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Campaign of the Week

  • Pizza Hut's Must Win Guest

    Pizza Hut's Must Win Guest

    • Pizza Hut
    • China
    • 2016

    Pizza Hut becomes the social enabler for the gaming community with a location-based in-game targeting system.

    Rated zero stars
    Read more
  • Check me before you turn the key

    Check me before you turn the key

    • SafeKids Aotearoa
    • New Zealand
    • 2015

    SafeKids Aotearoa turns key rings into warning lights to trigger a behaviour change that New Zealand needed.

    Rated zero stars
    Read more
  • Vaseline Billboard Live Demo

    Vaseline Billboard Live Demo

    • Vaseline
    • Philippines
    • 2016

    Vaseline creates its first ever Live Demo Billboard to demonstrate the healing power of its Petroleum Jelly recorded via video timelapse.

    Rated zero stars
    Read more
  • Ariel Dads Share the Load - Men for laundry!

    Ariel Dads Share the Load - Men for laundry!

    • Ariel
    • India
    • 2016

    Ariel creates a national movement, highlighting the need for cultural change by encouraging dad's to share household chores.

    Rated zero stars
    Read more
  • Big C: At the Heart of the Matter

    Big C: At the Heart of the Matter

    • Big C
    • Thailand
    • 2016

    Big C creates the world’s first huggable media with an activation-led campaign amplified in the digital space.

    Rated zero stars
    Read more
  • Maxis Kongsi Home - Building Hope One Home at a Time

    Maxis Kongsi Home - Building Hope One Home at a Time

    • Maxis
    • Malaysia
    • 2016

    Maxis partners with Malaysia's top five e-commerce platforms to transform online BUYING into online GIVING.

    Rated zero stars
    Read more
  • Pizza Hut Mini Plate Mega Treat

    Pizza Hut Mini Plate Mega Treat

    • Pizza Hut
    • China
    • 2016

    Pizza Hut excites its HK members (and their cameras) through a digital campaign centred on shrinking its food.

    Rated zero stars
    Read more
  • The Late Shift

    The Late Shift

    • NSW Government
    • Australia
    • 2016

    Transport for NSW co-creates a first of its kind, midnight to dawn radio show, to arm drivers with the tools to identify and manage tiredness.

    Rated zero stars
    Read more
  • Cornetto Love Notes

    Cornetto Love Notes

    • Cornetto
    • China
    • 2016

    Cornetto launches the first ever digitally led, mobile first campaign that helped teenagers connect from their digital world into the real.

    Rated zero stars
    Read more
  • Lucy the Robot

    Lucy the Robot

    • Double Robotics
    • 2015

    Double Robotics’ new robot buys the first iPhone 6s in the world, setting a new benchmark for true, genuine viral media campaigns.

    Rated zero stars
    Read more
  • The Crest Fans Engagement

    The Crest Fans Engagement

    • Crest
    • China
    • 2016

    Crest partners with a Chinese male superstar to leverage his social communities and increase brand preference amongst young girls.

    Rated zero stars
    Read more
  • #CrazyEnoughToChangeTheWorld

    #CrazyEnoughToChangeTheWorld

    • Crazy Enough to Change the World
    • Global
    • 2016

    Two ad creatives leave their jobs for six months to create the world's first social awareness library.

    Rated zero stars
    Read more
  • Little Big Show

    Little Big Show

    • Garnier
    • Russia
    • 2016

    Garnier creates Russia’s new addictive dance brought to life through an augmented reality mobile app.

    Rated zero stars
    Read more
  • Pinguino Goodbye Serious

    Pinguino Goodbye Serious

    • Pinguino
    • Ecuador
    • 2016

    Pingüino launches a truly integrated campaign spanning Open TV, Radio, OOH, Digital and Mobile.

    Rated zero stars
    Read more
  • Justino

    Justino

    • Loterias y Apuestas del Estado
    • Spain
    • 2015

    Loterias y Apuestas del Estado combines video and social to build hype for Christmas lottery draw.

    Rated zero stars
    Read more
  • Survival Billboard

    Survival Billboard

    • XBox
    • UK
    • 2015

    Xbox challenges Tomb Raider fans with a test of endurance on the survival billboard.

    Rated zero stars
    Read more
  • Manboobs

    Manboobs

    • Macma
    • Argentina
    • 2016

    Breast cancer charity Macma defies social media censorship rules by using 'man boobs' in a self-examination video.

