Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.
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You searched for Toiletries/Cosmetics
Fragrance brand bridges the online-offline gap
Plaster brand targets key events and sore foot hot-spots, to keep spectators comfortable on their feet.
Koleston rescues Brazilian women from ID card photo embarrassment.
Lynx offers more icebreaker tricks for single men.
Covergirl takes over the subway with a range of new formats to promote its lengthening mascara
Gillette rallies Indian women to its clean-shaven cause in a bid to promote its razors to men.
Hugo holds a billboard competition for budding artists
Estee Lauder turns personal make-up artist and creates some great PR
Clean & Clear uses brand advocates to endorse its new product.
Parissa creates a hairy stunt to promote its wax strips on a Vancouver beach
Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations
A skincare brand encourages people in Mexico to learn about the risks of skin cancer with a sophisticated sampling campaign
Rexona turns film producer and casts consumers in leading roles.
Neutrogena gives Hong Kong's men a wake-up call from superstar Elanne Kwong, to promote its new Cooling Cleansing Gel.
TV integration helps forgotten fragrance makes comeback and establishes its relevance with young women.
Axe encourages correct use of its body spray with a gaming-centred campaign
A tanning salon targets holiday makers on their return flight
Lancome takes advantage of a new ultra-modern advertising platform
An ambient launch campaign for Christina Aguilera's new perfume
Colgate reminds people to brush their teeth after eating sugary food with an unexpected advertising platform.
TECHNOLOGY - Cream looks at the tools available to model shopping habits, and investigates the technology in the underrated world of brand activations Read More
REVIEW - As the big fragrance brands unveil their campaigns for their big Christmas scents, Cream compares the effectiveness of two offerings from Dior and Chanel. Read More
A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" Read More
NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation Read More
UK - Burger King is launching a campaign in the UK that invites young men to watch and interact with a bikini-clad girl as she takes her daily shower. Read More
GLOBAL - Sex brand Durex, part of SSL International, has unveiled plans to create a global online community for people to share their sexual experiences and celebrate healthy sex lives. Read More
The Unilever hair care brand has undergone a two-year revamp. Olivia Solon reports. Read More
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