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Channel 4 practiced what it programmed by aiming to improve literacy rates.
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Snack-sized dramas premiere for Penn State Pretzel relaunch
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Japanese winter sports enthusiasts treated to branded loo-luge experience
Maxus makes a reservation in parking lots to promote the coming of the new Roewe.
Guinness uses eye-ball branding during St Patrick's Day celebrations.
TD Banknorth takes over internet radio station to boost iPod promo.
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