Volkswagen creates a digital app that enables consumers to create a personalised speedometer for a loved one.
BMW pulls an unheard of April Fools’ Day prank, offering a special gift to someone who was willing to risk looking like a fool.
Master Kong sends two characters – “Soup” and “Noodles” – on an endless journey through parodies of Chinese TV shows and films.
Melbourne Writers Festival develops an interactive geo-fiction app to turn Festival-goers into the hero of their own adventure stories.
Snickers offers free (but crazy) haircuts at the Hungry Barber hair salon in Tokyo.
3AW asks football fans to submit their own football commentary calls via social media to influence live game commentary on the radio.
Pedigree launches a real-time lost dog app, partnering with Google to send instant online alerts.
McDonald’s reinvigorates a fading icon with a limited run of Big Mac Special Sauce for the next gen of burger eaters.
Water is Life uses stolen art to raise money for a good cause.
McDonald’s and Coca-Cola partner to launch a free app that rewards diners for not using their phones at dinner tables.
Canon changes the photography landscape by changing the subject.
Hug Mart uses vegetables as a new media to tell consumers the story of the farmer that produced it.
Visa lets young Chinese travellers experience the different kind of experiences they are looking for.
Kit Kat bars transform into train tickets to get people to visit Tohoku in Japan.
Audi creates the largest newspaper insert, with an AR campaign to bring the image to life.
Samsung launches a free interactive camera app to aid social development for children with autism.
Ainz&Tulpe creates an interactive shop window in an effort to break down language barriers.
Sony embraces amateurs armed with the Alpha6000 to supply the sports photography for New Zealand’s leading newspaper.
Korea Telecom’s IPTV service sends a signal of life for the elderly living alone.
Whiskas embarks on a social campaign to help cat owners better understand their cats by seeing the world through their eyes.
Public Transport Victoria comes up with a simple and effective donation mechanism to help homeless youth charity Ladder.
McDonald’s transforms tollbooths into a McDonald’s Drive-Thru and hands out free breakfast.
For the first time ever, an actual porno is interrupted by a public health message.
Hyundai takes 'Earth' as the media and delivers a daughter's loving message to her dad in space.
Foundation for Women gives cinema goers an unexpected sound experience.
Honda’s music video to highlight its world-leading technology goes viral.
Samsung creates a one-of-a-kind product demonstration to show that the Gear VR was a genuine game changer.
MPA creates an online persona for a real-time response campaign on Australians’ social media activities.
Domestic violence charity It’s Not OK inks an editorial partnership with a leading home magazine, but with a twist.
Farm Pride Foods live streams its farm onto digital outdoor sites across Australia to prove it was 100% free range.
Personal care brand Shokubutsu HANA mounts the first ‘Water Cleaning Billboards’.
Moltyfoam designs the world’s first billbed to give out of town labourers somewhere to sleep at night.
DVD store Tsutaya invents the Oculus Rift 360° horror movie and an interactive ‘Panicoupon’.
The Samsung Galaxy Note 4 plays an instrumental role in the world’s first live VR birth.
Tigerair introduces a new loyalty programme that rewards customers for hardly flying at all.
New Zealand's Steinlager beer invokes national pride with a free-diving world record attempt.
Burger King Korea designs a sleeping mask to allow the wearer to sleep peacefully on their commute without missing their stop.
Nissan launches a unique service that delivered fresh hot pizzas to extreme locations that only X-TRAIL would dare go to.
CIREC generates a message of peace and hope, creating a way to connect an entire country with the victims of antipersonnel landmines.
Trident brings small moments of fun to an otherwise ordinary day at bus shelters, amplified via social media.
Samsung opens a store, not selling products but talent.
Choco Krispis creates a digital video platform for kids and by kids.
Magnum develops a rich-media campaign allowing customers to customise their Magnum bar and collect it from the local store.
History Channel Latin America embarks on its biggest ever initiative to recognise those with ideas inspired by history and looking to the future.
Comex brings together two rival TV sports networks in a debate orchestrated and conducted by sports fans through social media.
Old Spice takes on the personality of Mr. Wolf in a digital campaign to generate awareness of its new wild collection.
VW creates the right platforms to help Mexicans share unforgettable stories where a VW Car has been part of their lives.
Unicef calls the attention of the media and government officials by closing down toy stores to mourn newborn deaths.
Yamaha teaches parents a lesson by reaching out to their children with a painted message of more than 500 unique helmets.
Coca Cola creates an innovative space outside the Maracana stadium to make it relevant to all who were living the World Cup climate.
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