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Case Studies (232)

Title	Date
Heineken's Dropped ( Heineken Global ) Heineken sets off to discover if legends are born or made during their lifetime. Read full case study	2013
The Perfect Match 2 ( Standard Chartered UK ) Standard Chartered bank drove awareness and funding to Seeing Is Believing through a Premier League match with Liverpool Football Club. Read full case study	2013
Singing Sunday ( Vodafone The Netherlands ) Vodafone unveils phase three of it’s the Voice of Holland sponsorship, encouraging more mobile data usage through video. Read full case study	2012
See Beyond Limits ( Dolce Sport Romania ) Dolce Sport secures the broadcasting of the Olympic Games 2012. FMAs Shortlisted Read full case study	2012
Immortal fans ( Sport Club Recife Brazil ) Sport Club Recife’s creates a new kind of fans. Read full case study	2012
MTV EMA 2012 and Windows 8 ( Windows 8 UK ) Microsoft launches Windows 8 with the help of the MTV EMAs. FMAs Shortlisted Read full case study	2012
Paddy Power: Beyond Sky Tweets ( Paddy Power UK ) Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power. Read full case study	2012
Radio Times' TV comeback with Olympics ( Radio Times UK ) Radio Times makes a comeback on television with the London Olympics, 2012. Read full case study	2012
FANtastic Olympics ( Magyar Telekom T-Home Hungary ) Magyar Telekom gives members of the Hungarian Olympic team a unique mobile device to receive messages from fans in Hungary. FMAs Shortlisted Read full case study	2012
Centrum Guardians ( Centrum South Africa ) The vitamin brand Centrum uses the stories of the Emergency Services workers in order to bring Centrum’s message to a local level. FMAs Shortlisted Read full case study	2012 - 2011
From Shelter to stage: Pedigree and Annie the Musical ( Pedigree USA ) Pedigree shows America that with a little love and nutrition, all shelter dogs are special and can truly be a star in someone’s life. FMAs Shortlisted Read full case study	2012
Mentos: National Night ( Mentos Singapore ) Mentos makes procreation its primary message on Singapore's National Day. FMAs Winner Read full case study	2012
Turn: Confidence at the time of a decision ( Turn USA ) Turn takes a cue from the Mad Men TV series to create brand imagery amongst marketers. Read full case study	2012
Barilla Sponsorship of MasterChef 2012 ( Barilla Australia ) Barilla convinces Australian busy families with kids that it is time to try a new pasta and pasta sauce brand. Read full case study	2012
Just Dance 3 ( Propel USA ) Propel targets everyday fitness enthusiasts at home. FMAs Shortlisted Read full case study	2012
Collaboration Culture & Emirates Airlines ( Emirates Global ) Emirates Airlines repositions itself not just as an airline but a lifestyle choice for ‘globalistas’. FMAs Shortlisted Read full case study	2012
McDonald's Gets Grilled! ( McDonald's Australia ) McDonald's comes up with the world’s first independently produced McDonald’s documentary in Australia to change perceptions about the brand. FMAs Winner Read full case study	2012
Volvo: The Major Baseball League ( Volvo USA ) Volvo teamed baseball with mobile technology to create a popular app in promotion of its newest model. Read full case study	2012
Euro 2012 Dubstep Dance Contest ( Kia Global ) Kia Motors employs a unique contest to increase sponsorship and brand awareness as an Official Partner of Euro 2012 . Read full case study	2012
Toshiba: Symbiotic relationship ( Toshiba India ) It's an uphill climb for Toshiba in India as it competes with giant established players at the launch of its HD range in India. FMAs Shortlisted Read full case study	2012

Search Results

Heineken's Dropped

The Perfect Match 2

Singing Sunday

See Beyond Limits

Immortal fans

MTV EMA 2012 and Windows 8

Paddy Power: Beyond Sky Tweets

Radio Times' TV comeback with Olympics

FANtastic Olympics

Centrum Guardians

From Shelter to stage: Pedigree and Annie the Musical

Mentos: National Night

Turn: Confidence at the time of a decision

Barilla Sponsorship of MasterChef 2012

Just Dance 3

Collaboration Culture & Emirates Airlines

McDonald's Gets Grilled!

Volvo: The Major Baseball League

Euro 2012 Dubstep Dance Contest

Toshiba: Symbiotic relationship

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