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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • Tui Cricket

    • Tui
    • New Zealand

    Tui Beer puts itself front and centre stage of NZ cricket by turning the fans into its very own media channel.

    Rated 0 stars
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  • Eyes on the Road

    • VW
    • China

    VW communicates the dangers of using your mobile while driving with a startling message delivered in a different and unexpected way.

    Rated 0 stars
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  • Banana Trophy

    • Dole
    • Japan

    Dole creates a memorable trophy for Tokyo Marathon participants printed in real-time with a personal message.

    Rated 0 stars
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  • Hello Boston, Hello Dubai, Hello Tomorrow

    • Emirates
    • USA

    Emirates Airline launches a new Boston route by aligning with what the city is most known for; education via innovation.

    Rated 0 stars
    Read more
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  • Hellmann's WhatsCook

    • Hellmann's Mayonnaise
    • Brazil

    Hellmann’s launches the first live recipe service via WhatsApp, connecting Brazilians with real chefs to teach them delicious recipes.

    Rated 0 stars
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  • Skylanders: The Little Kid That Did

    • Activision
    • Denmark

    Activision turns its harshest-critics into dragon slayers, by giving mums the chance to give the game to their kids before anyone else could buy it.

    Rated 0 stars
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  • The Legendary Posters

    • Heineken
    • Germany

    Heineken teams up with over 40 Legends from the worlds of sport, entertainment and art to create a series of extraordinary posters to support RWB.

    Rated 0 stars
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  • Reminder Mirror

    • ARS Humano
    • Dominican Republic

    ARS Humano designs a special mirror in store fitting rooms to remind women how important their breasts are.

    Rated 0 stars
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  • Hellmann's WhatsCook

    • Hellmann's Mayonnaise
    • Brazil

    Hellmann’s launches the first live recipe service via WhatsApp, connecting Brazilians with real chefs to teach them delicious recipes.

    Rated 0 stars
    Read more
  • LAN's photographer

    • LAN
    • Colombia

    LAN shows Colombians the beauty and experiences that can be had in their own country through the eyes of its fans via a Facebook app.

    Rated 0 stars
    Read more
  • Bubbaloo Bubble Tournament

    • Bubbaloo
    • Mexico

    Bubbaloo launches the Bubbaloo Bubble Tournament - a dynamic and interactive event enabling tweens to share the fun of making bubbles.

    Rated 0 stars
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  • Anchorman 2: Real-Time Bursts of Burgundy

    • Anchorman 2 (Movie)
    • Austria

    Paramount Pictures creates ‘real time’ news comments relevant to the launch timing through clever use of fortune-telling.

    Rated 0 stars
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  • India
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