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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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    Karaoke format promotes Tequila beer

    • Desperados
    • The Netherlands

    Heineken's Desperados turn to an innovative form of Karaoke to get consumers asking for the brand and bars to stock it.

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    • Nokia
    • Global
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    Helvetica: the first stop for rebranding

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    House parties, Ikea style

    Ikea can always be relied upon for some clever advertising (check out some examples here, here, and here!). The recent "cat-alogue" activity generated lots of buzz in the marketing trade press, but not being much of a cat person myself,...

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    Some divisive OOH.

    An emotive subject like abortion is always going create some provocative creative executions. This example from Wisconsin uses some emotive language and wildly inaccurate imagery depicting the thoughts of a pregnant girl and her unborn baby. Naturally this has aroused...

    Mark St Andrew

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