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Case Studies (67)
News & Analysis (15)
Research (3)

Title	Date
Reality check ( Standard Life UK ) Standard Life forces the “re-run” generation to face up to its financial future. Read full case study	2010
Personalised insurance ( OUTsurance Australia ) An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy FMAs Shortlisted ROI driver Big idea Read full case study	2009
Feedback direct ( First Direct UK ) First Direct comes clean with customers, and shares all its feedback to positive effect. FMAs Shortlisted Read full case study	2009
Feel good ripple ( Servus Credit Union Canada ) Servus starts a positive financial ripple Big idea Read full case study	2009
Dim thinking ( Discount Bank Israel ) Discount Bank turns on its green credentials by turning off. Big idea Read full case study	2009
Priceless Picks ( MasterCard USA ) MasterCard creates a virtual signposting application that allows iPhone users to share local knowledge Read full case study	2009
Priceless music ( MasterCard Australia ) MasterCard turns music promoter to turn Australians onto its debit cards. FMAs Shortlisted Read full case study	2009
A woman's story ( Caixa Woman Portugal ) A Portuguese bank uses branded content to promote its services in a campaign targeted at women. FMAs Shortlisted Read full case study	2009
Banner concerts ( Axion ) Axion launches a competition for young Belgian bands to encourage youngsters to open bank accounts. Read full case study	2009
Mobile money map ( ING The Netherlands ) ING helps cash-seeking consumers track down their nearest ATM via there mobile camera viewfinder. Read full case study	2009
Compost credit cards ( Discover Bank USA ) Discover Bank designs a biodegradable credit card. Read full case study	2008
Wedding direct ( Hapoalim Israel ) HaPoalim Mortgage Bank targets newlyweds with individual wedding gifts FMAs Shortlisted Read full case study	2008
HSBC on the money with origami challenge ( HSBC Australia ) HSBC promoted its range of services by teaching its customers to do origami. Read full case study	2008
Music means money ( TD Banknorth USA ) TD Banknorth takes over internet radio station to boost iPod promo. Read full case study	2008
Saturation drums home message ( ING Direct Tax Free Investment Savings Account Canada ) A 24-hour domination of Google properties is the flagship event in ING's media schedule. Read full case study	2008
Rural movie project ( Western Union China ) Western Union drives brand awareness in China with tailor-made events in 95 different locations Read full case study	2008
Premier Idea ( HSBC Global ) HSBC cements its credentials as the ‘World’s Local Bank’ Read full case study	2008 - 2009
Rewarding card users ( MasterCard The Netherlands ) MasterCard drives usage by offering a free magazine to consumers who pay with their cards. ROI driver Read full case study	2008
Priceless in Brazil ( MasterCard Latin America ) MasterCard takes its landmark Priceless campaign to Brazil for the first time Read full case study	2008
Speaking personally to customers ( Itau Bank Brazil ) Itau Bank launches a personalised print campaign to highlight the idea of it offering a tailored service Read full case study	2008

Title	Date
Visa to launch innovative anti-fraud payment system. EUROPE – Following on from a number of consumer pilots and rigorous testing with European banks, Visa CodeSure is ready for commercial launch. Read More	09/06/2010 10:58:00
Bank brand launches in CEE EUROPE - Raiffeisen International Direct Bank AG is changing its name to Zuno Bank AG and launching a new direct banking brand, Zuno, which is set to roll out in its first market during 2010. Read More	04/06/2010 14:15:00
WWF and Allianz create online game GLOBAL - World Wildlife Fund for Nature (WWF) and Allianz are launching an online game, CEO2, which allows users to test the impact different business strategies have on the environment and profit. Read More	27/05/2010 15:48:00
The Cream 100 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" Read More	16/04/2010 15:40:00
MasterCard appoints new CMO GLOBAL - MasterCard Worldwide has appointed Alfredo Gangotena as chief marketing officer, with immediate effect. Read More	08/04/2010 09:22:00
Credit Suisse reveals brands of the future Credit Suisse has identified 27 “Great Brands of Tomorrow” including sportswear company Li Ning, Tsingtao Brewery, Uniqlo and Facebook. Read More	02/03/2010 10:40:00
Aviva appoints media agency LONDON - Aviva, the world’s fifth largest insurer, has appointed ZenithOptimedia to handle its global media account. Read More	25/01/2010 11:37:00
Aviva appoints UK marketing director LONDON - Aviva has appointed Gary Price to the role of marketing director of its UK business. Read More	17/12/2009 13:38:00
Innovation helps firms through recession UK - More than 50% of small businesses launched new products or services in 2009, with a similar number planning to continue this level of innovation in 2010. Read More	07/12/2009 11:25:00
Banks that ignore innovative technology risk losing customers NEW YORK - Banks need to become more flexible if they are to win back customers following the recession, according to a global study by self-service provider NCR Corporation. Read More	30/11/2009 10:40:00
Aviva won't slow spend in 2010 UK - Aviva's chief exec stresses the need for continued investment in marketing next year. Read More	20/11/2009 16:05:00
Renault F1 team loses two key sponsors The Renault Formula 1 team has lost two of its sponsors following a race-fixing scandal at the 2008 Singapore Grand Prix. Read More	25/09/2009 10:02:00
Virgin search for Branson chauffeur in OZ Virgin Money has launched a campaign in Australia looking for a member of the public to chauffeur Richard Branson around Sydney in a Virgin branded London Cab for the day. Read More	28/08/2009 11:34:00
Save the endangered swoosh Save Your Logo is a really interesting initiative that gives companies with a plant or animal in their logo an opportunity to contribute to the conservation of that species. Read More	24/06/2009 00:00:00
Make reality more interesting with Layar SPRXmobile has launched what it claims to be the “world’s first mobile Augmented Reality browser” which displays real time digital information on top of the mobile’s camera image. Read More	17/06/2009 00:00:00

Title	Date
‘Re-Run’ generation more concerned with nostalgia than planning for the future UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life. Read More	09/02/2010 10:46:00
APAC driving growth in global advertising AMSTERDAM - As the global economy begins its turnaround, the global advertising market is showing signs of improvement. Read More	30/09/2009 16:26:00
Banks lose out in Interbrand brand value study After a year of financial turmoil there have been big changes to Interbrand's 'Best Global Brands' ranking. Read More	21/09/2009 12:48:00

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‘Re-Run’ generation more concerned with nostalgia than planning for the future

APAC driving growth in global advertising

Banks lose out in Interbrand brand value study

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