Social media provides a fast growing audience for marketers. It also presents huge pitfalls.
Get it right, and the advantage is clear. Get it wrong, and you won't be easily forgiven. What works, and what doesn't? We ask two leading digital marketers and the woman responsible for developing ad opportunities on Facebook.
On stage are Pete Blackshaw, global head of digital & social media, Nestlé, Michael Donnelly, group director WW interactive marketing, The Coca-Cola Company and Carolyn Everson, vice president, global direct sales, Facebook. Session is moderated by Greg Brooks, content strategy director at C Squared.