Channel 4 FM combines neuroscience and radio to find an unlikely yet innovative way to beat traffic related stress.
Samsung maximises its online appearance with an innovative media product that directly tied digital campaign KPIs into brand metrics.
Touch partners with official NGOs to bring mobile services to aid packages for Syrian refugees.
Visa uses geo-fence technology to send tailored push notifications at the POS to encourage Egyptians to use their card instead of cash.
Nissan creates a full-blown motorsports academy for youth to enjoy through “live” events and via online channels.
Dettol uses a mobile app, supported by OOH, to create relevant content during the Hajj gathering.
Sting takes to Egyptian streets to find, surprise and reward the real “Everyday Heroes” via TV, social and on ground activations.
Etisalat ignites a cheeky, light-hearted ad war aimed at Vodafone’s big budget TVC, convincing ‘El Mared’ (the genie) to switch sides.
Emirates captures and shares the experiences of seven of its staff with an undoubted passion for travel, through film and image along the way.
Cheetos uses Twitter polls to create 12 comic strips telling the tall tales of Chester’s fun and bizarre adventures.
Infiniti launches a social competition to retweet geo-tagged content with #itstimeforinfiniti to create a dynamic light show in the sky.
Nana launches an online, reality based web series giving young women the chance to embark on a journey with their BFF to #LIVEFEARLESS.
NESCAFÉ Arabiana unveils a family of funny cups via an integrated campaign spanning digital, social, TV and mall activations.
P&G brings together multi-brands through a new print medium to enter the call centre fortresses of the Philippines.
Sensodyne takes lofty science and brings it into the realms of everyday entertainment through a series of five short films.
MAGGI tells empowering stories about women who have overcome challenges to make a positive difference to the people around them.
Fanta creates a gaming platform to not only recruit teens but engage them with an entertaining and aspirational brand experience.
One Touch uses the power of song to educate and motivate diabetics to register to the 4Cprogramme and commit to leading a healthier life.
Axe partners with a popular music streaming service to deliver a crowdsourced new-music platform, ‘Bring the Quiet’.
Adidas turns internet trolling into a product feature and uses it to sell F50 boots.
KIT KAT creates a series of stunts with entertainment personalities and a social media campaign celebrating the 'breaker' in everyone.
Chipsy brings Egyptians out of their misery by giving them what they lacked and needed most… a smile, brought to life through packaging.
Head & Shoulders leverages a national preoccupation with cleanliness as the perfect analogy for the search for flakes of dandruff.
Chevrolet uses a strategically timed media placement to reach its target during the Super Bowl by faking a blackout.
Church of Sweden places physical LED candles in public places and creates a digital platform to light them with a single click.
DB Export creates the world’s first ‘beer by-product’ petrol by turning leftover yeast slurry into 300,000 litres of planet saving biofuel.
British supermarket retailer Sainsbury's helps to bring families together to share the joy of reading.
Dove re-ignites its mission of promoting positive self-esteem, but in the most relevant space, before, during and after the Oscars.
NIDO extends its ‘Pledge for a Healthier Generation’ campaign through native placements on eCommerce sites.
Maxis turns the mobile phone from a distraction into an idea that made a difference on Malaysian roads.
Delta Faucet sets a Guinness Book of World Record for “Most People Showering Simultaneously” thanks to a clever outdoor installation.
Lay’s creates a virtual online ‘Girl Nights In’ for Saudi women on social media, with gamified webisodes and more.
Anwaltliche Beratung plants a unique YouTube video into eBay auctions, sparking public attention about prenuptial agreements.
Double Robotics’ new robot buys the first iPhone 6s in the world, setting a new benchmark for true, genuine viral media campaigns.
Nissan Infiniti creates a multi-touchpoint entertaining branded content experience through a partnership with MBC2.
Ariel improves the lives of millions of Indian women through its 'Share the Load' movement - a unique and emotional equality platform.
Clinic Plus brings about social change in a new initiative to strengthen the mother-daughter relationship, using TV and radio.
Sunlight partners with mobile service provider Dialog to launch the Sunlight Digital Festival of Lights.
Carat innovates a new way to classify horror movie audiences for Warner Bros. by inventing the FIRST-EVER filtering system for search: The GSF FUNNEL.
Lay's hides tickets for fans inside Google Maps for them to claim through interactions on Twitter.
Pepsi prepares for all possible scenarios during live cricket matches with real-time interventions on Twitter.
McDonald's participates in real-time on Twitter during Manny Pacquiao's 'Fight of the Century'.
L'Oreal Paris leverages the power of WeChat to create personal relevance for women and the Cannes Film Festival.
Wonda Coffee gets behind an 'experiential celebration' where people can partake, enjoy and share like never before.
Saffolalife follows viewers through meaningful media interventions on Print, Digital & TV reminding them to consume less media.
Nike enables Chinese youth to virtually experience Jordan’s incredible feats, by digitally re-creating his most famous plays for them to emulate.
Enchanteur defies traditional ways of sampling by executing Malaysia’s first ever “scent-vertising” at the cinema.
P&G takes its Shiksha initiative to new heights with a video sharing donation mechanism.
Johnson's Baby takes the bath time experience out of the tub and onto an interactive, digital outdoor screen.
Rejoice joins hands with one of the hottest idols, William Chen, on social media to have a ‘virtual intimate moment’ with young females.
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