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Case Studies (4)

                      
                          Title
                          Date
                        

                      
                          Paddy Power: Beyond Sky Tweets( Paddy Power
UK )
Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power.
Read full case study

                          2012
                        

                          Aviva's brush with Rugby( Aviva
UK )
Aviva sponsors a Rubgy tournament to foster a relationship with viewers.
Read full case study

                          2010
                        

                          Rubicon's association with Cricket( Rubicon
UK )
Rubicon makes itself relevant once again, in the soft drinks market, thanks to an association with the ICC T20 World Cup.
Read full case study

                          2010
                        

                          Carling mimics Sky formats( Carling
UK )
Carling turns an old TV ad into an interactive World Cup star in 2006 using Sky's editorial formats and presenters.
Read full case study

                          2006
                        

                    
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Title	Date
Paddy Power: Beyond Sky Tweets ( Paddy Power UK ) Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power. Read full case study	2012
Aviva's brush with Rugby ( Aviva UK ) Aviva sponsors a Rubgy tournament to foster a relationship with viewers. Read full case study	2010
Rubicon's association with Cricket ( Rubicon UK ) Rubicon makes itself relevant once again, in the soft drinks market, thanks to an association with the ICC T20 World Cup. Read full case study	2010
Carling mimics Sky formats ( Carling UK ) Carling turns an old TV ad into an interactive World Cup star in 2006 using Sky's editorial formats and presenters. Read full case study	2006

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