This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

HCD Rink Bingo

  •  Thumbnail
  •  Thumbnail
  •  Thumbnail
  •  Thumbnail


Hockey Club Davos is the most successful Swiss ice-hockey team, currently with 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase sales for all concession partners. 


The target group consists of fans in the stadium as well as fans watching the game at home via a second screen. The idea was to create a call to action to buy merchandise or visit the bar and catering departments in the stadium. Basically, the App distributed discount vouchers – just in a fun way. 


During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game was born: Rink Bingo.  

With the Rink Bingo App, fans were able to play live and in real time during the matches – even at home via a second screen. 

The Rink Bingo App was used during the entire Ice Hockey Championship season 2015-16. It was announced at all games in Davos, via Facebook and flyers on site. 

Check out the campaign video here: 


Rink Bingo was a huge success for the club. In addition to the fantastic feedback from the fans, it was a real win-win-win situation for the club, for the fans and for all concession partners. 

The increase of sales was measured as following in comparison to the previous season:  
Fan shop: +128%.  
Beverages: +34%.  
Food: +46%.  

In total, 146,428 Bingo winners redeemed their vouchers.

Have Your Say

Please register to add comments.

Hockey Club Davos
May - May 2016
Media Channel:

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Schick
  • USA
Read more

Cream Subscribers

Other C Squared Products

logo 2013 small

© C Squared Networks Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 8391925
VAT REG NO: GB158 9727 52

Umbraco development
by Vizioz