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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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    Sears back to school

    • Sears
    • USA

    Retailer Sears helps teens "arrive" back at school with an integrated campaign that sees the brand link up with teen star Vanessa Hudgens

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    • BMW
    • Malaysia
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    Right Brain, Left Brain Blog

    A dream team of industry pioneers from around the world share their expert opinion

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    If skin is the next advertising platform, does that make all of us media owners?

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    TwiHard with a vengence

    Twilight Eclipse, the third instalment in the teen angst vampire franchise is now upon us, thrusting ever more pasty faced heartthrobs onto hordes of screaming tweens and 30-something women who never quite got over there 80s crush on Jason Patric....

    Giles Fitzgerald

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    How To...

    Cream guides that help you navigate the changing communications landscape.

    Take a fresh look at print

    Last week a brand new issue of M&M came off the press, and to celebrate Cream investigates the best in print-based marketing.

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