beta THE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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  • Snow Storm

    Snow Storm

    • Guinness
    • Ireland
    • 2010

    Guinness partners with indie band Snow Patrol to find new talent.

    Rated zero stars
    Read more
  • Turn to 30

    Turn to 30

    • Ariel
    • UK
    • 2009

    Ariel encourages eco-friendly changes in consumer washing habits

    Rated zero stars
    Read more
  • Personalised insurance

    Personalised insurance

    • OUTsurance
    • Australia
    • 2009

    An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy

    Rated zero stars
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  • Strauchanie: Sponsoring legend

    Strauchanie: Sponsoring legend

    • Mars
    • Australia
    • 2008

    Sponsorship parody works wonders for Mars.

    Rated zero stars
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  • Have some "huevos"

    Have some "huevos"

    • Nike
    • Mexico
    • 2009

    Nike unites football fans to revive the fortunes of the national team, and takes a swipe at the official sponsor.

    Rated zero stars
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  • Ring, ring! Run, run!

    Ring, ring! Run, run!

    • Nike
    • Spain
    • 2009

    Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.

    Rated five stars
    Read more
  • Skelan church invasion

    Skelan church invasion

    • Skelan
    • Philippines
    • 2009

    A new medicine hits the market with a stretch and a song.

    Rated four stars
    Read more
  • Ask Richard

    Ask Richard

    • FBi
    • Australia
    • 2009

    Radio station rallies listeners in bid to stay on the air

    Rated zero stars
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  • Space invaders

    Space invaders

    • Alfa Romeo
    • UK
    • 2010

    Cutting edge technology and old arcade favourite come together in new Alfa Romeo launch.

    Rated four stars
    Read more
  • Grime voting

    Grime voting

    • Office for National Statistics
    • UK
    • 2009

    The UK Government looks to reach out to the urban generation.

    Rated zero stars
    Read more
  • Hurriyet Real Estate Supplement

    Hurriyet Real Estate Supplement

    • Emlak
    • Turkey
    • 2005

    With the arrival of mortgage finance in Turkey, Emlak wanted to be the first to provide a newspaper Real Estate supplement for the growing number of would be property investors.

    Rated zero stars
    Read more
  • Beer targets barbecue culture

    Beer targets barbecue culture

    • Cartoon Network
    • South Africa
    • 2008

    Lager brand takes ownership of traditional barbecues with competitions and radio ads.

    Rated zero stars
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  • Rewarding card users

    Rewarding card users

    • MasterCard
    • The Netherlands
    • 2008

    MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

    Rated zero stars
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  • Lucky number

    Lucky number

    • LAFA
    • Sweden
    • 2009

    LAFA encourages young Swedes to practice safe sex.

    Rated zero stars
    Read more
  • Take control of the results

    Take control of the results

    • Fifa
    • Russia
    • 2007

    FIFA 08 launch focuses on the giving Russians the power to change match results.

    Rated zero stars
    Read more
  • Find your London in Yellow Pages

    Find your London in Yellow Pages

    • Yellow Pages
    • UK
    • 1999

    Yellow Pages infiltrates the whole of London in an attempt to win back lost young customers.

    Rated zero stars
    Read more
  • Extraordinary media for Fiat Bravo

    Extraordinary media for Fiat Bravo

    • Fiat
    • Turkey
    • 2008

    Fiat launches the Bravo in Turkey with a range of surprising messages.

    Rated zero stars
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  • Campaigning for better schools

    Campaigning for better schools

    • Strong American Schools
    • USA
    • 2008

    A charitable organisation is calling on Americans to improve the country's education system by becoming part of an online community.

    Rated zero stars
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  • The integrated roast

    The integrated roast

    • Comedy Central
    • USA
    • 2007

    Radio countdowns, festival sponsorship and homepage takeovers reminded people to tune in to Comedy Central.

    Rated zero stars
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  • Bingo! Tick Tock Boing

    Bingo! Tick Tock Boing

    • Bingo
    • India
    • 2007

    A branded radio competition offered listeners the chance to win increasing amounts of money.

