Starcom uses the words of consumers rather than the agency ‘sales pitch’ to promote its real time social listening tool to clients.
Wyeth Gold helps HK kids see the world in a way they have never experienced before.
GIO creates Australia’s first mobile “Post-it Note,” an always on reminder from GIO to remind customers when it was time to renew.
Parachute Advansed Ayurvedic Hair Oil uses the strength of word of mouth and personal recommendations to tap into concern for hair loss.
Starcom develops its own technology that targets consumers with ads and offers that are of real interest.
KFC partners with Waze to provide ‘fast’ food to Malaysians through clever GPS and location-based advertising.
Gillette engages its male target with a multi-platform integration between mobile and social media in real-time.
Clear enables Chinese men to celebrate their sporting winners via a cross-platform multi-sport content experience and win the battle against dandruff.
Brooke Bond Tea develops a CRM programme for Hot Tea Shop owners and workers on Mobile IVRS, called ‘The Good Life Club’.
Brilliance uses rich media banners to pull in reviews from Facebook fans in real-time to give the impression of a ‘live’ conversation.
Bird’s Nest uses radio to empower children to share their love with their mum on Mother’s Day through a new love language – words.
Budweiser brings the thrill of live sport to the living room.
South African Tourism embarks on an unbranded social media campaign to lure ‘Wanderlusters’ from Australia to visit and check off their bucket list.
Wyeth Materna brings Hong Kong couples together and creates a centralised knowledge platform for a community of “parents-to-be”.
NSW Health creates an interactive online party experience to give 18-24 year olds a hard hitting message about the risks of contracting Hep C.
Sunsilk engages the ‘Hijab Fashion’ territory with three branded content series, as part of an integrated campaign.
Li-Ning associates with only the most exciting and memorable moments to win favour with basketball fans.
MasterCard launches a campaign that transformed Sydney’s best-kept neighbourhood secrets into locally famous icons.
Insure My Ride creates an 8 week TV series to uncover a future motorcycle superstar.
HP hosts a secret gathering for Singapore’s finest corporate leaders in an exchange of intellect and experience.
Lipton Ice Tea uses the most viral and impactful channel, the photograph, to facilitate and amplify unmissable summer experiences.
Femina India gives birth to India’s first fully crowd-sourced magazine issue, aptly titled ‘Made by You’.
VW positions the Beetle as the fun machine, an icon from the past bringing the good times back to life, to make it more 'manly'.
Colgate-Palmolive’s Optic White takes teeth whitening and makes it part of Australian pop culture.
Ben & Jerry's gives back to the community by becoming a part of its Sunday activities.
HSBC encourages Malaysians to use their HSBC cards more regularly through dining experiences.
Mediacom creates a TV campaign to make Ambi Pur’s scent more relevant to Muslim Malays during the busy period of Ramadan.
Sephora transforms a huge 20 tonne, 40-foot trailer truck into a portable mobile nail parlour.
Cornetto steps in to help China's teens navigate the minefield of young love as they make the transition to university.
TVS Dazz brings to life its charming wallet brand ambassador via commercials, branded content, on-ground activation, digital and dealerships.
Braun convinces Chinese men to check its new gadget with persuasive content for a three-part strategy: catch, connect and close.
Mitsubishi uses a range of channels and environments to push the much-loved Mirage into popular culture.
McDonald's creates a mobile site that produces a monthly sales average at an investment that is 1/8 the cost of putting up a physical store.
Harbour City exhibits a classic masterpiece – a gigantic 16.5M-tall inflatable “Rubber Duck” – at the harbour-front of the shopping mall.
Paramount Pictures uses a mobile-led approach to spring a scary surprise upon young males.
UM Australia creates a social media campaign to make teenagers aware of unacceptable relationship behaviour.
Universal Music gives people the opportunity to give the gift of music once again with a fun and ultimately useful e-commerce tool.
Coke Zero proves that tasting is believing with a surprising cinema activation.
Tata Nano uses a combination of radio, social media and social listening tools to drive the ‘world’s cheapest car’ into Indian hearts.
Johnson’s Baby cements its equity and bond unequivocally with mothers, taking it to a space which no other brand could come close to.
UHP engages with mothers in the Philippines through a grassroots community outreach programme.
Westpac creates a TV series to broadcast in primetime on Australia’s biggest TV network.
Durex capitalises on the superheroes movie frenzy by personifying Performa as the NEW superhero – PERFORMAN.
AsiaRooms.com launches the first-ever in-train activation in Singapore to spread love around Valentine’s Day.
Optus delivers a music volunteering experience which both empowered and rewarded youth.
Samsung devises a strategy to ambush wherever and whenever people were searching and talking about the iPhone5.
Coca-Cola gives away family meals to Malaysia’s most deserving mums through its “Sebarkan Semangat Ramadhan” campaign.
HSBC partners with Yahoo in Hong Kong to offer card holders attractive offers based on online search data.
Samsung partners with AXN to offer an immersive TV experience to viewers via a second screen app.
Mediker celebrates the smartness of kids, by building an eco-system around radio to create engagement and conversations around head lice.
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