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In 2009, global advertising spend in print declined 12%, according to figures from GroupM. With Apple's iPad and a host of e-readers and mobile devices entering the market, what does the future hold for paper-based media?
This session brings the unique perspective of the media agency and the international news provider together. Both Mike and Alisa tackle the big question in the room - if print dies, will anyone care? Has the advertiser's love affair with magazines and newspapers come to an end, or is there a future for the printed page?