Naked Juice invites everyone to tend to the first-ever social media-powered living vegetable garden.
Activision builds excitement for the launch of Call of Duty Ghosts by letting consumers and pro athletes play together via the Overdog app.
Chevrolet gets involved in a unique retail event at Jockey Plaza Mall, communicated via multiple media.
Mattel takes advantage of YuMe’s new Household Targeting solution with its ‘Christmas Barbie’ campaign.
Acer attempts to win the Christmas tablet wars with three key battles: Win Brand Love, Win Category Review and Win at the Checkout.
Icelandair promotes its stopover service with free Wi-Fi for tourists in Paris and Amsterdam.
Lexus defines its new positioning: ‘Amazing in Motion’ – pushing the boundaries in design, technology and movement.
Bref takes a very small budget and an unattractive product, and turns it into a very big idea.
Rip Curl creates the world’s first search GPS device to inspire the global surfing community.
FOX sees Social Video drive viewers to tune-in using Twitter and Facebook via the Adaptly platform.
Seub Nakhasathien Foundation launches The Virtual Fence Project in an effort to reclaim forest territories.
Wechat changes voice message to voice donor through a platform called “The Voice Donor”, inviting users to contribute voices for the blind.
Say Media creates custom content with Park & Cube to promote Benefit Cosmetics’ new ‘They’re Real!’ push up liner.
RSL Australia takes an innovative approach to charity by Australians paying to listen to a minute of silence on their mobile phone.
Soargon develops a CSR initiative to help Alzheimer’s patients with a pair of GPS-Chip-inserted shoes.
SingTel speaks to mobile users in a common language by creating Movie Emoji – capturing the latest blockbusters in emoji form.
Unicef harnesses the unstoppable food photo trend with a timely interruption to remind people of those who don’t have any.
McDonald’s opens up a secret world of imagination that only kids can see with its innovative Emlings app.
Absolut builds a Vertical Garden in São Paulo to protect it against aerial, sonorous and visual pollution.
Kinder Chocolate builds credibility amongst Mexican mums by targeting them directly via four experts.
Tapsin positions itself at the heart of political debate with first position TV commercials.
Guide Dogs Association of the Blind launches a free audio-based discovery app to improve the quality of life for the visually impaired.
Dacia’s new Sandero model creates a strong relationship with the young urban artist community.
Ayudin creates a USB flash drive in the form of a bleach bottle that, just like bleach, would allow consumers to be virus-free.
Lactalis embarks on a 360° multi-touch point campaign positioning itself throughout the consumer journey, from living room to supermarket.
Samsung appeals to millennials by taking sharing to the next level with an online crowd-sourcing platform on Yahoo.
The Time to Change charitable campaign partners with IPC Media for true editorial integration around mental health problems.
Alexander & James forms a content partnership with Mr Porter featuring its first ever commercial video hub.
Lifebuoy creates high-end tech ‘hand washing booths’ with the nozzle of its unique handwash bottles connected to Google maps via a chip.
Perrier launches ‘The Secret Place’ – an immersive digital experience that lets you have the ultimate party.
Galaxy becomes part of the little gifting moments with the world’s first search greeting experience.
Pandora develops a bespoke app to promote the launch of its new Zodiac line of charms.
Royal Caribbean Cruises taps into Italy’s main sporting passion, football, in a partnership aimed at F.C. Internazionale supporters.
Daimler uses clever targeting techniques to launch the GLA through a partnership with Facebook.
Coca-Cola builds a multi-channel Christmas campaign around three distinct phases, asking consumers to share their Reasons to Believe.
Serenata Flowers adopts MediaMath’s TerminalOne Marketing Operating System™ to execute optimised and targeted video ad campaigns.
Kit-Kat brings a print ad alive through 3D surface augmentation.
Paneangeli launches a TV branded content project in to tutor women and children in Italy on new recipe ideas.
Lexus teams up with Qriously for ‘Opinion Targeting’ which presents mobile display ads based on a response to pre-asked questions.
Trident creates shared moments of playfulness and fun by challenging consumers to design their own bathtub racer.
Nike encourages HK Marathon runners to share their personal stories via the Instagram truck.
Elmex hits two birds with one stone by sending real dentists on a roadshow right next to pharmacies.
Shogakukan’s ‘CanCam’ fashion mag uses digital signage in a Japanese subway station that switches from a still photo to a movie.
Pampers celebrates the Royal birth of baby George by inviting Mums to have their messages knitted into a one-of-a-kind blanket.
Google gives consumers a chance to discover the power of ‘Google Search App’ through a series of story films.
Powerade takes a place of proximity to the amateur/beginner sportsperson through a viral/humour communication on YouTube.
NGO Salaam Baalak Trust creates a school bag with a solar panel and light attached to help children in Delhi slums to study.
Coca-Cola brings generations closer together during Chinese New Year through new technology.
KFC launches a social/gaming app that rewards consumers for putting their phones down at meal time.
Honda reinvents a unique driving experience from the 80s using engine sound and LED lights.
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