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Title	Date
Awesome Philippines ( Philippine Department of Tourism Philippines ) The Philippines attracts more tourists with a youth-targeted campaign. FMAs Shortlisted Read full case study	2008 - 2009
Search for the next football star ( Coca Cola Argentina ) Coca Cola helps young people achieve their dream of becoming professional footballers. FMAs Shortlisted Read full case study	2008
The dawn of Twilight ( Twilight Australia ) A teen vampire movie gains popularity among Australian teens with a social media-driven strategy ROI driver Read full case study	2008
Singing for snacks ( Qe Spain ) An online karaoke contest builds awareness and a 30% sales boost for Qe. ROI driver Read full case study	2008
Less hassle with Amtrak ( Amtrak USA ) Rail firm Amtrak seizes the opportunity to shine as fuel prices make car and plane travel more expensive ROI driver Read full case study	2008
Trading Game ( iShares and ETFs UK ) An online trading game was created to encourage city traders to learn more about iShares' Exchange Traded Funds. Read full case study	2007
All aboard with Amtrak ( Amtrak USA ) A US railway network gets travelers engaged in the brand via a social networking site. Read full case study	2007
South Park infiltrates MySpace ( South Park USA ) South Park infiltrates a social network and invites fans to create their own South Park-themed pages. Read full case study	2006 - 2007
Telcel dials up some indie bands ( Telcel ) An indie rock band competition in Mexico has potential to become an annual event for the Grupo Carso brand. Read full case study	2006
Cold weather triggers cruise ads ( Royal Caribbean USA ) MPG created a weather related buy for Royal Caribbean, the ads would only appear when the worst of the winter weather loomed. It also sponsored weather forecasts. Read full case study	2005
Branded music player drives three Ms ( Southern Comfort ) Southern Comfort created a branded music player offering 600 songs straight from the heart of New Orleans. Read full case study	2004
Pink project funhouse ( Optus Australia ) Mobile pre-paid brand Optus uses solo artist Pink to reach out to young people. FMAs Shortlisted Read full case study	[No Year Available]

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Search Results

Awesome Philippines

Search for the next football star

The dawn of Twilight

Singing for snacks

Less hassle with Amtrak

Trading Game

All aboard with Amtrak

South Park infiltrates MySpace

Telcel dials up some indie bands

Cold weather triggers cruise ads

Branded music player drives three Ms

Pink project funhouse

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