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Your search returned 41 results

Brand Owner: Nike

Case Studies (41)

Title	Date
Helping 2.1m kids be like Mike Jordan China Nike enables Chinese youth to virtually experience Jordan’s incredible feats, by digitally re-creating his most famous plays for them to emulate. FMAs Shortlisted Read full case study	2015
Nike: She runs Nike Australia Nike organises a night race for women in Australia to reach out to a female target group. FMAs Winner Read full case study	2012
Nike Nosotras Corremos Nike Mexico Nike used a Facebook app to attract younger women to take part in the women only 10k race in Mexico Read full case study	2012
Converse block party Converse China The street-fashion footwear brand is refreshed and a fanbase mobilised by some retro-style partying. Read full case study	2011
Nike Air show Nike Argentina Nike use technical trickery and lots of puff in magical flying shoe race. Big idea Read full case study	2010
Nike city cup Nike Mexico Nike promotes its sportswear range. FMAs Shortlisted Read full case study	2010
Nike Grid Nike United Kingdom Nike uses geo-social technology to motivate young runners. Read full case study	2010
Write the future Nike South Africa Nike invites football fans to write the future on an interactive billboard in South Africa FMAs Winner FMAs Shortlisted Read full case study	2010
Five runners, 650,000 followers Nike Argentina Nike allows a huge audience to experience what it feels like to run a 10k race FMAs Shortlisted Read full case study	2009
LiveStrong Nike United States Nike and Lance Armstrong work together to raise awareness for cancer research and inspire people to lead a healthy life. FMAs Shortlisted ROI driver Big idea Read full case study	2009
Men versus Women Challenge Nike Nike launches a battle of the sexes within its Nike+ community Big idea Read full case study	2009
Opening the gender divide Nike Sweden Nike Sweden’s print deal makes the most of the differences between boys and girls Read full case study	2009
Ring, ring! Run, run! Nike Spain Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community. FMAs Shortlisted Read full case study	2009
Show your five Nike United Kingdom Nike unites young urbanites to represent their region in a national five-a-side football tournament FMAs Shortlisted Read full case study	2009
Have some "huevos" Nike Mexico Nike unites football fans to revive the fortunes of the national team, and takes a swipe at the official sponsor. FMAs Winner FMAs Shortlisted Read full case study	2009
Barrio Bonito Nike Argentina Nike transforms a football-loving area of Buenos Aires into a shrine to the Beautiful Game. Read full case study	2008
Get your basketball on Nike Air Jordan Nike creates a spoof website to advertise the 2009 Air Jordan trainers. Read full case study	2008
Nike edges into Olympic territory Nike China Nike creates a basketball event boosted by the presence of US Olympic team stars. Read full case study	2008
Nike Human Race Nike Turkey Nike manages to get a non-running nation running in the Nike Human Race ROI driver Read full case study	2008
Nike leaves a vapor trail Nike Taiwan Giant building wraps and press ads show a world distorted by the speed of the latest Nike trainer Read full case study	2008
Nike PhotoiD Nike Customers were invited to design their own trainer colour scheme by simply texting a photo to Nike. Read full case study	2008
Nike training camp Nike United Kingdom Nike rallies young footballers to train harder to succeed, creating programming centring around a training camp with Sir Alex Ferguson FMAs Shortlisted ROI driver Big idea Read full case study	2008
Runners pledge commitment to Nike Nike United Kingdom Nike creates a motivational website and pledge concept for 10km London runs. Read full case study	2008
Hitting targets Nike United Kingdom Nike promoted its new football boot at grass-roots level by affixing branded targets to goal nets. Read full case study	2007
If the shoe fits Nike United Kingdom Nike personalises its campaign to promote the customisation service it offers consumers at its flagship store in London Read full case study	2007

Search results

Helping 2.1m kids be like Mike

Nike: She runs

Nike Nosotras Corremos

Converse block party

Nike Air show

Nike city cup

Nike Grid

Write the future

Five runners, 650,000 followers

LiveStrong

Men versus Women Challenge

Opening the gender divide

Ring, ring! Run, run!

Show your five

Have some "huevos"

Barrio Bonito

Get your basketball on

Nike edges into Olympic territory

Nike Human Race

Nike leaves a vapor trail

Nike PhotoiD

Nike training camp

Runners pledge commitment to Nike

Hitting targets

If the shoe fits

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