    Rated zero stars
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  • Media to the Power of 3

    Media to the Power of 3

    • 3
    • UK
    • 2003

    3 launches in the UK, building affinity with their target audience through a multi-channel campaign.

    Rated zero stars
    Read more
  • Bounce beyond the dryer

    Bounce beyond the dryer

    • Bounce
    • Canada
    • 2008

    Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.

    Rated zero stars
    Read more
  • Cool Britannia

    Cool Britannia

    • Eurostar
    • France
    • 2007

    Eurostar relaunched itself with a new media platform based on "New London".

    Rated zero stars
    Read more
  • A 24-hour music experience

    A 24-hour music experience

    • Intel Centrino
    • UK
    • 2008

    Intel demonstrates its processing power by asking a band to create an HD video in just 24-hours.

    Rated zero stars
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  • Ritmix Radio

    Ritmix Radio

    • Ritmix
    • Turkey
    • 2007

    Soft drink Ritmix invited listeners to compile and play their favourite music on the radio.

    Rated zero stars
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  • Keeping it street

    Keeping it street

    • American Gangster
    • Australia
    • 2007

    Gritty crime movie American Gangster used OOH activity literally rising from street level.

    Rated zero stars
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  • Martini heads to the bar

    Martini heads to the bar

    • Martini
    • UK
    • 2007

    Martini re-establishes its cool rating with an exclusive bar in the centre of London.

    Rated zero stars
    Read more
  • Mobile questions reveal band details

    Mobile questions reveal band details

    • Molson
    • Canada
    • 2006

    Molson runs a series of concerts that rely on consumers to guess the performers by answering SMS clues

    Rated zero stars
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  • Sculpting a message

    Sculpting a message

    • Forest Stewardship Council
    • The Netherlands
    • 2008

    A chance to win unique sculptures combined with radio and online interaction to promote forest conservation.

    Rated zero stars
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  • Condoms with ringtones

    Condoms with ringtones

    • BBC
    • India
    • 2007

    More than 100 million people are reached with an integrated safe sex message.

    Rated zero stars
    Read more
  • Liberating beauty

    Liberating beauty

    • Lux
    • Egypt
    • 2007

    Lux reawakened Egyptian women's sense of beauty with the "Lux Liberate Your Beauty Movement".

    Rated zero stars
    Read more
  • Angry Whopper

    Angry Whopper

    • Burger King
    • Canada
    • 2009

    Burger King encourages consumer anger to promote its new burger.

    Rated zero stars
    Read more
  • Launching a music label

    Launching a music label

    • Pepsi
    • China
    • 2009

    Pepsi switches track in China and starts its own music label.

    Rated zero stars
    Read more
  • Washing in New Orleans

    Washing in New Orleans

    • Tide
    • USA
    • 2006

    Tide helps out New Orleans to connect with its target audience.

    Rated five stars
    Read more
  • Audi goes into space

    Audi goes into space

    • Audi
    • UK
    • 2007

    Audi launches a sky-high campaign with New Scientist magazine.

    Rated zero stars
    Read more
  • Cheesegirls

    Cheesegirls

    • Axe
    • South Africa
    • 2008

    Axe creates a girl band to promote its products to urban black youth in South Africa.

    Rated zero stars
    Read more
  • Deo versus B.O.

    Deo versus B.O.

    • Rexona
    • Romania
    • 2008

    Rexona encourages Romanian women to reach for the deodorant with a campaign that becomes a national talking point

    Rated zero stars
    Read more
  • Free yourself with a song

    Free yourself with a song

    • Coca Cola
    • Malaysia
    • 2008

    Coca-Cola taps into a youth movement in Malaysia with a music-driven strategy that achieves significant sales results

    Rated zero stars
    Read more
  • Getting men to moisturise

    Getting men to moisturise

    • Vaseline
    • USA
    • 2008

    Vaseline launches its men's range with a sport themed partnership looking at sportsmen's off-pitch regimes

    Rated zero stars
    Read more
  • In the Motherhood

    In the Motherhood

    • Suave
    • USA
    • 2007

    Two very different brands partner to appeal to busy mums with an engaging campaign with a community focus.

