Once upon a time, a stereotypical gamer was
probably male, probably single and probably rarely went out in
daylight. But today gaming is a lot more universal. Casual and
social gaming has attracted new audiences who would never consider
themselves gamers and home gaming has become a family pastime.
Gaming represents an extremely flexible marketing channel, be it
through in-game advertising, apps, interactive banners or
The increasing accessibility of
gaming platforms, on phones, social networks or even bus shelters,
also means that gaming is no longer exclusively linked to youth
brands. Games and gaming techniques have been used to target new
demographics, reach voters and even for
And gaming in marketing doesn't
always mean the traditional 'videogame'. Gaming mechanics can be
applied campaigns to drive engagement and effectiveness, and
marketers have much to learn from gaming experts.
Featuring contributions from Real
Game, We R Interactive and Inferno, Cream's gaming report is
complimented by a selection of case studies from the Cream case
Download the report here.