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Case Studies (358)

Title	Date
Life-size Messi ( EA Global ) EA Sports creates the internet’s first life-size man – avatar Lionel Messi. Read full case study	2013
#LetsEatTogether Coca-Cola Live Tweets ( Coca Cola Romania ) Coca-Cola breaks new ground with Twitter in Romania by integrating live tweets into a TV ad. Big idea Read full case study	2013
ThisMoment and Coca-Cola ( Coca Cola USA ) Coca-Cola launches Coca-Cola TV, Coca-Cola.FM and live-streams music events. Read full case study	2013
Celeb Grammar Cops ( Brazil ) Red Balloon uses a platform that students and parents are already familiar with. Read full case study	2013
Scrabble WiFi ( Mattel France ) Mattel rewards smartphone users, who can spell properly, with free WiFi. Read full case study	2013
Our food. Our questions. ( McDonald's Canada ) McDonald's attracts Canadians to a transparent dialogue. Read full case study	2013
Introducing Vodafone Red ( Vodafone UK ) Vodafone celebrates a new era in telecoms by literally turning everything red. Read full case study	2013
Quit smoking with Barça ( EU Anti-Smoking Europe ) The European commission forms a partnership with FC Barcelona to encourage people to quit smoking. Read full case study	2012 - 2013
The Satire Revolution ( Blackberry Saudi Arabia ) BlackBerry partners with Omar Hussein's 'HaroBnaro' YouTube show and gives Arab fans the chance to co-create content via an app. Read full case study	2012 - 2013
L'OR EspressO ( Douwe Egberts The Netherlands ) Douwe Egberts gathers thousands of orders and tasting packages online before having to discontinue due to success. Read full case study	2012
Share The Light ( Buchanan's Whisky Mexico ) Buchanan’s Whisky blends old with new media to create real-time dialogue with Mexicans in a bid to light up isolated communities. FMAs Shortlisted Read full case study	2012
Discovery Gold Rush ( Discovery Channel USA ) Discovery Channel taps into the viewers’ desire for novelty and exploration. Read full case study	2012
Singing Sunday ( Vodafone The Netherlands ) Vodafone unveils phase three of it’s the Voice of Holland sponsorship, encouraging more mobile data usage through video. Read full case study	2012
Wonderbra Decoder ( Wonderbra UK ) Digitas gives consumers a chance to peek behind the curtain and put the ‘wonder’ back into Wonderbra. FMAs Shortlisted Read full case study	2012
Where is Le Male? ( Jean Paul Gaultier Argentina ) Jean Paul Gaultier invites Latin Americans to embark on a digital adventure to uncover the whereabouts of Le Male. FMAs Winner FMAs Shortlisted Read full case study	2012
St John Ambulance: Helpless ( St John Ambulance UK ) The leading first aid charity, St John Ambulance, encourages people to learn first aid with its shocking new campaign. Read full case study	2012
Flash Speeder ( New Zealand Transport Agency New Zealand ) The New Zealand Transport Agency gives boy racers a hard-hitting glimpse of reality with a gamified personal death experience. FMAs Shortlisted Read full case study	2012
Paddy Power: Beyond Sky Tweets ( Paddy Power UK ) Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power. Read full case study	2012
MTV EMA 2012 and Windows 8 ( Windows 8 UK ) Microsoft launches Windows 8 with the help of the MTV EMAs. FMAs Shortlisted Read full case study	2012
Axe Peephole Experiment ( Axe Puerto Rico ) Axe targeted men with an unusual peephole experiment. Read full case study	2012

Search Results

Life-size Messi

#LetsEatTogether Coca-Cola Live Tweets

ThisMoment and Coca-Cola

Celeb Grammar Cops

Scrabble WiFi

Our food. Our questions.

Introducing Vodafone Red

Quit smoking with Barça

The Satire Revolution

L'OR EspressO

Share The Light

Discovery Gold Rush

Singing Sunday

Wonderbra Decoder

Where is Le Male?

St John Ambulance: Helpless

Flash Speeder

Paddy Power: Beyond Sky Tweets

MTV EMA 2012 and Windows 8

Axe Peephole Experiment

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