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  • A KitKat Break with an Android Twist

    A KitKat Break with an Android Twist

    • Kit-Kat
    • India
    • 2013

    Kit-Kat brings a print ad alive through 3D surface augmentation.

    Rated zero stars
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  • Mamma, Che Torta!

    Mamma, Che Torta!

    • Paneangeli
    • Italy
    • 2013

    Paneangeli launches a TV branded content project in to tutor women and children in Italy on new recipe ideas.

    Rated zero stars
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  • AdVox: Opinion Targeting for Lexus

    AdVox: Opinion Targeting for Lexus

    • Lexus
    • UK
    • 2013

    Lexus teams up with Qriously for ‘Opinion Targeting’ which presents mobile display ads based on a response to pre-asked questions.

    Rated zero stars
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  • Trident Tub Racers

    Trident Tub Racers

    • Trident
    • Egypt
    • 2013

    Trident creates shared moments of playfulness and fun by challenging consumers to design their own bathtub racer.

    Rated zero stars
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  • Instagram Marathon

    Instagram Marathon

    • Nike
    • China
    • 2014

    Nike encourages HK Marathon runners to share their personal stories via the Instagram truck.

    Rated zero stars
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  • Elmex Initiative

    Elmex Initiative

    • Elmex
    • Germany
    • 2013

    Elmex hits two birds with one stone by sending real dentists on a roadshow right next to pharmacies.

    Rated zero stars
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  • Skirt_Flirt

    Skirt_Flirt

    • Shogakukan
    • Japan
    • 2013

    Shogakukan’s ‘CanCam’ fashion mag uses digital signage in a Japanese subway station that switches from a still photo to a movie.

    Rated zero stars
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  • A blanket of warm wishes fit for a King

    A blanket of warm wishes fit for a King

    • Pampers
    • UK
    • 2013

    Pampers celebrates the Royal birth of baby George by inviting Mums to have their messages knitted into a one-of-a-kind blanket.

    Rated zero stars
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  • Google Now Just Do The Right Thing

    Google Now Just Do The Right Thing

    • Google
    • Taiwan
    • 2013

    Google gives consumers a chance to discover the power of ‘Google Search App’ through a series of story films.

    Rated zero stars
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  • Powerade 42 Phrases

    Powerade 42 Phrases

    • Powerade
    • Chile
    • 2013

    Powerade takes a place of proximity to the amateur/beginner sportsperson through a viral/humour communication on YouTube.

    Rated zero stars
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  • The Light Bag

    The Light Bag

    • Salaam Baalak Trust
    • India
    • 2014

    NGO Salaam Baalak Trust creates a school bag with a solar panel and light attached to help children in Delhi slums to study.

    Rated zero stars
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  • Happiness Creator

    Happiness Creator

    • Coca Cola
    • Singapore
    • 2014

    Coca-Cola brings generations closer together during Chinese New Year through new technology.

    Rated zero stars
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  • KFC Phone Stack

    KFC Phone Stack

    • KFC
    • Malaysia
    • 2013

    KFC launches a social/gaming app that rewards consumers for putting their phones down at meal time.

    Rated zero stars
    Read more
  • Sound of Honda / Ayrton Senna 1989

    Sound of Honda / Ayrton Senna 1989

    • Honda
    • Japan
    • 2013

    Honda reinvents a unique driving experience from the 80s using engine sound and LED lights.

    Rated zero stars
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  • Invisible People

    Invisible People

    • UNHCR
    • Korea
    • 2014

    UNHCR holds a 3D exhibition of “Invisible People” to highlight the sufferings of North Korean refugees to South Koreans.

    Rated zero stars
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  • Aid Couture

    Aid Couture

    • Downy
    • Philippines
    • 2013

    P&G’s Ariel and Downy brands launch the ‘Aid Couture’ project which converts inappropriate fashion into life essentials for typhoon survivors.

    Rated zero stars
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  • Reversible Barcode

    Reversible Barcode

    • Life Nutrition
    • China
    • [No Year Available]

    Life Nutrition makes it easy for customers to donate to saving the planet with a Reversible Barcode on its products.

    Rated zero stars
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  • Safe Driving Program – Car Crash

    Safe Driving Program – Car Crash

    • Samsung
    • Australia
    • 2014

    Samsung takes one of the biggest distractions on the roads and turns it into a life-saving tool.

