Sprite unveils an exciting way to communicate its Sudden Refreshment message with a Splash Vending Machine experience.
Unilever takes its Clear Dream Match to a whole new level in the Philippines.
Pizza Hut invents a new way for gamers to order their pizza without having to leave their Xbox.
MTS gives a passenger elevator a voice in an experiential campaign with undoubted viral potential.
Desperados owns the moment known as A.M. through two unique documentaries about the night life of Amsterdam & Rotterdam.
Old Spice creates a new form of community through a virtual village, integrated with YouTube.
HBO uses the dragon shadow as a catalyst to curiosity to promote the new season of Game of Thrones.
Subway unveils a Facebook app that lets customers simply ‘Spin the Wheel’ and see where the marker lands to win free breakfast subs.
VDM messes with people who have perfect lives to create buzz on social media around the “FML” series.
Samsung boosts the S4 Mini product experience with an innovative platform providing real value on a continuous basis.
The Home Depot launches a first of its kind kiosk that bridges the gap between online and brick and mortar purchases.
Discovery Channel transports Shark Week fan conversation from the feeds of the social web to the inside of a live shark tank in real time.
Virgin Mobile creates a location-based mobile app challenge where consumers are the warriors, mobile is the weapon and Virgin Family rewards are the treasure.
Wilkins uses real stories from Moms to spread the message of choosing safe drinking water, amplified via an engaging format across platforms.
Transformers taps into existing fan communities on social networks to help promote Predacons.
Schwaebisch Hall builds an exclusive platform to stage young consumers and their homes in an MTV Cribs-like show: You on TV.
Palmolive builds an integrated home-to-store communication path with a strong focus on innovative consumer touchpoints.
Genting sets out to become cool and desirable amongst Gen Ys by creating a platform to allow unique creative self-expression.
Turkish newspaper Radikal lets readers experience the censored internet by erasing the news on radikal.com.tr.
Samsung sets up a virtual queue for the launch of the GS4, mobilising fans through social media.
MISEREOR develops a new medium for giving with the first poster to accept credit cards – the Social Swipe.
Cxense charts new territory across the Nordics using Digital Element’s IP geolocation technology.
MegaFon transforms the Olympic Pavilion into the world’s first large scale LEC kinetic façade for the best selfie ever.
Newcastle Brown Ale hijacks conversations around the Super Bowl with a refreshing dose of ‘No Bollocks’ honesty.
Cornetto showcases love through a teen perspective with a powerful crowdsourced branded content experience.
Volkswagen revives the Beetle 903847, 58 years after its first global voyage, with a documentary uncovering the life of a car with spirit.
Chipotle creates “The Scarecrow” franchise to drive conversations about the state of processed food and its effect on the world.
AMIA recreates a 1994 terrorist attack with an interactive 3D sensorial installation allowing people experience the moment of the explosion.
Honda uses social media in an effort to help save American drive-in theatres.
Expedia unveils a bold creative idea under the tagline ‘Travel Yourself Interesting’.
Teatre Neu unveils the first comedy shows where you only pay for what you consume.
Samsung makes incredible things happen during the Oscars including the world’s most popular tweet of all time.
GRAACC invites famous cartoon characters to go bald in order to spread a powerful message.
Terre Des Hommes creates a 3D interactive model, Sweetie, to catch sexual predators online.
Beats by Dr Dre creates hyper-local, relevant and contextual content from its Pills ‘spokesproducts’.
Coca-Cola enhances a traditional outdoor media placement with a spectacle for happiness to spread across South Africa on Freedom Day.
NZ charity Brothers In Arms targets key corporate decision makers with a clever campaign that gave in order to receive.
British Airways creates something truly engaging to remind people how magical flying really is, in an industry first media deal.
Corona creates the first celestial interactive billboard ever to keep the beer top of mind at night.
Unilever brings light to media dark homes in India with a branded mobile entertainment service.
Warner Bros launches the world’s first all-LEGO ad break by turning existing TV ads into branded content for The Lego Movie.
V/Line uses the power of guilt to motivate young Victorians to leave the bright lights of the city to visit relatives in the country.
Lurpak inspires a food lover audience worldwide with a story of one cook’s magical power to transform the ordinary into the extraordinary.
McDonald’s rebrands 13 restaurants as Macca’s to celebrate Aussie Day in Australia.
Tocmai.ro brings to life its own Winston Wolf – ‘The Cousin’ – to show exactly how it can help fulfil any need related to buying or selling.
Carrefour creates an innovative 3D shopping and gaming experience using Google Street View Technology, to celebrate its 50th anniversary.
Magnum highlights its new Pink&Black concept with a social media build up to a spectacular event.
Nokia empowers its audience to co-create and revive the app store for Windows, launching the first ever mobile application reality show.
Adidas convinces Fox Movies to turn feature length films into 30 second recaps using ‘speed’ cuts F50 style.
Alcon creates media disruption in cinema and newspapers to juxtapose the difference between clear and blurred vision for Astigmatism sufferers.
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