Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Loctite Super Bonder attaches different ceramic figures to newspapers in a clever sampling strategy.
Airbnb develops an idea that blurred the lines between marketing & business to create a historic moment in Cuba.
Peruvian Red Cross uses the simple act of hashtagging to increase its volunteer database by 1,800%.
Gatorade creates an AR experience leveraging Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.
MasterCard utilises Ad-Sync technology to push out desktop and mobile advertising in unison to its Rugby World Cup TVC.
Beats by Dre starts a global movement, with help from over 100 influencers, to celebrate hometown pride.
Pepsi brings the spirit of the Pepsi challenge alive via a new variety show format to resonate with Chinese millennials.
Coca Cola redefines the happy ‘drink-clinking’ ritual for Taiwan’s cool crowd of young workers with the “Coke Cheers” mobile experience.
Sport Chek develops a creative and content strategy based on the unique basketball identities of individual neighbourhoods in Toronto.
KFC creates the #littlemoneybigfun movement, an affordable alternative to the #richkidsofinstagram.
Maltin Power creates the “Biciclaje” programme, in which students returned empty PET bottles to be recycled into bicycles.
Very.co.uk creates a fully shoppable music video, using one of the most iconic sounds of summer.
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