    Rated zero stars
    Read more
  • #LeBigSwim

    #LeBigSwim

    • Kronenbourg 1664
    • UK
    • 2015

    Eric Cantona vows to swim the Channel if 10,000 Brits agree that Kronenbourg 1664 is the best-tasting beer in the world.

    Rated zero stars
    Read more
  • #RaceYourHeartOut

    #RaceYourHeartOut

    • Acura
    • USA
    • 2015

    Acura launches the first multi-camera real-time broadcast of a Periscope-powered race.

    Rated zero stars
    Read more
  • The day the media ran out of battery

    The day the media ran out of battery

    • Huawei
    • Colombia
    • 2016

    Huawei orchestrates a massive media blackout to create the real-life experience of a smartphone running out of battery.

    Rated zero stars
    Read more
  • Ask Gudmunder: World’s first human search engine

    Ask Gudmunder: World’s first human search engine

    • Promote Iceland
    • UK
    • 2015

    Promote Iceland launches a unique service giving tourists a personal search platform to seek out the country’s hidden secrets.

    Rated zero stars
    Read more
  • Bonaqua, the water of ideas

    Bonaqua, the water of ideas

    • Bonaqua
    • Argentina
    • 2016

    Bonaqua uses TV, OOH, print, digital, radio and social in a creative way to support its belief that it is the water of good ideas.

    Rated zero stars
    Read more
  • #DonateForPriscila

    #DonateForPriscila

    • Clube Sangue Bom
    • Brazil
    • 2016

    Clube Sangue Bom turns soap opera fiction into reality in order to save lives through blood donations.

    Rated zero stars
    Read more
  • Ala & LinkedIn

    Ala & LinkedIn

    • Ala
    • Argentina
    • 2015

    Ala creates an innovative direct message campaign on LinkedIn - something never done before for CPG products.

    Rated zero stars
    Read more
  • Unforgettable Costa Rica

    Unforgettable Costa Rica

    • Paniamor
    • Costa Rica
    • 2015

    Paniamor identifies sex predators through an online campaign offering them a free stay in a hotel they’ll never forget: Prison.

    Rated zero stars
    Read more
  • #LeydeMierda (Shit Law)

    #LeydeMierda (Shit Law)

    • Territorio de Zaguates
    • Costa Rica
    • 2016

    Territorio de Zaguates puts pressure on the Costa Rican government to reform an animal abuse law, using 'poop bags' as the media.

    Rated zero stars
    Read more
  • Fiat Test Drive-in

    Fiat Test Drive-in

    • Fiat
    • Brazil
    • 2016

    Fiat’s Test Drive-in connects three different media in real-time to create an immersive experience for drive-in movie goers.

    Rated zero stars
    Read more
  • Axe Visual Radio

    Axe Visual Radio

    • Axe
    • Argentina
    • 2015

    Axe combines radio, OOH and mobile to create the first radio spot where you could see and interact with the product.

    Rated zero stars
    Read more
  • Ariel: Removing the stains of social inequality

    Ariel: Removing the stains of social inequality

    • Ariel
    • Germany
    • 2015

    Ariel improves the lives of millions of Indian women through its 'Share the Load' movement - a unique and emotional equality platform.

    Rated zero stars
    Read more
  • Missing Tag

    Missing Tag

    • Missing Children
    • Argentina
    • 2016

    Missing Children uses Facebook technology in a way that was never imagined before: to search for missing children.

    Rated zero stars
    Read more
  • Why just see a campaign when you can feel it!

    Why just see a campaign when you can feel it!

    • Inside Out
    • EMEA
    • 2015

    Pixar launches a campaign you could FEEL, by delivering smart, relevant content and experiences tapping into audiences’ own emotions.

    Rated zero stars
    Read more
  • Sea Hero Quest

    Sea Hero Quest

    • Deutsche Telekom
    • Europe
    • 2016

    Deutsche Telekom creates a mobile game that challenged and recorded the navigational skills of players to provide data on dementia.

    Rated zero stars
    Read more
  • Amnesty International Unblocker

    Amnesty International Unblocker

    • Amnesty International
    • Global
    • 2016

    Amnesty transforms a platform designed to block ads into a one-off bespoke media channel to deliver its messages.

    Rated zero stars
    Read more
  • HCD Rink Bingo

    HCD Rink Bingo

    • Hockey Club Davos
    • Switzerland
    • 2016

    Hockey Club Davos uses digital screens in real-time to enable a fun and exciting stadium experience.