    Rated zero stars
    Read more
  • WiMax by the lakes

    WiMax by the lakes

    • Bell
    • Canada
    • 2008

    Telecoms operator takes to the water to promote its new WiMax internet service.

    Rated zero stars
    Read more
  • The Power of We

    The Power of We

    • Nokia
    • Global
    • 2007

    Nokia creates an environmental vision, The Power of We, that staff and customers alike can support.

    Rated zero stars
    Read more
  • Car dance party

    Car dance party

    • Toyota
    • 2008

    Toyota looks to appeal to a younger market with its Car Dancing viral campaign.

    Rated zero stars
    Read more
  • Bollywood channel launches in Middle East

    Bollywood channel launches in Middle East

    • Zee Aflam
    • Middle East
    • 2008

    Zee Telefilms use a tease and reveal campaign to promote its Zee Aflam channel's launch in the Middle East.

    Rated zero stars
    Read more
  • Let's purr together

    Let's purr together

    • Whiskas
    • Hungary
    • 2008

    Whiskas creates a campaign revolving around the sound of contented cats purring

    Rated zero stars
    Read more
  • Live in it to Win it

    Live in it to Win it

    • Metro
    • UK
    • 2004

    "Live in it to win it" was a campaign launched by Metro in Newcastle were contestants had to live in a Mini for five days for a chance to win the car.

    Rated zero stars
    Read more
  • Keeping kids animated

    Keeping kids animated

    • Kadokawa Books
    • USA
    • 2007

    Kajeet kids' cellphone service targeted tweens through interactive animated webisodes starring cartoon characters who used kajeet phones.

    Rated zero stars
    Read more
  • Pasta Zoo

    Pasta Zoo

    • McDonald's
    • New Zealand
    • 2007

    McDonald's aims to raise awareness about some of the healthier options for kids on the menu and challenges parents' perceptions about the brand.

    Rated zero stars
    Read more
  • 3 Citrons

    3 Citrons

    • Citroen
    • Lithuania
    • 2002

    Citroen disguise their C3 as giant lemons to generate pre-launch intrique.

    Rated zero stars
    Read more
  • India votes

    India votes

    • Gillette
    • India
    • 2008

    Gillette gets the men of India excited about shaving, helping its market share in the razor market increase by 35%.

    Rated five stars
    Read more
  • Original play

    Original play

    • Huggies
    • Colombia
    • 2008

    Huggies changes Colombians' perceptions of the brand as an expensive "gringo" brand through a link up with a local comedy troupe.

    Rated zero stars
    Read more
  • Creature Invasion

    Creature Invasion

    • Atrapalo
    • Spain
    • 2008

    A mysterious invasion of bizarre creatures both on and offline creates huge buzz for a Spanish travel site.

    Rated zero stars
    Read more
  • Blind inspiration

    Blind inspiration

    • Movistar
    • Chile
    • 2009

    Movistar sponsor a first-of-its-kind newspaper for the blind.

    Rated five stars
    Read more
  • Targeting the computer illiterate in print

    Targeting the computer illiterate in print

    • Turiba
    • Turkey
    • 2008

    Turk Telekom brings its new video conferencing telephone to market with personalized print ads which made technology-phobic consumers the stars of the advertisement

    Rated zero stars
    Read more
  • Say condom aloud

    Say condom aloud

    • BBC World Service Trust
    • Asia Pacific
    • 2008

    A campaign to remove the stigma about condom usage in India gets people to say the word loud out loud.

    Rated four stars
    Read more
  • A beer brand becomes The One

    A beer brand becomes The One

    • The One
    • Dominican Republic
    • 2006

    A new beer brand is launched via a movement devoted to creativity and self-expression that shares its name.

    Rated five stars
    Read more
  • Best Mate

    Best Mate

    • Carlsberg
    • Canada
    • 2009

    Carlsberg launches campaign to find Canada’s Best Mate

    Rated zero stars
    Read more
  • Missing old promotional film

    Missing old promotional film

    • McCain
    • UK
    • 2005

    To celebrate the 25th birthday of the Oven Chip, McCain staged the finding of an old promotional film which was meant to first introduce the product to market in 1979.

