Net-A-Porter transforms its ecommerce site into a content generation platform, revealing styles trending around the world based on real-time purchases.
Bentley steers away from niche, classic car magazines and partners with a powerful, young consumer brand GQ.
Samsung gives 16 people the chance to feel what it’s like to experience “reality” through a real-time survival competition.
Vogue Sunglasses transfers the Brazilian collective imagination into a physical experience space in Italy.
Virgin Mobile creates a location-based mobile app challenge where consumers are the warriors, mobile is the weapon and Virgin Family rewards are the treasure.
MegaFon transforms the Olympic Pavilion into the world’s first large scale LEC kinetic façade for the best selfie ever.
Samsung makes incredible things happen during the Oscars including the world’s most popular tweet of all time.
Coca-Cola encourages Peruvians to smile using smile-activated photo booths that dispense a free Coke and ID.
Avon catches Chileans at transfer stations on the Subway to show them that a kiss can become the most beautiful piece of art.
Redd’s Apple launches an interactive experience that allowed online and app users to launch real apples at a real target, in real time.
Skype joins the digital and physical worlds by capturing real, one-of-a-kind family portraits that were made possible only by using Skype.
Hyundai creates and facilitates Walking Dead experiences that bring the zombie apocalypse to life.
Gillette Venus launches an Instagram competition to engage women and boost sales during the winter months.
KFC increases fan interaction and brand sentiment by utilising football rivalry via social media.
Rexona encourages people to join in with the Rexona Run event, with participants pushed by different music genres and "Running to their own Beat".
Taco Bell introduces its new Dollar Cravings Menu targeting Millennials, in an effort to raise awareness and boost sales.
Dodge promotes its latest model by partnering with the star of popular TV show, Defiance, in an effort to inspire a new generation of American men.
Prudential recreates what Poland's capital looked like in the 1930's to give consumers a glimpse of the past and current potential.
Tourism Victoria creates a real-time web experience to let people from anywhere in world explore the hidden secrets of Melbourne.
Diageo positions Johnnie Walker and Buchanan’s as a thoughtful gift for Chilean dads on Father's Day with a personalised video.
In an attempt to break into the snack brand market, Kickers Crisps are revived using a unique marketing campaign.
NSW Health creates an interactive online party experience to give 18-24 year olds a hard hitting message about the risks of contracting Hep C.
Ben & Jerry's gives back to the community by becoming a part of its Sunday activities.
AsiaRooms.com launches the first-ever in-train activation in Singapore to spread love around Valentine’s Day.
Gillette launches a national campaign, inspiring men to take collective fighting action against eve-teasing.
Björn Borg teams up with online party and training enthusiast Ron Allen to create the world's first Party Trainer.
Oreo brings Chinese parents closer to their children through homemade videos about family love on Youku.
Skoda lets drivers enjoy a game of cricket with a few drinks by offering up a good, old-fashioned chauffeur.
Coca-Cola Light creates an emotional connection through art and technology in Spanish hotspots.
Publicis Groupe turns a dull, corporate Christmas message into an entertaining YouTube video.
E-commerce site Tmall.com creates a “virtual experience” in the real world via a live event.
Paper Mate launches a crime-watch style project to prove its InkJoy pen is one worth stealing.
Pizza Hut smashes its single day sales record by integrating into the pre-game build-up to the Super Bowl.
Hazeline brings the emerging trend of 3D street art to Vietnam.
EA Sports creates the internet’s first life-size man – avatar Lionel Messi.
Kia shows its support for Rafa Nadal by launching his racquet into the stratosphere using cheers of encouragement from fans.
M&C Saatchi create a rather peculiar campaign in order to generate media publicity for insurance store 'LifePark'
Mountain Dew ties with graffiti artist Haser to bring graffiti to life in 3D.
McDonald’s brings its McWrap to life via an innovative print campaign with Metro Puerto Rico.
The New Zealand Transport Agency gives boy racers a hard-hitting glimpse of reality with a gamified personal death experience.
Liberty Internet Services takes Chuíto on an online hunt for a girlfriend, in its quest to boost internet usage amongst elders.
Coca-Cola breaks new ground with Twitter in Romania by integrating live tweets into a TV ad.
Hellmann’s installs a new kind of slot machine around Brazil to prove that mayonnaise is more than just a sandwich filler.
Nivea provides sun worshippers in Brazil with an innovative way to charge their mobile phones.
Zeus Animal Charitable Foundation invites festival goers in Moscow to share their warmth through a social project to attract attention to homeless animals.
Heineken takes potential interns out of their comfort zone, films the whole thing and creates a viral hit.
Renault links up with the world-renowned DJ David Guetta to promote its 100% electric car to music lovers.
BlackBerry partners with Omar Hussein's 'HaroBnaro' YouTube show and gives Arab fans the chance to co-create content via an app.
P&G ties itself with the London 2012 Olympics through a simple, universal message: “behind every great sports star, there is a wonderful mum”.
Statistics show that only 4% of women actually feel beautiful. Dove's intention via this campaign is to make the remaining 96% feel the same way.
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