Purina teams up with the Animal Welfare League in a 10-part broadcast TV series, with additional webisodes via the online catch up platform.
Westpac launches a 7-part video series aimed at millennials. The twist? They had a real, live Get Cash code embedded within them.
Andrex devises a ‘Vagina Monologues’ styled video to approach a taboo subject.
Lexus launches its most successful online campaign to date which centres on a real, rideable Hoverboard.
Dislife turns flat parking signs into hologram projections of real disabled people to discourage drivers from taking disabled parking spots.
French fashion brand Pimkie turns hotel wardrobes into clothing mini-bars.
Untold Festival offers music fans free tickets in return for blood donations.
Kibon transforms a simple, static, dull bus shelter into a Fruttare Strawberry Mousse sampling machine.
Volkswagen creates a digital app that enables consumers to create a personalised speedometer for a loved one.
Water is Life uses stolen art to raise money for a good cause.
Whiskas embarks on a social campaign to help cat owners better understand their cats by seeing the world through their eyes.
Hyundai takes 'Earth' as the media and delivers a daughter's loving message to her dad in space.
MPA creates an online persona for a real-time response campaign on Australians’ social media activities.
Burger King Korea designs a sleeping mask to allow the wearer to sleep peacefully on their commute without missing their stop.
Unicef calls the attention of the media and government officials by closing down toy stores to mourn newborn deaths.
Poker develops a humorous web series highlighting the variety of friendship scenarios in Colombia.
Santa Lucia Lottery creates a discreet, portable work tool for the blind to enable them to know the value of received bills.
Marriott + GoPro is a marriage made in travel marketing heaven, filling the need to capture better and shareable content.
Kit Kat creates the first Massaging Billboard to literally give the people of Colombia a break.
Chevrolet develops an innovative app that syncs with the driver’s car to silence text messages and send an automatic reply.
Hasbro conquers the epicentre of the digital gamer’s world, with the most famous influencers of this generation.
Airbnb offers out of this world travel experiences for 25 lucky guests, amplified through social media conversation.
Dell becomes the heartbeat of a new B2B community where IT administrators could let off steam about computer illiterates.
Bose embarks on a three-way partnership with Spotify, Vice and Facebook to deliver stories at scale that would appeal to millennials.
Baobeihuijia taps into mobile WiFi hotspots to help spread awareness of missing children in China.
Post-It comes up with an idea to turn digital banner ads into something useful.
Nosomos Delito leads the world’s first ever holographic protest.
Vodafone launches an app designed to help women who are being subjected to domestic abuse, promoted through hidden messages.
A London train station is transformed into a media-first Jurassic World theme park for Universal Pictures’ new film release.
Nivea gives away UV-sensitive dolls to teach kids the importance of sun protection.
Turkish Airlines sends Kobe and Messi on a world trip to take the most exotic selfie.
Nivea Sun creates an undersea billboard from natural materials to remind snorkelers to protect their backs from the sun.
Roadshow Films reinvigorates a classic, wholesome, real-life activity to promote the release of Paper Planes.
Carat develops a technology that’s able to identify the precise colour of the sky above digital boards and adapt in real-time for Réno-Dépôt.
H&M builds social buzz for its new collection via the mysterious Box of Wang.
Toyota uncovers what lies beneath its hood through an innovative mobile app.
Always rewrites the rules in women’s protection with a new friend tracking app ‘BackMeApp’.
Porsche creates the first Magic Mirror valet experience, giving target customers the experience of seeing themselves behind the wheel of a Porsche.
Pepsi launches a piece of branded content in the form of a music video, by recreating a memory from a photo taken in the past.
Tunisie Telecom creates a movement to clean up Tunisia's beaches, in return for 3G service.
Shell harnesses energy from an unexpected source: the passion and movement of people who play football.
Google develops an online game to change the mindset of Filipinos to believing that Google Search is fun and social.
Ikea launches a video competition that would see 30 individuals rewarded a full room makeover.
For the first time in TV history, Network Seven invents a way for viewers to complete the exact same challenge as reality TV contestants.
El Furniture Warehouse embarks on a winter coat drive by encouraging the public to leave donations on the actual poster ads.
Mazda sets out to give homeless dogs the joy ride of their lives – and the chance to find a new family.
Sky Atlantic unleashes a giant polar bear on the streets of London in a stunt to promote the launch of its new crime drama.
Thailand Foundation for the Blind creates three short films to show at the landmark Siam Paragon theatre in Bangkok.
Naked Juice invites everyone to tend to the first-ever social media-powered living vegetable garden.
RSL Australia takes an innovative approach to charity by Australians paying to listen to a minute of silence on their mobile phone.
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