Radio :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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                	                What’s Hot
                                     Radio "weathers the storm" using innovative marketing13/05/2010
                    	        UK – First quarter RAJAR figures have shown that radio listener figures are at an all time high.
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 Corona targets Hispanic community12/04/2010
                    	        USA – Beer brand Corona Extra has launched a campaign to strengthen the brand’s relevance among Hispanics in the US.
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 Diageo and Coca-Cola join forces in £4m mixer and spirit push10/03/2010
                    	        UK - Coca-Cola Enterprises and Diageo Great Britain have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets.
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 Are you an innovator?17/02/2010
                    	        Last chance to nominate for Cream's Top 100 Innovators 2010. Deadline 19 February.
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 What is Cream?07/12/2009
                    	        Find out about the insights and analytical tools that are housed on Cream.

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 FMA call for entries24/11/2009
                    	        GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media.
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 OMG launches annual Innovations Forum05/11/2009
                    	        DUBAI - Omnicom Media Group, the holding of OMD and PHD, will stage its first annual event on innovative approaches in media next week.
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 Marmite launches horrid campaign09/09/2009
                    	        Unilever brand Marmite is launching an integrated advertising campaign featuring children's storybook characters Horrid Henry and Perfect Peter.
                                More
 Tourism Australia and Emirates partner for UK campaign07/09/2009
                    	        Tourism Australia and Emirates are launching a joint campaign encouraging UK travellers to vacation in Australia.
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 Pee to save the rainforest!11/08/2009
                    	        A campaign has launched in Brazil that advises people to wee in the shower to conserve the 12 litres of water used in each toilet flush
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                                Latest Case Studies
                                                 
                                Turn to 30Ariel
UK
2009
Ariel encourages eco-friendly changes in consumer washing habits

										Rated zero stars
									
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                                Personalised insuranceOUTsurance
Australia
2009
An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy

										Rated zero stars
									
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                                Strauchanie: Sponsoring legendMars
Australia
2008
Sponsorship parody works wonders for Mars.

										Rated zero stars
									
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                                Have some "huevos"Nike
Mexico 
2009
Nike unites football fans to revive the fortunes of the national team, and takes a swipe at the official sponsor.

										Rated zero stars
									
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                                Ring, ring! Run, run!Nike
Spain 
2009
Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.

										Rated five stars
									
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                                Skelan church invasionSkelan
Philippines 
2009
A new medicine hits the market with a stretch and a song. 

										Rated four stars
									
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                                Ask RichardFBi
Australia
2009
Radio station rallies listeners in bid to stay on the air

										Rated zero stars
									
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                                Space invadersAlfa Romeo
UK
2010
Cutting edge technology and old arcade favourite come together in new Alfa Romeo launch.

										Rated four stars
									
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                                Grime votingOffice for National Statistics
UK
2009
The UK Government looks to reach out to the urban generation.

										Rated zero stars
									
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                                Hurriyet Real Estate SupplementEmlak
Turkey 
2005
With the arrival of mortgage finance in Turkey, Emlak wanted to be the first to provide a newspaper Real Estate supplement for the growing number of would be property investors.

										Rated zero stars
									
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Innovate in OOHWhen describing the different media platforms to those outside the industry, out-of-home (OOH) is often explained away as simply “posters”. 
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