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Case Studies (150)
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Title	Date
Studio East ( Studio East UK ) Westfield tries to connect with anti-commercial Londoners. Read full case study	2010
Heinz reclaims the street ( Heinz UK ) UK - Heinz offers a healthy town centre alternative for lunchtime Read full case study	2010
Doggy ice cream ( Boomerang Pets UK ) The Boomerang Pets Party goes for the canine invite using a bespoke doggy ice-cream van. Read full case study	2010
Mr Asahi ( Asahi UK ) Asahi designs a robot to pull pints. Read full case study	2010
Water talks ( Solidarités International France ) A charity uses water as a media platform Read full case study	2010
Quitting calendar ( Jung Von Matt Germany ) Jung Von Matt encourages creatives to quit their jobs. Read full case study	2010
Expensive petals ( Amosu UK ) Personalised flowers advertise the most expensive BlackBerry in the world. Read full case study	2010
Mars messages ( Mars The Netherlands ) What would you write on a Mars? Read full case study	2010
Facepark ( Diesel Germany ) As part of its “Be Stupid” campaign, Diesel exposes some of the silliness of social media to the real world. Read full case study	2010
Condom challenge ( RFSU (Swedish Association of Sex Education) Finland ) Scandinavian condom brand motivates people to have more sex and make the world a better place. Big idea Read full case study	2010
Dino Meat ( Bosch Germany ) Bosch promotes its new refrigeration technology with surprising prehistoric frozen meats. Read full case study	2010
Snow Storm ( Guinness Ireland ) Guinness partners with indie band Snow Patrol to find new talent. Read full case study	2010
Cool beer hotline ( Grolsch The Netherlands ) Grolsch takes warm beers off the streets. Big idea Read full case study	2010
Eclectic cabaret ( Smirnoff UK ) Smirnoff takes burlesque on the road Read full case study	2010
UR the night ( Smirnoff UK ) Smirnoff gives people a night to remember. Read full case study	2010
Football sweepstake shaker ( The Sun UK ) The Sun releases an iPhone app to help with sweepstakes Read full case study	2010
Mario power station projections ( Nintendo UK ) Nintendo projects footage from its latest Mario game onto an iconic London building Read full case study	2010
Festival cider ( Strongbow UK ) Strongbow cider hits the festival scene. Read full case study	2010
Paintfest ( Smirnoff UK ) Smirnoff helps party-goers paint the town, and themselves Read full case study	2010
Samsung 3D TV ( Samsung The Netherlands ) Samsung goes 3D in social media powered projection event in historic building takeover. Read full case study	2010

Title	Date
Twitter: "Oscar Wilde would have loved it" INTERVIEW - Hamish Thompson talks to DJ and musician Ben Watt, of Everything About the Girl about the role of Twitter in the music industry Read More	20/08/2010 11:27:00
Why brand Beckham is the blueprint for celebrity brand longevity OPINION – Andy Milligan analyses how Beckham’s playing days may be over but the brand is far from played out. Read More	16/08/2010 10:08:00
MySpace UK audience tumbles as Facebook hits new milestone. UK - Data from ComScore shows that MySpace's UK audience fell 49% during the last year. Read More	23/07/2010 10:13:00
Stella McCartney to design Adidas Olympics kit UK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges Read More	15/07/2010 10:51:00
Fiat offers electric bikes as loaner vehicle SPAIN - Fiat in Spain is offering owners of the Fiat 500 a loaned electric bike when their car is being repaired. Read More	13/07/2010 10:32:00
Paramount launches virtual cinema in new social media drive. GERMANY - Bigmouthmedia develops a virtual cinema for Paramount in Germany. Read More	05/07/2010 14:08:00
HBO steps up UK presence UK – HBO, the US TV network has launched a UK website to promote some of its most popular shows including The Wire, The Sopranos, True Blood and Curb Your Enthusiasm. Read More	01/07/2010 11:15:00
Six degrees of innovation Mike Addison, of New Business Development at P&G outlines the company’s approach to “brand centric open innovation”. Read More	01/07/2010 09:25:00
EU youth embracing social causes EUROPE - German youth are the most concerned with social causes with 84% showing an interest. Read More	30/06/2010 19:13:00
UK opens up to product placement UK - Regulator Ofcom has released new proposals to relax restrictions on product placement during TV and radio programmes. Read More	30/06/2010 12:19:00
Innovations in digital media can reshape politics UK - Innovations in digital media and young people’s growing engagement with issues such as climate change represent an opportunity to reshape politics, Lord Puttnam will tell a specially invited audience of school pupils in the House of Lords today. Read More	29/06/2010 11:49:00
Broadcasters struggle to deliver top World Cup web experiences UK – Survey results reveal that commercial broadcasters have failed to deliver effective online World Cup experiences. Read More	29/06/2010 10:34:00
SABMiller Russia launches beer aimed at women RUSSIA - SABMiller Russia is to launch a new beer brand Essa, aimed at women. Read More	29/06/2010 09:49:00
Coca-Cola sponsors Olympic bins UK - Coca-Cola is placing 260 new recycling bins in locations around the centre of London in preparation for the 2012 Olympic Games. Read More	28/06/2010 14:56:00
Bmi launches loyalty scheme EUROPE - Bmi has launched a customer-retention programme that will give discounts on selected fares once a month, following a restructure programme earlier this year. Read More	28/06/2010 10:55:00
Interpublic acquires DLKW UK - Interpublic Group has confirmed it is to acquire Delaney Lund Knox Warren (DLKW) the independent creative agency from Creston Group in a deal worth $40m Read More	28/06/2010 09:46:00
iPhone changing consumer behaviour EUROPE - The iPhone has fundamentally changed mobile user behaviour in Europe despite its low penetration rate, according to new Comscore findings. Read More	25/06/2010 10:45:00
Two-thirds of SMEs fail to use search marketing UK - Some 64% of SMEs build a company website but fail to promote its existence to potential customers, according to a study by digital agency Forward3D. Read More	23/06/2010 17:18:00
UK consumers unable to recognise World Cup sponsors GLOBAL - World Cup sponsors are failing to associate themselves with the competition, according to a new study of UK consumers. Read More	18/06/2010 10:44:00
Twitter gets more local Twitter is launching a new location function with the introduction of Twitter Places. Read More	16/06/2010 16:27:00

