en-gb <a href="http://www.creamglobal.com/listing-rss/17799/22629/myspace-uk-audience-tumbles-as-facebook-hits-new-milestone/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK - Data from ComScore shows that MySpace's UK audience fell 49% during the last year. http://www.creamglobal.com/listing-rss/17799/22629/myspace-uk-audience-tumbles-as-facebook-hits-new-milestone/ Fri, 23 Jul 2010 22:13:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22588/virtual-currency-plans-for-social-network/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL – Facebook is to launch its own virtual currency this September. http://www.creamglobal.com/listing-rss/17799/22588/virtual-currency-plans-for-social-network/ Tue, 20 Jul 2010 20:48:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22548/google-to-end-nexus-one-distribution/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> US - Google has ceased US distribution of the Nexus One smartphone. Once the remaining handsets have been sold, there will be no more re-ordered for the US market. http://www.creamglobal.com/listing-rss/17799/22548/google-to-end-nexus-one-distribution/ Mon, 19 Jul 2010 21:25:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22545/reckitt-benckiser-to-use-social-networking-in-graduate-recruitment-drive/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK - Reckitt Benckiser is to use Facebook in its new recruitment drive for graduates and early career sales and marketing professionals using an app called “poweRBrands”. http://www.creamglobal.com/listing-rss/17799/22545/reckitt-benckiser-to-use-social-networking-in-graduate-recruitment-drive/ Fri, 16 Jul 2010 13:07:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22538/ft-invites-female-execs-to-define-perfect-consumer/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> APAC - The Financial Times is using an online competition to reach media planners and advertisers in Hong Kong and Singapore. http://www.creamglobal.com/listing-rss/17799/22538/ft-invites-female-execs-to-define-perfect-consumer/ Fri, 16 Jul 2010 21:27:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22537/starbucks-achieves-new-record-on-facebook/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - Starbucks has become the first brand on Facebook to collect a fan base of 10 million. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans. http://www.creamglobal.com/listing-rss/17799/22537/starbucks-achieves-new-record-on-facebook/ Thu, 15 Jul 2010 14:19:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22536/unilever-renews-time-warner-partnership/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - Unilever has extended its deal with Time Warner for product promotion across multiple global platforms. http://www.creamglobal.com/listing-rss/17799/22536/unilever-renews-time-warner-partnership/ Thu, 15 Jul 2010 12:43:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22535/adidas-appoints-stella-mccartney-for-olympics/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges http://www.creamglobal.com/listing-rss/17799/22535/adidas-appoints-stella-mccartney-for-olympics/ Thu, 15 Jul 2010 22:51:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22534/twitter-launches-earlybird-deals/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc. http://www.creamglobal.com/listing-rss/17799/22534/twitter-launches-earlybird-deals/ Thu, 15 Jul 2010 21:51:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22533/increased-internet-use-widens-china’s-doors-for-global-businesses-/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> OPINION - In light of the recent internet white paper Chinese issued by the Chinese government, the country's largest advertising and branded content agency outlines the role of social media as brands try to navigate this unique market. http://www.creamglobal.com/listing-rss/17799/22533/increased-internet-use-widens-china’s-doors-for-global-businesses-/ Thu, 15 Jul 2010 21:22:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22532/festival-of-media-latam-launches/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> LATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions. http://www.creamglobal.com/listing-rss/17799/22532/festival-of-media-latam-launches/ Wed, 14 Jul 2010 19:01:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22527/social-media-continues-to-rise/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - Rapid online growth in Asia Pacific means that now three-quarters of the world’s population are accessing social media websites, according to Nielsen. http://www.creamglobal.com/listing-rss/17799/22527/social-media-continues-to-rise/ Wed, 14 Jul 2010 12:38:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22526/gay-and-lesbian-adults-“heaviest”-social-network-users/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> US - An online survey conducted by Harris Interactive suggests that the majority of gay and lesbian adults are reading online blogs. http://www.creamglobal.com/listing-rss/17799/22526/gay-and-lesbian-adults-“heaviest”-social-network-users/ Wed, 14 Jul 2010 23:59:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22525/interview-with-sara-lee/"><img src="http://www.creamglobal.com/media/1530328/astrid_Thumbnail.jpg" border="0"></img></a> THE INTERVIEW - Cream speaks with Astrid Loeff, International media communication manager at Sara Lee about marketing innovation. http://www.creamglobal.com/listing-rss/17799/22525/interview-with-sara-lee/ Wed, 14 Jul 2010 23:15:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22507/google-wins-landmark-adwords-case/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> EUROPE - The European Court of Justice has ruled in favour of Google in a dispute over European trademark law. http://www.creamglobal.com/listing-rss/17799/22507/google-wins-landmark-adwords-case/ Tue, 13 Jul 2010 