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Ariel creates a national movement, highlighting the need for cultural change by encouraging dad's to share household chores.
Ariel improves the lives of millions of Indian women through its 'Share the Load' movement - a unique and emotional equality platform.
P&G’s Ariel and Downy brands launch the ‘Aid Couture’ project which converts inappropriate fashion into life essentials for typhoon survivors.
Ariel reconnects emotionally with its audience by creating a platform to share memories of items of clothing.
Ariel created the ultimate stain removal experience to promote its new improved liquid formula.
Ariel targeted prospective customers as they returned from holiday with a campaign within an airport.
Ariel encourages eco-friendly changes in consumer washing habits
Ariel targets moments of stain danger in the life of Turkish housewives.
Ariel appeals to the environmentally conscious, with a campaign that centres around saving water
Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.
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