Fanta makes gaming into an ongoing, unique, engaging brand platform to communicate its promise of “Play".
Nana uses powerful storytelling to enable young women in the Arab world to experience what it truly means to live fearless.
Chevrolet’s Silverado strikes a partnership with SALT to take #TruckerBurger’s into the desert for the annual Moreeb Dune Festival.
PAYTM uses a combination of Reminder ATL and Point-of-transaction BTL media to raise awareness and convert people to trial.
Clear undertakes its largest branded content activity through the sponsorship of Youku's “The Martian Intelligence Agency” show.
Pizza Hut becomes the social enabler for the gaming community with a location-based in-game targeting system.
Wrigley's Extra sets up a "virtual content factory" to produce highly agile content that would “respond” to live events.
Parachute Advansed uses key opinion leaders across multimedia touch points to create customised and contextually relevant content.
Breeze conducts an experiment with 10 hidden cameras to see if kids would help an elderly janitor, regardless of them getting dirty.
Knorr runs a 100% digital campaign using precision targeting to engage with chefs during the Spring Festival.
Nike launches its own Bollywood-themed music video, seeded across music apps and social media.
Sport Chek creates branded ads in real-time featuring Olympic content at an unprecedented speed.
Maxis creates Malaysia's first ever " Rojak360° " film series - a series of Malaysian stories, shot in 360° to allow viewers an immersive experience of being Malaysian, in different perspectives!
YouTube uses dynamic creative banners in a unique solution for targeting mobile YouTube users in real-time with relevant messaging.
V and TV/Radio personalities Jono & Ben leverage their shared maverick, mischievous & witty brand values across TV, radio and digital.
NSPCC adopts a multi-layered media approach based on the idea of looking up at the night sky and ‘thanking your lucky stars’.
SafeKids Aotearoa turns key rings into warning lights to trigger a behaviour change that New Zealand needed.
Art Gallery of NSW finds the ultimate brewing partner Young Henrys to create a craft beer inspired by the work of The Greats.
Vaseline creates its first ever Live Demo Billboard to demonstrate the healing power of its Petroleum Jelly recorded via video timelapse.
Ariel creates a national movement, highlighting the need for cultural change by encouraging dad's to share household chores.
Maxis dynamically creates and serves relevant messages for travellers at various stages of their travel journey.
Pureit utilises the power of mobile marketing by sending out bulk SMSes and geo-tagging technology to send location based information.
Dove uses the background of sports juxtaposed with an equally familiar and innocent part of a child’s life to 'break the rules of beauty'.
McDonald's creates a dynamic search engine marketing investment model with Google based on live restaurant data.
Listerine partners with TV star Anne Curtis to challenge millennials to join her on an epic food trip.
Brooke Bond Red Label creates 'The 6 Pack Band' transgender pop group in an effort to help end the stigma in India.
Headspace develops a real-time spell checker tool for teens in a bid to curb cyber bullying on social media.
Oreo partners with Alibaba Group in a campaign fusing e-commerce with experiential at key travel spots.
Nike Basketball invites NBA2K online players to compete to represent the best of the best in China against NBA superstar Kevin Durant.
Clear Men engages its target audience through brand activation at select pit stops during the motorcycle Mudik trip.
Maggi mirrors consumer sentiment with its targeted #WeMissYouToo social campaign.
Snickers launches a 100% digital and mobile led campaign geo-targeted to local stores.
Cornetto creates a love story that had one of the best Wattpad writers on board with a very active online community.
OCBC introduces the convenience of simple and secure payments via Apple’s Siri and its proprietary messaging service iMessage.
Wall’s launches the first ice-cream ordering and selling system via a mobile chat platform.
Hindustan Unilever uses digital media and mobile to target urban and rural areas in India, respectively, with three simple clean habits.
Big C creates the world’s first huggable media with an activation-led campaign amplified in the digital space.
Maritime Safety develops a world-first always-on “virtual coastguard” system to nudge boaties with mobile messages at a crucial moment.
Kirin Nodogoshi visualises the unspoken frustrations of women on Twitter, creating a structure that would turn it in to refreshment.
Beyondblue creates a digital ecosystem that mimicked the depressed & anxious minds of teens in an animated world that was disruptive, questioning, and ever-present.
Knorr delivers personalised messages specific to each individual mum, at various touchpoints in her online journey.
Rexona creates a visual custom 3D panoramic interactive mobile ad unit where users played musical instruments to generate the highest score.
Huawei greets consumers curious enough to Google themselves with a personalised message through Search.
Cadbury’s draws on the adult colouring book phase for consumers to create an animated short film split into 1,500 individual frames.
Maxis partners with Malaysia's top five e-commerce platforms to transform online BUYING into online GIVING.
Audi uses wearable tech to measure drivers' physiological responses when trying out its new sports range on a temporary racetrack.
UNESCO creates ‘unwritable’ receipts out of special paper that repels ink to raise aware of global illiteracy.
KFC partners with a music festival to create an experience to engage hardcore music fans to be advocates for the brand.
Maori TV hijacks The Bachelor in a guerrilla campaign to divert attention and steal eyeballs for its new reality TV show.
Heineken creates a party-before-the-party to enable ZoukOut festival-goers to amplify their fun further by experiencing the night together.
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