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Gaming for marketers

by Mark St. Andrew, creamglobal.com, 03 August 2011, 08:38 AM

 

Once upon a time, a stereotypical gamer was probably male, probably single and probably rarely went out in daylight. But today gaming is a lot more universal. Casual and social gaming has attracted new audiences who would never consider themselves gamers and home gaming has become a family pastime. Gaming represents an extremely flexible marketing channel, be it through in-game advertising, apps, interactive banners or advertiser-funded games.

The increasing accessibility of gaming platforms, on phones, social networks or even bus shelters, also means that gaming is no longer exclusively linked to youth brands. Games and gaming techniques have been used to target new demographics, reach voters and even for recruitment purposes.

And gaming in marketing doesn't always mean the traditional 'videogame'. Gaming mechanics can be applied campaigns to drive engagement and effectiveness, and marketers have much to learn from gaming experts.

Featuring contributions from Real Game, We R Interactive and Inferno, Cream's gaming report is complimented by a selection of case studies from the Cream case study library.

Download the report here.

 

 

Once upon a time, a stereotypical gamer was
probably male, probably single and probably
rarely went out in daylight. But today gaming is
a lot more universal. Casual and social gaming
has attracted new audiences who would never
consider themselves gamers and home gaming
has become a family pastime. Gaming represents an extremely
flexible marketing channel, be it through in-game advertising,
apps, interactive banners or advertiser-funded games.
The increasing accessibility of gaming platforms, on phones,
social networks or even bus shelters, also means that gaming is
no longer exclusively linked to youth brands. Games and gaming
techniques have been used to target new demographics, reach
voters and even for recruitment purposes.
And gaming in marketing doesn't always mean the traditional
'videogame'. Gaming mechanics can be applied campaigns to
drive engagement and effectiveness, and marketers have much
to learn from gaming experts. Cream has assembled a panel
of experts from the gaming world, and their knowledge is
complimented with data and inspiration from the

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