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  • Only the defiant survive

    Only the defiant survive

    • Dodge Defiance
    • USA
    • 2013

    Dodge promotes its latest model by partnering with the star of popular TV show, Defiance, in an effort to inspire a new generation of American men.

    Rated zero stars
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  • Fish don't get wet

    Fish don't get wet

    • Invest for Children Foundation
    • Spain
    • 2013

    French optical retailer Alain Affelou raises awareness of Downs Syndrome and vision problems by making children stars of an educational DVD.

    Rated zero stars
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  • Waterstones - The Book That Made Me

    Waterstones - The Book That Made Me

    • Waterstone's
    • UK
    • 2013

    Waterstones uses star names to talk about the books that changed their lives and encourages the public to do the same.

    Rated zero stars
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  • A gamble worth millions

    A gamble worth millions

    • Basil Hayden’s Bourbon
    • USA
    • 2013

    Jim Beams holds a live poker party to show cynical distributors how powerful social media can be to develop buzz around Basil Hayden’s Bourbon.

    Rated zero stars
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  • Channelling The Character

    Channelling The Character

    • Bad Grandpa (Movie)
    • Australia
    • 2013

    To promote 'Bad Grandpa', Paramount Pictures heads to the home of one-liners - Twitter - to tell jokes.

    Rated zero stars
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  • Stoptober

    Stoptober

    • Stoptober (Public Health England)
    • UK
    • 2013

    Much like the Movember cause, the Public Health England agency encourages smokers to try and stop smoking for a month.

    Rated zero stars
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  • Protect your Idol

    Protect your Idol

    • Castrol
    • China
    • 2013

    Castrol gives China's at-home audience a voice for the first time with a chance to vote for their favourite Chinese Idol contestant.

    Rated zero stars
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  • Planeta de Ideas

    Planeta de Ideas

    • Ciel Water
    • Mexico
    • 2013

    Ciel launches a multi-media and multi-screen content driven revolution that puts the spotlight on young Mexicans who ‘dreamed to make the world a better place to live' for generations to come.

    Rated zero stars
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  • Samsung gets smart with App development

    Samsung gets smart with App development

    • Samsung
    • Australia
    • 2013

    Partnering with Yahoo7, Samsung delivered a Catch Up TV app to harness the love for TV that Australians have.

    Rated zero stars
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  • Microsoft - Samsung SOS Island

    Microsoft - Samsung SOS Island

    • Samsung
    • UK
    • 2013

    To introduce two new products, Samsung creates a tough new reality TV show, with a mix of survival and technology based challenges.

    Rated zero stars
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  • Quaker Thermoactivation

    Quaker Thermoactivation

    • Quaker
    • UK
    • 2013

    Quaker Oats builds a campaign out of Britain's love for television and porridge.

    Rated zero stars
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  • The Loss Generator

    The Loss Generator

    • SBAB
    • Sweden
    • 2013

    Swedish bank SBAB shows what low interest rates actually mean to your savings in a challenging and fun way, no tricks involved.

    Rated zero stars
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  • Treadmill Vending Machine

    Treadmill Vending Machine

    • Adidas
    • United Arab Emirates
    • 2013

    Adidas creates the world's first treadmill that rewards people for running.

    Rated zero stars
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  • Capacity Management Media

    Capacity Management Media

    • East Coast Mainline
    • UK
    • 2013

    East Coast Mainline moves away from its traditional ‘burst’ marketing strategy to an ‘always on’ approach.

    Rated zero stars
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  • Hyposimulator

    Hyposimulator

    • Onglyza
    • France
    • 2013

    Onglyza uses a simulator to educate doctors on the impact of hypoglycaemic events on patients with Type 2 diabetes.

    Rated zero stars
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  • The Two Kings of the Netherlands

    The Two Kings of the Netherlands

    • Samsung
    • The Netherlands
    • 2013

    To bridge the six-week gap between the launch of its new Galaxy S4 in Holland, Samsung rides on buzz around the king's inauguration.

    Rated zero stars
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  • Spend Your Lunch Well

    Spend Your Lunch Well

    • ING Direct
    • Australia
    • 2013

    ING Direct asks world-famous magician Dynamo to help consumers reclaim their disappearing lunch break.

    Rated zero stars
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  • Canadian Tire Ice Truck

    Canadian Tire Ice Truck

    • Canadian Tire
    • Canada
    • 2013

    Canadian Tire creates a fully functioning truck out of ice and sets a world record in the process.

