• BTS officially unveiled their limited-edition Oreo collab on May 26 after a week of teasing
• The flavor is hotteok — a brown sugar-filled Korean street food pancake — chosen by the members themselves
• Each package contains cookies with 13 secret embossed designs, one for each year of BTS’s career
• “We ate them as kids, we eat them in the studio,” the group said of hotteok
• The Limited Edition Oreo & BTS Cookies are available globally

BTS could have made a safe cookie. They chose hotteok instead — and that choice is the whole story.

After a week of teasing, BTS officially unveiled their Limited Edition Oreo & BTS Cookies on May 26. The flavor: hotteok, a brown sugar-filled Korean street food pancake that’s been a staple of Korean winters for generations. It’s humble, sticky, and deeply nostalgic — and it’s exactly what the group picked when Oreo handed them creative control over their first global snack collaboration.

“We ate them as kids, we eat them in the studio,” the members said of hotteok. That’s the logic: not a trend, not a marketing calculation, but a flavor that actually means something to them.

13 Embossments, 13 Years

The packaging goes further. BTS designed 13 secret cookie embossments — one for each year of their career — specifically for ARMY to collect. The number isn’t accidental. Thirteen years in, the group turned a cookie collaboration into a love letter to the fandom that’s been there the whole time.

The cultural dimension of the hotteok choice matters too. Korean street food has been having a global moment, and BTS choosing a flavor that doesn’t translate easily into Western snack culture — rather than reaching for something more universally familiar — is a flex in the best possible way. It says: this is ours, and we’re sharing it on our terms.

Get Them While You Can

The Limited Edition Oreo & BTS Cookies are available globally. They will disappear. ARMY already knows this.

The post BTS Just Dropped a Limited-Edition Oreo — and the Flavor Choice Means Everything appeared first on Cream.

• BTS will make a special appearance at the 52nd American Music Awards on May 25, 2026 — their first awards show in four years.
• The group is nominated for Artist of the Year, Song of the Summer, and Best Male K-Pop Artist.
• Their return follows the release of their No. 1 album Arirang and a record-breaking world tour launch.
• The show airs live on CBS and Paramount+ from the MGM Grand Garden Arena in Las Vegas, hosted by Queen Latifah.
• BTS originally made their U.S. TV debut at the 2017 AMAs — the first Korean group ever to perform on the show.

BTS is coming back to the American Music Awards, and ARMY is not ready. CBS and Dick Clark Productions announced that the supergroup will make a special appearance at the 52nd annual AMAs on Memorial Day, Monday, May 25 — marking the first time the seven-member act has stepped onto an awards show stage in four years.

It’s a full-circle moment. BTS made their U.S. television performance debut at the very same show back in 2017, performing “DNA” and becoming the first Korean group ever to take the AMAs stage. They returned in 2021 and made history again, taking home the coveted Artist of the Year trophy — the first group to win that prize since One Direction in 2014-15, and the act that snapped Taylor Swift’s three-year run at the top. This year, both are back in the category.

In total, BTS has won 11 AMAs, putting them second only to Alabama — who hold a staggering 23 trophies — for the most wins by a group in the show’s history. They’ll have a chance to add to that tally with three nominations this time around: Artist of the Year, Song of the Summer for “Swim,” and Best Male K-Pop Artist. Fan voting is open now.

A Return Fueled by the Biggest Comeback in Years

The appearance isn’t just a one-off — it comes at the peak of what might be the most significant chapter of BTS’s career yet. All seven members completed their mandatory military service in South Korea before reuniting to release Arirang, their sixth studio album and their first LP in nearly four years. The record debuted at No. 1 on the Billboard 200 and held the top spot for three weeks — the first BTS album to do so — while racking up 641,000 total copies sold in its first week, the most by any group since Billboard began tracking streaming numbers in 2014. That includes 532,000 in pure album sales alone.

