Knorr plays on a very Polish habit and becomes the recipe owner of Poland.
Veet recruits Jorge the Hot Waxing Coach to relinquish fears among women around hot waxing.
Walmart takes on local retailers to show real proof of savings to shoppers in the US.
Volkswagen uses a simple everyday office stationary item to entice consumers into VW showrooms.
Ikea tackles a cold winter in Norway with touch-screen mittens for its first iPad catalogue.
The Albert Einstein Israelite Hospital gets young people interested in blood donation.
Prometheus movie is turned into a real-time social launch event.
City Index Ltd lets people know that they don’t have to be a City hotshot in order to trade the financial markets.
Virgin Media grows broadband consideration and brand relevance amongst prospective consumers.
A boutique hotel chain boosts off-season occupancy by encouraging guests to steal original artwork.
Coca-Cola goes beyond the old “epic ad” Super Bowl model to engage viewers on the second screen.
ASOS uses urban stars to convert the ‘Best Night Ever’ into its best sales results ever.
Tortrix reminds Guatemalans their customs and ways of speaking.
Through innovative technology billboards give water to the families in Peru.
The ALS Foundation Netherlands increases donations used to fund medical research on the disease and possible cures.
Kleenex predicts flu outbreaks at city level, in real-time.
KFC raises awareness for the hunger of South African underprivileged children.
Pedigree shows America that with a little love and nutrition, all shelter dogs are special and can truly be a star in someone’s life.
Paddy Power mobilises the British public to inspire the heroes of a continent to lift their heads up when all hope was lost.
The new ‘PES 2013’ becomes more realistic and perfect than anything that has been brought out previously.
Channel 4 becomes the home of the Paralympics 2012.
The Economist wins its German market.
Skyfall sets James Bond as a UK institution, by turning the release into a national event.
Pepsi and Twitter partner to create a fully integrated year-long music program.
Emirates brings travellers and cultures together.
In the world’s first motion-controlled banner, users are enticed to switch on their camera to navigate through SmartTV features.
British Airways urges Britain to stay at home to support Team GB during the Olympics 2012.
eBay makes people believe in the expertise in motor-matters.
Polident sells the promise of great-looking teeth and the confidence that goes with them.
American Express helps people all over the world to realise their potential.
Revlon celebrates the latest make-up trends direct from the streets to attract young women.
Emirates repositions its brand as not just an airline, but as a lifestyle choice.
Puerto Rico creates the first Twitter campaign that uses real tweets from real inmates as a crime deterrent.
Magyar Telekom gives members of the Hungarian Olympic team a unique mobile device to receive messages from fans in Hungary.
GE shares unique and noteworthy content, which generates scale via paid and earned media.
The vitamin brand Centrum uses the stories of the Emergency Services workers in order to bring Centrum’s message to a local level.
P&G uses the Olympic Games 2012 to make the P&G Brand relevant to Mexican housewives.
By using the James Bond film 'Skyfall', Coke Zero creates a viral film by recording people's interaction with their vending machines.
Citroën takes fans on amazing road trips, then shares the content across channels.
Kapiti transforms into a regular treat and drives increase consumption across the whole range.
Visa creates a dynamic connection between fans and athletes.
Dolmio distributes tomato seeds to encourage people to eat healthier.
Royal Mail increases its stamps' sales by celebrating the Olympic Games 2012.
Honda's branded comedy series is a media first in Spain.
Digitas gives consumers a chance to peek behind the curtain and put the ‘wonder’ back into Wonderbra.
Duracell tackles unhappy faces on Christmas morning by asking online shoppers: “Do you want Duracell with that?”
The Volkswagen Beetle goes swimming with sharks... literally!
MINI proves that SPCA dogs are smart by teaching them to drive on national TV.
Deutsche Telekom becomes the star of its own crowd-sourced blockbuster movie.
Pepsi captures the imagination of youths in India through the religion of football.
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