As suggested by the Festival of Media Global's 2016 promotional line – ‘Turning challenges into solutions’ – advertisers, agencies and media owners face an unpalatable cocktail of troubles, from ad blocking to fraud and viewability. Some reached for hyperbole, describing the current situation as an “existential issue” and a “crisis”.
The debates taking place at the moment will shape the future of the business. These 24 pages attempt to sum up the key topics and personalities from an engrossing three days in Rome, plus additional insights into the Festival of Media Global Awards winners.
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