    Rated zero stars
    Read more
  • Inside the mind of a criminal

    Inside the mind of a criminal

    • Crime and Investigation Network
    • New Zealand
    • 2009

    Sky brings crime into New Zealanders' lives to promote its new Crime and Investigation Network

    Rated three stars
    Read more
  • Phone for less

    Phone for less

    • Tricom
    • Dominican Republic
    • 2009

    Telecoms brand Tricom promotes cheap calls with a coin.

    Rated zero stars
    Read more
  • Live ad grabs attention in rugby break

    Live ad grabs attention in rugby break

    • 11850
    • Ireland
    • 2008

    Entire ad break filled with live ad from director enquiries service.

    Rated zero stars
    Read more
  • Toyota sets up home

    Toyota sets up home

    • Toyota iQ
    • Germany
    • 2008

    Johns Appartement makes a temporary home for Toyota in six German cities.

    Rated zero stars
    Read more
  • Singing for snacks

    Singing for snacks

    • Qe
    • Spain
    • 2008

    An online karaoke contest builds awareness and a 30% sales boost for Qe.

    Rated zero stars
    Read more
  • Macmillan goes digital

    Macmillan goes digital

    • Macmillan Cancer Support
    • UK
    • 2008

    Macmillan runs a digital out of home message across 30 different networks.

    Rated zero stars
    Read more
  • Tag targets hip-hop

    Tag targets hip-hop

    • Tag Records
    • USA
    • 2008

    Procter & Gamble creates a record label to promote body spray to young urbanites.

    Rated zero stars
    Read more
  • Mums and kids face the quiz

    Mums and kids face the quiz

    • Tang
    • United Arab Emirates
    • 2007

    Tang creates a new quiz show to give mums time with their kids and promote its powdered juice brand in UAE.

    Rated zero stars
    Read more
  • Reality TV offers university degrees

    Reality TV offers university degrees

    • Airtel
    • India
    • 2007

    Airtel has teamed up with Indian TV news channel NDTV to offer a fresh spin on reality TV

    Rated zero stars
    Read more
  • Love your crisps

    Love your crisps

    • Tayto
    • Ireland
    • 2008

    Crisp brand Tayto revises its fortunes with a campaign about the search for love.

    Rated zero stars
    Read more
  • Happiness is a new car

    Happiness is a new car

    • Auto Trader
    • Canada
    • 2007

    Auto Trader bolstered its position via a radio show that matched car buyers and sellers and took charge of negotiations live on air.

    Rated zero stars
    Read more
  • The 500 Countdown

    The 500 Countdown

    • Fiat
    • UK
    • 2008

    Countdown to Fiat 500 launch revives interest in a tired brand.

    Rated zero stars
    Read more
  • Mid-page ads keep consumers awake

    Mid-page ads keep consumers awake

    • Horlicks
    • Sri Lanka
    • 2004

    Horlicks looked to innovative media formats to get people's attention. A series of mid-page strips played a part in a multimedia campaign that also featured a TV and radio roadblock.

    Rated zero stars
    Read more
  • Musical contest

    Musical contest

    • Intel
    • Europe
    • 2007

    Intel engages with musicians via a six-market campaign to create a supergroup

    Rated zero stars
    Read more
  • Breakin' for the Trucker

    Breakin' for the Trucker

    • Mobil Delvac
    • USA
    • 2007

    A powerful engine lubricant is promoted to US truckers with a CD of country hits

    Rated zero stars
    Read more
  • Audi issues winter warning

    Audi issues winter warning

    • Audi
    • Canada
    • 2007

    Audi used snow-ploughs to warn Canadians about the oncoming winter and highlight the new Audi's winter driving capabilities.

    Rated zero stars
    Read more
  • Skins puts its audience in the picture

    Skins puts its audience in the picture

    • Skins
    • UK
    • 2006

    New E4 TV show Skins creates a community to generate buzz and contribute to the show � the fans even get to appear in the trailer.

