Ikea launches a video competition that would see 30 individuals rewarded a full room makeover.
For the first time in TV history, Network Seven invents a way for viewers to complete the exact same challenge as reality TV contestants.
El Furniture Warehouse embarks on a winter coat drive by encouraging the public to leave donations on the actual poster ads.
Mazda sets out to give homeless dogs the joy ride of their lives – and the chance to find a new family.
Sky Atlantic unleashes a giant polar bear on the streets of London in a stunt to promote the launch of its new crime drama.
Thailand Foundation for the Blind creates three short films to show at the landmark Siam Paragon theatre in Bangkok.
Naked Juice invites everyone to tend to the first-ever social media-powered living vegetable garden.
RSL Australia takes an innovative approach to charity by Australians paying to listen to a minute of silence on their mobile phone.
Dacia’s new Sandero model creates a strong relationship with the young urban artist community.
Pandora develops a bespoke app to promote the launch of its new Zodiac line of charms.
Nike encourages HK Marathon runners to share their personal stories via the Instagram truck.
MTV India launches an integrated mass-media campaign that became the social buzz and sent the unwilling youth to the polling booths.
ANZ Bank transforms ATMs into dazzling GAYTMs to spread its message of diversity and inclusion.
OPSM launches a free interactive children’s book and mobile app that screens a child’s sight without them knowing.
Mawbima mixes a natural repellent with ink to educate and protect readers with the world’s first mosquito repellent newspaper.
Dassault Systemes targets C-suite executives with a campaign showing how its 3D technology could change the sport they loved.
ABCDIN creates a mobile content series involving a comedian called Kramer to surprise and delight consumers during their commute to work.
ARS Humano designs a special mirror in store fitting rooms to remind women how important their breasts are.
Masterdog becomes the catalyst for the unconditional love people have for their pets, communicating the concept of “Dog Lover” embedded in your DNA.
Net-A-Porter transforms its ecommerce site into a content generation platform, revealing styles trending around the world based on real-time purchases.
Bentley steers away from niche, classic car magazines and partners with a powerful, young consumer brand GQ.
McDonald’s changes its Fry Boxes in an effort to bring its global sponsorship of the FIFA World Cup 2014 to life.
Samsung gives 16 people the chance to feel what it’s like to experience “reality” through a real-time survival competition.
Vogue Sunglasses transfers the Brazilian collective imagination into a physical experience space in Italy.
Virgin Mobile creates a location-based mobile app challenge where consumers are the warriors, mobile is the weapon and Virgin Family rewards are the treasure.
MegaFon transforms the Olympic Pavilion into the world’s first large scale LEC kinetic façade for the best selfie ever.
Samsung makes incredible things happen during the Oscars including the world’s most popular tweet of all time.
Coca-Cola encourages Peruvians to smile using smile-activated photo booths that dispense a free Coke and ID.
Avon catches Chileans at transfer stations on the Subway to show them that a kiss can become the most beautiful piece of art.
Redd’s Apple launches an interactive experience that allowed online and app users to launch real apples at a real target, in real time.
Skype joins the digital and physical worlds by capturing real, one-of-a-kind family portraits that were made possible only by using Skype.
Hyundai creates and facilitates Walking Dead experiences that bring the zombie apocalypse to life.
Gillette Venus launches an Instagram competition to engage women and boost sales during the winter months.
KFC increases fan interaction and brand sentiment by utilising football rivalry via social media.
Rexona encourages people to join in with the Rexona Run event, with participants pushed by different music genres and "Running to their own Beat".
Taco Bell introduces its new Dollar Cravings Menu targeting Millennials, in an effort to raise awareness and boost sales.
Dodge promotes its latest model by partnering with the star of popular TV show, Defiance, in an effort to inspire a new generation of American men.
Prudential recreates what Poland's capital looked like in the 1930's to give consumers a glimpse of the past and current potential.
Tourism Victoria creates a real-time web experience to let people from anywhere in world explore the hidden secrets of Melbourne.
Diageo positions Johnnie Walker and Buchanan’s as a thoughtful gift for Chilean dads on Father's Day with a personalised video.
In an attempt to break into the snack brand market, Kickers Crisps are revived using a unique marketing campaign.
NSW Health creates an interactive online party experience to give 18-24 year olds a hard hitting message about the risks of contracting Hep C.
Ben & Jerry's gives back to the community by becoming a part of its Sunday activities.
AsiaRooms.com launches the first-ever in-train activation in Singapore to spread love around Valentine’s Day.
Gillette launches a national campaign, inspiring men to take collective fighting action against eve-teasing.
Björn Borg teams up with online party and training enthusiast Ron Allen to create the world's first Party Trainer.
Oreo brings Chinese parents closer to their children through homemade videos about family love on Youku.
Skoda lets drivers enjoy a game of cricket with a few drinks by offering up a good, old-fashioned chauffeur.
Coca-Cola Light creates an emotional connection through art and technology in Spanish hotspots.
Publicis Groupe turns a dull, corporate Christmas message into an entertaining YouTube video.
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