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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • Sky Ride

    • Sky
    • UK

    Sky closes down Britain’s busiest cities so that families can get on their bicycles and participate in ‘Sky Ride’.

    Rated 0 stars
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  • Sainsbury’s - An authentic Polish Christmas in the UK

    • Sainsburys
    • UK

    Sainsbury’s cements its role as a home of quality, affordable Polish food with a cross-channel campaign spanning print, radio and digital.

    Rated 0 stars
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  • Coke Cheers

    • Coca Cola
    • Taiwan

    Coca Cola redefines the happy ‘drink-clinking’ ritual for Taiwan’s cool crowd of young workers with the “Coke Cheers” mobile experience.

    Rated 0 stars
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  • Feel Wimbledon

    • Jaguar Land Rover
    • UK

    Jaguar Land Rover brings a new sensory experience of Wimbledon to life, using mobile technology.

    Rated 0 stars
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  • Newcastle Band of Brands

    • Newcastle Brown Ale
    • USA

    Newcastle Brown Ale releases the most brand-packed, fiscally responsible ad featuring 38 brands in 60 seconds.

    Rated 0 stars
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  • Coke Cheers

    • Coca Cola
    • Taiwan

    Coca Cola redefines the happy ‘drink-clinking’ ritual for Taiwan’s cool crowd of young workers with the “Coke Cheers” mobile experience.

    Rated 0 stars
    Read more
  • Rugby World Cup 2015

    • MasterCard

    MasterCard utilises Ad-Sync technology to push out desktop and mobile advertising in unison to its Rugby World Cup TVC.

    Rated 0 stars
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  • Challenging Category Benchmarks the Pepsi Way

    • Pepsi
    • China

    Pepsi brings the spirit of the Pepsi challenge alive via a new variety show format to resonate with Chinese millennials.

    Rated 0 stars
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  • Old Rivals

    • Coca Cola
    • Saudi Arabia

    Coca Cola brings together two old football rivals in a shareable video to communicate an inclusive message about football.

    Rated 0 stars
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  • #BacktoLife with Panadol Cold + Flu

    • Panadol
    • Lebanon

    Panadol uses real-time social listening to reward Twitter users suffering from the flu.

    Rated 0 stars
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  • Johnson's Baby Bath Time Song

    • Johnson's Baby
    • United Arab Emirates

    Johnson’s Baby uses Shazam and YouTube to increase brand loyalty with mothers across MENA.

    Rated 0 stars
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  • Hindihasha

    • Freska
    • Egypt

    Freska lets fans come up with their own Hindi-hasha stories to make an Indian movie.

    Rated 0 stars
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  • UK
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