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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Latest Case Studies

  • Man in tree

    Man in tree

    • Lig TV
    • Turkey
    • 2009

    Lig TV encourages those who tend to watch the subscription channel at their neighbours’ houses to take up their own subscription

    Rated zero stars
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  • Stained moments

    Stained moments

    • Ariel
    • Turkey
    • 2009

    Ariel targets moments of stain danger in the life of Turkish housewives.

    Rated zero stars
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  • Adidas house party

    Adidas house party

    • Adidas
    • UK
    • 2009

    Adidas offer the ultimate branded house party opportunity to consumers.

    Rated zero stars
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  • Hurriyet Real Estate Supplement

    Hurriyet Real Estate Supplement

    • Emlak
    • Turkey
    • 2005

    With the arrival of mortgage finance in Turkey, Emlak wanted to be the first to provide a newspaper Real Estate supplement for the growing number of would be property investors.

    Rated zero stars
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  • Extraordinary media for Fiat Bravo

    Extraordinary media for Fiat Bravo

    • Fiat
    • Turkey
    • 2008

    Fiat launches the Bravo in Turkey with a range of surprising messages.

    Rated zero stars
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  • Ritmix Radio

    Ritmix Radio

    • Ritmix
    • Turkey
    • 2007

    Soft drink Ritmix invited listeners to compile and play their favourite music on the radio.

    Rated zero stars
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  • Softening the landing

    Softening the landing

    • Ariel
    • Turkey
    • 2007

    Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.

    Rated zero stars
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  • Nike Human Race

    Nike Human Race

    • Nike
    • Turkey
    • 2008

    Nike manages to get a non-running nation running in the Nike Human Race

    Rated zero stars
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  • Ovi Share

    Ovi Share

    • Nokia
    • Turkey
    • 2008

    Nokia promotes its N96 handset with an outdoor campaign focusing on the phone's photo sharing function.

    Rated zero stars
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  • Tone and win

    Tone and win

    • Turkcell
    • Turkey
    • 2008

    Turkcell creates a mobile advertising platform that rewards subscribers for allowing their mobile to deliver ads to their friends.

    Rated zero stars
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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For the executive that has everything. Except a note pad.

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Anyone over the age of 30 remembers the fuss caused by Frankie Goes to Hollywood and their synth-fuelled 80s pop anthem "Relax". People under 30 but over 25 remember the iconic Katherine Hamnett "Frankie Says Relax" t-shirts (which were actually...

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How To...

Cream guides that help you navigate the changing communications landscape.

Innovate in OOH

When describing the different media platforms to those outside the industry, out-of-home (OOH) is often explained away as simply “posters”.

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