    Rated zero stars
    Read more
  • Nerolac Paints CMYK

    Nerolac Paints CMYK

    • Kansai Nerolac Paints
    • India
    • 2014

    Kansai Nerolac Paints takes the few little dots on the bottom of every newspaper page and turns it into a huge opportunity.

    Rated zero stars
    Read more
  • Unicef Roly-Poly Donation Box #2

    Unicef Roly-Poly Donation Box #2

    • Korean Committee for UNICEF
    • Korea
    • 2014

    The Korean Committee for Unicef creates roly-polies representing young children that stand up by the weight of coins.

    Rated zero stars
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  • Mirror

    Mirror

    • Wijeya Newspapers
    • Sri Lanka
    • 2014

    The Daily Mirror reflects on the news in Sri Lanka, literally, using the concept of the mirror to print its cover page.

    Rated zero stars
    Read more
  • Save the Sundae Cone

    Save the Sundae Cone

    • McDonald's
    • Malaysia
    • 2014

    McDonald’s erects a giant billboard showcasing a melting Sundae Cone and tasks consumers with saving it using their smartphones.

    Rated zero stars
    Read more
  • Air-Oil

    Air-Oil

    • Philips (1)
    • Singapore
    • 2014

    Philips re-launches the Air Fryer using a simple, empty bottle as the media.

    Rated zero stars
    Read more
  • Ikea Happy Transit

    Ikea Happy Transit

    • Ikea
    • Japan
    • 2014

    Ikea offers “Anti-Ikea” protesters the chance to furnish their own town and trains for free.

    Rated zero stars
    Read more
  • MTV sent the youth in India to polling booths – Dial A Hashtag

    MTV sent the youth in India to polling booths – Dial A Hashtag

    • MTV
    • India
    • 2014

    MTV India launches an integrated mass-media campaign that became the social buzz and sent the unwilling youth to the polling booths.

    Rated zero stars
    Read more
  • Game On

    Game On

    • Kia
    • Australia
    • 2014

    Kia launches a mobile app which turned viewers’ smartphones into racquets, synching with TV broadcast to make the screen come to life.

    Rated zero stars
    Read more
  • Share My Dabba

    Share My Dabba

    • Happy Life Welfare & Dabbawala Foundation
    • India
    • 2013

    Happy Life Welfare & Dabbawala Foundation create the Share sticker to ensure that untouched-uneaten food is given to hungry children.

    Rated zero stars
    Read more
  • It’s hair advertising, but where is the hair!?

    It’s hair advertising, but where is the hair!?

    • SunSilk
    • Malaysia
    • 2013

    Unilever tackles religious sensitivities by using ‘Hijab styling’ as a surrogate for ‘Hair Styling’ in all communication targeting Hijab wearing women.

    Rated zero stars
    Read more
  • Hyundai Second Screen

    Hyundai Second Screen

    • Hyundai
    • Germany
    • 2014

    Hyundai taps into the popularity of second screening by serving mobile ads and a refreshed web page in response to each airing of TV creative.

    Rated zero stars
    Read more
  • Home for Hope

    Home for Hope

    • Save Our Street Dogs (SOSD)
    • Singapore
    • 2014

    Save our Street Dogs (SOSD) partners with Ikea to turn home furnishing shoppers into potential pet adopters.

    Rated zero stars
    Read more
  • Funfair In Your Mouth

    Funfair In Your Mouth

    • Ebara
    • Japan
    • 2013

    Ebara creates an interactive PC game that uses facial recognition software to enable kids to chomp through virtual vegetables.

    Rated zero stars
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  • The Bottled Walkman

    The Bottled Walkman

    • Sony
    • New Zealand
    • 2014

    Sony creates an entirely new owned asset to demonstrate the ‘W Series’ Walkman’s waterproof credentials via the humble water bottle.

    Rated zero stars
    Read more
  • Push The Pin

    Push The Pin

    • Tata Tea
    • India
    • 2014

    Tata Tea provides a platform for women to voice their issues through their mobile phone.

