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Case Studies (437)

Title	Date
Shed Light On Rape ( Brothers For Life South Africa ) Brothers For Life brings glow-in-the-dark posters to the darkest and most vulnerable streets of South Africa, in a bid to address the high rate if sexual violence. Read full case study	2013
Liberation Wrapper ( Freshness Burger Japan ) A burger wrapper large enough that it covers Japanese women's mouths, because it is deemed rude when they open their mouths widely. Therefore they can enjoy big burgers in the same way males can. Read full case study	2013
IBM Outdoor as Utility ( IBM UK ) IBM brings utility to the city. Read full case study	2013
Shell Helix: Driven To Extremes ( Shell Helix UK ) Shell Helix takes motor oil to new extremes through a branded content tie-up with Discovery Networks. Read full case study	2013
The Germ Stamp ( Safeguard Singapore ) The fact that harmful germs are invisible is a true headache, yet a simple but innovative stamp changes the whole way young children spot the germs on their hands. Read full case study	2012
MasterCard Display Card ( MasterCard Poland ) MasterCard introduces the fist debit card that displays the account balance. Read full case study	2012
Papa's Big Tomato Challenge ( Dolmio UK ) Dolmio distributes tomato seeds to encourage people to eat healthier. FMAs Shortlisted Read full case study	2012
Coke Zero: Unlock the 007 in you ( Coca Cola UK ) By using the James Bond film 'Skyfall', Coke Zero creates a viral film by recording people's interaction with their vending machines. FMAs Shortlisted Read full case study	2012 - 2011
The Trading Academy ( The Trading Academy UK ) City Index Ltd lets people know that they don’t have to be a City hotshot in order to trade the financial markets. FMAs Shortlisted Read full case study	2012
Paddy Power: Beyond Sky Tweets ( Paddy Power UK ) Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power. Read full case study	2012
Starbucks: Every Coffee Should Be a Starbucks ( Starbucks Russia ) Starbucks embarks on a sneaky campaign that is sure to ruffle the feathers of its competition. Read full case study	2012
Orange: The Sweeney Gold Spot ( Orange UK ) Taking advantage of its popular involvement in cinema, Orange’s newest ‘Gold Spot’ features the stars of the upcoming movie 'The Sweeney.' Read full case study	2012
Gold Medal Winner Stamps ( Royal Mail UK ) Royal Mail increases its stamps' sales by celebrating the Olympic Games 2012. FMAs Shortlisted Read full case study	2012
Radio Times' TV comeback with Olympics ( Radio Times UK ) Radio Times makes a comeback on television with the London Olympics, 2012. Read full case study	2012
Rainier Beer: Restore the R ( Rainier Beer USA ) Rainier Beer has embarked on a new campaign that has gotten its fans actively involved in completing fun, brand-themed challenges. Read full case study	2012
Mentos: National Night ( Mentos Singapore ) Mentos makes procreation its primary message on Singapore's National Day. FMAs Winner Read full case study	2012
The world's biggest karaoke machine ( Coca Cola Taiwan ) Coca-Cola creates a giant karaoke machine that is the size of a 2-storey building in Taiwan. FMAs Shortlisted Read full case study	2012
Turn: Confidence at the time of a decision ( Turn USA ) Turn takes a cue from the Mad Men TV series to create brand imagery amongst marketers. Read full case study	2012
My QuitBuddy ( Australian National Preventive Health Agency Australia ) The Australian government comes up with a unique mobile app to get citizens to quit smoking. FMAs Shortlisted Read full case study	2012
Wyeth: Learning Surprise video library ( Wyeth Gold China ) Wyeth creates an online video library for parents to capture and share the learning achievements of their children in a fiercely competitive market. FMAs Shortlisted Read full case study	2012

Search Results

Shed Light On Rape

Liberation Wrapper

IBM Outdoor as Utility

Shell Helix: Driven To Extremes

The Germ Stamp

MasterCard Display Card

Papa's Big Tomato Challenge

Coke Zero: Unlock the 007 in you

The Trading Academy

Paddy Power: Beyond Sky Tweets

Starbucks: Every Coffee Should Be a Starbucks

Orange: The Sweeney Gold Spot

Gold Medal Winner Stamps

Radio Times' TV comeback with Olympics

Rainier Beer: Restore the R

Mentos: National Night

The world's biggest karaoke machine

Turn: Confidence at the time of a decision

My QuitBuddy

Wyeth: Learning Surprise video library

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