Turkish newspaper Radikal lets readers experience the censored internet by erasing the news on radikal.com.tr.
Samsung sets up a virtual queue for the launch of the GS4, mobilising fans through social media.
MISEREOR develops a new medium for giving with the first poster to accept credit cards – the Social Swipe.
Cxense charts new territory across the Nordics using Digital Element’s IP geolocation technology.
MegaFon transforms the Olympic Pavilion into the world’s first large scale LEC kinetic façade for the best selfie ever.
Newcastle Brown Ale hijacks conversations around the Super Bowl with a refreshing dose of ‘No Bollocks’ honesty.
Cornetto showcases love through a teen perspective with a powerful crowdsourced branded content experience.
Volkswagen revives the Beetle 903847, 58 years after its first global voyage, with a documentary uncovering the life of a car with spirit.
Chipotle creates “The Scarecrow” franchise to drive conversations about the state of processed food and its effect on the world.
AMIA recreates a 1994 terrorist attack with an interactive 3D sensorial installation allowing people experience the moment of the explosion.
Honda uses social media in an effort to help save American drive-in theatres.
Expedia unveils a bold creative idea under the tagline ‘Travel Yourself Interesting’.
Teatre Neu unveils the first comedy shows where you only pay for what you consume.
Samsung makes incredible things happen during the Oscars including the world’s most popular tweet of all time.
GRAACC invites famous cartoon characters to go bald in order to spread a powerful message.
Terre Des Hommes creates a 3D interactive model, Sweetie, to catch sexual predators online.
Beats by Dr Dre creates hyper-local, relevant and contextual content from its Pills ‘spokesproducts’.
Coca-Cola enhances a traditional outdoor media placement with a spectacle for happiness to spread across South Africa on Freedom Day.
NZ charity Brothers In Arms targets key corporate decision makers with a clever campaign that gave in order to receive.
British Airways creates something truly engaging to remind people how magical flying really is, in an industry first media deal.
Corona creates the first celestial interactive billboard ever to keep the beer top of mind at night.
Unilever brings light to media dark homes in India with a branded mobile entertainment service.
Warner Bros launches the world’s first all-LEGO ad break by turning existing TV ads into branded content for The Lego Movie.
V/Line uses the power of guilt to motivate young Victorians to leave the bright lights of the city to visit relatives in the country.
Lurpak inspires a food lover audience worldwide with a story of one cook’s magical power to transform the ordinary into the extraordinary.
McDonald’s rebrands 13 restaurants as Macca’s to celebrate Aussie Day in Australia.
Tocmai.ro brings to life its own Winston Wolf – ‘The Cousin’ – to show exactly how it can help fulfil any need related to buying or selling.
Carrefour creates an innovative 3D shopping and gaming experience using Google Street View Technology, to celebrate its 50th anniversary.
Magnum highlights its new Pink&Black concept with a social media build up to a spectacular event.
Nokia empowers its audience to co-create and revive the app store for Windows, launching the first ever mobile application reality show.
Adidas convinces Fox Movies to turn feature length films into 30 second recaps using ‘speed’ cuts F50 style.
Alcon creates media disruption in cinema and newspapers to juxtapose the difference between clear and blurred vision for Astigmatism sufferers.
Coca-Cola encourages Peruvians to smile using smile-activated photo booths that dispense a free Coke and ID.
Nivea creates a mobile app that works together with a bracelet to form a radar in order to prevent parents from losing their kids at the beach.
Biotherm offers the first dual screen game ever – the Biotherm Virtual Challenge.
Microsoft Windows 8 gets the party started through a partnership with Pocket Entertainment for a five-episode action comedy series.
Tropical North Queensland challenges 20 unique filmmakers to capture their idea of a day in paradise using just a GoPro camera.
Fanta invites young people to be part of “Baila Fanta Chile” (Dance Fanta Chile - the first high school dance contest.
Philips launches its first interactive Click & Style a.k.a. “create-your-own-spot” campaign.
Fiat launches a ridiculous dating site - EnvironmentallySexy.com - a novel approach to educating consumers about electric car ownership.
Regaine chooses a fabulous and famous man dealing with hair loss issues – Homer Simpson – to highlight the benefits of its product.
Cornetto creates a platform to discover new talent and celebrate the bond between present and future of Pakistan music.
Coke Zero plays on its target group’s passion for soccer via the perfect digital touchpoint: mobile live-ticker.
Visit Florida creates unexpected experiences with disruptive media use exploring stories inspired by sunshine.
Avon catches Chileans at transfer stations on the Subway to show them that a kiss can become the most beautiful piece of art.
Universal Music develops an innovative solution with Shazam that builds on the effective foundations of TV and radio.
Samsung uses Malaysia's RED.fm to find the truest, bluest Chelsea fans and turns the radio station blue for one day.
Doritos creates an unforgettable summer experience by bringing The Doritos Mariachi Band to a major UK music festival.
Gatorade revives its sponsorship of Cricket Australia by highlighting how cricketers’ athletic prowess is enhanced on the field.
National Car Rental engages users beyond the first screen, by bridging onto the second and third screens through the NFL.
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