NGO Fair Welcome creates an online browser plugin that turns discriminating words found in the media into impartial ones.
Skittles creates a holiday-themed twist on the classic North American pawn shop but one where the currency was Skittles.
Sport England encourages women to start exercising with an empowering campaign spanning multi-media.
University of Antwerp turns a recruitment campaign into a National Geographic TV series.
djuice recruits so-called influencers to translate its main (push) message and offer into believable and relevant communication.
Latin American pop band CNCO builds engagement with fans by resonating with the popular Pokémon GO geo-location mobile game.
Jumeirah Group of Hotels & Resorts partners with ARN to produce a five month long radio competition strategy.
Headspace and Starcom develop a real-time spell checker tool for teens in a bid to curb cyber bullying on social media.
Pingüino launches a truly integrated campaign spanning Open TV, Radio, OOH, Digital and Mobile.
Chevrolet sends members of the truck owners’ club on a treasure hunt across the expanse of dunes to ‘Find the Silverado’.
Philadelphia turns to social media to create the first collaborative cheesecake in the world.
Baskin Robbins runs a mobile voucher redemption campaign, with clever use of data and retargeting.
Music streaming service Anghami creates the CARaoke singing competition, brought to life during the Dubai International Motor Show.
Warner Bros taps two well-known female influencers to promote its upcoming ‘How to be Single’ movie.
ING unveils The Next Rembrandt as the fuel to fire up conversations about the fading boundaries between technology and humanity.
Loterias y Apuestas del Estado combines video and social to build hype for Christmas lottery draw.
New York Times lets readers immerse into its stories through a 360-degree video VR experience in partnership with Google, GE and MINI.
Coop launches an online film with an experiment showing the benefits of eating organic food.
VW creates intimate but sharable experiences around music concerts with bands that were trendy among Millennials.
Pearson aims to tackle the global illiteracy crisis with a campaign spanning film, social, print and digital.
EDEKA’s integrated campaign confronts people with the harsh reality that lots of people spend Christmas alone.
Brooke Bond Red Label creates 'The 6 Pack Band' transgender pop group in an effort to help end the stigma in India.
Xbox challenges Tomb Raider fans with a test of endurance on the survival billboard.
Burger King relies on a new media (its competitor’s burgers) to give fans the power to grill at their fingertips, on Snapchat.
Outdoor retailer REI makes an unprecedented move to close its stores on the busiest shopping day of the year.
Loto Libanais tricks the people of Lebanon into thinking the bad luck brought by black cats had left the country via an online film.
Netflix hijacks the highest rated political debate in American history with a full campaign for its fictional House of Cards president.
Remy Martin asks John Malkovich and director Robert Rodriguez to make a film that wouldn’t be seen for 100 years.
Pink Ribbon encourages 17 brave women to bare their naked breasts on Facebook to raise awareness of cancer.
Bakery café chain PAUL makes actual pie charts with stats showing the uneven representation of women in Romania.
States United to Prevent Gun Report launches an automated online tool that gave a voice to those who had lost theirs through gun violence.
Burger King strikes back at a McDonald's billboard ad with its own clever video message...
The Swedish Tourist Association celebrates 250 years of free speech by becoming the first country in the world to have its own phone number.
Cadbury taps audiences' emotions via an integrated personalised social video marketing campaign.
Breast cancer charity Macma defies social media censorship rules by using 'man boobs' in a self-examination video.
Sonic introduces the world’s first shakes designed for Instagram: SONIC #SquareShakes.
Eric Cantona vows to swim the Channel if 10,000 Brits agree that Kronenbourg 1664 is the best-tasting beer in the world.
Foot Locker invites fans to tweet requests for NBA player James Harden to perform based on whether he shoots or misses a shot.
Crowdrise and Alma team up for a website to shift conversation from Kanye's debt to opportunities to do good in Kenya.
Coca-Cola keeps its cool after 100 years with an improved bottle made entirely of ice.
Pantene teams up with some of the toughest dads in the NFL for a series of Dad-Do videos.
Atados turns millions of YouTube’s black bars around vertical videos into ad space for charities.
Zappos hijacks the Google Photos Food Truck in a stunt that encourages consumers to swap their Google cupcake for a better gift.
Airbnb dominates social conversation around the Oscars with tailored responses to movie fans' requests on Twitter.
Acura launches the first multi-camera real-time broadcast of a Periscope-powered race.
Taco Bell celebrates the launch of the taco emoji with a Twitter-based instant-response feature that churns out 600 photos and animated GIFs.
Target employs programmatic and data techniques to revamp its social media advertising.
Cathay Pacific partners with CNN for a cross-channel branded content campaign bringing to life its 'Life Well Travelled' concept.
Huawei orchestrates a massive media blackout to create the real-life experience of a smartphone running out of battery.
IKEA teams up with Vizeum and iProspect to determine the real value of social media advertising.
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