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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

  • Family movie chronicle. Movie production done by cats & dogs

    • Friskies
    • Poland

    Friskies asks pet owners to capture fascinating real life material of dogs/cats lives to reveal their secret, unknown habits.

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  • Find the J-Man

    • JBL
    • Germany

    Harman Germany uses an iconic and eye-catching figure – J-Man – and secret codes to show its JBL product as “trendy” and “exciting”.

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  • Be Beautiful

    • Ponds
    • India

    Unilever creates ‘Be Beautiful’ – a platform where women can have relevant and customised conversations about their beauty needs.

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  • SPRITE Sudden Refreshment Campaign

    • Sprite
    • Japan

    Sprite unveils an exciting way to communicate its Sudden Refreshment message with a Splash Vending Machine experience.

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  • Frito-Lay
  • USA
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