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03/09/2010 OPINION - Provenance and Marketing: Robin Lauffer discusses the nature of brand heritage. Should brands proclaim their history proudly? Or does trading on past successes come with unwanted baggage? Read more
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15/07/2010 UK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges Read more
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13/07/2010 SPAIN - Fiat in Spain is offering owners of the Fiat 500 a loaned electric bike when their car is being repaired. Read more
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12/07/2010 UK - Domino's Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong social media strategy. Read more
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12/07/2010 OPINION - Cream's editor Olivia Solon examines the hypocritical marketing wars taking place between chocolate brands around the World Cup. Read more
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28/06/2010 EUROPE - Bmi has launched a customer-retention programme that will give discounts on selected fares once a month, following a restructure programme earlier this year. Read more
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24/06/2010 GLOBAL - Hundreds of people are lining up outside Apple stores around the world to buy the iPhone 4, which launched today. Read more
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16/06/2010 UK – The UK’s first creative cloud agency Guided Collective is launching a digital campaign using Foursquare to promote the opening of the Westfield Stratford City shopping centre to East London’s creative communi Read more
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07/06/2010 UK – Figures published by retail analysts Verdict show that despite UK expenditure receiving a £1.3bn boost, groceries and alcohol will see the most benefit. Read more
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20/05/2010 UK/US - Google is increasing the availability of its Nexus One android phone in existing retail channels in an effort to drive global adoption. Read more
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20/05/2010 UK - Kenco and Tassimo coffee brands have transformed more than 3.5m pieces of packaging into innovative, eco-friendly products since last September, following the launch of an ‘upcycling’ initiative. Read more
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20/04/2010 GLOBAL – Seb Bishop, international CEO of (RED), has indicated that the brand is ready to stand alone in commercial ventures. Read more
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31/03/2010 UK - Kellogg is to make a red dress shown in TV ads for its Special K cereal available for the public to buy for the first time. Read more
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23/03/2010 UK - Grolsch has launched a promotion that offers consumers the necessary tools to enhance the ‘at home’ drinking experience. Read more
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15/03/2010 CHINA - Young consumers in China are becoming increasingly interested in the environmental credentials of brands. Read more
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11/03/2010 UK - Caffrey’s Irish Ale has unveiled a new brand campaign and reduced the alcohol by volume in a bid to help add more value for customers to the on trade ale category. Read more
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11/03/2010 EUROPE - Asics has unveiled a pan-European campaign to promote its women sportswear range AYAMi. Read more
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10/03/2010 UK - Coca-Cola Enterprises and Diageo Great Britain have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets. Read more
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10/03/2010 UK - O2 is to give young people cash payouts of £300 to help them make a difference in their local communities. Read more
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22/02/2010 UK - Fairtrade sales in the UK were up 12% in 2009 despite tough economic conditions as shoppers increasingly turned to products approved by the only independent guarantee of a better deal for Third World producers. Read more
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17/02/2010 Last chance to nominate for Cream's Top 100 Innovators 2010. Deadline 19 February. Read more
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15/02/2010 UK – Nectar, the UK consumer loyalty card, is working with Yahoo to create an ultra-targeted digital marketing service for brands. Read more
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04/02/2010 UK - Businesses in the south London borough of Lambeth are this week set to receive the benefit of some free advice from London advertising firm, Ogilvy. Read more
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14/12/2009 LONDON - Stella Artois is launching an online film festival to support the idea that you can be stylish and green at the same time. Read more
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10/12/2009 UK - Online bank First Direct has been recognized for best innovation in three categories at the Econsultancy Innovation Awards Read more
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07/12/2009 Find out about the insights and analytical tools that are housed on Cream.
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30/11/2009 NEW YORK - Banks need to become more flexible if they are to win back customers following the recession, according to a global study by self-service provider NCR Corporation. Read more
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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more
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06/11/2009 GLOBAL - Sticky labels on fruit and vegetables may not seem like a huge environmental concern, but as part of the wider picture present a problem. Read more
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19/10/2009 UK - Supermarket Tesco has introduced a ‘Buy on get one free later' scheme on perishable items in a bid to reduce wastage. Read more
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08/10/2009 AMSTERDAM - Burger King has unveiled a plan to redesign its restaurants to deliver a better customer experience and to strengthen the brand worldwide. Read more
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01/09/2009 The alcohol charity Drinkaware is launching a £100m (€113m) campaign in the UK to encourage 18-24 year olds to evaluate their drinking habits. Read more
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15/07/2009 Square Meal has found an innovative way to boost restaurant trade in glum economic conditions Read more
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23/07/2009 Unilever is launching a major drive to convert its Persil, Comfort and Surf customers to its concentrate versions within the next five years as part of a wider sustainability strategy.
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14/07/2009 A McDonald's branch has opened in North Carolina claiming to be almost completely green - with the interior and exterior of the restaurant being designed with sustainability in mind. Read more
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15/06/2009 Aussie brand Vegemite (owned by Kraft foods) is pandering to the habits of students across the world and creating a new version of spread Read more