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Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Rin creates a newspaper print ad using UV Active Ink which, when exposed to sunlight, displayed ‘hidden’ germs.
Flixonase partners with the Moji Weather app for a contextual ad campaign that reacted to current allergen levels in real-time.
Shell Advance uses an influencer to localise the “Outride Anything” concept to create relatable context for the Thai rider.
Optus partners with Spotify to build out a digital campaign focusing on behaviours of the top music-loving suburbs around the country.
Maggi links with Malaysian culinary TV platform during Ramadan to promote its latest seasoning product amongst mums.
Fair & Lovely stitches together a mother-daughter campaign using TV, print and digital to better engage its two core target audiences.
Macleans partners with The Wiggles to create a new oral health care dance craze via an educational music video featuring Captain Macleans.
Vicks uses 70+ media to provoke young Indians to appreciate those who provide the “touch of care” in other’s lives and do the same themselves.
Maybelline creates an exclusive lipstick shade endorsed by its brand ambassador William Chan to get closer to his “queens”.
Uniqlo combines both offline and online purchase data to identify multiple methods to bring its Alibaba shoppers to offline stores.
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