Coca-Cola develops a a 360° ecosystem of content to connect with teens through music.
Seda uses a creative media mix to amplify its #VaiQVai video tutorial platform.
Maybelline Pure Makeup develops a multi-social strategy with specific content for each platform.
Zacapa fully surrounds the rum tasting at the Roma Market into a fully sensorial, slow paced delightful experience.
Warner Bros starts the WAR OF GRAFFITI scavenger hunt, urging fans to join their favourite superhero team and share it on social media.
Halls immerses its message of invigoration through the breath into the storytelling of Desafío Discovery survival competition.
Mindshare, m/six division develops a tool for Cinemark-Hoyts that helped predict attendance at future movie releases.
Cerveza Soberana targets young adults with a brand personality in the shape of The Megaphone Man, brought to life via digital, TV, radio & OOH.
Huggies uses data creatively to create the Huggies Hug Chain - an easy way to help babies in risk of abandonment.
Fiat’s Test Drive-in connects three different media in real-time to create an immersive experience for drive-in movie goers.
TRESemmé executes a campaign simultaneously in more than 180 media channels, across all six Central America countries.
Coca-Cola adopts programmatic technology to ensure relevant communication across its brand portfolio.
Tigo Music offers VIP music tickets in return for donating blood.
OMO partners with a clothing brand and replaces the simple washing labels on each outfit, for labels that told children's stories.
Avianca partners with ESPN for Destino Confidencial - an 8-episode documentary series telling some of sports’ most remarkable stories.
Snickers uses a mix of TV, digital billboards, social media, radio and tactical print to respond to live events in real-time.
Absolut runs a programmatic campaign using tailored audiences, geolocalisation and interest data in real time.
Axe combines radio, OOH and mobile to create the first radio spot where you could see and interact with product.
Visa creates a mini-series that tells the story of game day rituals that embody the spirit of fandom for teams participating in the 2015 Libertadores Cup.
Ariel improves the lives of millions of Indian women through its 'Share the Load' movement - a unique and emotional equality platform.
VW produces a short documentary in which, through intimate interviews, it showed how the VW Motorsport Team is the real engine.
Garnier creates weather-optimised content ads which deliver on its haircare promise.
Kellogg's creates a local activation with a branded multi-person bicycle riding around Mexico City.
McDonald's overcomes prejudice about the brand with the mysterious launch of the Club House.
Canesten helps young girls' dreams come true with a series of live activations to highlight the power eradicating the problem in one shot.
Fruco creates a series of short videos targeted at millennials based on popular films to show how potatoes always disappear.
VW demonstrates exceptional maneuvering with a trailer in reverse at high speed, caught on video and shared in social media.
BBC Earth creates 162 videos to deliver the right piece of content in the right context for the right emotional state.
Ambi Pur launches Asia’s first ever local celebrity navigation voice-over on WAZE.
Palette Perfect Gloss turns an unknown influencer named “Dani” into a YouTube star to win the hearts and trust of young millennial women.
Deadpool: The Movie makes a splash by disrupting government banned billboards with its own 'ballsy' message.
Star Wars: The Force Awakens uses audience identification and prioritisation to target multiple audiences with very different needs.
Fox Sports creates #18toWin - the world’s biggest penalty shoot-out on Twitter and Facebook.
Active Wheel offers a free mobile service for couples to have a three minute phone call, using its packaging as the communication medium.
Hilton Worldwide catches consumers in this early, dreaming stage, then disrupts the ‘full journey’ by showing how they could skip endless browsing.
Huawei orchestrates a massive media blackout to create the real-life experience of a smartphone running out of battery.
BBVA gives local artists a platform to get heard, resulting in a negotiation with the RPP Group to air its first RADIO BBVA show.
MEC employs new methods to drive innovation in talent acquisition and retention.
OMD launches a millennial engagement and recruitment programme, named Fast Forward.
Gillette Body and ESPN launch the first ever ESPN Magazine Body Issue for the LatAm region showcasing 21 brave athletes’ bodies.
Volkswagen Gol launches a fully digital content campaign using older characters, delivering it to only those who chose to engage with it.
Lipton invites emerging artists to share inspiration via digital video capsules, followed-up by an online auction for the general public.
Axe creates four diverse pieces of cinematic branded content and uses technology to ensure it is targeted to the right masculine personality.
Ministerio del Interior combines programmatic tools and a retargeting strategy to serve personalised video banner ads to women only.
Sedal partners with singer and model Lali Espósito to bring the new #Hairography concept to life through social, online, video and events.
Sony PlayStation creates pulses of activity by monitoring, optimising and adapting channels for a year.
Missing Children uses Facebook technology in a way that was never imagined before: to search for missing children.
Marvel's Avengers demonstrates to boys how ‘Hero-ing Up’ with their friends could deliver play experiences whilst learning about the characters.
Old Spice partners with a soccer influencer to bring to life its Terry Crew's campaign on social media.
Budweiser gives amateur player’s spectacular goals a BIG platform through media: 'Budweiser Dream Goal' on Sky Sports.
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