Enjoy Carnival to the Fullest

The male beauty product market is expanding by leaps and bounds and Procter & Gamble’s Bruno Banani wanted to be a major player. It needed to bring to life the brand’s persona of charming seduction in a way that would connect with young males. We identified Carnival as the flirtiest season of the year a time when Germans go mad for a taste of Rio de Janeiro. At the same time we knew our young males needed the self assurance that would help them get the girl. We identified male toilets as the best place to give our target audience a boost. Posters, mirror stickers and floor ads alerted them to the Bruno Banani’s helpful service offering smooth lines to impress the ladies. By sending a text message and they could get a naughty but nice pick up line to help them get the girl: “All those curves and me without brakes"!.