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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • World Food Programme - 805 million names

    • United Nations

    The United Nations World Food Programme uses Zlatan Ibrahimović’s body as the main media to promote the fight against world hunger.

    Rated 0 stars
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  • Letters for the Future

    • AIA Insurance
    • Malaysia

    AIA encourages reserved Malaysians to open up and express their heartfelt sentiments - packaged as time capsules.

    Rated 0 stars
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  • The Man Song

    • Old Spice
    • Australia

    Old Spice rejigs its American Mom song with local comedy duo/YouTube stars, the Bondi Hipsters, to resonate with young Aussie guys.

    Rated 0 stars
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  • Car Swap

    • Allianz
    • France

    Allianz hits the streets of France with a specially built outdoor sculpture to promote one of its services.

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  • Ed Sheeran ‘X’ launch

    • Ed Sheeran/Atlantic Records
    • UK

    The7stars promotes Ed Sheeran’s ‘difficult second album’ with creative use of the colour green.

    Rated 0 stars
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  • Lyric Coke

    • Coca Cola
    • China

    Coca-Cola creates a campaign using lyrics on packaging to encourage social media sharing.

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  • Quattro Screensaver

    • Audi
    • South Africa

    Audi targets consumers through their PC with a branded screensaver, distributed via a place/age/keyword targeting strategy.

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  • Food Tourism

    • The Philippine Department of Tourism
    • Philippines

    The Philippine Department of Tourism creates a fun, adventure-filled cooking reality show to showcase the country as a travel and food destination.

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