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Nike Nosotras Corremos

• Nike
• Mexico

Nike used a Facebook app to attract younger women to take part in the women only 10k race in Mexico

El Propio Chip

• Comcel
• Colombia

Comcel created a new product and character to become the preferred mobile provider on the coast of Colombia

Festival of Media Global 2011: Maria Luisa Francoli

The global CEO of MPG presents case studies which provide insight into creative media strategies that have been successfully implemented around the world.

Peugeot roadie

• Peugeot
• Mexico

Peugeot enlisted roadies to go on tour with a rock band, and a 207.

Turespana Tourism

• Turespana
• China,Germany ,Spain ,United Kingdom

MPG used celebrity endorsement to put Spain back on the map for tourism

Nike city cup

• Nike
• Mexico

Nike promotes its sportswear range.

A woman's story

• Caixa Woman
• Portugal

A Portuguese bank uses branded content to promote its services in a campaign targeted at women.

Please adopt me

• Pedigree
• Chile

Pedigree champions the plight of abandoned dogs by appealing to the emotional side of Chileans.

Ring, ring! Run, run!

• Nike
• Spain

Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.

More than a handful

• Wonderbra

Thousands of ordinary women took part in the latest iconic Wonderbra campaign.

Awesome Philippines

• Philippine Department of Tourism
• Philippines

The Philippines attracts more tourists with a youth-targeted campaign.

Carnival

• Carnival Cruise Lines
• United States

Carnival Cruise Lines brings the feeling of spontaneous group fun to the streets of the USA in a bid to drive sales of its cruises

Conquering the space through search

• Bluespace
• Spain

Self-storage company Bluespace uses search marketing to drive a 200% increase in leads per month

Date a TV star

• Love me, love!
• Poland

The saucy lead in a Polish TV show is given a racy dating page to entice males.

Green Britain Day

• EDF Energy
• United Kingdom

EDF evoke the collective spirit of a bygone age and tackle the issues of an environmentally sustainable future.

Less hassle with Amtrak

• Amtrak
• United States

Rail firm Amtrak seizes the opportunity to shine as fuel prices make car and plane travel more expensive

Search for the next football star

• Coca Cola
• Argentina

Coca Cola helps young people achieve their dream of becoming professional footballers.

Sears back to school

• Sears
• United States

Retailer Sears helps teens "arrive" back at school with an integrated campaign that sees the brand link up with teen star Vanessa Hudgens

Singing for snacks

• Qe
• Spain

An online karaoke contest builds awareness and a 30% sales boost for Qe.

Style show-off

• Kmart
• United States

K-Mart target young, trendy shoppers in an effort to change perception of its fashion range.

A greater cause

• Modelo
• Portugal

A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.

Blimp my ride

• Goodyear
• United States

Goodyear focuses on its iconic blimp as a marketing tool rather than an expensive mobile billboard.

Chivas takes to the sky

• Chivas Regal

Chivas appeals to the aspirational youth of Mexico with the trip of a life time up for grabs in a competition.

Doing it by the books

• Emirates

Emirates increased passenger traffic in India by partnering with the country's leading bookshop chain.

Drawing in the youth to Asterix

• Parc Asterix
• France

Parc Asterix entices new visitors through a branded content strategy that attracted children to engage with the characters from the park.