Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Friskies asks pet owners to capture fascinating real life material of dogs/cats lives to reveal their secret, unknown habits.
Harman Germany uses an iconic and eye-catching figure – J-Man – and secret codes to show its JBL product as “trendy” and “exciting”.
Unilever creates ‘Be Beautiful’ – a platform where women can have relevant and customised conversations about their beauty needs.
Sprite unveils an exciting way to communicate its Sudden Refreshment message with a Splash Vending Machine experience.
Coca-Cola enhances a traditional outdoor media placement with a spectacle for happiness to spread across South Africa on Freedom Day.
Samsung sets up a virtual queue for the launch of the GS4, mobilising fans through social media.
MegaFon transforms the Olympic Pavilion into the world’s first large scale LEC kinetic façade for the best selfie ever.
Nivea creates a mobile app that works together with a bracelet to form a radar in order to prevent parents from losing their kids at the beach.
Samsung uses Malaysia's RED.fm to find the truest, bluest Chelsea fans and turns the radio station blue for one day.
Doritos creates an unforgettable summer experience by bringing The Doritos Mariachi Band to a major UK music festival.
Avon catches Chileans at transfer stations on the Subway to show them that a kiss can become the most beautiful piece of art.
Universal Music develops an innovative solution with Shazam that builds on the effective foundations of TV and radio.
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