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Case Studies (700)

Title	Date
Digital Public Library ( Vodafone Romania ) Vodafone Romania redesigns walls in busy transit locations, to make them look like public libraries. Read full case study	2013
IBM Outdoor as Utility ( IBM UK ) IBM brings utility to the city. Read full case study	2013
Small World Machines ( Coca Cola India ) Coca-Cola connects consumers in India and Pakistan. Read full case study	2013
Paddy Power: Beyond Sky Tweets ( Paddy Power UK ) Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power. Read full case study	2012
Gillette Body Sense Launch ( Gillette Mexico ) Gillette makes Mexicans shave more! FMAs Shortlisted Read full case study	2012
The power of cute ( The Royal Borough of Greenwich UK ) Greenwich Council protects its community from the riots. Read full case study	2012 - 2013
The world's biggest karaoke machine ( Coca Cola Taiwan ) Coca-Cola creates a giant karaoke machine that is the size of a 2-storey building in Taiwan. FMAs Shortlisted Read full case study	2012
Ecco: World's longest catwalk ( Ecco Australia ) Ecco shoes creates the world's longest ever catwalk to prove to Australian women that the brand is both comfortable and stylish. FMAs Shortlisted Read full case study	2012
Aqua Social Fes!! ( Toyota Japan ) Toyota releases what it claims is the world’s most fuel-efficient car, the AQUA, with the goal of becoming the number one selling car in Japan. Read full case study	2012
Deforested field ( WWF Brazil ) WWF shows the immense destruction happening in the Brazilian forests. Read full case study	2012 - 2013
Listerine helps Malaysia smile naturally! ( Listerine Malaysia ) Listerine targets Muslims in Malaysia using a message in their Holy Book. FMAs Shortlisted Read full case study	2012
Man in a cash point ( BBVA Peru ) Banking customers get a glimpse of the inside of an ATM and get the chance to donate to a charity reading scheme. Read full case study	2012
Loewe 'A matter of personality' ( Loewe Connect ID EMEA ) Loewe finds a different communication approach for its new product line, the Connect ID. Read full case study	2012
McDonald's Gets Grilled! ( McDonald's Australia ) McDonald's comes up with the world’s first independently produced McDonald’s documentary in Australia to change perceptions about the brand. FMAs Winner Read full case study	2012
Levi's Summer Hotline ( Levi's China ) Levi's goes the experiential, events way in Hong Kong to counter a cluttered scenario in the clothing segment. Read full case study	2012
Dove Masterbrand Campaign ( Dove China ) Dove gets Chinese women to change their conversation about beauty through extensive social media. FMAs Shortlisted Read full case study	2012
Moments of Speed: Helping Visa Flow Faster ( Visa UK ) The Olympics aroused as a ‘sling-shot’ moment for Visa to accelerate their innovation communications. FMAs Shortlisted Read full case study	2012
Adidas Originals gorilla attack ( Adidas China ) Adidas Originals creates a gorilla named Jason to create buzz around an exclusive party in Shanghai for the brand's promotion. FMAs Shortlisted Read full case study	2012
Polident: Kilauan Emas Season 2 ( Polident Malaysia ) Polident uses reality TV branded content to help create impact for a low involvement category like denture creams. FMAs Shortlisted Read full case study	2012
P&G's in-store marketing drive ( P&G Philippines ) For 19 of its beauty products, P&G revamps its in-store marketing strategy with tablet technology. FMAs Shortlisted Read full case study	2012

Search Results

Digital Public Library

IBM Outdoor as Utility

Small World Machines

Paddy Power: Beyond Sky Tweets

Gillette Body Sense Launch

The power of cute

The world's biggest karaoke machine

Ecco: World's longest catwalk

Aqua Social Fes!!

Deforested field

Listerine helps Malaysia smile naturally!

Man in a cash point

Loewe 'A matter of personality'

McDonald's Gets Grilled!

Levi's Summer Hotline

Dove Masterbrand Campaign

Moments of Speed: Helping Visa Flow Faster

Adidas Originals gorilla attack

Polident: Kilauan Emas Season 2

P&G's in-store marketing drive

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