Uni-Noodle creates a micro movie series filmed in a fictional noodle shop that fuses its recipes with flavours inspired by consumers’ moods.
Evonik launches an arcade-inspired quiz to turn employer branding into a playful, engaging, and rewarding personal experience.
Arlo moves away from typical home security care tactics to launch a live security advice service on Twitter, powered by ex-burglars.
Etisalat embarks on a video project to create hope and encourage Egyptians to be positive and proactive towards the community.
IKEA creates new advertising space alongside an underground river, bringing the waters to the surface to splash the city.
Amnesty transforms a platform designed to block ads into a one-off bespoke media channel to deliver its messages.
Loctite Super Bonder attaches different ceramic figures to newspapers in a clever sampling strategy.
Airbnb develops an idea that blurred the lines between marketing & business to create a historic moment in Cuba.
Hockey Club Davos uses digital screens in real-time to enable a fun and exciting stadium experience.
Oogachaga Counseling launches a safe and confidential channel through Snapchat for teens to discover their sexuality.
Peruvian Red Cross uses the simple act of hashtagging to increase its volunteer database by 1,800%.
Stance uses technology that allows consumers to browse, spin and compare products with the wave of a hand.
Gatorade creates an AR experience leveraging Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.
Beats by Dre starts a global movement, with help from over 100 influencers, to celebrate hometown pride.
Hemnet turns big data into a truly big idea.
PASSOP builds an automated engine to hijack global Twitter conversation and remind people that refugees are human beings.
Pimm's uses emerging technology in an innovative outdoor campaign with tailored messaging based on current weather conditions.
Samsung targets consumers while they watched the Galaxy Tab S2 ad spot on a competitor device, using device-detecting technology.
Tata Motors innovates not just on packaging but on media design by simultaneously making every receiver also the carrier of its message.
Channel 4 combines TV, outdoor and digital to give the impression that household robots were available for purchase.
The Australian Road Safety Foundation finds an untapped media opportunity to turn ordinary rubbish bins into lifesaving billboards.
Lidl hi-jacks the Nobel banquet to convince sceptic Swedes of the quality of its discount food.
Heineken plays a prank on an unsuspecting football fan to emphasise the importance of watching football with friends.
Estadao Digital uses data in a creative way, partnering with Shazam to identify and target specific content about domestic abuse.
Studio Brussels gives Bowie fans an opportunity to pay their respects following his death by creating the "starman's" very own constellation.
ANZ shows its support for the LGBTI community at all levels - online, point of sale, social media, and even via business cards.
PETA cleverly combines online and offline media to leverage its power in amplifying the campaign impact of 'Behind the Leather'.
La Sirena performs a live action on TV shows, linked to the audience's reaction on social media.
INAMU creates an add-on to the scoreboard in a football game on TV to communicate a message about domestic violence.
Global Road Safety Partnership displays a hard hitting message about texting while driving through the SMS Last Words exhibition.
Burger King makes a highly visible proposal to McDonald’s to collaborate on a truly one-of-a-kind product for Peace Day.
Sky closes down Britain’s busiest cities so that families can get on their bicycles and participate in ‘Sky Ride’.
Sainsbury’s cements its role as a home of quality, affordable Polish food with a cross-channel campaign spanning print, radio and digital.
Mark’s launches a fully integrated, weather-triggered campaign adapted to current temperatures in each major Canadian market.
Coca Cola redefines the happy ‘drink-clinking’ ritual for Taiwan’s cool crowd of young workers with the “Coke Cheers” mobile experience.
Jaguar Land Rover brings a new sensory experience of Wimbledon to life, using mobile technology.
Pepsi brings the spirit of the Pepsi challenge alive via a new variety show format to resonate with Chinese millennials.
MasterCard utilises Ad-Sync technology to push out desktop and mobile advertising in unison to its Rugby World Cup TVC.
Itau Bank composes a campaign across TV, print, radio, film and digital to show how the power of reading for a child can change the world.
Tiffany & Co. Becomes the first brand to use a carousel on Instagram, to showcase the best performing collections right next to brand visuals.
City Centre Deira/Mirdif takes the focus away from children’s disabilities to focus on their “superpowers” in a fun, tangible manner.
Samsung builds a custom, self-service platform using target data and geo-location data to reach its target when near an authorised retailer.
RAM 700 buys TV and OOH media programmatically, fully based on data.
Bank of America & Vice create a web series taking millennials through topical financial subjects in a newsroom-with-audience style setup.
Dove Hair launches a film, a children’s e-book, and an emoji to support its mission to help American women love their curls.
Vauxhall uses CCS BARB Programme Index to deliver creative that would resonate with viewers in the most relevant and recently informed programming.
Renasterea Foundation empowers women to recruit celebs as ambassadors – by going after them in the public places they live in.
KFC creates the #littlemoneybigfun movement, an affordable alternative to the #richkidsofinstagram.
Sport Chek develops a creative and content strategy based on the unique basketball identities of individual neighbourhoods in Toronto.
Maltin Power creates the “Biciclaje” programme, in which students returned empty PET bottles to be recycled into bicycles.
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