    Rated zero stars
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  • Ungiven Gifts

    Ungiven Gifts

    • Transport Accident Commission
    • Australia
    • 2013

    Transport Accident Commission creates an installation of ungiven Christmas gifts to pay tribute to loved ones lost in road accidents.

    Rated zero stars
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  • Halonix Safer City Project

    Halonix Safer City Project

    • Halonix
    • India
    • 2014

    Halonix positions itself as a socially responsible brand by repurposing its outdoor advertising to transform into street lights at night.

    Rated zero stars
    Read more
  • ANZ GAYTMs

    ANZ GAYTMs

    • ANZ Bank
    • Australia
    • 2014

    ANZ Bank transforms ATMs into dazzling GAYTMs to spread its message of diversity and inclusion.

    Rated zero stars
    Read more
  • Video Stamp

    Video Stamp

    • 2013

    Australia Post combines tradition (the humble stamp) with technology (QR code) in the world’s first Video Stamp.

    Rated zero stars
    Read more
  • Change the bottle, Change the game

    Change the bottle, Change the game

    • Steinlager
    • New Zealand
    • 2014

    Steinlager turns beer into a social game for fans through the label on its bottles.

    Rated zero stars
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  • Bring Down The King

    Bring Down The King

    • Sky
    • New Zealand
    • 2014

    SKY TV promotes the fourth season premiere of Game of Thrones in NZ with a 7m statue of King Joffrey, brought down via a hashtag-activated winch.

    Rated zero stars
    Read more
  • Not a Bug Splat

    Not a Bug Splat

    • Reprive / Foundation for Fundamental Rights
    • Pakistan
    • 2014

    The Foundation for Fundamental Rights spreads global awareness of drone strikes through one powerful execution.

    Rated zero stars
    Read more
  • Gift Box

    Gift Box

    • Salvation Army
    • China
    • 2014

    Salvation Army helps to make the act of donating easier by creating the ‘Gift Box’ idea.

    Rated zero stars
    Read more
  • Anti Pre-Roll

    Anti Pre-Roll

    • Burger King
    • New Zealand
    • 2013

    Burger King makes 64 customised YouTube ads, with characters speaking directly to the viewer.

    Rated zero stars
    Read more
  • Animal Strike

    Animal Strike

    • Paw Justice
    • New Zealand
    • 2014

    Paw Justice creates an animal strike, with the aim of blocking animal content in New Zealand for one day.

    Rated zero stars
    Read more
  • Penny The Pirate

    Penny The Pirate

    • OPSM
    • Australia
    • 2014

    OPSM launches a free interactive children’s book and mobile app that screens a child’s sight without them knowing.

    Rated zero stars
    Read more
  • Tui Cricket

    Tui Cricket

    • Tui
    • New Zealand
    • 2014

    Tui Beer puts itself front and centre stage of NZ cricket by turning the fans into its very own media channel.

    Rated zero stars
    Read more
  • Mawbima – Mosquito Repellent Paper

    Mawbima – Mosquito Repellent Paper

    • Mawbima
    • Sri Lanka
    • 2014

    Mawbima mixes a natural repellent with ink to educate and protect readers with the world’s first mosquito repellent newspaper.

    Rated zero stars
    Read more
  • Eyes on the Road

    Eyes on the Road

    • VW
    • China
    • 2014

    VW communicates the dangers of using your mobile while driving with a startling message delivered in a different and unexpected way.

    Rated zero stars
    Read more
  • Banana Trophy

    Banana Trophy

    • Dole
    • Japan
    • 2014

    Dole creates a memorable trophy for Tokyo Marathon participants printed in real-time with a personal message.

    Rated zero stars
    Read more
  • Hello Boston, Hello Dubai, Hello Tomorrow

    Hello Boston, Hello Dubai, Hello Tomorrow

    • Emirates
    • USA
    • 2013

    Emirates Airline launches a new Boston route by aligning with what the city is most known for; education via innovation.

    Rated zero stars
    Read more
  • PlayStation Fantasy Football Top Five: Fantasy football for the casual gaming generation

    PlayStation Fantasy Football Top Five: Fantasy football for the casual gaming generation

    • Playstation
    • Europe
    • 2014

    PlayStation pushes the boundaries of traditional sponsorship to create a fresh, addictive digital experience that would appeal to football fans.

    Rated zero stars
    Read more

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  • India
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