Zest connects with consumers in an innovative and never-done-before way.
Fidorka reminds people why they love Fidorka and makes the brand an icon again.
Samsung's new Galaxy Note creates a larger-than-life portrait of fans which can be seen from space.
Knorr plays on a very Polish habit and becomes the recipe owner of Poland.
Ikea tackles a cold winter in Norway with touch-screen mittens for its first iPad catalogue.
ASOS uses urban stars to convert the ‘Best Night Ever’ into its best sales results ever.
KFC raises awareness for the hunger of South African underprivileged children.
Puerto Rico creates the first Twitter campaign that uses real tweets from real inmates as a crime deterrent.
The Volkswagen Beetle goes swimming with sharks... literally!
MINI proves that SPCA dogs are smart by teaching them to drive on national TV.
Rexona uses heartfelt letters of gratitude to encourage excessive sweaters to come clean.
A half-naked David Beckham gets up close and personal with Chinese fans for H&M
Coca Cola brings back happiness to the land of smiles
Tim Tam chocolate biscuit creates an orchard with the product 'growing' out of trees in the middle of a crowded Australian market!
Dove gets Chinese women to change their conversation about beauty through extensive social media.
Captain Morgan Rum finds a way around the liquor advertising ban in India through a branded TV show.
Ecco shoes creates the world's longest ever catwalk to prove to Australian women that the brand is both comfortable and stylish.
Angry Birds and Samsung team up to give mobile enthusiasts a whole new level in the game while promoting the Samsung Galaxy SII.
Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power.
Nissan turns its fortunes around in Brazil with a simple, power-packed idea.
Marks & Spencer reaches out to children to appeal to them directly, through a tie-up with Britain's Got Talent.
Mizone creates an experiential music zone in Australia, in an effort to go beyond functionality.
Coca-Cola eyes the Australasia region to make people aware of its public service initiatives.
Slurpee counters competition from Coca-Cola in Australia, by using the 'cup' as an idea.
Citi Cards creates two viral animated characters in order to reach out to Gen Y in Japan.
Consumers in Australia who don't have too much confidence in Ikea, land up changing their point of view.
Korean food brand Mr. Pizza expands in the US by positioning itself as the 'original' pizza maker.
Across major cities in Europe, Nikon builds huge sculpted 'hands' in a pose, as though holding a Nikon camera.
To coincide with the 23rd installment of the James Bond series, Skyfall, Coke Zero has set vending machine users a Bond style mission.
LG created a video to demonstrate just how lifelike its new TV screens are.
Sony launched 'Face Off' to demonstrate the benefits of the Xperia smartphone and showcase the one-touch technology
French fashion house Chloé celebrated its 60th anniversary with an exhibition and series of short videos
Costa Coffee launched its most integrated campaign ever, using staff and customers to promote the brand
Benetton's latest campaign addresses the problem of youth unemployment
The leading first aid charity, St John Ambulance, encourages people to learn first aid with its shocking new campaign.
Gravity Coffee used New Zealand based radio station More FM's new intern to show customers how important the coffee sourcing process is.
Volkswagen turned Cape Town’s post boxes into recycling bins to promote its new eco-friendly range of cars.
Old Spice has created a comical interactive music kit that is powered by Terry Crews’ muscles.
For Devlin's latest single Island Records worked with Aurasma to create the first ever augmented reality single release.
Listerine took the simple idea of a flipbook and encouraged the people of Hong Kong to try out the mouthwash for free.
Nike has commissioned a short form to inspire everyday athletes to break their own records and find greatness.
To promote Lemsip and Strepsils for Australia's winter Reckitt Benckiser have developed the Online Pamperer to cure Man Flu.
Chevrolet's latest advert uses user generated content to prove the worth of its electric car, the Volt
EDF Energy measure the mood of the nation during the Olympics using data sourced from the 10 million UK Twitter users.
The Jumeirah group created a video to showcase its iconic hotel, Burj Al Arab, where guests can ‘leave the ordinary behind’.
Nivea for Men wanted to take full advantage of its position as the official grooming partner for the England football team.
Pharmaceutical company, Help Remedies linked with the world’s largest marrow donor centre, DKMS to make becoming a donor simple.
Precision driving and precision golfing are pushed to the limit in this new viral from Mercedes.
Banking customers get a glimpse of the inside of an ATM and get the chance to donate to a charity reading scheme.
Gulf News drives subscription rates and web traffic by targeting coffee drinkers with printed tweets.
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