Nike turns high school basketball players into heroes by giving them the NBA treatment, live-streaming their games across TV and online.
Read full case study
|
2017 |
Nike launches a rebellious rally cry “Kiss My Airs” creative platform, brought to life through provocative media challenging convention.
- FMAs Winner
- FMAs Shortlisted
Read full case study
|
2017 |
Nike Basketball invites NBA2K online players to compete to represent the best of the best in China against NBA superstar Kevin Durant.
- FMAs Winner
- FMAs Shortlisted
Read full case study
|
2016 |
Nike launches its own Bollywood-themed music video, seeded across music apps and social media.
- FMAs Winner
- FMAs Shortlisted
Read full case study
|
2016 |
Nike transforms an idyllic, oval walkway at the heart of Mexico City into a racing track and activates it with sports, 24/7, throughout the 17 days of the Olympics.
Read full case study
|
2016 |
Nike Basketball creates a six episode series to amplify the core values of RISE through back-stories of youth idols.
Read full case study
|
2015 |
Nike encourages HK Marathon runners to share their personal stories via the Instagram truck. Read full case study
|
2014 |
Nike connects Chinese youth with its Last Game film and real-time AV content through a multitude of platforms.
Read full case study
|
2014 |
Nike dominates football conversation through an animated world, in the most viral campaign of the World Cup. Read full case study
|
2014 |
Nike invites runners to train in a funny way using its Nike+ running app by drawing letters with the GPS map.
Read full case study
|
2014 |
Nike helps runners to ‘train smarter’ via clever mobile app integration that could track current levels of pollution.
Read full case study
|
2014 |
Nike marks another new kit launch for Boca Juniors with its star player making a grand, high-profile media gesture & deleting his Twitter followers.
- FMAs Winner
- FMAs Shortlisted
Read full case study
|
2013 |
Nike has commissioned a short form to inspire everyday athletes to break their own records and find greatness. Read full case study
|
2012 |
Nike organises a night race for women in Australia to reach out to a female target group.
Read full case study
|
2012 |
Nike used a Facebook app to attract younger women to take part in the women only 10k race in Mexico Read full case study
|
2012 |
|
|
2010 |
|
|
2010 |
|
|
2010 |
Nike invites football fans to write the future on an interactive billboard in South Africa
- FMAs Winner
- FMAs Shortlisted
Read full case study
|
2010 |
|
|
2009 |
Nike and Lance Armstrong work together to raise awareness for cancer research and inspire people to lead a healthy life.
- FMAs Shortlisted
- ROI driver
- Big idea
Read full case study
|
2009 |
|
|
2009 |
Nike Sweden’s print deal makes the most of the differences between boys and girls Read full case study
|
2009 |
Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.
Read full case study
|
2009 |
Nike unites young urbanites to represent their region in a national five-a-side football tournament
Read full case study
|
2009 |