18:01:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22506/germany-wins-in-world-cup-sentiment-rankings/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL – Social media monitoring reveals that despite missing out on the trophy, Germany still wins when it comes to positive online sentiment. http://www.creamglobal.com/listing-rss/17799/22506/germany-wins-in-world-cup-sentiment-rankings/ Tue, 13 Jul 2010 17:27:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22496/fiat-loans-electric-bikes/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> SPAIN - Fiat in Spain is offering owners of the Fiat 500 a loaned electric bike when their car is being repaired. http://www.creamglobal.com/listing-rss/17799/22496/fiat-loans-electric-bikes/ Tue, 13 Jul 2010 22:32:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22493/dominos-attributes-growth-to-social-media/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK - Domino's Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong social media strategy. http://www.creamglobal.com/listing-rss/17799/22493/dominos-attributes-growth-to-social-media/ Mon, 12 Jul 2010 17:29:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22486/world-cup-chocolate-wars/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> OPINION - Cream's editor Olivia Solon examines the hypocritical marketing wars taking place between chocolate brands around the World Cup. http://www.creamglobal.com/listing-rss/17799/22486/world-cup-chocolate-wars/ Mon, 12 Jul 2010 13:50:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22485/cellar-re-discoveries-when-heritage-brands-make-a-comeback-/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> OPINION - Cream writer Mark St Andrew examines how brands in the alcohol sector can leverage their own heritage in modern marketing strategies. http://www.creamglobal.com/listing-rss/17799/22485/cellar-re-discoveries-when-heritage-brands-make-a-comeback-/ Mon, 12 Jul 2010 12:50:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22477/google-opens-up-android-development/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - Google has launched a new tool today that enables anyone to create an app for Android phones. http://www.creamglobal.com/listing-rss/17799/22477/google-opens-up-android-development/ Mon, 12 Jul 2010 21:12:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22471/draftfcb-launches-merges-science-with-marketing/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> USA - Draftfcb has launched Draftfcb Institute of Decision Making, a global team that aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications. http://www.creamglobal.com/listing-rss/17799/22471/draftfcb-launches-merges-science-with-marketing/ Fri, 09 Jul 2010 16:27:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22457/dentsu-wins-tetleys/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> EUROPE - Dentsu has won the pan-European advertising account for Tetley tea from incumbent TBWA/Paris. http://www.creamglobal.com/listing-rss/17799/22457/dentsu-wins-tetleys/ Fri, 09 Jul 2010 21:44:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22447/tripadvisor-launches-creative-challenge/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - In an effort to show the effectiveness of display advertising, TripAdvisor is challenging travel brands and advertising agencies to create an ad campaign which will run on the travel website. http://www.creamglobal.com/listing-rss/17799/22447/tripadvisor-launches-creative-challenge/ Thu, 08 Jul 2010 23:24:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22443/youtube-lg-campaign/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - LG Electronics is partnering with YouTube for the launch of the ‘Life in a Day’ global experiment. http://www.creamglobal.com/listing-rss/17799/22443/youtube-lg-campaign/ Thu, 08 Jul 2010 22:30:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22431/oman-air-launches-yacht-race/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> OMAN - Oman Air is set to boost awareness levels in Europe with the sponsorship of Oman Sail’s Arabian 100 racing yacht Majan. http://www.creamglobal.com/listing-rss/17799/22431/oman-air-launches-yacht-race/ Wed, 07 Jul 2010 12:46:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22417/yahoo-launches-search-led-blog/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - Yahoo! is set to launch a news blog which will cover news based on the search data that is collects every day from its users. http://www.creamglobal.com/listing-rss/17799/22417/yahoo-launches-search-led-blog/ Wed, 07 Jul 2010 23:28:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22415/planet-versus-profit-the-csr-dilemma/"><img src="http://www.creamglobal.com/media/1524917/csr_report_Thumbnail.jpg" border="0"></img></a> Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. http://www.creamglobal.com/listing-rss/17799/22415/planet-versus-profit-the-csr-dilemma/ Wed, 07 Jul 2010 21:26:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22348/world-cups-sponsors-appear-to-recover-from-ambush/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GLOBAL - Official World Cup Sponsors have recovered from competitor ambushes, such as Nike's popular football viral, during the first two weeks of the tournament, according to a new report. http://www.creamglobal.com/listing-rss/17799/22348/world-cups-sponsors-appear-to-recover-from-ambush/ Tue, 06 Jul 2010 20:27:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22346/beer-brands-to-be-wary-of-pricing-promotions/"><img src="http://www.creamglobal.com/media/1523576/shutterstock_56121961_Thumbnail.jpg" border="0"></img></a> US – Beer shipments are down, but consumer research shows that pricing strategies are not the way forward. http://www.creamglobal.com/listing-rss/17799/22346/beer-brands-to-be-wary-of-pricing-promotions/ Mon, 05 Jul 2010 