Tanqueray uses not-so-premium media (such as graffiti, guerrilla and radio) to build its market share during Cocktail Week.
Toyota creates the Toyota Prius challenge - a slot car racetrack with toy cars, installed in two of the largest shopping malls in Brazil.
WOM paints the town purple in an OOH campaign to break into the Chilean market.
Canal Sony launches a social media campaign exposing the feelings, emotions and reactions of ‘The Muppets’ characters in real-time.
Amstel creates an effect of “this beer came out of the blue” in a 100% mobile launch campaign.
Renault launches its Twizy car through a rich media campaign with users interacting via a mobile game.
Axe becomes the first brand to launch a campaign using native vertical video on mobile via programmatic in LatAm.
BBVA creates and adopts an iconic day as its own credit asset, exclusive for its customers online shopping.
Visa partners with Discovery for an exclusive primetime branded TV show, with weekly content based on social media recommendations.
Sedal makes the first live stream through the YouTube Masthead to reach millennial girls across Argentina.
Boquitas Diana challenges participant chefs on reality TV show “TOP CHEF El Salvador” to create an original recipe of Salvadorian flavour.
Clube Sangue Bom turns soap opera fiction into reality in order to save lives through blood donations.
Ala creates an innovative direct message campaign on LinkedIn - something never done before for CPG products.
Dove embarks on a media strategy based on diverse segmentation to take its real beauty message to Brazilian women via OOH and Facebook.
Banco Supervielle moves from an Ad Optimisation comms strategy to “Data, Audience, Ad, User Experience Optimisation”.
FIU conducts a quick, simple mobile poll that used geo-location technology to gather accurate information in record time.
Renault creates a virtual reality app so that fans could accompany the Argentine driver in the 2016 Dakar Rally.
Pepsi utilises ESPN's “game around the game” formula to inject #DiloConPepsi into the hearts of UCL fans across Latin America.
San Juan reaffirms its sustainability commitment to Otorongo through renewed packaging and digital media.
Sony Pictures Television Networks offers local Brazilian fans of US show The Voice with a web app second-screen experience.
Axe launches an organic outreach campaign via an outdoor stunt, complemented by a paid digital media plan in Facebook and YouTube.
Paniamor identifies sex predators through an online campaign offering them a free stay in a hotel they’ll never forget: Prison.
Intel launches a campaign where video became the star format, mobile the star screen, and programmatic the star transactional method.
Ford develops an original production in Mexico called Desafio Discovery, with the Ford Explorer in the leading role.
Ministerio del Interior creates a big virtual human chain against racism through social media.
Vivo connects users to their dreams by launching a mobile app talent show experience.
General Motors partners with NatGeo for a three-part TV series centered around its renewed factory in Argentina.
MILO® builds a media strategy around James Rodriguez and his daughter Salomé, using PR and social media to amplify the message.
Territorio de Zaguates puts pressure on the Costa Rican government to reform an animal abuse law, using 'poop bags' as the media.
Coca-Cola develops a a 360° ecosystem of content to connect with teens through music.
Seda uses a creative media mix to amplify its #VaiQVai video tutorial platform.
Maybelline Pure Makeup develops a multi-social strategy with specific content for each platform.
Zacapa fully surrounds the rum tasting at the Roma Market into a fully sensorial, slow paced delightful experience.
Warner Bros starts the WAR OF GRAFFITI scavenger hunt, urging fans to join their favourite superhero team and share it on social media.
Halls immerses its message of invigoration through the breath into the storytelling of Desafío Discovery survival competition.
Mindshare, m/six division develops a tool for Cinemark-Hoyts that helped predict attendance at future movie releases.
Cerveza Soberana targets young adults with a brand personality in the shape of The Megaphone Man, brought to life via digital, TV, radio & OOH.
Huggies uses data creatively to create the Huggies Hug Chain - an easy way to help babies in risk of abandonment.
Fiat’s Test Drive-in connects three different media in real-time to create an immersive experience for drive-in movie goers.
TRESemmé executes a campaign simultaneously in more than 180 media channels, across all six Central America countries.
Coca-Cola adopts programmatic technology to ensure relevant communication across its brand portfolio.
Tigo Music offers VIP music tickets in return for donating blood.
OMO partners with a clothing brand and replaces the simple washing labels on each outfit, for labels that told children's stories.
Avianca partners with ESPN for Destino Confidencial - an 8-episode documentary series telling some of sports’ most remarkable stories.
Snickers uses a mix of TV, digital billboards, social media, radio and tactical print to respond to live events in real-time.
Absolut runs a programmatic campaign using tailored audiences, geolocalisation and interest data in real time.
Axe combines radio, OOH and mobile to create the first radio spot where you could see and interact with product.
Visa creates a mini-series that tells the story of game day rituals that embody the spirit of fandom for teams participating in the 2015 Libertadores Cup.
Ariel improves the lives of millions of Indian women through its 'Share the Load' movement - a unique and emotional equality platform.
VW produces a short documentary in which, through intimate interviews, it showed how the VW Motorsport Team is the real engine.
Stuck for ideas? Use our automated inspiration tool.
© C Squared Networks Ltd.
115 Southwark Bridge Rd, London, SE1 0AX.
Registered Number: 8391925 VAT REG NO: GB158 9727 52
Umbraco development by Vizioz