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03/11/2009 INDIA - Tata Motors is considering letting local garage owners assemble the world’s cheapest car and sell it under a brand of their own. More
Indian beer brand fires national passions in launch trials.
UTI Bank announced their re-branding as Axis Bank in a front-page splash on a leading tabloid which turned broadsheet for a day.
Pepsi create sculptures to encourage recycling in India.
Airtel gets its message right into the news story through close co-operation with media owners.
A branded radio competition offered listeners the chance to win increasing amounts of money.
The Singapore Tourism Board becomes a holiday destination for kids.
An Indian environmental trust generated massive publicity after hiring professional mourners to publicly bewail felled trees.
Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.
Olay launched a premium product in India with key endorsements from experts and celebrities.
Sugar Free proved it tasted as good as sugar by using live ants as unlikely brand ambassadors.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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