Amnesty transforms a platform designed to block ads into a one-off bespoke media channel to deliver its messages.
Hockey Club Davos uses digital screens in real-time to enable a fun and exciting stadium experience.
PASSOP builds an automated engine to hijack global Twitter conversation and remind people that refugees are human beings.
The Australian Road Safety Foundation finds an untapped media opportunity to turn ordinary rubbish bins into lifesaving billboards.
Burger King makes a highly visible proposal to McDonald’s to collaborate on a truly one-of-a-kind product for Peace Day.
Mark’s launches a fully integrated, weather-triggered campaign adapted to current temperatures in each major Canadian market.
Newcastle Brown Ale releases the most brand-packed, fiscally responsible ad featuring 38 brands in 60 seconds.
Majid Al Futtaim creates a giant Monopoly board game in a unique experience which merged gaming with giving.
Panadol uses real-time social listening to reward Twitter users suffering from the flu.
Cheetos uses Twitter polls to create 12 comic strips telling the tall tales of Chester’s fun and bizarre adventures.
MAGGI tells empowering stories about women who have overcome challenges to make a positive difference to the people around them.
Head & Shoulders leverages a national preoccupation with cleanliness as the perfect analogy for the search for flakes of dandruff.
Double Robotics’ new robot buys the first iPhone 6s in the world, setting a new benchmark for true, genuine viral media campaigns.
KFC uses programmatic to develop content and reach Millennials to get them fired up for the Hot and Cheezy Burger.
SPC Ardmona converts four million cans into conversation starters, sparked via an online video.
L’Oreal Paris Men Expert shifts from its historically TV-led approach to target guys where they spend far more time – in mobile video games.
LUX Sets Cities Abloom—a 48hour nationwide launch which became a platform for first-ever synergies amongst media, digital & PR.
Mountain Dew launches an innovative print campaign to show how it illuminates lives.
Purina teams up with the Animal Welfare League in a 10-part broadcast TV series, with additional webisodes via the online catch up platform.
Andrex devises a ‘Vagina Monologues’ styled video to approach a taboo subject.
Lexus launches its most successful online campaign to date which centres on a real, rideable Hoverboard.
Dislife turns flat parking signs into hologram projections of real disabled people to discourage drivers from taking disabled parking spots.
French fashion brand Pimkie turns hotel wardrobes into clothing mini-bars.
Untold Festival offers music fans free tickets in return for blood donations.
Kibon transforms a simple, static, dull bus shelter into a Fruttare Strawberry Mousse sampling machine.
Volkswagen creates a digital app that enables consumers to create a personalised speedometer for a loved one.
Water is Life uses stolen art to raise money for a good cause.
Whiskas embarks on a social campaign to help cat owners better understand their cats by seeing the world through their eyes.
Hyundai takes 'Earth' as the media and delivers a daughter's loving message to her dad in space.
MPA creates an online persona for a real-time response campaign on Australians’ social media activities.
Burger King Korea designs a sleeping mask to allow the wearer to sleep peacefully on their commute without missing their stop.
Unicef calls the attention of the media and government officials by closing down toy stores to mourn newborn deaths.
Poker develops a humorous web series highlighting the variety of friendship scenarios in Colombia.
Santa Lucia Lottery creates a discreet, portable work tool for the blind to enable them to know the value of received bills.
Marriott + GoPro is a marriage made in travel marketing heaven, filling the need to capture better and shareable content.
Kit Kat creates the first Massaging Billboard to literally give the people of Colombia a break.
Chevrolet develops an innovative app that syncs with the driver’s car to silence text messages and send an automatic reply.
Hasbro conquers the epicentre of the digital gamer’s world, with the most famous influencers of this generation.
Airbnb offers out of this world travel experiences for 25 lucky guests, amplified through social media conversation.
Dell becomes the heartbeat of a new B2B community where IT administrators could let off steam about computer illiterates.
Bose embarks on a three-way partnership with Spotify, Vice and Facebook to deliver stories at scale that would appeal to millennials.
Baobeihuijia taps into mobile WiFi hotspots to help spread awareness of missing children in China.
Post-It comes up with an idea to turn digital banner ads into something useful.
Nosomos Delito leads the world’s first ever holographic protest.
Vodafone launches an app designed to help women who are being subjected to domestic abuse, promoted through hidden messages.
A London train station is transformed into a media-first Jurassic World theme park for Universal Pictures’ new film release.
Nivea gives away UV-sensitive dolls to teach kids the importance of sun protection.
Turkish Airlines sends Kobe and Messi on a world trip to take the most exotic selfie.
Nivea Sun creates an undersea billboard from natural materials to remind snorkelers to protect their backs from the sun.
Roadshow Films reinvigorates a classic, wholesome, real-life activity to promote the release of Paper Planes.
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