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Nike use technical trickery and lots of puff in magical flying shoe race.
Dating website identifies one thing women can’t do alone, and steps in to help
Westfield tries to connect with anti-commercial Londoners.
The Boomerang Pets Party goes for the canine invite using a bespoke doggy ice-cream van.
Asahi takes its beer down to minus two degrees in its Extra Cold bar.
A food charity delivers a powerful message and raises money using empty tins.
Kirin encourages summer drinking in Japan.
Coca-Cola makes recycled bottles into t-shirts.
Heinz makes a dent in Best Foods' mayonnaise market dominance with the release of its own 'seriously good' product.
Restaurant chain encourages diners to go veggie with a carbon footprint education.
What would you write on a Mars?
McDonald's turns digital billboard into interactive game.
Innocent promotes a magnet promotion with a website designed for kids.
Uniqlo celebrates 25 years with ticket dispensing blog widget.
Kraft promotes new eco-friendly packaging solution for coffee
The Altius Foundation creates a product to raise money for the education of needy children in Latin America
Jet Blue creates a range of hoax products to highlight the misgivings of other budget airlines’ service
A talking beer can bring support to the Brazilian football team
Pilsen beer affiliates itself with a flower festival in Colombia
Nintendo partners with Weight Watchers to encourage a wider audience to use its Wii Fit system to lose weight.
Castle Lager encourages people to welcome the world to South Africa with a beer and a ‘braai’
Diesel brings the power of social networking to store changing rooms.
Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations
Ariel targets moments of stain danger in the life of Turkish housewives.
Yahoo teams up with Nectar to offer targeted advertising online to drive sales offline, with an average sales uplift for participating brands of 30%
Frito-Lay uses the power of love to promote dips.
Girls in the UK go "hamatteru" for fragrance inspired by Japanese teen fashions.
Guinness celebrates its 250th anniversary and raises the morale of loyal consumers.
Fitness First drives membership by targeting people when they are dining
High street retail giant admits mistake and boosts sales in quick thinking ad campaign.
Indian beer brand fires national passions in launch trials.
Wrigley recaptures the youth market and challenges conventions with excellent results.
A grocery chain shows its commitment to sustainability
Whisky brand embraces its past to engage a new generation of fans
Convenience store attempts to spread a little happiness with Facebook and free products
Hamburg beer brand builds on close community links and involves its loyal followers in centenary celebrations.
AmBev sets up an ice bar to promote its latest beverage.
Stella starts a fund to help save the UK's hedges
Orange takes a virtual concert on tour around the UK.
Fashion retailer target updates a classic song.
BC Dairy Foundation uses reverse psychology to promote the benefits of milk.
Charity Sustainable Health Enterprises uses print to drive its new business model to solve sanitary towel troubles
An on-pack recipe book is the product of a partnership between Danish Bacon and Delicious magazine
Nespresso relies on exclusivity and ethics to drive sales.
The Easter Bunny blazes a fashion trail for Cadburys latest product
Brahma celebrates its 120th year with a campaign that pays homage to all of the hard working Brazilians.
Planned Parenthood rebrands its free condoms as a female must-have and teams up with fashion brands.
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.
Starbucks trial a new iPhone app allowing users to pay for their coffee by phone
Holograms and augmented reality promote the launch of a dark animated movie
Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.
A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.
Snack-sized dramas premiere for Penn State Pretzel relaunch
Ralph Lauren creates an iPhone app allowing consumers to create their own fashion range.
Dominos provide an ambient solution for out-of-home pizza delivery.
Faberge designs an online shopping experience tailored to its clients needs.
Uniqlo adds cachet to its brand with a pop-up store in Hoxton in London
Vegemite asks its consumers to decide the name of its new spread.
Travel agent Atrapalo lets its customers pay what they want for holidays.
Scandinavian Airlines encourages people to be more spontaneous with their holidaying
Martini re-establishes its cool rating with an exclusive bar in the centre of London.
