• Emma Stone attended Louis Vuitton’s Cruise 2027 show at the Frick Collection in NYC on May 20
• She wore a black LV cardigan set and carried a monogram trunk bag — but her appearance drew more attention than her outfit
• Fans online expressed concern about how she looked, with some saying she appeared “unrecognizable”
• Others pushed back, defending Stone and calling out body scrutiny of women
• Stone has spoken openly in the past about the pressure of appearance commentary — and stays off social media to protect her peace

Emma Stone showed up to Louis Vuitton’s Cruise 2027 show looking effortlessly cool — and the internet immediately made it complicated.

The Oscar winner was among a genuinely stacked guest list at the Frick Collection on New York City’s Upper East Side on May 20, joining Zendaya, Anne Hathaway, Cate Blanchett, Emily Blunt, Amy Adams, Alicia Vikander, Jennifer Connelly, Anna Wintour, and Chase Infiniti for Nicolas Ghesquière’s latest collection for the luxury house. The evening also marked the launch of Louis Vuitton’s three-year partnership with the museum — a fitting backdrop for a night that was equal parts fashion and cultural moment.

Stone’s look was quietly considered. She wore a black LV cardigan — satin-trimmed at the collar and hem, with stark white buttons and a subtle LV logo beneath the left pocket — paired with matching straight-leg trousers that flared slightly at the hem and featured the same opalescent button detail. Strappy black sandals, a fiery red mani-pedi, and a trunk-inspired monogram shoulder bag from the Fall 2026 collection rounded things out. Itty-bitty stud earrings. A couple of gold rings. Nothing overdone. Very her.

It was, by any measure, a chic and intentional outfit. But when photos hit the internet, the fashion conversation took a back seat.

“What Have They Done to My Girl?”

“What have they done to my girl?” one fan wrote, in a post that quickly summed up the mood online. “Does she eat?” asked another. “She looks hungry,” said a third. Someone else admitted they “probably would have wondered who this is without the caption.” The comments piled up fast — some speculating about procedures, others expressing straight-up worry.

“Too many touch ups, she doesn’t look like her anymore,” one person wrote. “Celebrities, becoming less and less similar to what they’ve actually looked like before! Alas,” said another.

But the pile-on didn’t go unchallenged. Plenty of people pushed back hard.

“Stop the scrutiny of women’s bodies! PEOPLE LIKE YOU are the problem,” one commenter fired back. “She still looks beautiful to me honestly,” wrote another. “Just a different vibe from the Emma Stone people are used to seeing.”

That tension — between concern and criticism, between defense and projection — played out in real time across social media, the way it always does when a famous woman dares to show up somewhere and look like herself.

This Isn’t the First Time

Stone has navigated this particular minefield before. The same wave of commentary followed her appearance at the 98th Academy Awards, where she wore a custom shimmering Louis Vuitton gown covered in thousands of silver and pearlescent beads. Despite the craftsmanship, critics called it “nightwear” and fixated on her face. Her SAG Awards look — a lilac chiffon slip dress with a beaded bolero shrug — got the same split treatment.

At this point, it’s almost a pattern: Stone wears something elegant and understated, the fashion crowd appreciates it, and then another corner of the internet turns it into a referendum on her body or face.

She’s been dealing with this since long before she had an Oscar on her shelf. Back in 2014, Stone opened up to Seventeen about the specific challenge of maintaining her weight. “Keeping weight on is a struggle for me — especially when I’m under stress, and especially as I’ve gotten older,” she said. “That’s the way my genes have decided to go, and things will change as time goes on, as does everything.”

And when “completely untrue statements” get made about her health, she has a quiet way of checking in with herself. “Am I taking care of myself in a healthy way? Am I respecting myself and being responsible? And over and over, I answer yes to that question,” she told the outlet.

Her understanding of beauty shifted during production on Battle of the Sexes, the 2017 film in which she played tennis legend Billie Jean King. “That role required me to get physically strong,” she told Vogue in 2019. “I’ve never felt more beautiful or powerful than I did when I felt strong and capable in my body.” She called it “incredible” and said it “reinforced the truth that beauty comes from how you feel, not how you look.”

Stone — who welcomed daughter Louise Jean with husband Dave McCary in March 2021 — has said she tries to treat herself with the same gentleness she’d want extended to her own child. That framing says a lot about where her head is at when the noise gets loud.

Fortunately, she’s not out here reading the comments. Stone has avoided social media for more than a decade and has been clear that it’s a deliberate choice she makes for her mental health. Given that every public appearance now comes with an unsolicited body-and-face review from strangers, that might be the smartest move she’s made off-screen.

While the internet was busy debating her appearance, Stone was inside one of New York’s most beautiful buildings, sitting front row at a major fashion event, in a look that — for the record — was genuinely great. The cardigan alone has already inspired a wave of lookalike searches. That part, somehow, got less attention.

The post Emma Stone Stuns at Louis Vuitton Show — But Fans Are Worried appeared first on Cream.

