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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • Gift Box

    • Salvation Army
    • China

    Salvation Army helps to make the act of donating easier by creating the ‘Gift Box’ idea.

    Rated 0 stars
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  • Anti Pre-Roll

    • Burger King
    • New Zealand

    Burger King makes 64 customised YouTube ads, with characters speaking directly to the viewer.

    Rated 0 stars
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  • Animal Strike

    • Paw Justice
    • New Zealand

    Paw Justice creates an animal strike, with the aim of blocking animal content in New Zealand for one day.

    Rated 0 stars
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  • Penny The Pirate

    • OPSM
    • Australia

    OPSM launches a free interactive children’s book and mobile app that screens a child’s sight without them knowing.

    Rated 0 stars
    Read more
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  • Hellmann's WhatsCook

    • Hellmann's Mayonnaise
    • Brazil

    Hellmann’s launches the first live recipe service via WhatsApp, connecting Brazilians with real chefs to teach them delicious recipes.

    Rated 0 stars
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  • Skylanders: The Little Kid That Did

    • Activision
    • Denmark

    Activision turns its harshest-critics into dragon slayers, by giving mums the chance to give the game to their kids before anyone else could buy it.

    Rated 0 stars
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  • The Legendary Posters

    • Heineken
    • Germany

    Heineken teams up with over 40 Legends from the worlds of sport, entertainment and art to create a series of extraordinary posters to support RWB.

    Rated 0 stars
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  • Reminder Mirror

    • ARS Humano
    • Dominican Republic

    ARS Humano designs a special mirror in store fitting rooms to remind women how important their breasts are.

    Rated 0 stars
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  • Hellmann's WhatsCook

    • Hellmann's Mayonnaise
    • Brazil

    Hellmann’s launches the first live recipe service via WhatsApp, connecting Brazilians with real chefs to teach them delicious recipes.

    Rated 0 stars
    Read more
  • LAN's photographer

    • LAN
    • Colombia

    LAN shows Colombians the beauty and experiences that can be had in their own country through the eyes of its fans via a Facebook app.

    Rated 0 stars
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  • Bubbaloo Bubble Tournament

    • Bubbaloo
    • Mexico

    Bubbaloo launches the Bubbaloo Bubble Tournament - a dynamic and interactive event enabling tweens to share the fun of making bubbles.

    Rated 0 stars
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  • Anchorman 2: Real-Time Bursts of Burgundy

    • Anchorman 2 (Movie)
    • Austria

    Paramount Pictures creates ‘real time’ news comments relevant to the launch timing through clever use of fortune-telling.

    Rated 0 stars
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  • South Africa
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