Kit-Kat brings a print ad alive through 3D surface augmentation.
Paneangeli launches a TV branded content project in to tutor women and children in Italy on new recipe ideas.
Lexus teams up with Qriously for ‘Opinion Targeting’ which presents mobile display ads based on a response to pre-asked questions.
Trident creates shared moments of playfulness and fun by challenging consumers to design their own bathtub racer.
Nike encourages HK Marathon runners to share their personal stories via the Instagram truck.
Elmex hits two birds with one stone by sending real dentists on a roadshow right next to pharmacies.
Shogakukan’s ‘CanCam’ fashion mag uses digital signage in a Japanese subway station that switches from a still photo to a movie.
Pampers celebrates the Royal birth of baby George by inviting Mums to have their messages knitted into a one-of-a-kind blanket.
Google gives consumers a chance to discover the power of ‘Google Search App’ through a series of story films.
Powerade takes a place of proximity to the amateur/beginner sportsperson through a viral/humour communication on YouTube.
NGO Salaam Baalak Trust creates a school bag with a solar panel and light attached to help children in Delhi slums to study.
Coca-Cola brings generations closer together during Chinese New Year through new technology.
KFC launches a social/gaming app that rewards consumers for putting their phones down at meal time.
Honda reinvents a unique driving experience from the 80s using engine sound and LED lights.
UNHCR holds a 3D exhibition of “Invisible People” to highlight the sufferings of North Korean refugees to South Koreans.
P&G’s Ariel and Downy brands launch the ‘Aid Couture’ project which converts inappropriate fashion into life essentials for typhoon survivors.
Life Nutrition makes it easy for customers to donate to saving the planet with a Reversible Barcode on its products.
Samsung takes one of the biggest distractions on the roads and turns it into a life-saving tool.
Kansai Nerolac Paints takes the few little dots on the bottom of every newspaper page and turns it into a huge opportunity.
The Korean Committee for Unicef creates roly-polies representing young children that stand up by the weight of coins.
The Daily Mirror reflects on the news in Sri Lanka, literally, using the concept of the mirror to print its cover page.
McDonald’s erects a giant billboard showcasing a melting Sundae Cone and tasks consumers with saving it using their smartphones.
Philips re-launches the Air Fryer using a simple, empty bottle as the media.
Ikea offers “Anti-Ikea” protesters the chance to furnish their own town and trains for free.
MTV India launches an integrated mass-media campaign that became the social buzz and sent the unwilling youth to the polling booths.
Kia launches a mobile app which turned viewers’ smartphones into racquets, synching with TV broadcast to make the screen come to life.
Happy Life Welfare & Dabbawala Foundation create the Share sticker to ensure that untouched-uneaten food is given to hungry children.
Unilever tackles religious sensitivities by using ‘Hijab styling’ as a surrogate for ‘Hair Styling’ in all communication targeting Hijab wearing women.
Hyundai taps into the popularity of second screening by serving mobile ads and a refreshed web page in response to each airing of TV creative.
Save our Street Dogs (SOSD) partners with Ikea to turn home furnishing shoppers into potential pet adopters.
Ebara creates an interactive PC game that uses facial recognition software to enable kids to chomp through virtual vegetables.
Sony creates an entirely new owned asset to demonstrate the ‘W Series’ Walkman’s waterproof credentials via the humble water bottle.
Tata Tea provides a platform for women to voice their issues through their mobile phone.
Transport Accident Commission creates an installation of ungiven Christmas gifts to pay tribute to loved ones lost in road accidents.
Halonix positions itself as a socially responsible brand by repurposing its outdoor advertising to transform into street lights at night.
ANZ Bank transforms ATMs into dazzling GAYTMs to spread its message of diversity and inclusion.
Australia Post combines tradition (the humble stamp) with technology (QR code) in the world’s first Video Stamp.
Steinlager turns beer into a social game for fans through the label on its bottles.
SKY TV promotes the fourth season premiere of Game of Thrones in NZ with a 7m statue of King Joffrey, brought down via a hashtag-activated winch.
The Foundation for Fundamental Rights spreads global awareness of drone strikes through one powerful execution.
Salvation Army helps to make the act of donating easier by creating the ‘Gift Box’ idea.
Burger King makes 64 customised YouTube ads, with characters speaking directly to the viewer.
Paw Justice creates an animal strike, with the aim of blocking animal content in New Zealand for one day.
OPSM launches a free interactive children’s book and mobile app that screens a child’s sight without them knowing.
Tui Beer puts itself front and centre stage of NZ cricket by turning the fans into its very own media channel.
Mawbima mixes a natural repellent with ink to educate and protect readers with the world’s first mosquito repellent newspaper.
VW communicates the dangers of using your mobile while driving with a startling message delivered in a different and unexpected way.
Dole creates a memorable trophy for Tokyo Marathon participants printed in real-time with a personal message.
Emirates Airline launches a new Boston route by aligning with what the city is most known for; education via innovation.
PlayStation pushes the boundaries of traditional sponsorship to create a fresh, addictive digital experience that would appeal to football fans.
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