Insight
In a year with the World Cup in Brazil, the competition in the TV market was fiercer than ever. Samsung was in this battle with its line of TVs equipped with soccer feature, a button that makes the display, the sound and the games even more vibrant.
Strategy
Leo Burnett Tailor Made was tasked with promoting the new Samsung TV with soccer feature and show to as many people as possible that its main features provide the real emotion of the stadium for the games.
Execution
The agency created a video with two versions of the same soccer game - an interactive experience where the audience could switch between two perspectives of the game by clicking on one single button.
In the version with the feature switched on, the sound is more vibrant, the colours are more vivid, the fans more lively, everything is given more emotion. In the version with the feature deactivated, the sound is muffled, the colours are faded, the fans dispirited; everything is so “boring” that it’s actually funny.
Results
Besides the impact on the main blog and sites focused on innovations, technology, and sports, only three weeks into the release it exceeded the mark of 25 million views, with the two official formats of the film. More than a TV commercial, the video became pure entertainment, spontaneously shared through the social networks.