“Swim,” the album’s lead single, became their seventh No. 1 on the Billboard Hot 100 and spent four weeks at the top of the Billboard Global 200. The group is currently in the middle of their extensive Arirang world tour, and this summer they’re also set to co-headline the first-ever halftime show at the 2026 FIFA World Cup final alongside Shakira and Madonna in July.

Safe to say, the timing of this AMAs appearance couldn’t be more loaded.

What Else to Expect on May 25

Queen Latifah — returning to host the AMAs for the first time in 30 years — will helm the night from the MGM Grand Garden Arena in Las Vegas. The show airs live coast-to-coast starting at 8 p.m. ET / 5 p.m. PT on CBS and Paramount+.

Taylor Swift leads all nominees with eight nods, including Artist of the Year, Album of the Year, and Song of the Year. Sabrina Carpenter, Morgan Wallen, Olivia Dean, and Sombr each follow with seven nominations.

The performance lineup is packed: Lifetime Achievement Award recipient Billy Idol, International Artist Award of Excellence recipient Karol G, Hootie & the Blowfish, Katseye, Keith Urban, Maluma, The Pussycat Dolls with Busta Rhymes, Riley Green, Sombr, Teddy Swims, Teyana Taylor, Twenty One Pilots, and more. Darius Rucker will also be honored with the Veterans Voice Award, as the show spotlights military and veterans service organizations throughout the night.

BTS’s specific role — whether they’re performing, presenting, or something else entirely — hasn’t been revealed yet. But given everything they’ve built toward this moment, whatever they’ve got planned, it’s going to be worth the wait.

The post BTS Is Coming Back to the AMAs After 4 Years Away appeared first on Cream.

• BTS is performing three sold-out nights at Stanford Stadium — their first Bay Area shows since 2018
• Fans began lining up Thursday night for merchandise, with up to 3,000 people wrapping around the track three times by Friday morning
• The shows are part of the Arirang World Tour, the group’s first world tour after completing mandatory Korean military service
• An estimated 150,000 fans total are expected across the three nights at the 50,000-seat venue
• Special K-pop-themed Caltrain rides, extra VTA buses, and SFO welcome signs are all part of the Bay Area’s full BTS rollout

The BTS Army has arrived — and they are not playing around. Thousands of fans descended on Stanford University’s campus starting Thursday evening, more than 24 hours before the K-pop supergroup’s first of three sold-out shows, turning the grounds around Stanford Stadium into something that looked less like a college campus and more like the epicenter of the biggest pop event on the planet.

By Friday morning, the line to purchase merchandise had wrapped around the athletic track three times — with as many as 3,000 fans queued up, some of whom had been camping overnight just to be first through the merch tent doors. Fan Miguel didn’t blink at the price tag once he got inside. “For merchandise, I just spent $1,200. Yeah,” he said. “It’s because I’m getting a few for my friends and family members.”

The three-night run — Saturday, Sunday, and Tuesday — marks BTS’s only Northern California stop on the Arirang World Tour, and their first Bay Area appearance since a 2018 show at what was then Oracle Arena in Oakland. Every night is sold out at the 50,000-seat stadium, meaning roughly 150,000 fans will pass through those gates before the run is done. For context: a sold-out Coldplay show at the same venue drew about 50,000 people per night. BTS isn’t just matching that — they’re expected to exceed it.

The Return Everyone’s Been Waiting For

This tour has been a long time coming. All seven members of BTS began their mandatory South Korean military service in 2022 and 2023, putting the group on hiatus while some members also pursued solo projects. Their last U.S. performances were a string of Las Vegas shows in 2022. Now they’re back — and the demand has been staggering.

The Arirang album, released March 20, sold 3.98 million copies on its first day alone. The music video for the title track “SWIM” surpassed 40 million views online within 24 hours of dropping. BTS now has more followers on Instagram, TikTok, and X than any other musical group on earth, and a widely cited report found the group contributes $4.5 billion annually to South Korea’s GDP. They’ve also surpassed 40 billion Spotify streams. These aren’t boy band numbers. These are cultural phenomenon numbers.

