotes the efficiency of the new 2010 A3 TDI model. Read more
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19/05/2010 AUSTRALIA – To show how effective advertising in the Yellow Pages is, the directory has partnered with Proximity to build and hide a pizza restaurant, with its contact details only available in the Yellow Pages. Read more
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17/05/2010 UK - Carling is sending vouchers offering a free pint to two million households in a bid to persuade more people to visit their local pub or club Read more
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14/05/2010 ABU DHABI - The world’s first Ferrari theme park is scheduled to open at the end of this year, three weeks ahead of the second Abu Dhabi Formula 1 Grand Prix. Read more
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13/05/2010 UK - Coca-Cola is demonstrating its commitment to the environmental with the launch of an interactive sustainability app. Read more
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12/05/2010 GLOBAL - To coincide with the World Cup, Adidas has launched its new F50 adiZero football boot, with Lionel Messi and David Villa, online. Read more
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12/05/2010 UK - French utilities company EDF is reviewing its sustainability-led marketing strategy. Read more
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11/05/2010 GLOBAL - Facebook is to introduce location-based status updates that would allow brands to target consumers with geographically-relevant marketing. Read more
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10/05/2010 USA - McDonald's has teamed up with Facebook to produce a location-based campaign. Read more
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06/05/2010 GLOBAL – Miroma Group has appointed Nicola Thomson, the former Global Radio group marketing director, to the role of group client services director. Read more
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06/05/2010 USA - Burger King has named Natalia Franco as its executive vice president and global chief marketing officer Read more
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04/05/2010 USA - US carriers Continental Airlines and United Airlines are to merge to create the world's largest airline. Read more
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29/04/2010 LONDON - Ginsters, the brand famous for its pies and Cornish pasties, is set to appoint Grey London to handle its £2 million advertising account. Read more
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28/04/2010 USA - Annual Millward Brown top 100 brand ranking finds bank brands grew 12% this year, following an 11% drop in 2008. Read more
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23/04/2010 The honours were spread across the global media agency networks at the 2010 Festival of Media Awards. Read more
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20/04/2010 GLOBAL – Seb Bishop, international CEO of (RED), has indicated that the brand is ready to stand alone in commercial ventures. Read more
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20/04/2010 GLOBAL - AB-InBev is the “biggest start-up in the beverage industry”, according to Maarten Albarda, VP global connections, referring to the $52bn sale of Anheuser-Busch to InBev that created a new company.
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16/04/2010 UK - Naked Communications will oversee media strategy and planning for Discovery’s 13 pay-TV channels in the UK. Read more