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Case Studies (822)

Title	Date
#LetsEatTogether Coca-Cola Live Tweets ( Coca Cola Romania ) Coca-Cola breaks new ground with Twitter in Romania by integrating live tweets into a TV ad. Big idea Read full case study	2013
ThisMoment and Coca-Cola ( Coca Cola USA ) Coca-Cola launches Coca-Cola TV, Coca-Cola.FM and live-streams music events. Read full case study	2013
Why wait until it's too late? ( The Netherlands ) Ogilvy & Mather Amsterdam inspire everyone to express their love and affection. Read full case study	2013
Heineken's Dropped ( Heineken Global ) Heineken sets off to discover if legends are born or made during their lifetime. Read full case study	2013
Reading has its credits ( Artemis Guatemala ) Guatemalan bookstore Artemis Edinter counteracts the post-holiday lull with a different kind of TV ad for ‘true readers’. FMAs Shortlisted Read full case study	2013
Shell Helix: Driven To Extremes ( Shell Helix UK ) Shell Helix takes motor oil to new extremes through a branded content tie-up with Discovery Networks. Read full case study	2013
The Perfect Match 2 ( Standard Chartered UK ) Standard Chartered bank drove awareness and funding to Seeing Is Believing through a Premier League match with Liverpool Football Club. Read full case study	2013
Giving birth live ( Pampers Argentina ) Pampers celebrates Mothers’ Day in Argentina. Read full case study	2013
Crazy For Good 30 Plus ( Coca Cola Ecuador ) Coca-Cola ties with TV show 30 Plus in Ecuador to celebrate the crazy people who do good for others. FMAs Shortlisted Read full case study	2013
The Ant Rally ( WWF Germany ) WWF mobilises 500,000 ants to protest for the rainforests. Read full case study	2012 - 2013
MINI Driving Dogs ( Mini New Zealand ) MINI proves that SPCA dogs are smart by teaching them to drive on national TV. FMAs Shortlisted Read full case study	2012
Help With Your Voice ( Dog Chow Colombia ) Dog Chow achieves incredible earned media by giving homeless dogs in Colombia the chance to bark. FMAs Shortlisted Read full case study	2012 - 2013
Discovery Gold Rush ( Discovery Channel USA ) Discovery Channel taps into the viewers’ desire for novelty and exploration. Read full case study	2012
The James Bond Smartphone ( Sony Xperia UK ) The Sony Xperia T smartphone became the official James Bond phone with an integrated campaign and product placement in 'Skyfall'. Read full case study	2012
Argo - An Extraordinary Story ( Argo Argentina ) Argo teams up with the History Channel to launch a new programming strand giving real context to the film genre. FMAs Shortlisted Read full case study	2012
Costa Coffee sing KISS ( Costa Coffee UK ) Costa Coffee launched its most integrated campaign ever, using staff and customers to promote the brand Read full case study	2012
The Journey of Hope ( KFC Add Hope South Africa ) KFC raises awareness for the hunger of South African underprivileged children. FMAs Winner FMAs Shortlisted Read full case study	2012
Call of Duty Black Ops II ( Call of Duty USA ) Call of Duty integrates the game seamlessly into the world of entertainment, athletes and celebrity. FMAs Shortlisted Read full case study	2012
Papa's Big Tomato Challenge ( Dolmio UK ) Dolmio distributes tomato seeds to encourage people to eat healthier. FMAs Shortlisted Read full case study	2012
Benetton: Unemployee of the Year ( Benetton UK ) Benetton's latest campaign addresses the problem of youth unemployment Read full case study	2012

Search Results

#LetsEatTogether Coca-Cola Live Tweets

ThisMoment and Coca-Cola

Why wait until it's too late?

Heineken's Dropped

Reading has its credits

Shell Helix: Driven To Extremes

The Perfect Match 2

Giving birth live

Crazy For Good 30 Plus

The Ant Rally

MINI Driving Dogs

Help With Your Voice

Discovery Gold Rush

The James Bond Smartphone

Argo - An Extraordinary Story

Costa Coffee sing KISS

The Journey of Hope

Call of Duty Black Ops II

Papa's Big Tomato Challenge

Benetton: Unemployee of the Year

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