Fan Claire, who lives just ten minutes from the stadium, put it simply: “Besides their music, I think they’re very comforting for everyone, especially during COVID and hard times. They’re very, like, interacting with their fans.” Another attendee, Kim, described the pull of a BTS concert even more directly: “It just brings us together in a hopeful, meaningful and inspiring way.”

That emotional connection is exactly what fan Rosa was talking about when she explained what BTS’s music means to her personally. “They just want everyone to just love themselves and to be happy, and in their music, just talks all about that,” she said. “They’re very vulnerable about their lyrics and how they just talk about themselves and what they’re going through.”

What to Expect at the Shows

The concerts feature a 360-degree stage setup, fireworks, and dedicated merchandise tents — a full-scale production that matches the scope of the tour itself. Gates open at 4:30 p.m. each night, with shows starting around 7 p.m. and wrapping up around 10 p.m.

If you’re still trying to get in, resale tickets have been available starting as low as $157 — though that won’t last long given the demand. For fans who can’t score a ticket at all, a BTS-themed pop-up event at Max’s Cakes in Hayward is offering themed merchandise tied to the shows.

Clear bags only inside the stadium — 12″ x 6″ x 12″ maximum, or a small clutch up to 4.5″ x 6.5″ x 2″. Light sticks are permitted. Large bags, backpacks, professional cameras, drones, alcohol, and noisemakers are not. And yes, tailgating is allowed in designated parking lots with a pre-purchased pass — just keep the space directly behind your vehicle clear of walking paths.

Getting There (Because Traffic Is Going to Be a Lot)

The Bay Area is taking this seriously on an infrastructure level. The Santa Clara Valley Transit Authority has deployed extra buses — several of them wrapped in BTS imagery — with routes rerouted up to three hours before the 5:30 p.m. concert time and shuttle service available directly to the stadium entrance. Streets around campus will be closed ahead of each show.

For those taking public transit, the recommended route is BART to Millbrae, then a transfer to a southbound Caltrain to the Palo Alto Transit Center, followed by about a 20-minute walk to the stadium. Caltrain is running special K-pop-themed trains for the final Tuesday show, complete with music, decorations, and prizes — plus extra rides after the concert to help fans get home. Ride-share users should plan for roughly a 20-minute walk from drop-off.

San Francisco International Airport already has welcome signs up for arriving fans. The economic ripple effect is expected to be massive — hotel stays, restaurant spending, and transportation costs are projected to generate millions in state and local tax revenues over the three-night run.

The Arirang World Tour continues after the Bay Area with a four-night stand at Allegiant Stadium in Las Vegas, where a full citywide takeover is already being planned — BTS-themed events at Fontainebleau, an immersive art installation at Arte Museum, a free fan event at Spring Valley Library, and pop-ups from ARIH, the new food-and-beverage brand created with the band.

But first: Stanford. Three nights, 150,000 fans, and a group returning to the stage after years away. The line around the track on Friday said everything about how much this moment means to the people who’ve been waiting for it.

The post BTS Army Descends on Stanford for Epic 3-Night Stand appeared first on Cream.

• BTS drew roughly 50,000 fans outside Mexico’s National Palace after meeting with President Claudia Sheinbaum on Wednesday
• Jin and j-hope waved to the massive crowd from a presidential balcony ahead of three Mexico City shows on May 7, 9, and 10
• Over 135,000 tickets for the GNP Seguros Stadium dates sold out in under an hour, prompting a diplomatic letter to South Korea requesting more dates
• The ARIRANG World Tour kicked off April 9 in Seoul — Mexico City is one of the tour’s most anticipated stops
• Canaco estimates BTS’s Mexico City run will generate roughly $107.5 million in economic impact for the capital

BTS hasn’t even taken the stage yet, and Mexico City is already losing its mind. On Wednesday, an estimated 50,000 fans flooded the streets outside the National Palace after Jin and j-hope appeared on the balcony to wave to the crowd — fresh off a meeting with Mexican President Claudia Sheinbaum herself. It was the kind of scene usually reserved for heads of state. Which, in a way, is exactly what this week has become.

