• Paris Hilton debuted dark brunette hair with side-swept bangs at the Gucci Cruise 2027 show on May 16 in New York City
• The appearance marks her first runway walk in nearly three years, since the Mugler Spring/Summer 2024 show in October 2023
• Hilton wore a highlighter yellow bow-collar dress, Gucci’s signature green-red belt, knee-high black boots, and a fuzzy draped coat
• The new look was designed by Gucci creative director Demna Gvasalia, making his debut with the house
• Hilton celebrated the night on Instagram, writing “Brunette Paris” in one of several Stories she posted from the event

Paris Hilton has been synonymous with platinum blonde hair for so long that seeing her any other way feels like a glitch in the matrix — which is exactly what happened when she stepped onto the Gucci Cruise 2027 runway in New York City on May 16.

The 45-year-old Simple Life alum traded in her famous light locks for a deep, almost-black brunette hue, worn long and silky straight with a fresh set of side-swept bangs. Fans watching online did a full double-take. Even Hilton seemed to get a kick out of it — she reposted multiple videos from the show to her Instagram Stories, captioning one simply: “Brunette Paris.”

The rest of the look matched the drama of the hair change. Hilton walked in a highlighter yellow long-sleeved dress with a pussy bow collar and full pleated midi skirt, featuring a spin on Gucci’s iconic horse hardware print. She cinched it with the house’s instantly recognizable green and red belt, added knee-high black boots, draped a fuzzy coat over one shoulder, and carried a bright red box bag. It was a maximalist Gucci moment from head to toe — and the dark hair made it land differently than anything she’s worn in years.

Her First Runway in Almost Three Years

This was no casual front-row appearance. The Gucci show marked Hilton’s first runway walk since she closed out the Mugler Womenswear Spring/Summer 2024 show during Paris Fashion Week back in October 2023 — making the return feel genuinely significant. The timing was notable too: the Gucci Cruise 2027 collection was creative director Demna Gvasalia’s debut with the house, and Hilton was right there for it.

After the show, she made sure everyone knew how she felt about the night. “Hit the runway for @demna’s debut @gucci Cruise collection,” she wrote in one Instagram Story. In another: “Such a magical night. Thank you @demna @gucci.”

The transformation is a striking stylistic pivot from where Hilton was just weeks ago — she’d shown up to a Barbie pop-up event looking every inch the iconic doll, pink two-piece and platinum blonde in full effect. The brunette runway look feels like a different chapter entirely.

Life Beyond the Runway

Of course, Hilton’s world extends well past fashion moments right now. She and husband Carter Reum are parents to son Phoenix, 2, and daughter London, 1, both welcomed via surrogate. In a recent Us Weekly cover story, she was refreshingly open about how much motherhood has changed her.

“[My kids] are my everything,” she said. “I’ve always wanted to be a mom and now [I have] these two little angels who are [so] fun, and sweet and smart.” She also gushed about Reum, calling him “so sweet and fun and gentle and an amazing dad.”

Speaking to InStyle last October, she went even deeper: “Being a mom has been the most incredible thing in the world. When I look at Phoenix and London, I see the future, and I want that future to be full of love, empathy, and inclusion.”

And she’s not slowing down professionally either. Hilton told Us she has a third album on the way with a full tour planned, a skincare line called Parívie in the works, and continued expansion through her company 11:11 Media — including a move into her own hotels. “I’m going to continue leaving my sparkle everywhere that I go,” she told InStyle.

Just maybe in a different hair color than we expected.

The post Paris Hilton Goes Brunette at Gucci Cruise 2027 Show appeared first on Cream.

• Tom Brady made his modeling debut at Gucci’s Cruise 2027 “GucciCore” show in Times Square Saturday night
• Brady walked the runway in a head-to-toe black leather outfit that went viral, with fans comparing him to the Terminator
• Demna shut down blocks of Broadway for what he called “the most impossible thing” — a first-ever luxury fashion show in Times Square
• Cindy Crawford closed the show, with Paris Hilton also walking the runway alongside Brady
• Front row included Mariah Carey, Kim Kardashian, Lindsay Lohan, Shawn Mendes, and Lewis Hamilton

Tom Brady has seven Super Bowl rings, a Fox Sports analyst chair, and a minority stake in the Las Vegas Raiders. Now he can add runway model to that list — and the internet has thoughts.

