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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • Halonix Safer City Project

    • Halonix
    • India

    Halonix positions itself as a socially responsible brand by repurposing its outdoor advertising to transform into street lights at night.

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  • Video Stamp

    Australia Post combines tradition (the humble stamp) with technology (QR code) in the world’s first Video Stamp.

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  • Change the bottle, Change the game

    • Steinlager
    • New Zealand

    Steinlager turns beer into a social game for fans through the label on its bottles.

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  • Bring Down The King

    • Sky
    • New Zealand

    SKY TV promotes the fourth season premiere of Game of Thrones in NZ with a 7m statue of King Joffrey, brought down via a hashtag-activated winch.

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  • Skylanders: The Little Kid That Did

    • Activision
    • Denmark

    Activision turns its harshest-critics into dragon slayers, by giving mums the chance to give the game to their kids before anyone else could buy it.

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  • Anti Pre-Roll

    • Burger King
    • New Zealand

    Burger King makes 64 customised YouTube ads, with characters speaking directly to the viewer.

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  • My Bank, My Space

    • Banco popular de Puerto
    • Puerto Rico

    Banco Popular de Peurto gives Puerto Ricans the space to grow, literally, by investing in customers’ talent and rewarding them.

    Rated 0 stars
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  • ERROR 404

    • Fanta
    • Mexico

    Fanta attracts tweens to Fanta Play by targeting fun digital destinations with an ERROR 404 message.

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