    Rated zero stars
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  • Beetleing

    Beetleing

    • VW Beetle
    • New Zealand
    • 2013

    To bring back its association with a youthful image, VW encourages consumers to imitate the beetle shape in unusual locations.

    Rated zero stars
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  • Norway´s Greatest Gift

    Norway´s Greatest Gift

    • Norwegian Postal Service (Posten)
    • Norway
    • 2013

    To highlight the joy brought to someone when they receive a parcel, Posten asks people to nominate a person they feel deserves a special gift.

    Rated zero stars
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  • Soapbox Race brings comedy of crashes to Taiwan

    Soapbox Race brings comedy of crashes to Taiwan

    • Red Bull
    • Taiwan
    • 2013

    Red Bull encourages Taiwanese people to join in with its Soapbox Race - with entertaining and encouraging results.

    Rated zero stars
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  • No Name Match

    No Name Match

    • Unicef
    • Paraguay
    • 2013

    Unicef creates a campaign to raise awareness about the 24% of children who have no civil registration in Paraguay.

    Rated zero stars
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  •  Snickers Misspelling

    Snickers Misspelling

    • Snickers
    • UK
    • 2013

    Snickers finds a new way to tell the ‘You’re Not You When You’re Hungry’ story in the digital space.

    Rated zero stars
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  • Mobile Entertainment Box

    Mobile Entertainment Box

    • Kaan Khajura Teshan
    • India
    • 2013

    Hindustan Unilever reaches out to the rural audience in Bihar to start creating SOV for its mass & rural focussed brands.

    Rated zero stars
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  • Sky Gallery

    Sky Gallery

    • Telekom
    • Hungary
    • 2013

    Telekom build's a light printing drone to create a giant sky gallery full of Hungary's most emotionally charged images.

    Rated zero stars
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  • Project Slipstream

    Project Slipstream

    • UK
    • 2013

    MEC teams with MirriAd, STV and the Technology Strategy Board to build a technology that creates personalised product placement when viewing TV programmes on demand.

    Rated zero stars
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  • Xbox – #Keycode

    Xbox – #Keycode

    • Xbox One
    • UK
    • 2013

    UM needed to put the Xbox back into a race to win back the hearts and minds of its core audience. How? With the legendary Konami Code.

    Rated zero stars
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  • The Road to Selling Records Goes on a Detour

    The Road to Selling Records Goes on a Detour

    • Parlophone
    • UK
    • 2013

    Starcom MediaVest Group gives acoustic British pop-star Gabrielle Aplin’s hardcore fans something unique.

    Rated zero stars
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  • Clorox Cleans Sin City

    Clorox Cleans Sin City

    • Clorox
    • USA
    • 2013

    In an effort to change its company image, Clorox makes memorable moments for people in Las Vegas.

    Rated zero stars
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  • Coca-Cola- "Saving the Polar Bears (Arctic Home)"

    Coca-Cola- "Saving the Polar Bears (Arctic Home)"

    • Coca Cola
    • Denmark
    • 2013

    Coca-Cola raises awareness of the plight of the polar bear to Danish consumers with a “real-life” experiment fully integrated through social media.

    Rated zero stars
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  • Drink Good Do Good

    Drink Good Do Good

    • Naked Juice
    • USA
    • 2013

    Naked Juice partners with popular Facebook game Farmville 2 to plant virtual fruits mirroring a real-life campaign to help people in need.

    Rated zero stars
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  • Lilly - Get it out of the way

    Lilly - Get it out of the way

    • Lilly
    • UK
    • 2013

    Lilly creates a character called 'Balanced Barry' to help ease the stigma around erectile dysfunction and benign prostatic hyperplasia, encouraging men to visit a doctor.

    Rated zero stars
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  • The chocolate with 6,000 names

    The chocolate with 6,000 names

    • Marabou
    • Denmark
    • 2013

    Marabou changes its name with a variety of witty messages to encourage consumers that eating its chocolate bars is an occasion in itself.

    Rated zero stars
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  • Anchorman 2: Ron Burgundy Takes over MSN

    Anchorman 2: Ron Burgundy Takes over MSN

    • Anchorman 2 (Movie)
    • UK
    • 2013

    Paramount Pictures uses an innovative mix of interactive, social and user-generated content across Microsoft's entertainment platforms to promote the release of the much-hyped sequel Anchorman 2.