    Rated zero stars
    Read more
  • Nappies for baptism

    Nappies for baptism

    • EQ
    • Asia Pacific
    • 2007

    A nappy brand stands out from the crowd by creating baby baptisms

    Rated zero stars
    Read more
  • The best a cricket fan can get

    The best a cricket fan can get

    • Gillette
    • Australia
    • 2007

    Gillette staved off competition with the launch of its Fusion brand by way of a televised celebrity cricket event.

    Rated zero stars
    Read more
  • Concert location goes to the vote

    Concert location goes to the vote

    • Pepsi
    • Peru
    • 2007

    Peruvian consumers decided the location of a big concert as part of a drive to boost Pepsi sales

    Rated zero stars
    Read more
  • Drivers receive free beer

    Drivers receive free beer

    • Zlaty Bazant
    • Slovakia
    • 2007

    Drivers got a treat when stuck in traffic jams during the summer months - free non-alcoholic beer was distributed directly to their vehicles.

    Rated zero stars
    Read more
  • Let them eat cheese

    Let them eat cheese

    • La Rumeur Court
    • Canada
    • 2007

    Local Quebec cheeses waged war against more popular French imports in an incisive "rumour" themed integrated campaign which spread across most media directing consumers to an encyclopaedic local cheese website.

    Rated zero stars
    Read more
  • Headphones to go

    Headphones to go

    • WeSC
    • Sweden
    • 2007

    A clothing brand targets the headphone market via a song contest

    Rated zero stars
    Read more
  • Album giveaway with mobile phone

    Album giveaway with mobile phone

    • Sony Ericsson
    • Latin America
    • 2007

    Sony Ericsson shows off phone's best asset with free best-selling album.

    Rated zero stars
    Read more
  • Better than water

    Better than water

    • Sierra Mist Free
    • USA
    • 2007

    Sierra Mist Free uses virals and branded fountains to boost sales in 10 key US markets

    Rated zero stars
    Read more
  • Diet Coke partners up to drive sales

    Diet Coke partners up to drive sales

    • Diet Coke
    • UK
    • 2006

    Diet Coke partners with media owners to create a mutually beneficial environment for engaging consumers.

    Rated zero stars
    Read more
  • It's not cricket

    It's not cricket

    • Gillette
    • India
    • 2007

    Gillette capitalises on a global cricket event with a specially designed razor and a branded competition.

    Rated four stars
    Read more
  • Radio messages

    Radio messages

    • Beko
    • Turkey
    • 2007

    Special radio network over-rides traditional broadcasters with a sales message.

    Rated four stars
    Read more
  • The big sleep idea

    The big sleep idea

    • Ikea
    • Canada
    • 2007

    IKEA encourages the people of Canada to sleep better by showing consumers how comfortable its mattresses are.

    Rated zero stars
    Read more
  • Levi's rolls out the red carpet

    Levi's rolls out the red carpet

    • Levi's
    • Global
    • 2007

    Levi's enters the virtual world with a red-carpet style event populated by avatars.

    Rated zero stars
    Read more
  • Stay simply beautiful

    Stay simply beautiful

    • Nivea
    • India
    • 2007

    Nivea aims to attract a younger target audience for its face cream with a beauty competition.

    Rated zero stars
    Read more
  • Twingo goes missing

    Twingo goes missing

    • Renault
    • France
    • 2007

    Renault calls on Aegis Media to create and direct the launch campaign for the new Twingo.

    Rated zero stars
    Read more
  • Pago gives away cash

    Pago gives away cash

    • Pago
    • New Zealand
    • 2006

    Mobile money brand Pago launches with a cash giveaway using innovative outdoor and stickers on real banknotes.

    Rated zero stars
    Read more
  • The American Idol Bucket Meal

    The American Idol Bucket Meal

    • KFC
    • Philippines
    • 2007

    KFC cashed in on a quasi-sponsorship deal with American Idol in which the TV show became a Bucket Meal tie-in without any licensing costs.

    Rated zero stars
    Read more
  • Audi Van Beethoven

    Audi Van Beethoven

    • Audi
    • France
    • 2007

    Audi partnered with a classical music radio station to organise a popular awards event and produce a hit tie-in CD.