The NFL legend made his modeling debut Saturday night at Gucci’s Cruise 2027 show, a sprawling, genuinely unprecedented fashion spectacle that took over a stretch of Broadway in the heart of Times Square. Brady walked out in a fitted all-black leather jacket, matching leather trousers, heavy black boots, and a black t-shirt — and did not break a sweat. His expression was locked in, his walk was deliberate, and fans immediately lost their minds over it.

The NFL’s official account posted the clip on X with the caption “. @TomBrady makes his runway debut for Gucci in NYC 🐐” — and the replies did what the internet does best. “Is that the T-1000 from Terminator?” one fan wrote. Another offered: “Tom Brady wins 7 rings and retires. Next move: Gucci runway in NYC. Truly not taking any losses.” A third admitted, “Man, I thought this was AI.”

The leather look drew comparisons to the matching Gucci outfits David and Victoria Beckham famously wore during Tom Ford’s era at the house back in 1999 — which, intentional or not, was a very good reference to land on.

The Show Itself Was Something Else Entirely

Brady was just one piece of a much larger and genuinely wild evening. Demna — Gucci’s creative director, who goes by one name — chose Times Square for his first cruise collection debut at the house because, as he put it, it is “the most impossible thing.” He was not being dramatic. Rehearsals were near-impossible given the location, and the entire production had to be loaded in and out within four hours.

“I was talking to my shrink and she was like, ‘You’re ready for this, Demna,'” he said. “This is like an ultimate exercise of letting go of control, because there’s nothing in your control.”

At 8:30 p.m., 50 screens — stretching for blocks across Times Square — flickered off and came back online simultaneously, beaming a series of gonzo Gucci advertisements for products that mostly don’t exist. Gucci Acqua. Gucci Automobili. Gucci Gym. Palazzo Gucci hotel. And Gucci Pets, a line of accessories “for discerning dogs and cats,” as a voiceover solemnly announced. Most of the campaigns appeared to be AI-generated, save for a clip from Fellini’s La Dolce Vita woven in to anchor the Italian identity of it all. A photographer standing nearby reportedly burst into tears when the Fellini clip hit the screens. “I’m Italian, I miss my home,” she explained.

The collection itself was called “GucciCore” and was built around the city that gave Gucci its first home outside of Italy — the brand opened its first U.S. store in New York in 1953. Demna described it as a reflection of “the plurality of styles that intersect like the streets of the city.”

Brady wasn’t the only celebrity stepping onto the runway. Paris Hilton walked too — and in a only-in-New-York moment, her image was simultaneously projected onto a Marriott-branded screen looming above the crowd. “Not a Hilton on a Marriott!” one industry observer messaged a Vanity Fair reporter in real time. Cindy Crawford closed the show in a black evening gown, which felt exactly right.

The Front Row Was Its Own Event

The audience assembled for this thing was a spectacle in itself. Mariah Carey, Lindsay Lohan, and Shawn Mendes took their seats alongside drag queen Lady Bunny — who arrived with a towering blonde bouffant — and legendary NYC party promoter Susanne Bartsch. Broadway director Sam Pinkleton, of Oh, Mary! fame, was there too.

Kim Kardashian, one of Demna’s most enduring muses, attended without Lewis Hamilton, who had been expected to appear. Hamilton was, per reports, also present at the event. Kardashian and Demna’s creative partnership stretches back to his Balenciaga days, and her front-row presence felt less like a celebrity cameo and more like a collaborator showing up for opening night.

Getting to the show was its own adventure. Editors navigated a river of tourists, ducked around barricaded sidewalks, sidestepped a Spider-Man street performer, and passed a whirling 360-degree selfie platform before reaching 48th and Broadway, where a block-long photo call fed into a walled-off slice of asphalt at the base of Times Square’s canyon of screens.

When those screens came on, the crowd went quiet. Standing in the consumerist center of the universe, surrounded by fictional luxury brand campaigns rendered in AI, it landed somewhere between absurdist art installation and genuinely funny commentary on where fashion — and America — actually lives right now. Demna has always been good at that: popping the fashion fantasy just enough to let reality seep in, and making you laugh while he does it.

As for Brady — the 48-year-old who spent 23 seasons rewriting NFL record books before retiring in 2023 — this is just the latest move in a post-football life that keeps expanding in unexpected directions. Whether he walks another runway or chalks this up as a one-time thing remains to be seen. But if the Terminator comparisons are any indication, he made an impression.

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