Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.
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Online marketing trends, new technologies and digital case studies. Examples of social media, gaming, viral, mobile, augmented reality and more.
GLOBAL – Manufacturing “challenges” continue to plague Apple.
GLOBAL – Digital magazine app developers fail to cope with initial demand for social media magazine app.
US – Samsung’s latest Galaxy S series receive positive reviews and favourable comparisons to the iPhone.
UK - Data from ComScore shows that MySpace's UK audience fell 49% during the last year.
GLOBAL – Facebook is to launch its own virtual currency this September.
Select a technology from the drop-down menu below for relevant news and case studies.
The latest case studies using digital platforms.
Scandinavian condom brand motivates people to have more sex and make the world a better place.
Vodafone creates a Twitter holiday map to promote its decision to abolish roaming charges this summer
Lynx (Axe) creates an interactive 'Ultimate Woman' machine to advertise its new Lynx 3 fragrance.
Neutrogena gives Hong Kong's men a wake-up call from superstar Elanne Kwong, to promote its new Cooling Cleansing Gel.
The Canadian Tourism Commission lures Americans to book a Canadian holiday
Canon create online social photography initiative.
Yellow Pages New Zealand creates a crowdsourced Yellow chocolate bar
Australian chocolate lovers create more than 200 adverts in speed-eating challenge
Nike invites football fans to write the future on an interactive billboard in South Africa
McDonald's turns digital billboard into interactive game.
Innocent promotes a magnet promotion with a website designed for kids.
The Sun releases an iPhone app to help with sweepstakes
The latest industry research providing you with hard data for deeper insight into brands, consumers and media.
GLOBAL – Businesses need to acknowledge the threat that social media can pose to a company’s corporate responsibility (CR) reputation, according to a new report by Havas.
CHINA - A recent whitepaper published by the Chinese Government titled "China's Internet Situation" has outlined plans to take 45% of the country online within the next five years.
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by new technology.
The latest case studies demonstrating innovative strategies at a brand level.
VivaKi creates an ambitious research project involving multiple stakeholders to help define ad models on emerging platforms
Yahoo teams up with Nectar to offer targeted advertising online to drive sales offline, with an average sales uplift for participating brands of 30%
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A dream team of industry pioneers from around the world share their expert opinion
This is another way to pass the time during your lunch break. Engage in the "Battle of the Cheetos", choose which side you're on (puffs or crunchies) select and opponent, and prepare to obliterate the opposition into cheesy dust! Not...
Mark St Andrew
More crazyness from Japan, although I doubt I find anything as peculiar or rewarding as the Japanese horse racing website. This is kind of cute though, and the perfect give for the media executive who has everything. The price tag...
Anyone over the age of 30 remembers the fuss caused by Frankie Goes to Hollywood and their synth-fuelled 80s pop anthem "Relax". People under 30 but over 25 remember the iconic Katherine Hamnett "Frankie Says Relax" t-shirts (which were actually...
Cream guides that help you navigate the changing communications landscape.
When describing the different media platforms to those outside the industry, out-of-home (OOH) is often explained away as simply “posters”.
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