Tui Beer puts itself front and centre stage of NZ cricket by turning the fans into its very own media channel.
Mawbima mixes a natural repellent with ink to educate and protect readers with the world’s first mosquito repellent newspaper.
VW communicates the dangers of using your mobile while driving with a startling message delivered in a different and unexpected way.
Dole creates a memorable trophy for Tokyo Marathon participants printed in real-time with a personal message.
Emirates Airline launches a new Boston route by aligning with what the city is most known for; education via innovation.
PlayStation pushes the boundaries of traditional sponsorship to create a fresh, addictive digital experience that would appeal to football fans.
Bombay Sapphire creates a short film script, stripped of any stage direction, to allow five readers to imagine and produce their own film.
P&G Prestige builds an emotional connection with consumers by engaging them on a platform where they could talk and share wedding stories.
Twentieth Century Fox teams up with NGC to produce a 48 minute documentary which looked at the real story of the Monuments Men and the real characters that fought to protect and conserve European culture.
T-Mobile harnesses its CRM data through a partnership with Yieldr to better target its existing customers.
Chevrolet launches a predominantly digital multi-market campaign to yield user-generated content, with Google as a key partner.
Abu Dhabi Commercial Bank sees Ramadan as a perfect opportunity to educate the market about its Islamic offerings in a humorous, 3D way.
Nokia adopts a content-led strategy with Nat Geo to fully demonstrate the potential of its new Lumia 1020 camera.
Dassault Systemes targets C-suite executives with a campaign showing how its 3D technology could change the sport they loved.
Pepsi brings back the authentic essence of family time during Ramadan through a combination of digital video, social and mobile.
Airbus transitions from technical product speak to an emotional approach focused on what matters most to Frequent Flyers, namely Cabin Comfort.
Space builds a creative campaign under the overarching theme ‘Wimbledon Awaits’.
Tata Tea launches a multi-faceted campaign designed to impact every single Indian woman and enable them to realise their power to change their country.
Ben & Jerry’s highlights its CSR commitment to the wellbeing of cows via a new YouTube network for Gen Y, called Splay.
Ford ditches TV for web videos to tap into Russian youth culture with the bearded man.
Google brings the magic of Search to a new environment where people would take notice: digital OOH on London streets and the Underground.
Activision turns its harshest-critics into dragon slayers, by giving mums the chance to give the game to their kids before anyone else could buy it.
Voltaren uses an integrated strategy to launch a new product, focusing on the possibilities unlocked when pain was removed.
Krave pinpoints Pitfall!, one of the world’s biggest free mobile play apps, to build a unique fictional quest to engage teens.
Canon convinces influential vloggers to tell inspiring stories with its LEGRIA mini video camera at the heart.
Credit Suisse partners with Intelligent Life to go beyond traditional advertising to provide something of real value via an app.
Visa taps into LAN’s in-flight media, including a terminal map takeover, to share a message of convenience.
SEGOB launches a new programme focused on helping teens living in different risk situation to give them the possibility of a brighter future.
McDonald’s lures Costa Ricans in for breakfast by offering free coffee using the Waze traffic app.
Bauker embarks on a re-launch campaign that focuses on the tools for creating perfect men, using Father’s Day as the hook.
Volkswagen converts the VW Sonemfest into a source of premium branded content.
Visa builds a character who doesn’t really like soccer to giveaway a once-in-a-lifetime ticket to the World Cup for a truly deserving fan.
Ponds launches a competition for four real women, based on their life stories, to be protagonists of a total renovation.
Fisher Price partners with Discovery Kids for a multiscreen project to introduce the new image of its Little People characters.
McDonald’s transforms its restaurants into a new media environment.
Goodyear teams up with History Channel for a multi-platform campaign to establish an emotional link with consumers.
Dove brings to life an initiative to inspire and motivate girls to strengthen their self-esteem through educational programmes and activities.
Global Infancia develops drama workshops and a radio soap opera to highlight the issue of domestic worker children in Paraguay.
Visa launches a travel TV show highlighting destinations chosen by its social media community.
Mattel and Nickelodeon create a unique experience for fans around the hit show “Ever After High” through the interactive Nick App.
Fanta attracts tweens to Fanta Play by targeting fun digital destinations with an ERROR 404 message.
Hyundai develops an effective integrated strategy between offline and online media to generate more test drives.
Club Colombia creates a memorable experience to bring millennials together by recreating Oktoberfest.
Ricardito launches an online treasure hunt game across Argentina to find the “Golden Ricardito”.
RT Spanish develops a Facebook strategy to expand the online reach of the RT Spanish international TV news channel.
EcoPistas partners with National Geo Channel to produce and exhibit a TV series about the 10 most important State parks of São Paulo.
ABCDIN creates a mobile content series involving a comedian called Kramer to surprise and delight consumers during their commute to work.
Rexona takes a 360° approach to generate awareness around its new positioning and technology.
Fragrance designer Carolina Herrera invites viewers into the home of her daughter through a partnership with Discovery Home & Health.
Ciel seeks to make Mexico a better place through ‘Planeta de Ideas’ - a five-part TV series.
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