Xbox challenges Tomb Raider fans with a test of endurance on the survival billboard.
Burger King relies on a new media (its competitor’s burgers) to give fans the power to grill at their fingertips, on Snapchat.
Outdoor retailer REI makes an unprecedented move to close its stores on the busiest shopping day of the year.
Loto Libanais tricks the people of Lebanon into thinking the bad luck brought by black cats had left the country via an online film.
Netflix hijacks the highest rated political debate in American history with a full campaign for its fictional House of Cards president.
Remy Martin asks John Malkovich and director Robert Rodriguez to make a film that wouldn’t be seen for 100 years.
Pink Ribbon encourages 17 brave women to bare their naked breasts on Facebook to raise awareness of cancer.
Bakery café chain PAUL makes actual pie charts with stats showing the uneven representation of women in Romania.
States United to Prevent Gun Report launches an automated online tool that gave a voice to those who had lost theirs through gun violence.
Burger King strikes back at a McDonald's billboard ad with its own clever video message...
The Swedish Tourist Association celebrates 250 years of free speech by becoming the first country in the world to have its own phone number.
Cadbury taps audiences' emotions via an integrated personalised social video marketing campaign.
Breast cancer charity Macma defies social media censorship rules by using 'man boobs' in a self-examination video.
Sonic introduces the world’s first shakes designed for Instagram: SONIC #SquareShakes.
Eric Cantona vows to swim the Channel if 10,000 Brits agree that Kronenbourg 1664 is the best-tasting beer in the world.
Foot Locker invites fans to tweet requests for NBA player James Harden to perform based on whether he shoots or misses a shot.
Crowdrise and Alma team up for a website to shift conversation from Kanye's debt to opportunities to do good in Kenya.
Coca-Cola keeps its cool after 100 years with an improved bottle made entirely of ice.
Pantene teams up with some of the toughest dads in the NFL for a series of Dad-Do videos.
Atados turns millions of YouTube’s black bars around vertical videos into ad space for charities.
Zappos hijacks the Google Photos Food Truck in a stunt that encourages consumers to swap their Google cupcake for a better gift.
Airbnb dominates social conversation around the Oscars with tailored responses to movie fans' requests on Twitter.
Acura launches the first multi-camera real-time broadcast of a Periscope-powered race.
Taco Bell celebrates the launch of the taco emoji with a Twitter-based instant-response feature that churns out 600 photos and animated GIFs.
Target employs programmatic and data techniques to revamp its social media advertising.
Cathay Pacific partners with CNN for a cross-channel branded content campaign bringing to life its 'Life Well Travelled' concept.
Huawei orchestrates a massive media blackout to create the real-life experience of a smartphone running out of battery.
IKEA teams up with Vizeum and iProspect to determine the real value of social media advertising.
Beer brand Michelob boosts its #TheExtraMile campaign with help from Instagram star Doctor Mike.
UPS unveils a new positioning that highlights its employees' expertise in solving business challenges.
Bolia.com reacts to the financial downturn with a new creative direction across all communication channels.
Febreze embarks on a new communications strategy with clever creative focused on people who have become 'Noseblind' to smells.
Kenco embarks on a project for social good, offering young Hondurans the opportunity to stay out of gangs and train as coffee farmers.
20th Century Fox uses Yahoo’s custom Gyro Ad for a 360 degree virtual reality mobile experience.
Rovio & Sony Pictures launch the first ever co-branded episode of the popular Piggy Tales series.
Zalando taps Cara Delevingne for a humorous campaign with a unique targeting strategy for fashionistas in the most remote parts of Europe.
Opel’s video ad series shows that the Astra can hold its own against the luxury class – with a good dose of humour, boldness and creativity.
A shared passion for energy solutions provides the catalyst for a music project between Shell and Akon.
Promote Iceland launches a unique service giving tourists a personal search platform to seek out the country’s hidden secrets.
Sony Pictures partners with Spotify to deliver a message through an audio ad that unexpectedly crept up on its target consumer.
Huawei establishes itself as a global tech player through a series of videos on the power of touch.
Volvo’s innovative glow-in-the-dark spray aims to help cyclists be seen in the dark.
Bonaqua uses TV, OOH, print, digital, radio and social in a creative way to support its belief that it is the water of good ideas.
HP teams up with MTV to engage millennials through a co-branded campaign that spoke to the target at their passion points.
Chevrolet develops a series of events via mass media to celebrate the unsung heroes of Colombian Cities (taxi drivers).
Copa Airlines devises a creative strategy to expose four target groups, each with a specific interest, to discover all that Panama has to offer.
Tanqueray uses not-so-premium media (such as graffiti, guerrilla and radio) to build its market share during Cocktail Week.
Toyota creates the Toyota Prius challenge - a slot car racetrack with toy cars, installed in two of the largest shopping malls in Brazil.
WOM paints the town purple in an OOH campaign to break into the Chilean market.
Canal Sony launches a social media campaign exposing the feelings, emotions and reactions of ‘The Muppets’ characters in real-time.
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