Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
The United Nations World Food Programme uses Zlatan Ibrahimović’s body as the main media to promote the fight against world hunger.
AIA encourages reserved Malaysians to open up and express their heartfelt sentiments - packaged as time capsules.
Old Spice rejigs its American Mom song with local comedy duo/YouTube stars, the Bondi Hipsters, to resonate with young Aussie guys.
Allianz hits the streets of France with a specially built outdoor sculpture to promote one of its services.
Cornetto launches a mobile campaign to inspire and engage teens to express their love through social channels.
McDonald’s brings back the love of the Monopoly game through a unique engagement experience.
Axe launches the Axe University, brought to life in the virtual mobile world.
Coca-Cola creates a campaign using lyrics on packaging to encourage social media sharing.
The7stars promotes Ed Sheeran’s ‘difficult second album’ with creative use of the colour green.
Audi targets consumers through their PC with a branded screensaver, distributed via a place/age/keyword targeting strategy.
The Philippine Department of Tourism creates a fun, adventure-filled cooking reality show to showcase the country as a travel and food destination.
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