The South Korean superstars are in town for three stadium shows — May 7, 9, and 10 at the GNP Seguros Stadium — as part of their sweeping ARIRANG World Tour, which launched April 9 at the Goyang Stadium in Seoul. More than 135,000 tickets sold out in less than an hour when they went on sale, setting off a chain of events that escalated far beyond anything the music industry typically sees.

When Concert Demand Becomes Diplomacy

The ticket chaos was immediate and overwhelming. Ticketmaster Mexico reported that more than 2.1 million people flooded its platform looking for BTS information after the ARIRANG tour was announced — “one of the highest-traffic inquiries in recent years,” the company noted. To put that in perspective, Ticketmaster said if the sale had been physical, the line would have stretched from Mexico City to the U.S. border. Nearly 5,000 complaint emails landed with the Federal Consumer Protection Agency (Profeco), and Sheinbaum’s administration demanded transparency in ticket sales from both Ocesa and Ticketmaster Mexico.

But Sheinbaum didn’t stop there. In an extraordinary move, she sent a letter directly to South Korean President Lee Jae Myung requesting additional BTS concert dates for Mexico. “The concerts will be in May, and about a million young people want to buy tickets, but there are only 150,000 available,” she said at her January 26 morning press conference. Three weeks later, Seoul responded, confirming the request had been forwarded to HYBE, the company that manages BTS. “He was very receptive to the request we made,” Sheinbaum said in March.

Not everyone in the fandom was thrilled about the diplomatic detour. “Our request was always the same: clarity in the ticket sales,” Melissa Salinas, a 27-year-old radio host from Sonora and member of ARMY Mexico, told Billboard Español. “Asking for more concerts in Mexico sparked criticism of our community from outside.”

Sheinbaum wasn’t even the only government official to make BTS their business. Mexico’s Secretary of Economy Marcelo Ebrard used an official visit to South Korea in late 2025 to personally meet j-hope, sharing video of the encounter on his own TikTok as a declaration of Mexican love for the group.

@m_ebrard

Oigan amigos #armybts siempre pensando en mi México y en ustedes. Les dedico este video 💜💜💜. Si les gustó, déjenme un mensajito #hechoenmexico #armybts #marceloebrard

♬ sonido original – Marcelo Ebrard

Mexico’s ARMY Has Been Waiting a Long Time for This

BTS last visited Mexico in 2017. That’s nearly a decade — and the years since have included a pandemic, a hiatus, and all seven members completing South Korea’s mandatory military service, which kept the full group off the world stage for almost four years. Their return to the spotlight in March made this tour feel less like a concert announcement and more like a reunion.

Dancers were already bouncing to BTS tracks on Mexico City avenues days before the first show, pep rallies filling the streets with the kind of energy that’s hard to manufacture. And the passion isn’t limited to the youngest generation — parents have been cheering right alongside their kids.

The economic stakes are real too. Vicente Gutiérrez, president of Mexico City’s National Chamber of Commerce, Services and Tourism (Canaco CDMX), told Billboard Español that BTS’s three-night run is projected to generate approximately $107.5 million (1.861 billion pesos) for the capital, with nearly $88 million of that coming from ticket sales alone. “The visit of BTS is a major event for Mexico,” he said.

For Salinas and the millions of ARMYs who couldn’t get tickets, the balcony moment on Wednesday — Jin and j-hope, two of the seven members of RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, waving down at a sea of 50,000 people — was at least something. A glimpse. A promise of what’s coming.

“They’re going to fall in love with Mexico,” Salinas said. “BTS plus the Mexican ARMY is a formula that never fails.”

The post BTS Draw 50,000 Fans Outside Mexico’s National Palace appeared first on Cream.