    Rated zero stars
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  • The Walkers

    The Walkers

    • Johnnie Walker
    • Brazil
    • 2013

    Johhnie Walker encourages Brazilians to create content inspired by the company's TV advert through videos about their achievements.

    Rated zero stars
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  • Warsaw 1935

    Warsaw 1935

    • Prudential
    • Poland
    • 2013

    Prudential recreates what Poland's capital looked like in the 1930's to give consumers a glimpse of the past and current potential.

    Rated zero stars
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  • The 4 to 9ers

    The 4 to 9ers

    • Subway
    • USA
    • 2013

    Subway creates an original TV series, focused on experiences at a first job, to engage the notoriously hard-to-reach teen audience.

    Rated zero stars
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  • Remote Control Tourist

    Remote Control Tourist

    • Tourism Victoria
    • Australia
    • 2013

    Tourism Victoria creates a real-time web experience to let people from anywhere in world explore the hidden secrets of Melbourne.

    Rated zero stars
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  • Smart Performer

    Smart Performer

    • Audi
    • USA
    • 2013

    Following the journey of actress Claire Danes, Audi promotes the benefits of picking its vehicle (with Good Day Claire) and what could happen if they didn't (her Bad Day alter-ego).

    Rated zero stars
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  • The Epic Split

    The Epic Split

    • Volvo Trucks
    • Global
    • 2013

    Using movie star Jean-Claude Van Damme as part of its Live test series, Volvo demonstrates the precision steering feature on the vehicle.

    Rated zero stars
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  • Pause for a cuppa

    Pause for a cuppa

    • Tetley Tea
    • UK
    • 2013

    Tetley takes ownership of the pause button on 4oD and Virgin's TiVO to get people to take the much-loved tea break.

    Rated zero stars
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  • Make Boring Brilliant

    Make Boring Brilliant

    • Glaceau Vitaminwater
    • USA
    • 2013

    Vitaminwater encourages its audience to send in boring items for the brand to invert their item's excitement in a digital campaign.

    Rated zero stars
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  • Nescafé - Really friends?

    Nescafé - Really friends?

    • Nescafe
    • France
    • 2013

    Nescafe gives Arnaud a unique challenge: to set off for two months, meet his Facebook friends and try to have an unplanned coffee with them to see whether they were really his friends.

    Rated zero stars
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  • Embrace DIY: Reveal the Designer in You

    Embrace DIY: Reveal the Designer in You

    • Venus
    • USA
    • 2013

    Venus attracts attention by partnering with celebs to encourage consumers to let out their inner designer.

    Rated zero stars
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  • Lexus / Blueprint

    Lexus / Blueprint

    • Lexus
    • UK
    • 2013

    Lexus partners with CNN for a fortnightly series profiling the leading design brains of the future.

    Rated zero stars
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  • Ensuring Life Goes On

    Ensuring Life Goes On

    • GIO
    • Australia
    • 2013

    GIO sought to regain trust with Australians by helping consumers prepare for these events with a multi-faceted campaign.

    Rated zero stars
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  • Summer Boredom Busters

    Summer Boredom Busters

    • Sainsburys
    • UK
    • 2013

    Sainsbury’s produces a Bumper Book of Summer containing low cost ideas to help keep kids entertained during the summer in conjunction with a Nectar reward points promotion.

    Rated zero stars
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  • Dutch Lady's Unique Fasting Companion for Kids during the Holy Month of Ramadan

    Dutch Lady's Unique Fasting Companion for Kids during the Holy Month of Ramadan

    • Dutch Lady
    • Malaysia
    • 2013

    Dutch Lady works with celebrity star Mia Sara to create 38 videos - for pre, during and post Ramadan.

    Rated zero stars
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  • Fruit Hatchback - The All-New (Edible) Swedish Car

    Fruit Hatchback - The All-New (Edible) Swedish Car

    • Ahlgrens bilar
    • Sweden
    • 2013

    Ahlgrens bilar links with Sweden's car-making history to tease its new product - the Fruit Hatchback.

    Rated zero stars
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  • Learn With Toppers

    Learn With Toppers

    • Horlicks
    • India
    • 2013

    Horlicks helps parents ease the stress for kids during exam season by burgeoning a partnership to create a digital learning platform.

    Rated zero stars
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