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  • Radio Spa

    Radio Spa

    • Channel 4 Network
    • United Arab Emirates
    • 2015

    Channel 4 FM combines neuroscience and radio to find an unlikely yet innovative way to beat traffic related stress.

    Rated zero stars
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  • Digital Campaign Optimisation (DCO)

    Digital Campaign Optimisation (DCO)

    • Samsung
    • Bahrain
    • 2015

    Samsung maximises its online appearance with an innovative media product that directly tied digital campaign KPIs into brand metrics.

    Rated zero stars
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  • Al Tawasol

    Al Tawasol

    • Touch
    • Lebanon
    • 2015

    Touch partners with official NGOs to bring mobile services to aid packages for Syrian refugees.

    Rated zero stars
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  • Cash to Card

    Cash to Card

    • Visa
    • Egypt
    • 2015

    Visa uses geo-fence technology to send tailored push notifications at the POS to encourage Egyptians to use their card instead of cash.

    Rated zero stars
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  • The Academy

    The Academy

    • Nissan
    • Bahrain
    • 2015

    Nissan creates a full-blown motorsports academy for youth to enjoy through “live” events and via online channels.

    Rated zero stars
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  • Dettol Hajj

    Dettol Hajj

    • Dettol
    • Bahrain
    • 2015

    Dettol uses a mobile app, supported by OOH, to create relevant content during the Hajj gathering.

    Rated zero stars
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  • Sting Launch

    Sting Launch

    • Sting
    • Egypt
    • 2014

    Sting takes to Egyptian streets to find, surprise and reward the real “Everyday Heroes” via TV, social and on ground activations.

    Rated zero stars
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  • The Green Genie

    The Green Genie

    • Etisalat
    • Egypt
    • 2015

    Etisalat ignites a cheeky, light-hearted ad war aimed at Vodafone’s big budget TVC, convincing ‘El Mared’ (the genie) to switch sides.

    Rated zero stars
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  • Be There with Emirates

    Be There with Emirates

    • Emirates
    • UK
    • 2015

    Emirates captures and shares the experiences of seven of its staff with an undoubted passion for travel, through film and image along the way.

    Rated zero stars
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  • Flames of the World

    Flames of the World

    • Cheetos
    • Saudi Arabia
    • 2015

    Cheetos uses Twitter polls to create 12 comic strips telling the tall tales of Chester’s fun and bizarre adventures.

    Rated zero stars
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  • INFINITI - From Darkness to Light

    INFINITI - From Darkness to Light

    • Infiniti
    • Saudi Arabia
    • 2015

    Infiniti launches a social competition to retweet geo-tagged content with #itstimeforinfiniti to create a dynamic light show in the sky.

    Rated zero stars
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  • #LiveFearless

    #LiveFearless

    • Nana
    • Jordan
    • 2015

    Nana launches an online, reality based web series giving young women the chance to embark on a journey with their BFF to #LIVEFEARLESS.

    Rated zero stars
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  • Meet The Family

    Meet The Family

    • Nescafe Arabiana
    • Kuwait
    • 2015

    NESCAFÉ Arabiana unveils a family of funny cups via an integrated campaign spanning digital, social, TV and mall activations.

    Rated zero stars
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  • Call Centre Cosmo: P&G taps new target audience

    Call Centre Cosmo: P&G taps new target audience

    • Vicks
    • Philippines
    • 2014

    P&G brings together multi-brands through a new print medium to enter the call centre fortresses of the Philippines.

    Rated zero stars
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  • Sensodyne: Future Now

    Sensodyne: Future Now

    • Sensodyne
    • UK
    • 2015

    Sensodyne takes lofty science and brings it into the realms of everyday entertainment through a series of five short films.

    Rated zero stars
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  • MAGGI Diaries – A Journey of Women, Food & Change

    MAGGI Diaries – A Journey of Women, Food & Change

    • Maggi
    • Bahrain
    • 2015

    MAGGI tells empowering stories about women who have overcome challenges to make a positive difference to the people around them.

    Rated zero stars
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  • Fanta Gaming Masters

    Fanta Gaming Masters

    • Fanta
    • Algeria
    • 2015

    Fanta creates a gaming platform to not only recruit teens but engage them with an entertaining and aspirational brand experience.