• Tom Brady made his modeling debut at Gucci’s Cruise 2027 “GucciCore” show in Times Square Saturday night
• Brady walked the runway in a head-to-toe black leather outfit that went viral, with fans comparing him to the Terminator
• Demna shut down blocks of Broadway for what he called “the most impossible thing” — a first-ever luxury fashion show in Times Square
• Cindy Crawford closed the show, with Paris Hilton also walking the runway alongside Brady
• Front row included Mariah Carey, Kim Kardashian, Lindsay Lohan, Shawn Mendes, and Lewis Hamilton

Tom Brady has seven Super Bowl rings, a Fox Sports analyst chair, and a minority stake in the Las Vegas Raiders. Now he can add runway model to that list — and the internet has thoughts.

The NFL legend made his modeling debut Saturday night at Gucci’s Cruise 2027 show, a sprawling, genuinely unprecedented fashion spectacle that took over a stretch of Broadway in the heart of Times Square. Brady walked out in a fitted all-black leather jacket, matching leather trousers, heavy black boots, and a black t-shirt — and did not break a sweat. His expression was locked in, his walk was deliberate, and fans immediately lost their minds over it.

The NFL’s official account posted the clip on X with the caption “. @TomBrady makes his runway debut for Gucci in NYC 🐐” — and the replies did what the internet does best. “Is that the T-1000 from Terminator?” one fan wrote. Another offered: “Tom Brady wins 7 rings and retires. Next move: Gucci runway in NYC. Truly not taking any losses.” A third admitted, “Man, I thought this was AI.”

The leather look drew comparisons to the matching Gucci outfits David and Victoria Beckham famously wore during Tom Ford’s era at the house back in 1999 — which, intentional or not, was a very good reference to land on.

The Show Itself Was Something Else Entirely

Brady was just one piece of a much larger and genuinely wild evening. Demna — Gucci’s creative director, who goes by one name — chose Times Square for his first cruise collection debut at the house because, as he put it, it is “the most impossible thing.” He was not being dramatic. Rehearsals were near-impossible given the location, and the entire production had to be loaded in and out within four hours.

“I was talking to my shrink and she was like, ‘You’re ready for this, Demna,'” he said. “This is like an ultimate exercise of letting go of control, because there’s nothing in your control.”

At 8:30 p.m., 50 screens — stretching for blocks across Times Square — flickered off and came back online simultaneously, beaming a series of gonzo Gucci advertisements for products that mostly don’t exist. Gucci Acqua. Gucci Automobili. Gucci Gym. Palazzo Gucci hotel. And Gucci Pets, a line of accessories “for discerning dogs and cats,” as a voiceover solemnly announced. Most of the campaigns appeared to be AI-generated, save for a clip from Fellini’s La Dolce Vita woven in to anchor the Italian identity of it all. A photographer standing nearby reportedly burst into tears when the Fellini clip hit the screens. “I’m Italian, I miss my home,” she explained.

The collection itself was called “GucciCore” and was built around the city that gave Gucci its first home outside of Italy — the brand opened its first U.S. store in New York in 1953. Demna described it as a reflection of “the plurality of styles that intersect like the streets of the city.”

Brady wasn’t the only celebrity stepping onto the runway. Paris Hilton walked too — and in a only-in-New-York moment, her image was simultaneously projected onto a Marriott-branded screen looming above the crowd. “Not a Hilton on a Marriott!” one industry observer messaged a Vanity Fair reporter in real time. Cindy Crawford closed the show in a black evening gown, which felt exactly right.

The Front Row Was Its Own Event

The audience assembled for this thing was a spectacle in itself. Mariah Carey, Lindsay Lohan, and Shawn Mendes took their seats alongside drag queen Lady Bunny — who arrived with a towering blonde bouffant — and legendary NYC party promoter Susanne Bartsch. Broadway director Sam Pinkleton, of Oh, Mary! fame, was there too.

Kim Kardashian, one of Demna’s most enduring muses, attended without Lewis Hamilton, who had been expected to appear. Hamilton was, per reports, also present at the event. Kardashian and Demna’s creative partnership stretches back to his Balenciaga days, and her front-row presence felt less like a celebrity cameo and more like a collaborator showing up for opening night.

Getting to the show was its own adventure. Editors navigated a river of tourists, ducked around barricaded sidewalks, sidestepped a Spider-Man street performer, and passed a whirling 360-degree selfie platform before reaching 48th and Broadway, where a block-long photo call fed into a walled-off slice of asphalt at the base of Times Square’s canyon of screens.

When those screens came on, the crowd went quiet. Standing in the consumerist center of the universe, surrounded by fictional luxury brand campaigns rendered in AI, it landed somewhere between absurdist art installation and genuinely funny commentary on where fashion — and America — actually lives right now. Demna has always been good at that: popping the fashion fantasy just enough to let reality seep in, and making you laugh while he does it.

As for Brady — the 48-year-old who spent 23 seasons rewriting NFL record books before retiring in 2023 — this is just the latest move in a post-football life that keeps expanding in unexpected directions. Whether he walks another runway or chalks this up as a one-time thing remains to be seen. But if the Terminator comparisons are any indication, he made an impression.

The post Tom Brady Makes Runway Debut at Gucci’s Times Square Show appeared first on Cream.