Coca Cola redefines the happy ‘drink-clinking’ ritual for Taiwan’s cool crowd of young workers with the “Coke Cheers” mobile experience.
Jaguar Land Rover brings a new sensory experience of Wimbledon to life, using mobile technology.
Pepsi brings the spirit of the Pepsi challenge alive via a new variety show format to resonate with Chinese millennials.
MasterCard utilises Ad-Sync technology to push out desktop and mobile advertising in unison to its Rugby World Cup TVC.
Itau Bank composes a campaign across TV, print, radio, film and digital to show how the power of reading for a child can change the world.
Tiffany & Co. Becomes the first brand to use a carousel on Instagram, to showcase the best performing collections right next to brand visuals.
City Centre Deira/Mirdif takes the focus away from children’s disabilities to focus on their “superpowers” in a fun, tangible manner.
Samsung builds a custom, self-service platform using target data and geo-location data to reach its target when near an authorised retailer.
RAM 700 buys TV and OOH media programmatically, fully based on data.
Bank of America & Vice create a web series taking millennials through topical financial subjects in a newsroom-with-audience style setup.
Dove Hair launches a film, a children’s e-book, and an emoji to support its mission to help American women love their curls.
Vauxhall uses CCS BARB Programme Index to deliver creative that would resonate with viewers in the most relevant and recently informed programming.
Renasterea Foundation empowers women to recruit celebs as ambassadors – by going after them in the public places they live in.
KFC creates the #littlemoneybigfun movement, an affordable alternative to the #richkidsofinstagram.
Sport Chek develops a creative and content strategy based on the unique basketball identities of individual neighbourhoods in Toronto.
Maltin Power creates the “Biciclaje” programme, in which students returned empty PET bottles to be recycled into bicycles.
Scope creates a series of short films with Channel 4 based on real-life awkward moments faced by disabled people.
Very.co.uk creates a fully shoppable music video, using one of the most iconic sounds of summer.
Danske Bank creates personalised content targeted at key business contacts via print, video and an online news-feed.
Canadian Tire invites Canadians to shovel their neighbour’s driveway, creating a chain reaction effect and turning into a social experiment.
Bepanthen Plus positions itself as mum’s friend by helping renovate and rejuvenate playgrounds in the local communities.
Newcastle Brown Ale releases the most brand-packed, fiscally responsible ad featuring 38 brands in 60 seconds.
Mark’s launches a fully integrated, weather-triggered campaign adapted to current temperatures in each major Canadian market.
Pierre Robert delivers new tights directly to women - activated by a geotagged mobile snap uploaded to Instagram.
Mercedes partners with Oculus Rift to create a 360-degree C-Class test drive experience in SAS’ business traveller lounge.
Sky Sports uses digital real-time data to tailor its multi-platform advertising to sports fans with their own Premier League campaign.
Warner Bros creates a platform to say thank you to Latin America’s unsung heroes, using San Andreas as a reason to say thank you.
IAMS helps pet owners find the right nutrition for their individual dog through the use of data and programmatic media.
Macmillan Cancer Support inks a branded content partnership with The Sun newspaper to communicate the charity's range of services.
Ari, a new fragrance by Ariana Grande, develops a celebrity emoji keyboard based on a fun package of Ari’s favourite things.
The Misr El Kheir Development Foundation adopts a data-centered planning strategy to drive donations through social media.
Pepsi breaks the Guinness World Record for the largest synchronised car dance in the world.
Baume et Mercier uses a smart data strategy to push its new video content series out through relevant digital channels.
Vimto embarks on a multi-platform campaign with stories of “untogetherness” and video at the heart.
Emirates NBD repurposes hazardous advertising billboards to help Syrian refugee children get back to school.
Coca-Cola uses a clever retargeting strategy via TV and social media to share a message about prejudice.
Durex Real Feel launches with an activation to show the enhanced experience through a comparison of the “real” skin vs. “non-real” skin.
Adidas creates an online fantasy league where users predicted where player transfers and get rewarded based on those predictions.
Dubai Media Incorporated creates a microsite as the platform for a user-generated interactive music content show.
Rani leverages a well-known humorous Egyptian expression to help reshape public opinion about Guava via content and social media.
Majid Al Futtaim creates a giant Monopoly board game in a unique experience which merged gaming with giving.
Johnson’s Baby uses Shazam and YouTube to increase brand loyalty with mothers across MENA.
Freska lets fans come up with their own Hindi-hasha stories to make an Indian movie.
Coca Cola brings together two old football rivals in a shareable video to communicate an inclusive message about football.
Panadol uses real-time social listening to reward Twitter users suffering from the flu.
Channel 4 FM combines neuroscience and radio to find an unlikely yet innovative way to beat traffic related stress.
Samsung maximises its online appearance with an innovative media product that directly tied digital campaign KPIs into brand metrics.
Touch partners with official NGOs to bring mobile services to aid packages for Syrian refugees.
Visa uses geo-fence technology to send tailored push notifications at the POS to encourage Egyptians to use their card instead of cash.
Nissan creates a full-blown motorsports academy for youth to enjoy through “live” events and via online channels.
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