Shell creates the first ever native print ad with The New York Times, coupled with an immersive storytelling experience online.
Nivea Sun creates an undersea billboard from natural materials to remind snorkelers to protect their backs from the sun.
Nissan synchronises digital ads with the airing of TVCs for the launch of the Nissan Pulsar.
UM adopts a content, data and programmatic approach to drive prospects for The Economist.
Roadshow Films reinvigorates a classic, wholesome, real-life activity to promote the release of Paper Planes.
M2M finds a way to reinvent the role of an entire media channel for Amazon Instant Video.
PHD extracts and acts on real-time insights by revamping iWatson’s mobile advertising campaign.
Montana Office of Tourism leverages mobile technology to serve ads to consumers at relevant locations.
Netflix makes a multi-phased foray into content, upping the bar for what native advertising can and should be.
Coca-Cola takes a stand to support the diversity of the US and the pursuit of happiness that all people share.
Mastercard develops a one-of-a-kind campaign giving cardholders a simple way to fight cancer.
OMD builds a digital trading platform for Telstra which uses data intelligence to identify who to target and what to communicate.
Telenor develops a Deezer widget that uses music to add a new layer of emotion to news articles.
Intel puts its technology at the heart of a campaign to show what Intel makes possible.
BMW launches a showpiece documentary, “Driving on Ice”, to tell the story of Team USA’s 62-year quest for an Olympic medal.
Carat develops a technology that’s able to identify the precise colour of the sky above digital boards and adapt in real-time for Réno-Dépôt.
Bank of America gives something back to those who donated to World AIDS Day by presenting a special Thank You concert.
Canadian Tire demonstrates its role in Canadian communities by leveraging national patriotism during the Winter Olympics.
Charity Stichting Alzheimer creates the ‘Music Memories’ platform on Spotify to help carers stimulate memories in Alzheimer’s patients.
Paddy Power creates a national movement with a simple physical symbol of change - a pair of Rainbow Laces.
Sberbank takes a good luck tradition in Russia and turns it into a simple yet innovative idea.
Bailan & Snuggle adopt a co-branding strategy, brought to life through one experiential programme.
Johnnie Walker Blue Label sets out to give the new digital consumer an unparalleled taste of the Blue Label world.
GE aligns itself with authentic moments of science and technology with a branded content segment in the ‘Tonight Show with Jimmy Fallon’.
PayPal turns nothing time into shopping time for Australians during the Christmas shopping season.
Always creates moments for girls to realise empowerment for themselves by changing the meaning of the common insult “like a girl”.
Dell becomes the heartbeat of a new B2B community where IT administrators could let off steam about computer illiterates.
iHeartMedia creates a seamless programme that ties Diet Coke’s ‘Get a Taste’ campaign with the launch of Taylor Swift’s new album, ‘1989’.
Mastercard’s Priceless Engine allows the brand to match offers to what people were talking about.
Cadbury Celebrations creates a journey of millions of gifts stitched into a story, by earned media.
TRESemme hijacks online conversations around red carpet events with a bank of DIY videos.
H&M builds social buzz for its new collection via the mysterious Box of Wang.
Ford uses heart measurement technology in a media first mobile ad campaign.
Sport Chek partners with Facebook to reinvent traditional e-commerce by replacing paper flyers with pixels.
EUNOVA finds a solution in the time-old classic puzzle that women over 50 love: The Crossword.
Atlantic Records adopts Affectv’s SignalAds technology to extend its advertising to relevant new audiences.
LizaAlert erects a giant hourglass in Moscow city centre in a shocking installation.
US hamburger chain Jack in the Box shatters a world record with the world’s largest coupon.
Toyota uncovers what lies beneath its hood through an innovative mobile app.
Pedigree takes the floor in France with a print and digital campaign that demonstrates the most loyal friends aren’t on Facebook.
Starbucks gives its Pumpkin Spice Latte a BIG personality, earning a huge Twitter following.
Garnier sets out on an experiment to show the impact of fatigue on the signs of aging in women.
Always rewrites the rules in women’s protection with a new friend tracking app ‘BackMeApp’.
OPI launches a universal colour language through an exclusive mobile app.
TimeOut Tel Aviv launches special Night-Life cone bottomless glass to bring a powerful message to life.
McDonald’s adapts its marketing approach, thanks to smart data and technology from OMD.
Head & Shoulders creates a unique fan club where Chinese fans could experience the ‘true power’ of the World Cup.
Coca-Cola sets out to build the world's first ever fully personalised AV campaign.
Porsche creates the first Magic Mirror valet experience, giving target customers the experience of seeing themselves behind the wheel of a Porsche.
Emirates NBD does what no bank had ever done before – turns into a music label.
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