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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • Fish don't get wet

    • Invest for Children Foundation
    • Spain

    French optical retailer Alain Affelou raises awareness of Downs Syndrome and vision problems by making children stars of an educational DVD.

    Rated 0 stars
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  • Waterstones - The Book That Made Me

    • Waterstone's
    • UK

    Waterstones uses star names to talk about the books that changed their lives and encourages the public to do the same.

    Rated 0 stars
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  • A gamble worth millions

    • Basil Hayden’s Bourbon
    • USA

    Jim Beams holds a live poker party to show cynical distributors how powerful social media can be to develop buzz around Basil Hayden’s Bourbon.

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  • Channelling The Character

    • Bad Grandpa (Movie)
    • Australia

    To promote 'Bad Grandpa', Paramount Pictures heads to the home of one-liners - Twitter - to tell jokes.

    Rated 0 stars
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  • Dads Deserve Better

    • Johnnie Walker
    • Chile

    Diageo positions Johnnie Walker and Buchanan’s as a thoughtful gift for Chilean dads on Father's Day with a personalised video.

    Rated 0 stars
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  • Pamilya OnGuard

    • Safeguard
    • Philippines

    Safeguard uses daily bulletins to highlight key breaking news stories in an effort to get back to the top of mum's shopping list.

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  • A Crazy Dane Rapping in Finnish

    • Kickers Crisps
    • Finland

    In an attempt to break into the snack brand market, Kickers Crisps are revived using a unique marketing campaign.

    Rated 0 stars
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  • How a $3 shampoo became synonymous with Hijab fashion

    • SunSilk
    • Malaysia

    Sunsilk engages the ‘Hijab Fashion’ territory with three branded content series, as part of an integrated campaign.

    Rated 0 stars
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