Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
BMW pulls an unheard of April Fools’ Day prank, offering a special gift to someone who was willing to risk looking like a fool.
Master Kong sends two characters – “Soup” and “Noodles” – on an endless journey through parodies of Chinese TV shows and films.
Melbourne Writers Festival develops an interactive geo-fiction app to turn Festival-goers into the hero of their own adventure stories.
Snickers offers free (but crazy) haircuts at the Hungry Barber hair salon in Tokyo.
Public Transport Victoria comes up with a simple and effective donation mechanism to help homeless youth charity Ladder.
MPA creates an online persona for a real-time response campaign on Australians’ social media activities.
Moltyfoam designs the world’s first billbed to give out of town labourers somewhere to sleep at night.
Domestic violence charity It’s Not OK inks an editorial partnership with a leading home magazine, but with a twist.
Rexona inserts itself into social conversation around the new Whatsapp “read messages” identifier, with dialogue in real-time.
Coca Cola creates an innovative space outside the Maracana stadium to make it relevant to all who were living the World Cup climate.
Yamaha teaches parents a lesson by reaching out to their children with a painted message of more than 500 unique helmets.
Old Spice takes on the personality of Mr. Wolf in a digital campaign to generate awareness of its new wild collection.
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