Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Halonix positions itself as a socially responsible brand by repurposing its outdoor advertising to transform into street lights at night.
Australia Post combines tradition (the humble stamp) with technology (QR code) in the world’s first Video Stamp.
Steinlager turns beer into a social game for fans through the label on its bottles.
SKY TV promotes the fourth season premiere of Game of Thrones in NZ with a 7m statue of King Joffrey, brought down via a hashtag-activated winch.
Activision turns its harshest-critics into dragon slayers, by giving mums the chance to give the game to their kids before anyone else could buy it.
Burger King makes 64 customised YouTube ads, with characters speaking directly to the viewer.
Banco Popular de Peurto gives Puerto Ricans the space to grow, literally, by investing in customers’ talent and rewarding them.
Fanta attracts tweens to Fanta Play by targeting fun digital destinations with an ERROR 404 message.
Club Colombia encourages consumers to rewrite the current history of Colombia in just four days, via Twitter.
Casa Caleb raises funding for its senior citizens by creating a unique font, that turned their handwriting into typography named after them.
Coca-Cola partners with Azteca in Mexico to amplify the FIFA™ World Cup Trophy Tour and beyond.
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