Hellmann’s launches the first live recipe service via WhatsApp, connecting Brazilians with real chefs to teach them delicious recipes.
Nivea creates a mobile app that works together with a bracelet to form a radar in order to prevent parents from losing their kids at the beach.
Visa partners with Discovery Channel’s TLC for a TV series to align the brand with the theme of travel and giving it a feeling of exclusivity.
Movistar engages the youth audience with high quality online broadcasting content that could only be seen in the brand’s Facebook Fan Page.
LAN shows Colombians the beauty and experiences that can be had in their own country through the eyes of its fans via a Facebook app.
Bubbaloo launches the Bubbaloo Bubble Tournament - a dynamic and interactive event enabling tweens to share the fun of making bubbles.
Peugeot elevates its Roland Garros sponsorship to launch a Peugeot 308 special edition by inviting world-renowned tennis players to reminisce their victories.
Inspired by the Air Force concept of in-flight refueling, Powerade uses drone technology to give athletes samples as they run.
Trident partners with Twitter to enable fans to create their own customised 6” music videos on Vine.
Fiat gives consumers in Brazil a new platform to experience car models in detail.
Masterdog becomes the catalyst for the unconditional love people have for their pets, communicating the concept of “Dog Lover” embedded in your DNA.
HSBC creates The Legendary Journey; a multiplatform sponsorship campaign amplifying the history and meaning of the Lions.
Universal adopts the Minion Mindset with a fun, social and slightly silly campaign to create the most impactful launch for Despicable Me 2.
Adidas brings its range of Boost running shoes to life with a unique and tailored music playlist partnership with Spotify.
Gucci taps a host of female celebrities and partners in a multi-platform campaign to come together in celebration of women empowerment.
Asics makes recreational runners aware and fanatical runners believe in Asics as an apparel brand.
Carlsberg aims to make ‘That Calls for a Carlsberg’ genuinely believable through a strategic platform with a three tiered approach.
Net-A-Porter transforms its ecommerce site into a content generation platform, revealing styles trending around the world based on real-time purchases.
Oracle positions itself as a thought-leader committed to bridging the knowledge gap between business and IT departments.
Vodafone humanises its brand by supporting extraordinary people with extraordinary ambitions to make their Firsts happen.
Heineken starts a social moderation movement, leveraging the power of DJ’s and stimulus of dance culture to promote responsible drinking.
Gillette conveys a “sensitive” message via regionally relevant content, combined with experiential opportunities to try its product.
Nokia partners with National Geographic to showcase how the Lumia 1020 had reached another level of technology.
Visa creates #dontmissathing as a battle cry; a call to action for Latin Americans not to miss a thing waiting for an ATM for cash.
Opel overwhelms the public with a viral campaign, without ever mentioning the Opel brand itself.
PlayStation puts ‘real players’ at the heart of the conversation, in an effort to make the PS4 the most talked about entertainment launch of all time.
Standard Chartered teams with Liverpool FC to raise awareness and funds for its global charity “Seeing is Believing”.
Hugo Boss creates its own celebration to put Boss Jour on the map with successful professional women.
Bentley steers away from niche, classic car magazines and partners with a powerful, young consumer brand GQ.
Credit Suisse behaves more like a publisher than an advertiser, putting client stories at the core of its campaign.
Audi says ‘your own country is perfect’ and positions Audi Quattro as the perfect car to help discover more about it.
Adidas delivers its most innovative and commercially successful World Cup ball launch in history via a global real-time digital experience.
McDonald’s changes its Fry Boxes in an effort to bring its global sponsorship of the FIFA World Cup 2014 to life.
Ford Mustang develops a mould-breaking social media strategy, reaching a crescendo at the 2014 UEFA Champions League Final.
The X Factor Arabia creates a highly networked digital media ecosystem, with each TV episode designed by the online audience.
PlayStation creates tailored content, designed specifically to entertain players by addressing each of their key gaming motivations.
Ray-Ban launches a global engagement platform where its audience – the “Purposefully-Creative” – could bring their vision to life.
Intel ties with pioneering influential individuals across the music, sport, fashion and outdoor areas, to create products that push the creative boundaries.
Gillette gives Asia’s young male gamers the chance to race around unique Mach 3 courses.
Samsung gives 16 people the chance to feel what it’s like to experience “reality” through a real-time survival competition.
Quaker Oats creates fake ads for “The Yellowstone Diet”, challenging the negative trend in body consciousness in an entertaining and irreverent tone of voice.
Kit-Kat develops an entertaining comedy series to give Arab consumers the much needed breaks that the brand has always stood for.
Vauxhall creates big noise around a new footballer named Adam. The twist? Adam wasn’t a footballer – he was a car.
Asiacell use media to bring the entire Iraqi nation together at Ramadan by encouraging everyone to “share a smile”.
Diesel refreshes the way that fashion campaigns are communicated by creating involvement in Inspiration from start to finish.
Heineken launches the first ever real-time football show designed for the second screen.
Friskies asks pet owners to capture fascinating real life material of dogs/cats lives to reveal their secret, unknown habits.
Vogue Sunglasses transfers the Brazilian collective imagination into a physical experience space in Italy.
Harman Germany uses an iconic and eye-catching figure – J-Man – and secret codes to show its JBL product as “trendy” and “exciting”.
Unilever creates ‘Be Beautiful’ – a platform where women can have relevant and customised conversations about their beauty needs.
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