• Netflix and AEG Presents have announced a KPop Demon Hunters global concert tour.
• The tour was revealed during Netflix’s Upfront presentation on May 13, 2026.
• No cities, dates, or performer details have been confirmed yet.
• A Bloomberg report suggested Netflix was considering virtual performers or holograms over live singers.
• Fans can join the waitlist now at the official tour site for updates.

It started with singalong screenings. Then EJAE, Audrey Nuna, and Rei Ami took their HUNTR/X songs to late-night television, New Year’s Rockin’ Eve, and finally the Oscars stage, where “Golden” made history as the first K-pop song to win an Academy Award. Now, Netflix is taking the whole thing on the road — sort of.

The streamer announced Wednesday during its Upfront presentation that it’s partnering with AEG Presents for a KPop Demon Hunters global concert tour, promising “a live experience that will bring elements of the two-time Oscar-winning film to life in spectacular ways.” Fans have been waiting for something like this ever since “Golden” spent eight weeks at No. 1 on the Billboard Hot 100 and 18 weeks atop the Billboard Global 200. The movie itself became Netflix’s most-watched film of all time, crossing 500 million global views since its July 2025 premiere.

The announcement is exciting. The details, however, are almost nonexistent.

What We Actually Know (and What We Don’t)

Netflix has confirmed the tour exists and that AEG Presents — the same company behind massive K-pop world tours for Blackpink, JENNIE, ATEEZ, ENHYPEN, G-Dragon, Le Sserafim, NCT 127, (G)I-DLE, Big Bang, and Tomorrow x Together — is the touring partner. That’s a serious pedigree. Beyond that? Cities, dates, and ticket on-sale information are all “still to come later this year.”

The bigger question hanging over everything is who, exactly, will be performing. Netflix hasn’t said a word about whether EJAE, Audrey Nuna, and Rei Ami — the singing voices behind HUNTR/X — will actually take the stage. Fans who’ve watched the trio perform “Golden” live over the past year would naturally assume they’re the headliners. But according to a Bloomberg report from March, when the tour was still in the planning stages, Netflix was actively considering “using only virtual performers, be they holograms or something else.” The report noted it was “unlikely the three women would perform at every stop.”

There’s real context behind that uncertainty. EJAE has spoken publicly about how physically demanding “Golden” is to sing. And the three women had never performed together before the film’s promotional run — this wasn’t a band with years of touring muscle behind them. Still, Bloomberg reported that talent agency WME has proposed an unofficial tour with the trio should they ultimately be left out of Netflix’s version. So one way or another, there’s a path to seeing them live.

What’s also notable: as a songwriter on “Golden” and other tracks from the film, EJAE will be getting paid regardless of how this shakes out. And directors Maggie Kang and Chris Appelhans — who recently signed a lucrative new multiyear deal with Netflix that includes the sequel — are expected to be consulted on the tour’s creative direction.

The Phenomenon Behind the Tour

To understand why Netflix is moving this fast, you have to look at just how thoroughly KPop Demon Hunters rewrote the record books. The fictional HUNTR/X became the first K-pop girl group to reach No. 1 on Billboard’s Hot 100. “Golden” became the first K-pop song to win both a Grammy and an Oscar. The film won Best Animated Feature at both the Golden Globes and the Academy Awards. It was the most-streamed movie title of all of 2025.

Billboard named EJAE, Audrey Nuna, and Rei Ami its 2026 Women of the Year at this year’s Billboard Women in Music. Accepting the honor, Nuna said onstage, “To receive this honor and represent a song in a film that affirms its notion that the world needs women to show up as their fullest, most whole selves… it’s rewarding beyond words.”

The film also resonated well beyond the traditional K-pop fanbase — skewing younger and broader than established acts like BTS, who are currently on their own massive world tour. That crossover appeal is a big part of what makes a global concert tour feel like such a natural next step, even if the execution is still being figured out.

A sequel is officially in development, with Kang and Appelhans signed on to write and direct. No release date has been announced yet, which means fans are staring down a long wait. This tour, whatever form it ultimately takes, is Netflix’s way of keeping that energy alive in the meantime.

For now, you can join the waitlist at the official tour site to be first in line when cities, dates, and tickets are finally revealed. Given how fast “Golden” broke every chart it touched, don’t expect those announcements to stay quiet for long.

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• KPop Demon Hunters has crossed 1 billion total viewing hours on Netflix, nearly one year after its debut
• The film has spent 46 consecutive weeks on Netflix’s Global Top 10, making it the most-watched movie in the platform’s history
• Directors Maggie Kang and Chris Appelhans are returning for a confirmed sequel at Sony Pictures Animation
• A wave of new merchandise, books, and collectibles is rolling out throughout 2026
• The franchise has expanded into Fortnite, McDonald’s collabs, Hasbro toys, LEGO, and American Girl dolls

KPop Demon Hunters just did something no movie on Netflix has ever done before. The Sony Pictures Animation film has officially crossed one billion total viewing hours on the platform — and it’s done it in under a year.