    Rated zero stars
    Read more
  • Hard-hitting images drum home message

    Hard-hitting images drum home message

    • Vietnam Helmet War
    • Vietnam
    • 2007

    Dramatic results after ads released carrying images of motorbike accident injuries.

    Rated zero stars
    Read more
  • Stockcube names the weather

    Stockcube names the weather

    • Maggi
    • Germany
    • 2007

    Nestle brand Maggi attracted a PR storm by buying the right to name an anticyclone weather condition.

    Rated zero stars
    Read more
  • Magnum's licking contest

    Magnum's licking contest

    • Magnum
    • The Netherlands
    • 2006

    Magnum gets provocative with a contest to find the most sensuous eater of the luxury ice-cream.

    Rated zero stars
    Read more
  • Encouraging people to be organ donors

    Encouraging people to be organ donors

    • The Scottish Government
    • UK
    • 2007

    The Scottish Government adopts a long term 'Live Media' strategy to encourage people to join the Organ Donor Register.

    Rated zero stars
    Read more
  • Dodge teams up with DJ

    Dodge teams up with DJ

    • Dodge
    • United Arab Emirates
    • 2007

    Product placement in a new album by Elie Attieh encompasses video, on pack and in store.

    Rated four stars
    Read more
  • The name's Mondeo, Ford Mondeo

    The name's Mondeo, Ford Mondeo

    • Ford
    • Global
    • 2006

    Ford Mondeo gets a staring role in James Bond's Casino Royale and the association is leveraged off screen.

    Rated five stars
    Read more
  • Radio's big quit

    Radio's big quit

    • Big Quit
    • UK
    • 2006

    To convince committed smokers to give up the UK government persuades a record number of radio stations to work together.

    Rated zero stars
    Read more
  • Telcel dials up some indie bands

    Telcel dials up some indie bands

    • Telcel
    • 2006

    An indie rock band competition in Mexico has potential to become an annual event for the Grupo Carso brand.

    Rated zero stars
    Read more
  • British Army attempts to climb Everest

    British Army attempts to climb Everest

    • Army
    • UK
    • 2005

    The British Army wanted to promote the amazing experiences that military life could offer. An expedition to Everest provided an ideal platform that could be used to make as-live TV ads, radio ads and interactive TV content.

    Rated zero stars
    Read more
  • The Met gets into Grime

    The Met gets into Grime

    • Operation Trident
    • UK
    • 2006

    British police team up with UK grime act Roll Deep to create an anti-gun record

    Rated four stars
    Read more
  • Capital Radio asks suggestive questions

    Capital Radio asks suggestive questions

    • Capital FM
    • UK
    • 2006

    Capital Radio asks 'Who's doing Who' to promote a competition based on famous artists covering each others' songs.

    Rated three stars
    Read more
  • Life on the beat

    Life on the beat

    • Police Community Support Officers
    • UK
    • 2006

    The UK Home Office boosted public awareness and recruitment enquiries for the role of Police Community Support Officers through a reality TV show.

    Rated three stars
    Read more
  • The Ultimate Gamer

    The Ultimate Gamer

    • Gamestation
    • UK
    • 2006

    Gamestation drove up sales and footfall back into stores with its Ultimate Gamer competition, signing up more than 10,000 hardcore gamers in the process.

    Rated zero stars
    Read more
  • Disney unleashes mischievous media

    Disney unleashes mischievous media

    • Vicky Aur Vetaal
    • India
    • 2006

    Disney creates media mayhem out of home and on the radio to promote its first original production in India.

    Rated five stars
    Read more
  • Craving for a car

    Craving for a car

    • Mercedes-Benz
    • EMEA
    • 2006

    With the launch of the A-Class, Mercedes-Benz came up with a way to make it the must-have car among modern, up-market Turks.

    Rated zero stars
    Read more
  • A legend in its own lunchtime

    A legend in its own lunchtime

    • Walkers Crisps
    • UK
    • 2006

    Walkers Crisps reversed a sales decline by rallying the nation to reclaim their lunchtime break with thousands of branded deckchairs.

