Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Fanta makes gaming into an ongoing, unique, engaging brand platform to communicate its promise of “Play".
Nana uses powerful storytelling to enable young women in the Arab world to experience what it truly means to live fearless.
Chevrolet’s Silverado strikes a partnership with SALT to take #TruckerBurger’s into the desert for the annual Moreeb Dune Festival.
PAYTM uses a combination of Reminder ATL and Point-of-transaction BTL media to raise awareness and convert people to trial.
Pizza Hut excites its HK members (and their cameras) through a digital campaign centred on shrinking its food.
Big C creates the world’s first huggable media with an activation-led campaign amplified in the digital space.
Oreo partners with Alibaba Group in a campaign fusing e-commerce with experiential at key travel spots.
Qantas creates an eight part, 30min factual entertainment documentary that told the story of running the world’s safest airline.
Gillette creates the largest college outreach programme, offering 350,000 students career advice, grooming and interviewing tips.
Google integrates the ability to vote via the Google app into The Voice’s voting platform, in an Australian first.
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