Dell becomes the heartbeat of a new B2B community where IT administrators could let off steam about computer illiterates.
Bose embarks on a three-way partnership with Spotify, Vice and Facebook to deliver stories at scale that would appeal to millennials.
Baobeihuijia taps into mobile WiFi hotspots to help spread awareness of missing children in China.
Post-It comes up with an idea to turn digital banner ads into something useful.
Nosomos Delito leads the world’s first ever holographic protest.
Vodafone launches an app designed to help women who are being subjected to domestic abuse, promoted through hidden messages.
A London train station is transformed into a media-first Jurassic World theme park for Universal Pictures’ new film release.
Nivea gives away UV-sensitive dolls to teach kids the importance of sun protection.
Turkish Airlines sends Kobe and Messi on a world trip to take the most exotic selfie.
Kasperle aims to reunite orphaned toys with missing children in Guatemala by starting a social movement.
Nivea Sun creates an undersea billboard from natural materials to remind snorkelers to protect their backs from the sun.
Roadshow Films reinvigorates a classic, wholesome, real-life activity to promote the release of Paper Planes.
Carat develops a technology that’s able to identify the precise colour of the sky above digital boards and adapt in real-time for Réno-Dépôt.
H&M builds social buzz for its new collection via the mysterious Box of Wang.
Toyota uncovers what lies beneath its hood through an innovative mobile app.
Always rewrites the rules in women’s protection with a new friend tracking app ‘BackMeApp’.
Porsche creates the first Magic Mirror valet experience, giving target customers the experience of seeing themselves behind the wheel of a Porsche.
Pepsi launches a piece of branded content in the form of a music video, by recreating a memory from a photo taken in the past.
Tunisie Telecom creates a movement to clean up Tunisia's beaches, in return for 3G service.
Shell harnesses energy from an unexpected source: the passion and movement of people who play football.
Google develops an online game to change the mindset of Filipinos to believing that Google Search is fun and social.
Ikea launches a video competition that would see 30 individuals rewarded a full room makeover.
For the first time in TV history, Network Seven invents a way for viewers to complete the exact same challenge as reality TV contestants.
El Furniture Warehouse embarks on a winter coat drive by encouraging the public to leave donations on the actual poster ads.
Mazda sets out to give homeless dogs the joy ride of their lives – and the chance to find a new family.
Sky Atlantic unleashes a giant polar bear on the streets of London in a stunt to promote the launch of its new crime drama.
Thailand Foundation for the Blind creates three short films to show at the landmark Siam Paragon theatre in Bangkok.
Naked Juice invites everyone to tend to the first-ever social media-powered living vegetable garden.
RSL Australia takes an innovative approach to charity by Australians paying to listen to a minute of silence on their mobile phone.
Dacia’s new Sandero model creates a strong relationship with the young urban artist community.
Pandora develops a bespoke app to promote the launch of its new Zodiac line of charms.
Nike encourages HK Marathon runners to share their personal stories via the Instagram truck.
MTV India launches an integrated mass-media campaign that became the social buzz and sent the unwilling youth to the polling booths.
ANZ Bank transforms ATMs into dazzling GAYTMs to spread its message of diversity and inclusion.
OPSM launches a free interactive children’s book and mobile app that screens a child’s sight without them knowing.
Mawbima mixes a natural repellent with ink to educate and protect readers with the world’s first mosquito repellent newspaper.
Dassault Systemes targets C-suite executives with a campaign showing how its 3D technology could change the sport they loved.
ABCDIN creates a mobile content series involving a comedian called Kramer to surprise and delight consumers during their commute to work.
ARS Humano designs a special mirror in store fitting rooms to remind women how important their breasts are.
Masterdog becomes the catalyst for the unconditional love people have for their pets, communicating the concept of “Dog Lover” embedded in your DNA.
Net-A-Porter transforms its ecommerce site into a content generation platform, revealing styles trending around the world based on real-time purchases.
Bentley steers away from niche, classic car magazines and partners with a powerful, young consumer brand GQ.
McDonald’s changes its Fry Boxes in an effort to bring its global sponsorship of the FIFA World Cup 2014 to life.
Samsung gives 16 people the chance to feel what it’s like to experience “reality” through a real-time survival competition.
Vogue Sunglasses transfers the Brazilian collective imagination into a physical experience space in Italy.
Virgin Mobile creates a location-based mobile app challenge where consumers are the warriors, mobile is the weapon and Virgin Family rewards are the treasure.
MegaFon transforms the Olympic Pavilion into the world’s first large scale LEC kinetic façade for the best selfie ever.
Samsung makes incredible things happen during the Oscars including the world’s most popular tweet of all time.
Coca-Cola encourages Peruvians to smile using smile-activated photo booths that dispense a free Coke and ID.
Avon catches Chileans at transfer stations on the Subway to show them that a kiss can become the most beautiful piece of art.
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