Dodge promotes its latest model by partnering with the star of popular TV show, Defiance, in an effort to inspire a new generation of American men.
French optical retailer Alain Affelou raises awareness of Downs Syndrome and vision problems by making children stars of an educational DVD.
Waterstones uses star names to talk about the books that changed their lives and encourages the public to do the same.
Jim Beams holds a live poker party to show cynical distributors how powerful social media can be to develop buzz around Basil Hayden’s Bourbon.
To promote 'Bad Grandpa', Paramount Pictures heads to the home of one-liners - Twitter - to tell jokes.
Much like the Movember cause, the Public Health England agency encourages smokers to try and stop smoking for a month.
Castrol gives China's at-home audience a voice for the first time with a chance to vote for their favourite Chinese Idol contestant.
Ciel launches a multi-media and multi-screen content driven revolution that puts the spotlight on young Mexicans who ‘dreamed to make the world a better place to live' for generations to come.
Partnering with Yahoo7, Samsung delivered a Catch Up TV app to harness the love for TV that Australians have.
To introduce two new products, Samsung creates a tough new reality TV show, with a mix of survival and technology based challenges.
Quaker Oats builds a campaign out of Britain's love for television and porridge.
Swedish bank SBAB shows what low interest rates actually mean to your savings in a challenging and fun way, no tricks involved.
Adidas creates the world's first treadmill that rewards people for running.
East Coast Mainline moves away from its traditional ‘burst’ marketing strategy to an ‘always on’ approach.
Onglyza uses a simulator to educate doctors on the impact of hypoglycaemic events on patients with Type 2 diabetes.
To bridge the six-week gap between the launch of its new Galaxy S4 in Holland, Samsung rides on buzz around the king's inauguration.
ING Direct asks world-famous magician Dynamo to help consumers reclaim their disappearing lunch break.
Canadian Tire creates a fully functioning truck out of ice and sets a world record in the process.
To bring back its association with a youthful image, VW encourages consumers to imitate the beetle shape in unusual locations.
To highlight the joy brought to someone when they receive a parcel, Posten asks people to nominate a person they feel deserves a special gift.
Red Bull encourages Taiwanese people to join in with its Soapbox Race - with entertaining and encouraging results.
Unicef creates a campaign to raise awareness about the 24% of children who have no civil registration in Paraguay.
Snickers finds a new way to tell the ‘You’re Not You When You’re Hungry’ story in the digital space.
Hindustan Unilever reaches out to the rural audience in Bihar to start creating SOV for its mass & rural focussed brands.
Telekom build's a light printing drone to create a giant sky gallery full of Hungary's most emotionally charged images.
MEC teams with MirriAd, STV and the Technology Strategy Board to build a technology that creates personalised product placement when viewing TV programmes on demand.
UM needed to put the Xbox back into a race to win back the hearts and minds of its core audience. How? With the legendary Konami Code.
Starcom MediaVest Group gives acoustic British pop-star Gabrielle Aplin’s hardcore fans something unique.
In an effort to change its company image, Clorox makes memorable moments for people in Las Vegas.
Coca-Cola raises awareness of the plight of the polar bear to Danish consumers with a “real-life” experiment fully integrated through social media.
Naked Juice partners with popular Facebook game Farmville 2 to plant virtual fruits mirroring a real-life campaign to help people in need.
Lilly creates a character called 'Balanced Barry' to help ease the stigma around erectile dysfunction and benign prostatic hyperplasia, encouraging men to visit a doctor.
Marabou changes its name with a variety of witty messages to encourage consumers that eating its chocolate bars is an occasion in itself.
Paramount Pictures uses an innovative mix of interactive, social and user-generated content across Microsoft's entertainment platforms to promote the release of the much-hyped sequel Anchorman 2.
Johhnie Walker encourages Brazilians to create content inspired by the company's TV advert through videos about their achievements.
Prudential recreates what Poland's capital looked like in the 1930's to give consumers a glimpse of the past and current potential.
Subway creates an original TV series, focused on experiences at a first job, to engage the notoriously hard-to-reach teen audience.
Tourism Victoria creates a real-time web experience to let people from anywhere in world explore the hidden secrets of Melbourne.
Following the journey of actress Claire Danes, Audi promotes the benefits of picking its vehicle (with Good Day Claire) and what could happen if they didn't (her Bad Day alter-ego).
Using movie star Jean-Claude Van Damme as part of its Live test series, Volvo demonstrates the precision steering feature on the vehicle.
Tetley takes ownership of the pause button on 4oD and Virgin's TiVO to get people to take the much-loved tea break.
Vitaminwater encourages its audience to send in boring items for the brand to invert their item's excitement in a digital campaign.
Nescafe gives Arnaud a unique challenge: to set off for two months, meet his Facebook friends and try to have an unplanned coffee with them to see whether they were really his friends.
Venus attracts attention by partnering with celebs to encourage consumers to let out their inner designer.
Lexus partners with CNN for a fortnightly series profiling the leading design brains of the future.
GIO sought to regain trust with Australians by helping consumers prepare for these events with a multi-faceted campaign.
Sainsbury’s produces a Bumper Book of Summer containing low cost ideas to help keep kids entertained during the summer in conjunction with a Nectar reward points promotion.
Dutch Lady works with celebrity star Mia Sara to create 38 videos - for pre, during and post Ramadan.
Ahlgrens bilar links with Sweden's car-making history to tease its new product - the Fruit Hatchback.
Horlicks helps parents ease the stress for kids during exam season by burgeoning a partnership to create a digital learning platform.
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