US branded entertainment remains buoyant
USA – Total US branded entertainment marketing spending, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media.
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12/07/2010 17:13:00
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Cream Insight Report: Planet versus Profit
How brands can reconcile their economic and social imperatives
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06/07/2010 09:08:00
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Beer brands: A global value check
US – Beer shipments are down, but consumer research shows that pricing strategies are not necessarily the best way forward.
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05/07/2010 15:57:00
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Global ad spend forecast to grow by 3.5% in 201
GLOBAL—Global advertising spending in measured media is expected to increase 3.5% in 2010 to $451 billion, revised up from a projected 1% growth six months ago, according to a report from GroupM.
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24/06/2010 15:07:00
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Social media a threat to a brand's CSR reputation
GLOBAL – Businesses need to acknowledge the threat that social media can pose to a company’s corporate responsibility (CR) reputation, according to a new report by Havas.
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14/06/2010 17:57:00
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Nike ambushes official World Cup sponsors
GLOBAL - Nike has been linked to the World Cup more than any of the tournament's official sponsors, despite not being an official sponsor of the event, due to a successful TV campaign, according to a new report by Nielsen.
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14/06/2010 09:07:00
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China and the internet
CHINA - A recent whitepaper published by the Chinese Government titled "China's Internet Situation" has outlined plans to take 45% of the country online within the next five years.
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11/06/2010 16:43:00
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Cream Insight Report: Brand Partnerships
In the quest to engage with consumers, brands are increasingly turning to other brands to create meaningful, mutually-beneficial partnerships. But should they be casually dating, committing to a long term relationship, or engaging in a series of casual flings?
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07/06/2010 16:37:00
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Companies need to harness megatrends
GLOBAL – Brand owners need to make the most of ‘megatrends’ that have emerged during the recession in order to drive long-term growth.
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04/06/2010 12:33:00
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Premium brands missing out on potential customers
Premium brand advertisers are putting the effectiveness of their campaigns at risk by incorrectly using demographic targeting to reach potential audiences, according to new research from Microsoft Advertising.
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03/06/2010 09:51:00
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Consumers resume spending on tech gadgets
SINGAPORE - With the financial chaos of 2009's global recession finally clearing up consumers in Asia are loosening up their purse strings again, and tech gadgets are high on their shopping lists.
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01/06/2010 16:14:00
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Facebook most valuable social media platform
UK - Facebook has been voted the most valuable social media platform for consumer brands in the UK.
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18/05/2010 17:35:00
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Social networking booms in Asia Pacific
APAC - More than half of the online population in the Asia Pacific region visited a social networking site during the month of February, according to new data from comscore
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08/04/2010 08:43:00
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Cream Insight Report: Crisis management
It takes years to build a brand but only seconds to destroy one. How companies react to a reputation crisis can have an impact on how long they take to recover – in some cases if at all. Cream examines Toyota’s handling of its recall crisis and compares it to other brands’ reputation management strategies.
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01/03/2010 12:30:00
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Businesses need to better understand social media
UK - The Internet Advertising Bureau (IAB) is calling for the formal establishment of ‘social media teams’ for organisations looking to fully incorporate social media within their communications plans, following a study of 80 senior level marketers from international brands.
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24/02/2010 11:49:00
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12 percent increase in spend on Fairtrade
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22/02/2010 12:50:00
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Walmart tops global brand value survey
GLOBAL - Retail giant Walmart has taken top position for the second year running in the World’s Top 500 Brands survey, published by brand valuation company Brand Finance.
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22/02/2010 12:09:00
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‘Re-Run’ generation more concerned with nostalgia than planning for the future
UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life.
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09/02/2010 10:46:00
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Gaming not just for teenage boys
Gaming is not a niche pastime for teenage boys, according to a study by Zylom/RealGames.
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04/02/2010 10:58:00
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Marketers slow to embrace social media
Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career.
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15/01/2010 10:23:00
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