Title	Date
Cream Insight Report: Planet versus Profit How brands can reconcile their economic and social imperatives Read More	06/07/2010 09:08:00
Facebook most valuable social media platform UK - Facebook has been voted the most valuable social media platform for consumer brands in the UK. Read More	18/05/2010 17:35:00
‘Re-Run’ generation more concerned with nostalgia than planning for the future UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life. Read More	09/02/2010 10:46:00
Marketers slow to embrace social media Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career. Read More	15/01/2010 10:23:00
Kinetic launches Moving World research 90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read More	08/01/2010 12:44:00
69% of youth research all purchases online Over 2/3 young people research all purchases online first and claim that celebrity endorsements are less important in determining their brand choices. Read More	04/11/2009 15:32:00
Clients more optimistic than agencies, study shows Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read More	08/10/2009 14:54:00
APAC driving growth in global advertising AMSTERDAM - As the global economy begins its turnaround, the global advertising market is showing signs of improvement. Read More	30/09/2009 16:26:00
Online adspend eclipses TV in UK LONDON - Advertisers in the UK now spend more on the internet than they do on TV, according to figures from the Internet Advertising bureau (IAB) and accountancy firm, PricewaterhouseCooper. Read More	30/09/2009 16:02:00
Consumers prefer online video ads Consumers prefer online video ads to regular TV commercials, according to a study by Facit Digital Read More	21/09/2009 15:09:00
Green is still 'in' despite economic crisis 2009 Green Brands Global Survey Reveals Consumers in Brazil, China, and India are Most Eager to Embrace Green Products and Corporate Actions; Top Ten Greenest Brands Revealed Read More	07/08/2009 11:07:00
Share of voice vital Innovation in creativity and media is wasted without a significant investment in share of voice (SOV) according to new research by the UK’s Institute of Practitioners in Advertising (IPA) and Nielsen Analytic Consulting. Read More	03/08/2009 00:00:00
Brands ignored on Twitter Almost one third of brands on Twitter are completely ignored according to new research by social media and online PR specialist, Immediate Future. Read More	03/08/2009 00:00:00
Recession has changed the rules of the game Consumer purchasing habits currently being affected by the recession may well stay changed, even when the economy picks up again. That is the stark warning being delivered to brands by research house Initiative. Read More	27/07/2009 00:00:00
Brands holding up in a recession Cream looks at the winners and losers from this year's BrandZ survey, and how strong brands have been remarkably resilient during the recession. Read More	24/06/2009 00:00:00
Anatomy of a Campaign: Orange Balloon Race Just how did Orange persuade website owners to let its online balloon race fly through their digital air space? . Read More	01/07/2008 14:38:00
Anatomy of a Campaign: Sunsilk's new look The Unilever hair care brand has undergone a two-year revamp. Olivia Solon reports. Read More	01/07/2008 14:14:00
Brand Experts: Xbox - Game on for Xbox Microsoft is the first of the major brands to launch a third-generation console. How will media strategy help convince both hardcore gamers and mass audiences that this is the one to buy? Read More	01/04/2008 17:16:00
Anatomy of a Campaign: Coke Bubbles Coke launched the first commercial widget for peer-to-peer web TV service Joost in late 2007. Olivia Solon takes a look at Coke Bubbles. Read More	01/04/2008 14:24:00
Cream Insight Report: Screen Time How outdoor is changing as paper and paste is superseded by something with far more potential. Read More	03/03/2008 12:21:00

Search Results

Cream Insight Report: Planet versus Profit

Facebook most valuable social media platform

‘Re-Run’ generation more concerned with nostalgia than planning for the future

Marketers slow to embrace social media

Kinetic launches Moving World research

69% of youth research all purchases online

Clients more optimistic than agencies, study shows

APAC driving growth in global advertising

Online adspend eclipses TV in UK

Consumers prefer online video ads

Green is still 'in' despite economic crisis

Share of voice vital

Brands ignored on Twitter

Recession has changed the rules of the game

Brands holding up in a recession

Anatomy of a Campaign: Orange Balloon Race

Anatomy of a Campaign: Sunsilk's new look

Brand Experts: Xbox - Game on for Xbox

Anatomy of a Campaign: Coke Bubbles

Cream Insight Report: Screen Time

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