Canon offers customers free lesson on how to use their new cameras.
Bavaria's point of sale offer of orange trousers in the Netherlands enrages rival brands and gets Fifa narked.
Marui launched a new upmarket store with a memorable campaign based on the concept of "Fashion Therapy".
Pilsner Urquell designed a three year campaign, using the brands unique history to position it as a refined drink for "connoisseurs".
Castle Milk Stout goes experiential to generate content for its radio ads and connect with a key audience of local men of wisdom.
Staropramen turns media on its side in its home market to promote its new branding and get consumers to sample.
Absolut looks to events in temporary bars to promote its new mixer.
Beiersdorf targets soldiers in the German army to increase sales of its plaster brand Hansaplast
Sainsbury’s goes ultra-green with its new store design.
To promote Fallen Vodka, the bottle itself became the advertising medium.
Jack Daniels wanted to recruit young drinkers into their brand. In an effort to talk to to this audience in a way relevant to their lives, a series of unique music events were born, entitled �Jack Live�.
Gronstedt Cognac teams up with a top retailer to organise tastings across the country.
Nike manages to get a non-running nation running in the Nike Human Race
A flavour-naming competition leads to a 14% sales increase in Walkers crisps
Retailer Sears helps teens "arrive" back at school with an integrated campaign that sees the brand link up with teen star Vanessa Hudgens
A corn dog snack brand encourages teenage boys to be proud of their wiener
Hyundai drives up sales by offering to buy back its vehicles if the owners fall on hard times
Pedigree creates an adoption drive to help re-home unwanted dogs, positioning the brand as one that really cares.
Aquafresh helps parents triumph in the 'Battle of Bedtime' through the creation of a popular children's cartoon
Sony launches a nationwide campaign to encourage young Americans to read
Oral-B helps mums to get kids to brush their teeth
Outdoor clothing company Cabela uses a search strategy that centres around a national holiday to drive footfall to stores
Wal-Mart elevates its green image and drives sales of its sustainable products
Johnnie Walker reaches out to Chinese-Canadians with personalised traditional new year posters, leading to a 44% year-on-year sales increase
Mad Man partners with a number of retailers to cement the link between the show and fashion
Mercedes pushes its Approved Used cars with individual mobile sites for each vehicle on sale
Online travel portal Zuji hung out in key locations to encourage consumers to log on in Singapore.
McDonald's launches a nationwide campaign to find the Olympic cheer leading team.
Personalised internet banners give impact to Tyskie's sales promotion.
Haagen-Dazs raises awareness about the crucial role of bees in the creation of natural flavours and launches a campaign to combat Colony Collapse Disorder.
Don't walk your dog alone. Pedigree creates the date a dog website to allow walkers to link up across Germany. Messages reminding consumers to take a Pedigree Snack when they went for a walk were integrated into the online experience.
Tyre brand Firestone reaches out to the female market by sponsoring a breast cancer campaign.
Retailer target creates an iPhone application that is both useful and entertaining.
ZenithOptimedia research project identifies what makes consumers act
To get its new scent into the hands of the target market, Mio Amichi created a website where young girls could order personalised scented business cards.
Galaxy chocolate associates itself with the indulgence of reading in a long-term campaign spanning numerous platforms
Reebok teams up with Cirque du Soleil in a groundbreaking partnership
A personalised coupon campaign offering meal discounts leads to a massive 12% response rate
Discover Bank designs a biodegradable credit card.
Procter & Gamble takes a village by village approach in selling shampoo and detergent to rural India.
An ambient launch campaign for Christina Aguilera's new perfume
An erotic shop turns its customers into walking billboards with a naughty bag-based campaign
Lucozade takes on its competitors gives Britain back its edge.
A charity gives men an extra hand in checking for testicular cancer with a series of grass-roots activities
Strongbow appeals to the man in the white van with a mobile-driven campaign
Dell pioneers and online-offline affiliate model making the end-user experience totally seamless.
