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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • Old Spice Bloqueo

    • Old Spice
    • Peru

    Old Spice partners with a soccer influencer to bring to life its Terry Crew's campaign on social media.

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  • Dream Goal

    • Budweiser
    • UK

    Budweiser gives amateur player’s spectacular goals a BIG platform through media: 'Budweiser Dream Goal' on Sky Sports.

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  • Watch it: The classic Disney villains have evil kids!

    • Disney Channel

    The Disney Channel creates the ‘Friend a Villain Kid’ content engagement strategy, enabling tweens to binge on the content and characters they liked, how they liked.

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  • Call of Duty – Sharecasting

    • Call of Duty

    Call of Duty creates a strategic platform called ‘SHARECASTING’, based on the concept that all consumers are the journalists.

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  • Straight Outta

    • Beats by Dr Dre
    • USA

    Beats by Dre starts a global movement, with help from over 100 influencers, to celebrate hometown pride.

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  • Virtually Dead

    • HTC Vive
    • France

    HTC combines VR technology with bespoke content to create a once in a lifetime apocalyptic experience for its new product launch.

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  • Humans

    • Channel 4
    • UK

    Channel 4 combines TV, outdoor and digital to give the impression that household robots were available for purchase.

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  • The Super Bowl Dunk

    • Gatorade
    • USA

    Gatorade creates an AR experience leveraging Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.

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  • Life Saving Stickers

    • Australian Road Safety Foundation
    • Australia

    The Australian Road Safety Foundation finds an untapped media opportunity to turn ordinary rubbish bins into lifesaving billboards.

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  • Le Bon

    • Lidl
    • Sweden

    Lidl hi-jacks the Nobel banquet to convince sceptic Swedes of the quality of its discount food.

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  • The Dilemma

    • Heineken
    • Italy

    Heineken plays a prank on an unsuspecting football fan to emphasise the importance of watching football with friends.

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  • Songs of Violence

    • Estadao Digital
    • Brazil

    Estadao Digital uses data in a creative way, partnering with Shazam to identify and target specific content about domestic abuse.

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