"Turkey is a country without a serious running culture. Nike wanted to use a global event to get a non-running nation thinking and talking about running, create a base for upcoming running campaigns and activities and build a direct association between the sport and their brand. The main challenge was to get 10,000 people to run while maintaining alignment with the global strategy."
Human race
Best Localisation Campaign
- Brand:
- Nike
- Category:
- Best Localisation Campaign
- Region:
- Turkey
- Date:
- June – Sep 2008
- Media Channel:
- Online, TV, print, OOH, mobile
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