    Rated zero stars
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  • Step Up for Life

    Step Up for Life

    • One Touch
    • Bahrain
    • 2015

    One Touch uses the power of song to educate and motivate diabetics to register to the 4Cprogramme and commit to leading a healthier life.

    Rated zero stars
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  • Bring the Quiet

    Bring the Quiet

    • Axe
    • Bahrain
    • 2015

    Axe partners with a popular music streaming service to deliver a crowdsourced new-music platform, ‘Bring the Quiet’.

    Rated zero stars
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  • There Will Be Haters

    There Will Be Haters

    • Adidas
    • Algeria
    • 2015

    Adidas turns internet trolling into a product feature and uses it to sell F50 boots.

    Rated zero stars
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  • Celebrate the Breakers' Breaks

    Celebrate the Breakers' Breaks

    • Kit-Kat
    • Bahrain
    • 2015

    KIT KAT creates a series of stunts with entertainment personalities and a social media campaign celebrating the 'breaker' in everyone.

    Rated zero stars
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  • Chipsy Smiles

    Chipsy Smiles

    • Chipsy
    • Egypt
    • 2015

    Chipsy brings Egyptians out of their misery by giving them what they lacked and needed most… a smile, brought to life through packaging.

    Rated zero stars
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  • 100% Kosher Head & Shoulders

    100% Kosher Head & Shoulders

    • Head & Shoulders
    • Israel
    • 2015

    Head & Shoulders leverages a national preoccupation with cleanliness as the perfect analogy for the search for flakes of dandruff.

    Rated zero stars
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  • Chevrolet Blackout

    Chevrolet Blackout

    • Chevrolet
    • USA
    • 2015

    Chevrolet uses a strategically timed media placement to reach its target during the Super Bowl by faking a blackout.

    Rated zero stars
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  • One Click Grief Release

    One Click Grief Release

    • Church of Sweden
    • Sweden
    • 2015

    Church of Sweden places physical LED candles in public places and creates a digital platform to light them with a single click.

    Rated zero stars
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  • How Drinking DB Export Saved The Entire World

    How Drinking DB Export Saved The Entire World

    • DB Export
    • New Zealand
    • 2015

    DB Export creates the world’s first ‘beer by-product’ petrol by turning leftover yeast slurry into 300,000 litres of planet saving biofuel.

    Rated zero stars
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  • Sharing the joy of reading at Christmas

    Sharing the joy of reading at Christmas

    • Sainsburys
    • UK
    • 2015

    British supermarket retailer Sainsbury's helps to bring families together to share the joy of reading.

    Rated zero stars
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  • Dove Speak Beautiful

    Dove Speak Beautiful

    • Dove
    • USA
    • 2015

    Dove re-ignites its mission of promoting positive self-esteem, but in the most relevant space, before, during and after the Oscars.

    Rated zero stars
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  • Mother to a Generation

    Mother to a Generation

    • NIDO
    • Jordan
    • 2015

    NIDO extends its ‘Pledge for a Healthier Generation’ campaign through native placements on eCommerce sites.

    Rated zero stars
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  • How a telco used children's voices to engage people and save lives

    How a telco used children's voices to engage people and save lives

    • Maxis
    • Malaysia
    • 2015

    Maxis turns the mobile phone from a distraction into an idea that made a difference on Malaysian roads.

    Rated zero stars
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  • Delta Mud Run

    Delta Mud Run

    • Delta Faucet
    • USA
    • 2015

    Delta Faucet sets a Guinness Book of World Record for “Most People Showering Simultaneously” thanks to a clever outdoor installation.

    Rated zero stars
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  • What Happens at Girls Night Stays in Girls Night

    What Happens at Girls Night Stays in Girls Night

    • Lays
    • United Arab Emirates
    • 2015

    Lay’s creates a virtual online ‘Girl Nights In’ for Saudi women on social media, with gamified webisodes and more.

    Rated zero stars
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  • DAV – The guy who cut everything in half

    DAV – The guy who cut everything in half

    • Anwaltliche Beratung
    • Germany
    • 2015

    Anwaltliche Beratung plants a unique YouTube video into eBay auctions, sparking public attention about prenuptial agreements.

    Rated zero stars
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  • Lucy the Robot

    Lucy the Robot

    • Double Robotics
    • Australia
    • 2015

    Double Robotics’ new robot buys the first iPhone 6s in the world, setting a new benchmark for true, genuine viral media campaigns.

