Marvel's Avengers demonstrates to boys how ‘Hero-ing Up’ with their friends could deliver play experiences whilst learning about the characters.
Old Spice partners with a soccer influencer to bring to life its Terry Crew's campaign on social media.
Budweiser gives amateur player’s spectacular goals a BIG platform through media: 'Budweiser Dream Goal' on Sky Sports.
The Disney Channel creates the ‘Friend a Villain Kid’ content engagement strategy, enabling tweens to binge on the content and characters they liked, how they liked.
Call of Duty creates a strategic platform called ‘SHARECASTING’, based on the concept that all consumers are the journalists.
Posterscope uses out of home advertising in a clever and effective way to bring attention to an important cause.
Sony Pictures launches the first-ever branded channel in an exclusive section of Snapchat to promote the new James Bond film.
HTC adopts proprietary technology in conjunction with Accuen’s programmatic buying system to create relevant ‘moment marketing’.
Grant’s Whisky offers a real job, but with a catch - one couldn’t apply for it, unless his/her friends stepped in to make a compelling case.
Chevrolet’s Silverado strikes a partnership with SALT to take #TruckerBurger’s into the desert for the annual Moreeb Dune Festival.
Shell creates the world’s first 360 virtual tour of the most secretive location in Formula 1: the Scuderia Ferrari team garage.
Pixar launches a campaign you could FEEL, by delivering smart, relevant content and experiences tapping into audiences’ own emotions.
Source takes a consumer approach to a B2B campaign, identifying hotspots then using broadcast solutions to talk to its audience.
The Financial Times develops a cross channel, fully integrated, phased campaign to promote a 24-hour paywall freeze.
Revlon delivers messaging via multiple touchpoints in virtually every medium for women to adopt "the Ritual" at every point in the system.
Destination Canada seeds truly authentic, rich and interesting content to bring the sights, wonders and experience of Canada to life.
Vodafone uses clever communications at 'Trigger' and 'Active Stage' moments in the travel journey to promote its mobile data packages.
Knorr launches a digital tool to explore whether someone's flavour personality could help people find #LoveAtFirstTaste.
Intel creates a world-first pan-industry collaboration to shake up the PC industry like never before.
HTC combines VR technology with bespoke content to create a once in a lifetime apocalyptic experience for its new product launch.
Deutsche Telekom creates a mobile game that challenged and recorded the navigational skills of players to provide data on dementia.
Always responds in real time with custom designs in social showing girls’ creations for their emojis that better reflect who they are.
Uni-Noodle creates a micro movie series filmed in a fictional noodle shop that fuses its recipes with flavours inspired by consumers’ moods.
Evonik launches an arcade-inspired quiz to turn employer branding into a playful, engaging, and rewarding personal experience.
Arlo moves away from typical home security care tactics to launch a live security advice service on Twitter, powered by ex-burglars.
Etisalat embarks on a video project to create hope and encourage Egyptians to be positive and proactive towards the community.
IKEA creates new advertising space alongside an underground river, bringing the waters to the surface to splash the city.
Amnesty transforms a platform designed to block ads into a one-off bespoke media channel to deliver its messages.
Loctite Super Bonder attaches different ceramic figures to newspapers in a clever sampling strategy.
Airbnb develops an idea that blurred the lines between marketing & business to create a historic moment in Cuba.
Hockey Club Davos uses digital screens in real-time to enable a fun and exciting stadium experience.
Oogachaga Counseling launches a safe and confidential channel through Snapchat for teens to discover their sexuality.
Peruvian Red Cross uses the simple act of hashtagging to increase its volunteer database by 1,800%.
Stance uses technology that allows consumers to browse, spin and compare products with the wave of a hand.
Gatorade creates an AR experience leveraging Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.
Beats by Dre starts a global movement, with help from over 100 influencers, to celebrate hometown pride.
Hemnet turns big data into a truly big idea.
PASSOP builds an automated engine to hijack global Twitter conversation and remind people that refugees are human beings.
Pimm's uses emerging technology in an innovative outdoor campaign with tailored messaging based on current weather conditions.
Samsung targets consumers while they watched the Galaxy Tab S2 ad spot on a competitor device, using device-detecting technology.
Tata Motors innovates not just on packaging but on media design by simultaneously making every receiver also the carrier of its message.
Channel 4 combines TV, outdoor and digital to give the impression that household robots were available for purchase.
The Australian Road Safety Foundation finds an untapped media opportunity to turn ordinary rubbish bins into lifesaving billboards.
Lidl hi-jacks the Nobel banquet to convince sceptic Swedes of the quality of its discount food.
Heineken plays a prank on an unsuspecting football fan to emphasise the importance of watching football with friends.
Estadao Digital uses data in a creative way, partnering with Shazam to identify and target specific content about domestic abuse.
Studio Brussels gives Bowie fans an opportunity to pay their respects following his death by creating the "starman's" very own constellation.
ANZ shows its support for the LGBTI community at all levels - online, point of sale, social media, and even via business cards.
PETA cleverly combines online and offline media to leverage its power in amplifying the campaign impact of 'Behind the Leather'.
La Sirena performs a live action on TV shows, linked to the audience's reaction on social media.
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