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Case Studies (144)

Title	Date
Paddy Power: Beyond Sky Tweets ( Paddy Power UK ) Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power. Read full case study	2012
Radio Times' TV comeback with Olympics ( Radio Times UK ) Radio Times makes a comeback on television with the London Olympics, 2012. Read full case study	2012
Headlines and coffee ( Tim Hortons United Arab Emirates ) Gulf News drives subscription rates and web traffic by targeting coffee drinkers with printed tweets. Read full case study	2012
Channel Ten ‘Million Kilo Challenge’ ( Channel Ten Australia ) Channel 10 creates a mass movement of sorts, to get people to lose weight, and to create a revenue stream for itself, in the process. Read full case study	2012
Channel 4 evening news ( Channel 4 UK ) Channel 4 promotes its flagship news programme by targeting commuters traveling home with digital outdoor news. FMAs Shortlisted Read full case study	2011
Empty Pages ( El Bocon Peru ) To combat violence in soccer in Peru the leading sports journal showed residents what Peru would be like without the sport Read full case study	2011
The birds versus the dictators ( France 24 France ) French news channel casts Twitter in a starring role in Middle East politics. Read full case study	2011
Tata Sky's HD Picture speaks a million words! ( Tata Sky India ) Tata Sky wanted to sell HD TVs in a market very comfortable with Standard Definition television viewing. Read full case study	2011 - 2012
Sing for your thrills ( Argentina ) Playboy gets readers to sing for saucy pictures. Read full case study	2011
Comedy re-brand ( New Zealand ) A former TV station updates its image to match its content. FMAs Shortlisted ROI driver Read full case study	2011
Talking Tree ( EOS Magazine Belgium ) A tree is given the power to speak using video and meteorological recording devices. Read full case study	2010
Don't let go ( Hurts (band) UK ) Band and author unite in a true media first using the Spotify platform. Big idea Read full case study	2010
Every shot imaginable ( European Tour (golf) Europe ) Golf gets exciting with a popular viral trick shot series ROI driver Read full case study	2010
Digital concert experience ( Rockbjörnen Music Awards Sweden ) Seven exclusive online live concerts promote prestigious music awards ceremony. Big idea Read full case study	2010
Football sweepstake shaker ( The Sun UK ) The Sun releases an iPhone app to help with sweepstakes Read full case study	2010
Rolodex ( Financial Times UK ) The ultimate digital desk accessory from the UK's leading business title. FMAs Shortlisted ROI driver Read full case study	2010
Colirios - The wow factor ( Capricho Brazil ) Teen magazine drives traffic with nationwide search for new heart-throb. Read full case study	2010
Free press from China's future ( Metro China ) A newspaper from the future brings uncensored democratic publishing to China. Big idea Read full case study	2010
25 years of dramatic endings ( Eastenders UK ) Digital strategy places a key role as popular drama serial celebrates 25 years on air. Read full case study	2010
Beyond borders ( CNN Germany ) CNN marks the anniversary of the Berlin Wall with online-offline activity Big idea Read full case study	2009

Search Results

Paddy Power: Beyond Sky Tweets

Radio Times' TV comeback with Olympics

Headlines and coffee

Channel Ten ‘Million Kilo Challenge’

Channel 4 evening news

Empty Pages

The birds versus the dictators

Tata Sky's HD Picture speaks a million words!

Sing for your thrills

Comedy re-brand

Talking Tree

Don't let go

Every shot imaginable

Digital concert experience

Football sweepstake shaker

Rolodex

Colirios - The wow factor

Free press from China's future

25 years of dramatic endings

Beyond borders

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