    Rated zero stars
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  • From Instinct to INFINITI

    From Instinct to INFINITI

    • Infiniti
    • United Arab Emirates
    • 2015

    Nissan Infiniti creates a multi-touchpoint entertaining branded content experience through a partnership with MBC2.

    Rated zero stars
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  • Ariel: Removing the stains of social inequality

    Ariel: Removing the stains of social inequality

    • Ariel
    • India
    • 2015

    Ariel improves the lives of millions of Indian women through its 'Share the Load' movement - a unique and emotional equality platform.

    Rated zero stars
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  • Acts of Inspiration

    Acts of Inspiration

    • Clinic Plus
    • India
    • 2015

    Clinic Plus brings about social change in a new initiative to strengthen the mother-daughter relationship, using TV and radio.

    Rated zero stars
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  • Sunlight mobile campaign

    Sunlight mobile campaign

    • Sunlight Detergent Powder
    • Sri Lanka
    • 2015

    Sunlight partners with mobile service provider Dialog to launch the Sunlight Digital Festival of Lights.

    Rated zero stars
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  • The Secret to Blockbuster Horror Movies? Agency’s GSF Funnel

    The Secret to Blockbuster Horror Movies? Agency’s GSF Funnel

    • Warner Brothers
    • Malaysia
    • 2014

    Carat innovates a new way to classify horror movie audiences for Warner Bros. by inventing the FIRST-EVER filtering system for search: The GSF FUNNEL.

    Rated zero stars
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  • When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay's

    When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay's

    • Lays
    • India
    • 2015

    Lay's hides tickets for fans inside Google Maps for them to claim through interactions on Twitter.

    Rated zero stars
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  • Pepsi’s Preemptive Strike on Social Media

    Pepsi’s Preemptive Strike on Social Media

    • Pepsi
    • India
    • 2014

    Pepsi prepares for all possible scenarios during live cricket matches with real-time interventions on Twitter.

    Rated zero stars
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  • McDonald's Beat the Mayweather

    McDonald's Beat the Mayweather

    • McDonald's
    • Philippines
    • 2015

    McDonald's participates in real-time on Twitter during Manny Pacquiao's 'Fight of the Century'.

    Rated zero stars
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  • L'Oreal Puts Cannes in the Hands of Women

    L'Oreal Puts Cannes in the Hands of Women

    • L'Oreal
    • China
    • 2015

    L'Oreal Paris leverages the power of WeChat to create personal relevance for women and the Cannes Film Festival.

    Rated zero stars
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  • How Wonda Owned A Day

    How Wonda Owned A Day

    • Wonda Coffee
    • Malaysia
    • 2014

    Wonda Coffee gets behind an 'experiential celebration' where people can partake, enjoy and share like never before.

    Rated zero stars
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  • This World Heart Day, take time out to Protect Her Heart

    This World Heart Day, take time out to Protect Her Heart

    • Saffola Life
    • India
    • 2015

    Saffolalife follows viewers through meaningful media interventions on Print, Digital & TV reminding them to consume less media.

    Rated zero stars
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  • Helping 2.1m kids be like Mike

    Helping 2.1m kids be like Mike

    • Jordan
    • China
    • 2015

    Nike enables Chinese youth to virtually experience Jordan’s incredible feats, by digitally re-creating his most famous plays for them to emulate.

    Rated zero stars
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  • Do You Know the Best Time to Sample Fragrances?

    Do You Know the Best Time to Sample Fragrances?

    • Enchanteur
    • Malaysia
    • 2014

    Enchanteur defies traditional ways of sampling by executing Malaysia’s first ever “scent-vertising” at the cinema.

    Rated zero stars
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  • P&G Shiksha

    P&G Shiksha

    • Procter & Gamble
    • India
    • 2015

    P&G takes its Shiksha initiative to new heights with a video sharing donation mechanism.

    Rated zero stars
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  • The Magic of Bubbles

    The Magic of Bubbles

    • Johnson's Baby
    • Thailand
    • 2015

    Johnson's Baby takes the bath time experience out of the tub and onto an interactive, digital outdoor screen.

    Rated zero stars
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  • Intimacy via Hair Touch

    Intimacy via Hair Touch

    • Rejoice
    • China
    • 2015

    Rejoice joins hands with one of the hottest idols, William Chen, on social media to have a ‘virtual intimate moment’ with young females.

    Rated zero stars
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