Colgate recruits a group of ‘Little Dentists’ to educate India on the dangers of cavities.
McDonald’s extends its 2011 ‘Coin Hunting’ campaign to re-energise the concept and boost engagement.
Vicks heads up a cheering movement for the Indonesian football playing team in AFF.
Blackberry promotes the new BBM Music app in the Netherlands with a silent disco.
Vita Weat taps into cooking shows and food bloggers to create ‘Top That’ weekly challenges.
Specsavers crowdsources a crime thriller book via Twitter and publishes it across digital channels.
Pizza Hut smashes its single day sales record by integrating into the pre-game build-up to the Super Bowl.
Renault associates with the largest watched sport in India to highlight that the Duster is big, beautiful and efficient.
Hellmann’s creates the recipe of a successful integrated marketing strategy, spanning TV, social and display media.
Ultimat Vodka uses first-of-its-kind, rich media technology to deliver custom banner ad messages to bankers.
Nestle Fitness unveils a special high-tech bra that sends a tweet when unclasped to promote breast cancer awareness.
Durex gamifies the pleasures that condoms can provide for men in Hong Kong via a mobile soccer app.
Footlocker shows sneakerheads that they can stand with confidence during the ‘Back To School’ period.
Krüger Chai Latte tells its brand story via a dance contest across online and TV.
Maybelline brings a new product for women to market in India by communicating with men.
Google+ for Business introduces a new form of much-needed cathartic competition to advertising creatives.
Fanta creates an exciting social radio game to encourage Japanese consumers that it’s time to play.
Lufthansa blows Swedes away in a movie theatre by communicating an imageless message.
Bacardi celebrates its ‘irrepressible spirit’ with a global marketing campaign.
Hazeline brings the emerging trend of 3D street art to Vietnam.
McDonald’s amplifies the experience of running the ‘McDonald’s 5k’ race through a social experience on Facebook.
Lancôme delivers an augmented product experience for Chinese women via a pink re-modelled bus.
Corporación Fondo de Prevención Vial gets people to exchange excuses in order to save lives.
Bupa goes digital and mobile in a global campaign to encourage the world to walk more.
Zespri uses the Draw Something app to encourage consumers in Taiwan to try a new taste sensation.
Unilever creates an online forum providing lifestyle-related content from its male grooming brands.
Vivo reconnects festival-goers to their digital life with a unique gift printed with their most liked Facebook posts.
EA Sports creates the internet’s first life-size man – avatar Lionel Messi.
Villavicencio commits to protecting the Argentinian native forests via a 360° campaign.
Topshop celebrates the season of style on Pinterest in what it calls a ‘true social shopping’ campaign.
L’Oreal Garnier debuts a new range of Fructis shampoos via a live concert broadcast across the web.
Heineken creates the first social tree, grown by more than 32,774 friends around the world.
Veet launches a contest for young females to become the host of a branded segment on E! Latin News.
Dulux encourages China to tell its stories through colour.
Christian Aid puts digital advertising and programmatic buying at the heart of its Christian Aid Week campaign.
Action contre la Faim launches an awareness campaign that refuses to give up hope for starving children.
Budweiser creates a strong connection with Winnipeg Jets fans by creating a unique special edition brew.
Kia shows its support for Rafa Nadal by launching his racquet into the stratosphere using cheers of encouragement from fans.
John Lewis returns with a tear-jerking 120" Disney-inspired Christmas TV spot for 2013.
FedEx dominates the small screen at the Super Bowl by allowing users for the first time to ‘shazam’ a live event.
Nissan gives its target the feeling of driving a Nissan 370Z from 0 to 100km/h in 5.5 seconds across multiple channels.
Pattex uses elasticity and stretching effects on TV ads to prove the power of its glue.
Douwe Egberts gathers thousands of orders and tasting packages online before having to discontinue due to success.
Solo embarks on a quest to help make the Norwegian brand famous abroad.
Visa illustrates how a prepaid card can open up possibilities for the future.
Ikea takes over a city park in Moscow with an activation showing just how easy it is to brighten up your living space.
Boston Pizza teams up with Microsoft to create the first customised, fully interactive Xbox avatar.
Mercedes-Benz teams up with UK rap artist Tinie Tempah in a campaign that combines music and driving.
Universidad El Bosque takes a humorous approach to recruiting new students in Colombia.
Pond's paints India pink to raise awareness about breast cancer.
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