15:38:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22344/agency-forms-institute-to-analyse-brand-messaging-and-consumer-experiences/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> USA – Draftfcb has announced the launch of the Draftfcb Institute of Decision Making, to further its research into consumer influences and behaviour. http://www.creamglobal.com/listing-rss/17799/22344/agency-forms-institute-to-analyse-brand-messaging-and-consumer-experiences/ Mon, 05 Jul 2010 14:37:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22342/paramount-launches-virtual-cinema-in-new-social-media-drive/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> GERMANY - Bigmouthmedia develops a virtual cinema for Paramount in Germany. http://www.creamglobal.com/listing-rss/17799/22342/paramount-launches-virtual-cinema-in-new-social-media-drive/ Mon, 05 Jul 2010 14:08:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22314/hbo-website-launches-in-uk/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK – HBO, the US TV network has launched a UK website to promote some of its most popular shows including The Wire, The Sopranos, True Blood and Curb Your Enthusiasm. http://www.creamglobal.com/listing-rss/17799/22314/hbo-website-launches-in-uk/ Thu, 01 Jul 2010 23:15:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22305/six-degrees-of-innovation/"><img src="http://www.creamglobal.com/media/1521533/shutterstock_38136142_Thumbnail.jpg" border="0"></img></a> Mike Addison, of New Business Development at P&G outlines the company’s approach to “brand centric open innovation”. http://www.creamglobal.com/listing-rss/17799/22305/six-degrees-of-innovation/ Thu, 01 Jul 2010 21:25:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22302/eu-youth-embracing-social-causes-/"><img src="http://www.creamglobal.com/media/1521353/green_Thumbnail.jpg" border="0"></img></a> EUROPE - German youth are the most concerned with social causes with 84% showing an interest. http://www.creamglobal.com/listing-rss/17799/22302/eu-youth-embracing-social-causes-/ Wed, 30 Jun 2010 19:13:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22301/hulu-reveals-business-model/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> USA - After weeks of speculation that it is going to tweak is business model, Hulu has introduced Hulu Plus, a subscription and ad supported service. http://www.creamglobal.com/listing-rss/17799/22301/hulu-reveals-business-model/ Wed, 30 Jun 2010 19:07:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22296/ofcom-opens-up-to-product-placement/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK - Regulator Ofcom has released new proposals to relax restrictions on product placement during TV and radio programmes. http://www.creamglobal.com/listing-rss/17799/22296/ofcom-opens-up-to-product-placement/ Wed, 30 Jun 2010 12:19:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22277/innovations-reshape-politics/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK - Innovations in digital media and young people’s growing engagement with issues such as climate change represent an opportunity to reshape politics, Lord Puttnam will tell a specially invited audience of school pupils in the House of Lords today. http://www.creamglobal.com/listing-rss/17799/22277/innovations-reshape-politics/ Tue, 29 Jun 2010 23:49:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22275/google-ordered-to-stop-redirecting-chinese-users/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> CHINA - The Chinese government has said Google would lose its mainland internet license on Wednesday (30 June), if the company continues to automatically redirect users of its Google.cn site to its Hong Kong page. http://www.creamglobal.com/listing-rss/17799/22275/google-ordered-to-stop-redirecting-chinese-users/ Tue, 29 Jun 2010 23:16:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22271/broadcasters-struggle-to-deliver-top-world-cup-web-experiences/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK – Survey results reveal that commercial broadcasters have failed to deliver effective online World Cup experiences. http://www.creamglobal.com/listing-rss/17799/22271/broadcasters-struggle-to-deliver-top-world-cup-web-experiences/ Tue, 29 Jun 2010 22:34:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22269/sabmiller-launches-beer-aimed-at-women-(1)/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> RUSSIA - SABMiller Russia is to launch a new beer brand Essa, aimed at women. http://www.creamglobal.com/listing-rss/17799/22269/sabmiller-launches-beer-aimed-at-women-(1)/ Tue, 29 Jun 2010 21:49:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22263/coca-cola-sponsors-olympic-bins/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK - Coca-Cola is placing 260 new recycling bins in locations around the centre of London in preparation for the 2012 Olympic Games. http://www.creamglobal.com/listing-rss/17799/22263/coca-cola-sponsors-olympic-bins/ Mon, 28 Jun 2010 14:56:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22262/bmi-launches-loyalty-scheme/"><img src="http://www.creamglobal.com/media/1519944/a330_low_3_Thumbnail.jpg" border="0"></img></a> EUROPE - Bmi has launched a customer-retention programme that will give discounts on selected fares once a month, following a restructure programme earlier this year. http://www.creamglobal.com/listing-rss/17799/22262/bmi-launches-loyalty-scheme/ Mon, 28 Jun 2010 22:55:00 GMT <a href="http://www.creamglobal.com/listing-rss/17799/22259/interpublic-acquires-dlkw/"><img src="http://www.creamglobal.com/images/placeholders/placeholder_75x75.jpg" border="0"></img></a> UK - Interpublic Group has confirmed it is to acquire Delaney Lund Knox Warren (DLKW) the independent creative agency from Creston Group in a deal worth $40m http://www.creamglobal.com/listing-rss/17799/22259/interpublic-acquires-dlkw/ Mon, 28 Jun 2010 21:46:00 GMT