Xbox challenges Tomb Raider fans with a test of endurance on the survival billboard.
Breast cancer charity Macma defies social media censorship rules by using 'man boobs' in a self-examination video.
Eric Cantona vows to swim the Channel if 10,000 Brits agree that Kronenbourg 1664 is the best-tasting beer in the world.
Acura launches the first multi-camera real-time broadcast of a Periscope-powered race.
Huawei orchestrates a massive media blackout to create the real-life experience of a smartphone running out of battery.
Promote Iceland launches a unique service giving tourists a personal search platform to seek out the country’s hidden secrets.
Bonaqua uses TV, OOH, print, digital, radio and social in a creative way to support its belief that it is the water of good ideas.
Clube Sangue Bom turns soap opera fiction into reality in order to save lives through blood donations.
Ala creates an innovative direct message campaign on LinkedIn - something never done before for CPG products.
Paniamor identifies sex predators through an online campaign offering them a free stay in a hotel they’ll never forget: Prison.
Territorio de Zaguates puts pressure on the Costa Rican government to reform an animal abuse law, using 'poop bags' as the media.
Fiat’s Test Drive-in connects three different media in real-time to create an immersive experience for drive-in movie goers.
Axe combines radio, OOH and mobile to create the first radio spot where you could see and interact with the product.
Ariel improves the lives of millions of Indian women through its 'Share the Load' movement - a unique and emotional equality platform.
Missing Children uses Facebook technology in a way that was never imagined before: to search for missing children.
Pixar launches a campaign you could FEEL, by delivering smart, relevant content and experiences tapping into audiences’ own emotions.
Deutsche Telekom creates a mobile game that challenged and recorded the navigational skills of players to provide data on dementia.
Amnesty transforms a platform designed to block ads into a one-off bespoke media channel to deliver its messages.
Hockey Club Davos uses digital screens in real-time to enable a fun and exciting stadium experience.
PASSOP builds an automated engine to hijack global Twitter conversation and remind people that refugees are human beings.
The Australian Road Safety Foundation finds an untapped media opportunity to turn ordinary rubbish bins into lifesaving billboards.
Burger King makes a highly visible proposal to McDonald’s to collaborate on a truly one-of-a-kind product for Peace Day.
Mark’s launches a fully integrated, weather-triggered campaign adapted to current temperatures in each major Canadian market.
Newcastle Brown Ale releases the most brand-packed, fiscally responsible ad featuring 38 brands in 60 seconds.
Majid Al Futtaim creates a giant Monopoly board game in a unique experience which merged gaming with giving.
Panadol uses real-time social listening to reward Twitter users suffering from the flu.
Cheetos uses Twitter polls to create 12 comic strips telling the tall tales of Chester’s fun and bizarre adventures.
MAGGI tells empowering stories about women who have overcome challenges to make a positive difference to the people around them.
Head & Shoulders leverages a national preoccupation with cleanliness as the perfect analogy for the search for flakes of dandruff.
Double Robotics’ new robot buys the first iPhone 6s in the world, setting a new benchmark for true, genuine viral media campaigns.
KFC uses programmatic to develop content and reach Millennials to get them fired up for the Hot and Cheezy Burger.
SPC Ardmona converts four million cans into conversation starters, sparked via an online video.
L’Oreal Paris Men Expert shifts from its historically TV-led approach to target guys where they spend far more time – in mobile video games.
LUX Sets Cities Abloom—a 48hour nationwide launch which became a platform for first-ever synergies amongst media, digital & PR.
Mountain Dew launches an innovative print campaign to show how it illuminates lives.
Purina teams up with the Animal Welfare League in a 10-part broadcast TV series, with additional webisodes via the online catch up platform.
Andrex devises a ‘Vagina Monologues’ styled video to approach a taboo subject.
Lexus launches its most successful online campaign to date which centres on a real, rideable Hoverboard.
Dislife turns flat parking signs into hologram projections of real disabled people to discourage drivers from taking disabled parking spots.
French fashion brand Pimkie turns hotel wardrobes into clothing mini-bars.
Untold Festival offers music fans free tickets in return for blood donations.
Kibon transforms a simple, static, dull bus shelter into a Fruttare Strawberry Mousse sampling machine.
Volkswagen creates a digital app that enables consumers to create a personalised speedometer for a loved one.
Water is Life uses stolen art to raise money for a good cause.
Whiskas embarks on a social campaign to help cat owners better understand their cats by seeing the world through their eyes.
Hyundai takes 'Earth' as the media and delivers a daughter's loving message to her dad in space.
MPA creates an online persona for a real-time response campaign on Australians’ social media activities.
Burger King Korea designs a sleeping mask to allow the wearer to sleep peacefully on their commute without missing their stop.
Unicef calls the attention of the media and government officials by closing down toy stores to mourn newborn deaths.
Poker develops a humorous web series highlighting the variety of friendship scenarios in Colombia.
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