According to What’s On Netflix, the film has now spent 46 consecutive weeks on Netflix’s Global Top 10, making it the most-watched movie the streamer has ever had. It’s on pace to become the first film to hold a Top 10 spot for a full year straight — a record that felt unthinkable before this movie quietly snuck onto the platform and took over the world.

And that’s the thing about KPop Demon Hunters — it wasn’t a splashy theatrical release with months of buildup. It launched straight to streaming with almost no fanfare, and then word of mouth did everything. People watched it, loved it, told their friends, and watched it again. Being an animated musical practically built for rewatching didn’t hurt.

Directors Maggie Kang and Chris Appelhans spent nearly eight years developing the film, and Sony’s decision to go straight to Netflix turned out to be the best call anyone could have made. The K-pop world at the heart of the story tapped into a fanbase that already knows how to show up — hard — for the things they love. Combine that with a genuinely great soundtrack, and the film didn’t just find an audience. It built a movement.

The awards followed. KPop Demon Hunters took home Academy Awards for both the film and its standout single “Golden,” which also won a Grammy for Best Song Written for Visual Media. At this point, the accolades almost feel like a footnote to how deeply the movie has embedded itself in pop culture.

A Sequel Is Coming — and So Is a Whole Lot More

Kang and Appelhans are officially back for KPop Demon Hunters 2 at Sony Pictures Animation and Netflix. No release window has been set yet, and given that the first film took eight years to make, fans are mentally preparing for a wait. But with new songs, a new story, and the pressure of following one of the biggest animated films ever made, nobody’s rushing anyone.

In the meantime, 2026 is shaping up to be a very busy year for the franchise. A short film titled Debut: A Kpop Demon Hunters Story has been announced, though no release date has been given. Earlier this year, five shorts dropped as part of a McDonald’s collaboration tied to HUNTR/X and Saja Boys meals, complete with collectible trading cards and an exclusive HUNTR/X performance unlocked via QR code.

On the books front, fans have three new releases to look forward to. KPop Demon Hunters: The Official Deluxe Coloring Book drops July 14th — 40 pages of scenes from the film, including fan-favorite performances. The Art of KPop Demon Hunters: Platinum Edition arrives September 8th, billed as an authorized backstage tour packed with more than 500 pieces of concept art, in-progress stills, final designs, and creator commentary. Then on November 3rd, KPop Demon Hunters: The Official Screen Comic Boxed Set hits shelves — a two-volume, 700-plus-page graphic novel adaptation of the film that includes song lyrics from the soundtrack, two foldout posters, a holographic-foil slipcase, and foil-stamped covers.

The Merchandise Universe Is Enormous

If you’ve been waiting for the merch to catch up to the hype, it’s catching up fast. The clothing options alone are staggering — Old Navy has 24 different designs featuring HUNTR/X, the Saja Boys, Jinu, Rumi, and Derpy, while Target carries group designs including an HUNTR/X World Tour shirt. Zara has shirts, jackets, and kids’ wear, and Vans has an exclusive nine-design collection for those who want the look on their feet.

Hasbro is going big with a Nerf line of HUNTR/X role-play weapons — Rumi’s Four Tiger Sword, Zoey’s Spirit Blades, and Mira’s Curved Moon Sword — all slated for July, alongside HUNTR/X and Saja Boys electronic light sticks and KPop Furby Furblets in Derpy and Saja Boys versions. Mattel has 6-inch articulated action figures coming later this year, plus the already-sold-out HUNTR/X What It Sounds Like 3-Pack featuring Rumi, Mira, and Zoey from Mattel Creations. American Girl is releasing 18-inch versions of all three leads on November 27th.

The gaming world is in on it too. Netflix and Epic brought HUNTR/X and Saja Boys skins into Fortnite — already on their second wave — and the characters have appeared in Cookie Run: Kingdom. A KPop Demon Hunters Monopoly Deal is already out, with a full Monopoly board game coming in August and Ravensburger’s Labyrinth: Kpop Demon Hunters arriving in September. Funko Pop has had two waves of figures, covering the HUNTR/X trio in their main and Golden looks, the Saja Boys, Bobby, Derpy, and Sussie. And a LEGO collection has been teased for 2026 — the reveal showed Derpy knocking over a plant, which is honestly all anyone needed to see.

One billion hours. Forty-six weeks in the Top 10. An Oscar, a Grammy, a sequel in development, and a merchandise universe that’s just getting started. KPop Demon Hunters came out of nowhere and became everything — and the HUNTR/X era is nowhere close to over.

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