Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Boy band One Direction rides on the popularity of mobile chat applications - like Kik - breaking new ground in promoting a new album.
ANZ Bank draws together tennis and banking using the power of story-telling, to increase awareness of ANZ’s sponsorship of the Australian Open
Macy's directly engages with target audience and reinforces its brand presence through a multi platform music competition
Nescafé Dolce Gusto introduces a USP that brings its sales to the boil.
Diageo positions Johnnie Walker and Buchanan’s as a thoughtful gift for Chilean dads on Father's Day with a personalised video.
Safeguard uses daily bulletins to highlight key breaking news stories in an effort to get back to the top of mum's shopping list.
Bird’s Nest uses radio to empower children to share their love with their mum on Mother’s Day through a new love language – words.
In an attempt to break into the snack brand market, Kickers Crisps are revived using a unique marketing campaign.
South African Tourism embarks on an unbranded social media campaign to lure ‘Wanderlusters’ from Australia to visit and check off their bucket list.
Wyeth Materna brings Hong Kong couples together and creates a centralised knowledge platform for a community of “parents-to-be”.
Brilliance uses rich media banners to pull in reviews from Facebook fans in real-time to give the impression of a ‘live’ conversation.
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