BNZ launches an intuitive, easy-to-use, personalised digital experience around which it built an integrated lead nurture programme.
Qantas creates an eight part, 30min factual entertainment documentary that told the story of running the world’s safest airline.
Pizza Hut excites its HK members (and their cameras) through a digital campaign centred on shrinking its food.
Pureit uses ‘Cross Device Fingerprinting’ tech to detect and match live TV content viewers and programmatically chase them across mobile.
Anmum creates branded video books, personalised to overlay dad’s real voice reading a bedtime story via a digital mobile recording.
Tesco Lotus turns “the Red Carpet” into ‘the Rough Carpet’ - a stark contrast of what it is like for the underprivileged to be walking this rough carpet every day to school, without shoes.
Levi's inspires China’s Millennials to create their own version of its ‘We Are Original’ campaign through creative use of mobile.
NFS launches a content-fuelled story uniting gaming/non-gaming communities to create the ultimate crew built NFS vehicle in the real-world.
Lifebuoy creates a film of the ‘future child’ as the tool to seed a simple yet resilient message online and through social influencers.
Choco Pie develops a banner ad game to give kids a native experience and mum's a bunch of healthy recipes to try.
Transport for NSW co-creates a first of its kind, midnight to dawn radio show, to arm drivers with the tools to identify and manage tiredness.
Nicotex creates a long-term platform to help Indian's quit smoking via use of influencers, native messaging and partnerships.
WWF develops a social video with an emotional narrative that positions the Great Barrier Reef as the heart and soul of the ocean.
Krungsri First Choice scraps a Mother’s Day tradition to avoid isolating motherless children through a powerful video.
Mammoth crafts a multi-platform campaign to help kiwi men #makeitmammoth by turning the mundane into Mammoth.
Door Step School creates an impressionable event for lasting impact by renaming streets in the slums after local children.
Whisper develops an end-to-end campaign encompassing PR, a big bang media event, video content assets and in-store executions.
Ariel creates a national movement, highlighting the need for cultural change by encouraging dad's to share household chores.
Cornetto launches the first ever digitally led, mobile first campaign that helped teenagers connect from their digital world into the real.
Double Robotics’ new robot buys the first iPhone 6s in the world, setting a new benchmark for true, genuine viral media campaigns.
Hyundai uses hyper-targeted mobile tactics to disrupt the consumer’s path to purchase and entice them to visit a dealership.
Kit-Kat offers a means of support to children taking entrance exams with a 3D hologram linked to their smartphones.
A-Z Sportswear makes its official debut via a cleverly targeted PR and social media campaign.
The Nature Conservancy Australia takes a personalised approach to harnessing micro-influencers on Instagram.
Google steps in and gives Taiwanese youths a voice like they’d never had before: Google’s Election Site!
Crest partners with a Chinese male superstar to leverage his social communities and increase brand preference amongst young girls.
UBS partners with NYT for a native content-focused campaign with innovation and technology at the forefront.
Baume et Mercier identifies a custom niche audience and targets them through mobile video.
Pampers taps into Tencent GDT through clever data targeting to drive trial amongst new mums.
IKEA taps into Taiwanese street food culture by bringing the IKEA showroom experience to life outside of an iconic restaurant.
ÖBB creates a campaign based on target specific information about destination, pricing and ticketing depending on the user’s location.
Juan Valdez Coffee uses Dynamic Creative Optimisation to deliver the right message to consumers based on location, weather & time of day.
Chevrolet launches a 360 degree campaign to demonstrate that the Silverado is the definitive expression of lifestyle and machismo.
Level Kids develops a digital platform based on content to provide shopping, entertainment, activities and content for all to enjoy.
Subway launches a smartphone-only campaign to reach fast food consumers in the vicinity of one of its restaurants.
Ben Hall Pub uses Periscope for a live beer drinking battle between the UK and Russia.
Coca-Cola sends Danish teens on a "Snap Hunt" to unlock content via a scanning mechanism.
Two ad creatives leave their jobs for six months to create the world's first social awareness library.
Viasat Nature creates the first ever online human-to-animal translator.
Garnier creates Russia’s new addictive dance brought to life through an augmented reality mobile app.
Wall’s launches the first ice-cream ordering and selling system via a mobile chat platform.
Ray-Ban creates a real matchmaking experience for music festival goers with its own pop-up store.
Alfa Romeo creates tailor made geo-targeted versions of its TV ad to encourage test drives through the main dealership.
NGO Fair Welcome creates an online browser plugin that turns discriminating words found in the media into impartial ones.
Skittles creates a holiday-themed twist on the classic North American pawn shop but one where the currency was Skittles.
Sport England encourages women to start exercising with an empowering campaign spanning multi-media.
University of Antwerp turns a recruitment campaign into a National Geographic TV series.
djuice recruits so-called influencers to translate its main (push) message and offer into believable and relevant communication.
Latin American pop band CNCO builds engagement with fans by resonating with the popular Pokémon GO geo-location mobile game.
Jumeirah Group of Hotels & Resorts partners with ARN to produce a five month long radio competition strategy.
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