    Rated four stars
    Read more
  • Sunsilk gets the girls together

    Sunsilk gets the girls together

    • SunSilk
    • India
    • 2006

    Sunsilk creates a "gang of girls" online experience to throw off its expert tag and become a friend

    Rated four stars
    Read more
  • Soundtrack of the ad is the medium to promote the lottery

    Soundtrack of the ad is the medium to promote the lottery

    • Polla
    • Chile
    • 2006

    Polla's agency turns the soundtrack from the lottery's ad into the perfect promotional medium with the tune being played on TV, radio, the streets and even bus stops.

    Rated four stars
    Read more
  • Bamboocha

    Bamboocha

    • Fanta
    • Italy
    • 2006

    Fanta created a new addition to the lexicon for young italians - word "Bamboocha".

    Rated zero stars
    Read more
  • FluFACTS

    FluFACTS

    • Tamiflu
    • USA
    • 2006

    Tamiflu educates about the influenza virus with a pioneering link-up with an animation movie.

    Rated zero stars
    Read more
  • News for commuters

    News for commuters

    • News.com
    • Australia
    • 2006

    News Corporation brings its struggling online news service to the attention of commuters before they access internet in the office or at home in the evening.

    Rated zero stars
    Read more
  • Alumni inspire prospective students

    Alumni inspire prospective students

    • CECEP Technical University
    • Colombia
    • 2005

    To reinforce the importance and worth of a degree, this Colombian University highlighted former students who have gone on to succeed in their chosen careers.

    Rated zero stars
    Read more
  • Aspirational Radio

    Aspirational Radio

    • Peugeot
    • UK
    • 2005

    Peugeot identified a core audience and exploited the connections they had with specialist programming on the stations they turned to for inspiration, and created a clear media territory for the Peugeot 107.

    Rated zero stars
    Read more
  • Brand soap promotes new coffee

    Brand soap promotes new coffee

    • Carmencita
    • Italy
    • 2005

    Lavazza used a branded soap opera featuring Carmencita and her friends to promote a new coffee brand to a younger audience.

    Rated zero stars
    Read more
  • Maintain

    Maintain

    • Tom Tom
    • France
    • 2005

    Tom Tom created the first live "Road Movie" broadcast over the internet, to promote it's "pioneer" status.

    Rated zero stars
    Read more
  • Radio transmitters relay content to drivers

    Radio transmitters relay content to drivers

    • Honda
    • USA
    • 2005

    Billboard ads can do so much more than hold a poster. These US billboards also advertised radio frequencies that could be used to hear an extended version of the creative message within a two mile radius.

    Rated zero stars
    Read more
  • Daily paper boosts Virgin

    Daily paper boosts Virgin

    • Virgin Atlantic
    • China
    • 2005

    Virgin Atlantic raises awareness of its Shanghai service by producing a daily paper for the city

    Rated three stars
    Read more
  • Flagging the way to a new store

    Flagging the way to a new store

    • Virgin Megastore
    • Egypt
    • 2005

    Zenith highlights new store opening by creating a new medium in Cairo, branded flags on lamp-posts running from a key commuter junction all the way to the mall.

    Rated zero stars
    Read more
  • Win the chance to blow up a battleship

    Win the chance to blow up a battleship

    • Telecom Mobile
    • New Zealand
    • 2005

    Touch/Cast secures an opportunity to blow up a battleship - to see a diving reef - and uses it to promote Telecom Mobile brand with ads on TV, radio and outdoor as well as a web and WAP site.

    Rated zero stars
    Read more
  • Double A copies success

    Double A copies success

    • Double A
    • Malaysia
    • 2005

    A copy shop brand becomes trendy thanks to a radio competition that requires contestants and consumers to visit the stores.

    Rated zero stars
    Read more
  • Disney transforms Indian media

    Disney transforms Indian media

    • Disney
    • India
    • 2005

    To demonstrate the fact that Toon Disney was now broadcasting in Hindi as well as English, Walt Disney Television International transformed a number of other English-language media experiences.

    Rated zero stars
    Read more
  • Home Depot Helps Rental Movers

    Home Depot Helps Rental Movers

    • Home Depot
    • Canada
    • 2005

    Home Depot moving teams toured Montreal to help renters shift house on July 1st, the day all contracts start and finish. The promotion was boosted by radio coverage.

