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Marriott and Facebook create an always-on, customised messaging system - Flywheel - that functions by spinning out personalised messages.
Shell promotes its new LATAM Pass loyalty programme with a data-fuelled campaign across multiple channels.
Hyundai sponsors the Uphills in Brazil with the help of WAZE to introduce the new TURBO engine at moments when people needed it most.
Ben & Jerry's launches an ice cream delivery chat bot and uses a myriad of ad units, copy variations and targeting nuances to maximise leads.
Hersheys Kisses uses an e-commerce platform as an easy way to send a personalised image / video gift to loved ones at Christmas.
McDonald's gives a new meaning to the formerly more boring day of the week – Tuesday – with unique weekly promotions.
Mastercard partners with Facebook in a powerful full-funnel concept that leveraged the social media platform's tech and ad formats.
Listerine creates a digital strategy to identify its High Value Audiences by optimising reach and frequency through the use of Third Party Data.
Warner Bros. Pictures lets people create personalised avatars from the LEGO Batman movie to be published on DOOH screens.
Knorr launches the first cooking bot in the Facebook messenger app to offer practical and easy recipes to inspire during food preparation 24/7.
LatAm Airlines uses a proprietary real-time online tool which obtains fare data directly from its ecommerce platform to display them in ads.
Coca-Cola uses the most un-tapped outdoor platform – the sky – to bring the North Pole lights to Mexico via drones.
Snickers combines TV, press, radio, OOH and social to amplify its “indirect” presence with political debates.
Huawei activates a BTL activation that collected Santa Fe’s fans heartbeats in several Bogota’s neighbourhoods in a giant drum.
Arroz Diana reacts to fake news with a cleverly seeded social and influencer content strategy.
Alcoholics Anonymous creates the first Facebook chatbot that helps teens with alcoholism.
Google builds excitement for its new smartphone launch using the search bar as the creative concept in a multi-media strategy.
L’Oréal partners with Discovery Home & Health, becoming a critical collaborator in the development of Mi Estilo Tu Estilo in Latin America.
Aeromexico uses buyer spending data and a digital purchase intention survey for a Black Friday promotion.
Hospital Israelista Albert Einstein partners with Spotify to offer special music playlists for its patients and clients.
Sony partners with ESPN to bring Spider-Man into the conversation of the moment within the biggest media stage of the moment – the NBA Finals.
Honda puts a focus on digital media to connect with its target when they were overwhelmed due to great congestion and traffic jam.
Campbell's uses real-time data, cutting edge media technology, and sophisticated software to react to weather changes IN REAL TIME, AT SCALE and ACROSS CHANNELS.
Netflix treats fans with an activation that made their dreams come true: Bring Itatí back to Litchfield once again… but this time for real!
Spark creates snippets of short stories featuring trade-mark situations of The Walking Dead.
Jeep harnesses the collective power of content creators, media vendors and partner agencies to create an adrenaline-filled adventure.
The National Association of REALTORS® opts for a product integration strategy, partnering with Phil from Modern Family across TV, online video, mobile, digital and social.
Peugeot develops a 360-degree project with Discovery and Facebook with customised content for the brand.
Hulu works with female-centric partners to create a multi-channel campaign using their voices to drive conversation about the laws of Gilead.
Rosatel uses social media and influencers as a means to tell a story and make it inspiring content for everyone.
P&G Masterbrand partners with Globo.com to produce video documenting the emotional rollercoaster the mothers of athletes go through.
Tide creates an illusion of reality to mesh seamlessly with live game commentary during the Super Bowl.
Aeromexico launches a powerful AV piece which lived exclusively on social media, questioning all those borders that separate human beings.
Suave Kids creates an animated series taking the brand characters from the packs and transforming them into online video content for YouTube Kids.
Shakira collaborates with Sony Music Latin America to build a wide-ranging and immersive fan experience on Landmrk.
Nike transforms an idyllic, oval walkway at the heart of Mexico City into a racing track and activates it with sports, 24/7, throughout the 17 days of the Olympics.
Chevrolet boosts a PR event's media potential with co-branded video capsules for TV.
Rexona leverages the engine of Google Fit to launch a mobile app with challenges to track people's movements.
Samsung partners with influential entrepreneurs to create an online TV show that demonstrates how technology had been key in their development.
Nescafé creates a line of resolution labels, using the packs as the media, to remind people to accomplish their new year resolutions.
Ala uses traditional media to do something different, creative, disruptive and coherent with its sustainability message.
BMW places cameras on DOOH screens and uses an advanced object detection software to measure the impacts in real time.
ESMP creates a fake 'terms and conditions' pop up on fashion e-commerce sites to promote a powerful message on social media.
Reclame Aqui shines a light on corrupt politicians with a digital web browsing tool that exposed them to millions of people.
H&M uses a media plan based on geo-referenced OOH and mobile to drive footfall in-store.
William Lawson’s breaks the rules of the world of whisky and creates a miniseries across YouTube, programmatic, Facebook, and Instagram.
Axe communicates its new purpose through a series of PR Digital actions that integrated different assets with a local approach.
Western Union launches "Celebrities" - the first campaign which micro-segmented the city to add a special flavour to each media asset.
Cerveza Victoria turns off Halloween and turns an entire generation of young people into celebrating a nationally-sacred festival.
Cristal adopts a strong sense of belonging, emotion & “down-to-earth” attitude for brand versatility in becoming a new member of the "Barrio".
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