Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
French optical retailer Alain Affelou raises awareness of Downs Syndrome and vision problems by making children stars of an educational DVD.
Waterstones uses star names to talk about the books that changed their lives and encourages the public to do the same.
Jim Beams holds a live poker party to show cynical distributors how powerful social media can be to develop buzz around Basil Hayden’s Bourbon.
To promote 'Bad Grandpa', Paramount Pictures heads to the home of one-liners - Twitter - to tell jokes.
Diageo positions Johnnie Walker and Buchanan’s as a thoughtful gift for Chilean dads on Father's Day with a personalised video.
Safeguard uses daily bulletins to highlight key breaking news stories in an effort to get back to the top of mum's shopping list.
In an attempt to break into the snack brand market, Kickers Crisps are revived using a unique marketing campaign.
Sunsilk engages the ‘Hijab Fashion’ territory with three branded content series, as part of an integrated campaign.
Colgate-Palmolive’s Optic White takes teeth whitening and makes it part of Australian pop culture.
VW positions the Beetle as the fun machine, an icon from the past bringing the good times back to life, to make it more 'manly'.
Lipton Ice Tea uses the most viral and impactful channel, the photograph, to facilitate and amplify unmissable summer experiences.
Femina India gives birth to India’s first fully crowd-sourced magazine issue, aptly titled ‘Made by You’.
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