    Rated zero stars
    Read more
  • Twitter Refugees

    Twitter Refugees

    • PASSOP
    • South Africa
    • 2015

    PASSOP builds an automated engine to hijack global Twitter conversation and remind people that refugees are human beings.

    Rated zero stars
    Read more
  • Life Saving Stickers

    Life Saving Stickers

    • Australian Road Safety Foundation
    • Australia
    • 2016

    The Australian Road Safety Foundation finds an untapped media opportunity to turn ordinary rubbish bins into lifesaving billboards.

    Rated zero stars
    Read more
  • McWhopper

    McWhopper

    • Burger King
    • New Zealand
    • 2015

    Burger King makes a highly visible proposal to McDonald’s to collaborate on a truly one-of-a-kind product for Peace Day.

    Rated zero stars
    Read more
  • The Colder it Gets...

    The Colder it Gets...

    • Mark's
    • Canada
    • 2015

    Mark’s launches a fully integrated, weather-triggered campaign adapted to current temperatures in each major Canadian market.

    Rated zero stars
    Read more
  • Newcastle Band of Brands

    Newcastle Band of Brands

    • Newcastle Brown Ale
    • USA
    • 2015

    Newcastle Brown Ale releases the most brand-packed, fiscally responsible ad featuring 38 brands in 60 seconds.

    Rated zero stars
    Read more
  • Monopoly For Good

    Monopoly For Good

    • Majid Al Futtaim
    • United Arab Emirates
    • 2015

    Majid Al Futtaim creates a giant Monopoly board game in a unique experience which merged gaming with giving.

    Rated zero stars
    Read more
  • #BacktoLife with Panadol Cold + Flu

    #BacktoLife with Panadol Cold + Flu

    • Panadol
    • Lebanon
    • 2015

    Panadol uses real-time social listening to reward Twitter users suffering from the flu.

    Rated zero stars
    Read more
  • Flames of the World

    Flames of the World

    • Cheetos
    • Saudi Arabia
    • 2015

    Cheetos uses Twitter polls to create 12 comic strips telling the tall tales of Chester’s fun and bizarre adventures.

    Rated zero stars
    Read more
  • MAGGI Diaries – A Journey of Women, Food & Change

    MAGGI Diaries – A Journey of Women, Food & Change

    • Maggi
    • Bahrain
    • 2015

    MAGGI tells empowering stories about women who have overcome challenges to make a positive difference to the people around them.

    Rated zero stars
    Read more
  • 100% Kosher Head & Shoulders

    100% Kosher Head & Shoulders

    • Head & Shoulders
    • Israel
    • 2015

    Head & Shoulders leverages a national preoccupation with cleanliness as the perfect analogy for the search for flakes of dandruff.

    Rated zero stars
    Read more
  • How programmatic got Millennials fired up for KFC's Hot and Cheezy Burger

    How programmatic got Millennials fired up for KFC's Hot and Cheezy Burger

    • KFC
    • Malaysia
    • 2015

    KFC uses programmatic to develop content and reach Millennials to get them fired up for the Hot and Cheezy Burger.

    Rated zero stars
    Read more
  • #MyFamilyCan

    #MyFamilyCan

    • SPC Ardmona
    • Australia
    • 2015

    SPC Ardmona converts four million cans into conversation starters, sparked via an online video.

    Rated zero stars
    Read more
  • L'Oreal Paris Men Expert Teams Up with Hydrapower Boy

    L'Oreal Paris Men Expert Teams Up with Hydrapower Boy

    • L'Oreal
    • China
    • 2015

    L’Oreal Paris Men Expert shifts from its historically TV-led approach to target guys where they spend far more time – in mobile video games.

    Rated zero stars
    Read more
  • LUX Sets Cities Abloom

    LUX Sets Cities Abloom

    • Lux
    • Philippines
    • 2015

    LUX Sets Cities Abloom—a 48hour nationwide launch which became a platform for first-ever synergies amongst media, digital & PR.

    Rated zero stars
    Read more
  • Mountain Dew Neonizes Malaysia to a record all-time high in sales!

    Mountain Dew Neonizes Malaysia to a record all-time high in sales!

    • Mountain Dew
    • Malaysia
    • 2015

    Mountain Dew launches an innovative print campaign to show how it illuminates lives.

    Rated zero stars
    Read more
  • The Forever Home

    The Forever Home

    • Purina
    • Australia
    • 2015

    Purina teams up with the Animal Welfare League in a 10-part broadcast TV series, with additional webisodes via the online catch up platform.

    Rated zero stars
    Read more

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  • France
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