A travel company lures coffee drinkers with special deals to Italy
Rolling Rock wins back drinkers by mocking its new corporate set-up.
Axe adopts a localization strategy with the launch of its chocolate scented Dark Temptation.
Business-themed webisodes promotes airline network for corporate travellers.
TD Banknorth takes over internet radio station to boost iPod promo.
Tommy Hilfiger stores install unique interactive touchscreens allowing customers to upload images 24-7.
A cheesy snack brand creates its own cartoon to stand out from its competitors.
TLC solved its midlife crisis with its 'Life Lesson' campaign, which engaged a new audience and reinvented the network, leading to seven months' ratings growth.
MegaFon targeted air travellers with branded mobile phone recharging stations.
OFF! mosquito lotion overcame consumers' product misgivings with a successful brand event that challenged people to apply the lotion then enter a cage filled with mosquitoes.
Heineken tries to engage its consumers by making them take an interest in the delivery of the crucial beverage.
Disney dominates the Christmas retail environment with the launch of a festive family film.
Soft drink Twist targeted teens with talking "Tangs" in shopping malls.
Nike personalises its campaign to promote the customisation service it offers consumers at its flagship store in London
Philips helps US consumers find their cars at the Mall of America as part of its simplicity campaign
Content integration takes the Unilever deodorant for men who like to take risks into the world of 24 and the Counter Terrorism Unit.
Herbal Essences reversed a decline in sales and awareness by creating a contest to find the official support act for Pink's concert in Dubai.
Philips is positioning its new Aurea TVs as a status symbol, targeting fashion media and design influencers
Puma forged an unlikely partnership with an iconic bookstore in Taiwan to promote its Urban Mobility range.
A nappy brand stands out from the crowd by creating baby baptisms
Coke keeps Turkey cool to promote its summer refreshment.
Ikea dominates the London Underground, reminding commuters of their home comforts.
Polident targets denture wearers in the places where comfortable eating is at the forefront of their minds.
Self-stirring coffee cup helps promote shopping mall and new book in equal measure.
Costumes and props from the production of Rome Season 2 were used to decorate window displays at an upscale LA department store.
Peruvian consumers decided the location of a big concert as part of a drive to boost Pepsi sales
Che Magazine rose above usual point of sale advertising by creating a new medium of counter billboards, delivering the illusion that cashiers were sporting a sexy pair of women's legs.
Spitfire forged a media partnership with London's Evening Standard, in which topical sport-themed advertorial was positioned alongside relevant copy for a lengthy period at only a fraction of the normal cost.
Students seek answers in unusual places for online game.
Dr Pepper mixes reality TV with music when it puts an emerging band in a "bubble" for three weeks, recording their every move.
Virgin Mobile stands out from the crowd with an ice rink installation at Sandton City Shopping Mall
Cesar homed in on the owners of pampered pooches via product endorsement in dog salons across the country - places synonymous with pet indulgence.
Levi's enters the virtual world with a red-carpet style event populated by avatars.
Nivea aims to attract a younger target audience for its face cream with a beauty competition.
Nivea for Men achieves a UK first with ads on cash machines that vary according to the sex of the user.
Haagen Dazs invites Japanese consumers to experience classical music, luxury beds and its new Dolce premium flavours.
Sprite creates a mobile community that could let consumers in one market talk to those in another.
McDonald's promoted its Iced Cofee by covering Seattle in blankets and alerting citizens that "Cold is Coming".
Stoli creates a unique brand experience with a luxury touring hotel.
Intel takes media activity to new levels with musical webcasts, power breakfasts on the London Underground and Jamiroquai at retail.
Orange reaches young people through the medium of music across a number of platforms.
Teams of actors bring directory service brand 118118 to life by giving the little people something back. A series of street theatre items showing traffic wardens being given what for help promote a cheeky brand.
Chivas appeals to the aspirational youth of Mexico with the trip of a life time up for grabs in a competition.
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