Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Sony Pictures is tasked with getting local girls to associate with the star of its new movie, Carrie, overcoming the unpopularity of overseas horror movies in Japan.
BMW creates a ground-breaking marketing solution by making app users the star of a science-fiction film.
Carefree takes to the washrooms of shopping malls to talk to women about what is largely a taboo subject - feminine hygiene.
In an attempt to break into the snack brand market, Kickers Crisps are revived using a unique marketing campaign.
Oreo brings Chinese parents closer to their children through homemade videos about family love on Youku.
Meat and Livestock Australia creates nationwide paranoia that something terribly un-Australian is taking over with the Lambnesia epidemic.
First Great Western brings a little bit of Christmas magic to rail passengers in the UK.
Skoda lets drivers enjoy a game of cricket with a few drinks by offering up a good, old-fashioned chauffeur.
Head & Shoulders plays on the concept of feeling “fresh” and what it means to a man to engage its target in LatAm.
Mega Sardines gets the nation hooked by making a song and dance out of a ring-pull.
Visa wins over Olympic fans in Mexico with viral content urging them to support their athletes.
Glad creates a multi-channel platform for consumers to celebrate the goodness of homemade food.
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