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by Maeve O'Donnell, www.creamglobal.com, 05 October 2012, 12:00 AM
In this report we look at some of the well deserving winners from the 2012 M&M Global Awards and give an insight into some of the ideas behind the successful campaigns. For instance, why does the personality of a brand matter? And the importance of tackling new markets or discovering a new set of consumers.
Click here to download the full report.
French fashion house Chloé celebrated its 60th anniversary with an exhibition and series of short videos
Adidas offer the ultimate branded house party opportunity to consumers.
In February 2003 Adidas launched a new range of clothes aimed at the teenage market. This casual clothing range, called Adidas Colours was launched on teen specific websites creating virtual stores.
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