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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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    Supermarket's brotherly love

    • DIA
    • Argentina

    A supermarket gains a presence within a popular reality television show.

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    • Sprite
    • South Africa
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    Magic boobs give mixed messages to men

    How to you encourage men to check their partners' breasts for cancerous lumps? Through the adult section of a popular Polish website of course. Men were encouraged to use their mouse to fondle a model's breasts using various techniques that...

    Olivia Solon

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    Tweet yourself thin

    Ditch the gym and tweet yourself thin. TweetCalories allows you to track the calories burnt while using Twitter. Admittedly it's not the best substitute for cold hard exercise - I burnt just 2.04 calories in the Twitter gym yesterday. Versus...

    Olivia Solon

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    Apologies to Brian Elliott at Amsterdam Worldwide

    Apparently the picture that the agency sent in with their No Apples book was not a visual parody of Da Vinci's Last Supper, rather it is a take on Annie Liebowitz's Sopranos Last Supper: I'm not sure which one is...

    Olivia Solon

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    How To...

    Cream guides that help you navigate the changing communications landscape.

    Create persuasive political campaigns

    Before brand Obama hit the headlines, political parties’ main marketing vehicle had been tatty flyers featuring saccharine smiles and grumpy babies.

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