    Rated zero stars
    Read more
  • Reaching for the Sky

    Reaching for the Sky

    • IGO
    • India
    • 2005

    IGO launched its direct to home TV service, using a series of events and cricket sponsorships, propelling the brand's awareness to "big brand" status.

    Rated zero stars
    Read more
  • Celebrity endorsement recipe for success

    Celebrity endorsement recipe for success

    • Sainsburys
    • UK
    • 2000

    Sainsbury's relationship with celebrity chef sets it apart

    Rated zero stars
    Read more
  • Domestic abuse

    Domestic abuse

    • National Domestic Violence Helpline
    • UK
    • 2003

    The UK Goverment launched a helpline for victims of domestic violence in a discreet manner to encourage sufferers to come forward.

    Rated four stars
    Read more
  • Nation taken in by hoax

    Nation taken in by hoax

    • Voyages-sncf.com
    • France
    • 2005

    Hoax campaign generates nationwide publicity for ticketing website.

    Rated zero stars
    Read more
  • Amnesty recreates media censorship in Poland

    Amnesty recreates media censorship in Poland

    • Amnesty International
    • Poland
    • 2005

    To promote freedom of speech in neighbouring Belarus, Amnesty reintroduced the concept of censorship to Poland.

    Rated zero stars
    Read more
  • Singing Tower

    Singing Tower

    • J-Wave
    • Japan
    • 2004

    A Tokyo radio station turns a sky-scraper into an animated equalizer.

    Rated zero stars
    Read more
  • Classic Italia

    Classic Italia

    • Olivio
    • UK
    • 2004

    Olivio and Classic FM target consumers with a love of all things Italian, especially food and music.

    Rated zero stars
    Read more
  • M3 Power shaves the news

    M3 Power shaves the news

    • Gillette
    • Singapore
    • 2005

    Gillette targets commuters in Singapore with station domination on the public transport system. Activity includes a cover wrap where the new M3 Power shaves the news on the front page of Today.

    Rated zero stars
    Read more
  • Tom Tom goes to America

    Tom Tom goes to America

    • Tom Tom
    • USA
    • 2004

    Tom Tom had 12 weeks to build a brand, drive sales, and double market share in a category where the two existing players already had 80% market share. They decided to educate in a smart accessible manner, reflecting the brand attributes.

    Rated zero stars
    Read more
  • Pampers Dreams

    Pampers Dreams

    • Pampers
    • Mexico
    • 2003

    Procter & Gamble look to traditional Mexican story telling methods to re-instil 'Mums' Trust' in the Pampers brand.

    Rated zero stars
    Read more
  • Classic Tales

    Classic Tales

    • Powergen
    • UK
    • 2002

    Powergen sponsors a range of children's bedtime stories on Classic FM.

    Rated zero stars
    Read more
  • Coke sues itself. Or does it?

    Coke sues itself. Or does it?

    • Coke Zero
    • USA
    • 2007

    A viral video shows Coke hiring lawyers to sue themselves

    Rated zero stars
    Read more
  • Branded music player drives three Ms

    Branded music player drives three Ms

    • Southern Comfort
    • 2004

    Southern Comfort created a branded music player offering 600 songs straight from the heart of New Orleans.

    Rated zero stars
    Read more
  • Internet shutdown

    Internet shutdown

    • Maor
    • Israel
    • 2007

    A charity decides to raise awareness about two kidnapped soldiers with an arresting campaign.

    Rated zero stars
    Read more
  • iTV helps share the pain of quiting

    iTV helps share the pain of quiting

    • Niquitin CQ
    • UK
    • 2004

    Niquitin CQ found a real life quitter who would take up the challenge and allow fellow strugglers to "share her pain" on radio, TV and in press.

    Rated zero stars
    Read more
  • No to drink driving

    No to drink driving

    • Cristal Beer
    • Chile
    • 2007

    A beer brand encourages responsible drinking by targeting revellers before they start driving.

    Rated zero stars
    Read more

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