Rexona inserts itself into social conversation around the new Whatsapp “read messages” identifier, with dialogue in real-time.
Helados Nestlé embarks on a social media SOV war against Helados Holanda, and emerges victorious.
Poker develops a humorous web series highlighting the variety of friendship scenarios in Colombia.
Tiendas La Sirena empowers women to take a stand against violence with an action involving influential women on high rated TV shows.
Nacional Monte de Piedad creates the first traditional comic book in Braille code, with donations going to blind children in need.
P&G rethinks its targeting approach for consumers to use data and deep analytics to deliver personalised content to the right target.
Ford Ikon takes to emotional blackmail with a clever digital/OOH campaign targeting dads with personalised web banners.
Philadelphia creates a voice command recipe app to help consumers avoid getting their smartphone dirty whilst cooking.
Samsung partners with Teads to drive viewability and awareness of its ‘The Next Big Move’ video campaign.
AfroReggae Ta no Mapa puts favelas on the map in a social and digital inclusion initiative, sending its message worldwide.
Chrysler connects the radio-streaming offer in LatAm to the programmatic world.
Dove partners with influencers across LatAm for the 7-day Dove Challenge, documented and broadcasted via TV talk shows and social media.
Heineken launches a digital first, TV second campaign with a series of four videos in which Sylvester Stallone saves the day.
Mini Babybel challenges the traditional media mix within its category through aggressive use of digital.
Nivea B&W launches a series of webisodes on ‘The 10 Commandments for the Perfect Selfie’.
Fischel Drugstores drives cancer medical examinations through several installations placed at the farmer’s market.
Colgate leverages programmatic technology to unite its individual product promotions under the Colgate smiles brand equity.
Samsung promotes its Gear S smartwatch with a live, smart billboard activation from Clear Channel Outdoor.
Kellogg’s partners with Discovery in a TV and digital campaign aimed at reinforcing the importance of breakfast.
Aspirina 100 launches a campaign with El Tiempo about the importance of heart health.
Santa Lucia Lottery creates a discreet, portable work tool for the blind to enable them to know the value of received bills.
Coca-Cola embraces the fist bump as an icon of friendship with three short films exploring crucial teen issues.
Nissan gives its X-Trail the star treatment in an effort to boost sales.
Robert Tailor Shop makes itself heard with the creation of a new symbol against corruption – “The Pocketless Suit”.
Nike invites runners to train in a funny way using its Nike+ running app by drawing letters with the GPS map.
BBVA launches an online singing petition, brought to life with a concert like no other.
MatraCAT takes its construction expertise to the digital world by making an offer to the owners of sites under construction.
Kasperle aims to reunite orphaned toys with missing children in Guatemala by starting a social movement.
Huggies creates an emotional video to connect with mums on how they feel about their newborn babies.
Unicef calls the attention of the media and government officials by closing down toy stores to mourn newborn deaths.
L’ORÉAL Paris launches a free beauty advice service chat to help women make wise purchase decisions at the point of sale.
Marriott + GoPro is a marriage made in travel marketing heaven, filling the need to capture better and shareable content.
Itaú gives people the power to #changethegame through song.
Volkswagen uses a contextual and retargeting strategy to drive consideration for its Golf and Voyage models.
Coca-Cola encourages teens to bend the rules via specially created vending machines.
Lurpak takes the butter from the traditional kitchen into social territory to become a principal ingredient of conversation.
Kit Kat creates the first Massaging Billboard to literally give the people of Colombia a break.
VW joins the World Cup excitement with “instant replays,” except this time, it's a field full of VW Golf GTIs skinned as the competing teams.
Samsung uses geo-targeting to create a seamless mobile experience and drive consumers’ in-store.
Netflix deploys a custom and native content programme to highlight the humanity that exists in the characters of Orange is the New Black.
The Economist delivers ‘smart content’ in contextually relevant, unexpected places.
Lexus transforms into an inspirational brand for young urbanites with a multi-faceted campaign for a multi-faceted car.
Heineken utilises footballing heroes and digital to inspire fans on how to #ChampionTheMatch.
Oreo produces an unmissable event that permeated conversations around the biggest solar eclipse the UK had seen for 16 years.
Coca-Cola brings the magic back to Christmas with a personalised digital experience that made kids believe in Santa again.
Chevrolet develops an innovative app that syncs with the driver’s car to silence text messages and send an automatic reply.
Zapaterias Coban creates educational shoe shine boxes with a radio to help kids learn while they work.
7UP counters all the war-related content found on social media in Lebanon with a message of peace, love and music.
Visa offers five hard-working soccer fans a once in a lifetime opportunity to cheer for their national team at the FIFA World Cup.
NIDO evokes the maternal spirit in Middle Eastern mums to help children in need through a PLEDGE to raise a healthier generation.
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