Ciel seeks to make Mexico a better place through ‘Planeta de Ideas’ - a five-part TV series.
Aguas de Choloma encourages change through a non-traditional method, with a basic installation that sends sound messages through water pipes.
Acuvue ends "bad calls" by giving free visual tests and contact lenses to the National Basketball League referees.
Cloralex helps clean up Mexico with the “Limpiómetro” - a huge mobile trashcan with a basketball basket on top, inviting everyone to collectively score points by throwing trash in the right place.
Buscopan creates the first mobile game from an abdominal pain reliever brand to engage with audiences in a disruptive and funny way.
Warsteiner reacts to an unexpected World Cup result with intelligent opportunistic humour, grace and class.
Maybelline develops specific content (video tutorials) to bring consumers closer to the world of nail art.
Peruvian Cancer Foundation goes to the most unsuspecting place to encourage a nation to raise money for children with terminal cancer.
Gillette works with Azteca to develop an integrated communication platform that allows men to have “the best week start”.
Poker beer creates “El Mejor Regalo Del Mundo” (the best gift in the world) for Friend’s Day.
Skip creates an innovative and funny campaign based on the brand’s emotional differential, using YouTube annotations.
Visa taps social influencers to host natural, almost “hand-made” content to show their followers the benefits of using cards over cash.
Neymar Jr starts a worldwide racism debate with a humorous social media campaign to take the weight off the word “monkey”.
McDonald’s engages with fans across LatAm in a personal place, asking them to share their unique way of eating their McMeal.
Panama Fire Department embarks on a recruitment drive finding the perfect place and moment when men would be holding a ‘hose’ in their hands.
Oriental Bank creates a pop up Duty Fee Shop where consumers could change their ATM receipts for products equalling that value.
Magnum uses its brand channel on YouTube to set up a digital party venue especially reserved for “pleasure seekers”.
Coca-Cola partners with Azteca in Mexico to amplify the FIFA™ World Cup Trophy Tour and beyond.
Digicel highlights the quality of good data by freezing live shows and movies during live transmissions to deliver its campaign message.
Club Colombia encourages consumers to rewrite the current history of Colombia in just four days, via Twitter.
Casa Caleb raises funding for its senior citizens by creating a unique font, that turned their handwriting into typography named after them.
Ace creates an entire entertainment show featuring all the archetypes of Mexican “telenovelas”.
Banco Popular de Peurto gives Puerto Ricans the space to grow, literally, by investing in customers’ talent and rewarding them.
ARS Humano designs a special mirror in store fitting rooms to remind women how important their breasts are.
Shell Rimula truly integrates into the trucker community and gives them the recognition they deserve.
Pony Malta uses gamification techniques to inspire youth to prefer the real world over the virtual world.
Nike marks another new kit launch for Boca Juniors with its star player making a grand, high-profile media gesture & deleting his Twitter followers.
Samsung promotes the new soccer mode on its TV range through a video with two very different versions of the same game.
Dove strikes again with a viral video to unlock the emotional insights of millions of women unaware of the true potential of their beauty.
Banco Popular uses receipts at cash registers to push its message that a simple everyday purchase could be a new vehicle.
Heineken teams up with over 40 Legends from the worlds of sport, entertainment and art to create a series of extraordinary posters to support RWB.
The ABTO causes a media frenzy in Brazil, with a simple Facebook post by a Brazilian billionaire claiming that he would bury his $500,000 Bentley.
Paramount Pictures creates ‘real time’ news comments relevant to the launch timing through clever use of fortune-telling.
Nivea creates a mobile app that works together with a bracelet to form a radar in order to prevent parents from losing their kids at the beach.
Hellmann’s launches the first live recipe service via WhatsApp, connecting Brazilians with real chefs to teach them delicious recipes.
Visa partners with Discovery Channel’s TLC for a TV series to align the brand with the theme of travel and giving it a feeling of exclusivity.
Movistar engages the youth audience with high quality online broadcasting content that could only be seen in the brand’s Facebook Fan Page.
LAN shows Colombians the beauty and experiences that can be had in their own country through the eyes of its fans via a Facebook app.
Bubbaloo launches the Bubbaloo Bubble Tournament - a dynamic and interactive event enabling tweens to share the fun of making bubbles.
Peugeot elevates its Roland Garros sponsorship to launch a Peugeot 308 special edition by inviting world-renowned tennis players to reminisce their victories.
Inspired by the Air Force concept of in-flight refueling, Powerade uses drone technology to give athletes samples as they run.
Trident partners with Twitter to enable fans to create their own customised 6” music videos on Vine.
Fiat gives consumers in Brazil a new platform to experience car models in detail.
Masterdog becomes the catalyst for the unconditional love people have for their pets, communicating the concept of “Dog Lover” embedded in your DNA.
HSBC creates The Legendary Journey; a multiplatform sponsorship campaign amplifying the history and meaning of the Lions.
Universal adopts the Minion Mindset with a fun, social and slightly silly campaign to create the most impactful launch for Despicable Me 2.
Adidas brings its range of Boost running shoes to life with a unique and tailored music playlist partnership with Spotify.
Gucci taps a host of female celebrities and partners in a multi-platform campaign to come together in celebration of women empowerment.
Asics makes recreational runners aware and fanatical runners believe in Asics as an apparel brand.
Carlsberg aims to make ‘That Calls for a Carlsberg’ genuinely believable through a strategic platform with a three tiered approach.
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