Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Pepsi brings the spirit of the Pepsi challenge alive via a new variety show format to resonate with Chinese millennials.
City Centre Deira/Mirdif takes the focus away from children’s disabilities to focus on their “superpowers” in a fun, tangible manner.
Samsung builds a custom, self-service platform using target data and geo-location data to reach its target when near an authorised retailer.
RAM 700 buys TV and OOH media programmatically, fully based on data.
Head & Shoulders leverages a national preoccupation with cleanliness as the perfect analogy for the search for flakes of dandruff.
British supermarket retailer Sainsbury's helps to bring families together to share the joy of reading.
Chevrolet uses a strategically timed media placement to reach its target during the Super Bowl by faking a blackout.
Dove re-ignites its mission of promoting positive self-esteem, but in the most relevant space, before, during and after the Oscars.
Maxis turns the mobile phone from a distraction into an idea that made a difference on Malaysian roads.
Delta Faucet sets a Guinness Book of World Record for “Most People Showering Simultaneously” thanks to a clever outdoor installation.
Anwaltliche Beratung plants a unique YouTube video into eBay auctions, sparking public attention about prenuptial agreements.
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