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Case Studies (620)

Title	Date
Scrabble WiFi ( Mattel France ) Mattel rewards smartphone users, who can spell properly, with free WiFi. Read full case study	2013
Back to Vinyl - The Office Turntable ( Kontor Germany ) Kontor entertains creative directors with real vinyl. Read full case study	2013
Abbey Road Studios VW Beetle Sessions ( VW Beetle UK ) Volkswagen gets male consumers back on board and return the Beetle back to its historical positioning. FMAs Shortlisted Read full case study	2012
Face the Day with Abreva Conceal ( Abreva Conceal USA ) Abreva Conceal invests in its cosmetic aspect and delivers an authentic and interesting product. Read full case study	2012
Paddy Power: Beyond Sky Tweets ( Paddy Power UK ) Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power. Read full case study	2012
Ecco: World's longest catwalk ( Ecco Australia ) Ecco shoes creates the world's longest ever catwalk to prove to Australian women that the brand is both comfortable and stylish. FMAs Shortlisted Read full case study	2012
The world's biggest karaoke machine ( Coca Cola Taiwan ) Coca-Cola creates a giant karaoke machine that is the size of a 2-storey building in Taiwan. FMAs Shortlisted Read full case study	2012
Mentos: National Night ( Mentos Singapore ) Mentos makes procreation its primary message on Singapore's National Day. FMAs Winner Read full case study	2012
World's fastest hole in one ( Mercedes-Benz UK ) Precision driving and precision golfing are pushed to the limit in this new viral from Mercedes. Read full case study	2012
Turn: Confidence at the time of a decision ( Turn USA ) Turn takes a cue from the Mad Men TV series to create brand imagery amongst marketers. Read full case study	2012
My QuitBuddy ( Australian National Preventive Health Agency Australia ) The Australian government comes up with a unique mobile app to get citizens to quit smoking. FMAs Shortlisted Read full case study	2012
Blogged & Bound ( Toni & Guy Australia ) Toni & Guy makes use of fashion bloggers to assert its fashion credentials. Read full case study	2012
Dove Masterbrand Campaign ( Dove China ) Dove gets Chinese women to change their conversation about beauty through extensive social media. FMAs Shortlisted Read full case study	2012
Glamouriety by Benefit Cosmetics ( Benefit Cosmetics Japan ) In a B2B exercise, Benefit Cosmetics reaches out to its employees and key stakeholders globally to educate them about the history of the brand. Read full case study	2012
Free man with shoes ( Shoes Shoes Shoes Malaysia ) An independent retailer creates a buzz with a modern day discount Cinderella story. Read full case study	2012
Euro 2012 Dubstep Dance Contest ( Kia Global ) Kia Motors employs a unique contest to increase sponsorship and brand awareness as an Official Partner of Euro 2012 . Read full case study	2012
#PepsiMusicNow ( Pepsi USA ) Pepsi and Twitter partner to create a fully integrated year-long music program. FMAs Shortlisted Read full case study	2012
Loewe 'A matter of personality' ( Loewe Connect ID EMEA ) Loewe finds a different communication approach for its new product line, the Connect ID. Read full case study	2012
McDonald's Gets Grilled! ( McDonald's Australia ) McDonald's comes up with the world’s first independently produced McDonald’s documentary in Australia to change perceptions about the brand. FMAs Winner Read full case study	2012
Levi's Summer Hotline ( Levi's China ) Levi's goes the experiential, events way in Hong Kong to counter a cluttered scenario in the clothing segment. Read full case study	2012

Search Results

Scrabble WiFi

Back to Vinyl - The Office Turntable

Abbey Road Studios VW Beetle Sessions

Face the Day with Abreva Conceal

Paddy Power: Beyond Sky Tweets

Ecco: World's longest catwalk

The world's biggest karaoke machine

Mentos: National Night

World's fastest hole in one

Turn: Confidence at the time of a decision

My QuitBuddy

Blogged & Bound

Dove Masterbrand Campaign

Glamouriety by Benefit Cosmetics

Free man with shoes

Euro 2012 Dubstep Dance Contest

#PepsiMusicNow

Loewe 'A matter of personality'

McDonald's Gets Grilled!

Levi's Summer Hotline

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