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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • Breaking News

    • Loctite Super Bonder
    • Guatemala

    Loctite Super Bonder attaches different ceramic figures to newspapers in a clever sampling strategy.

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  • No Borders

    • Airbnb
    • Cuba

    Airbnb develops an idea that blurred the lines between marketing & business to create a historic moment in Cuba.

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  • Hashtags for Life

    • Peruvian Red Cross
    • Peru

    Peruvian Red Cross uses the simple act of hashtagging to increase its volunteer database by 1,800%.

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  • The Super Bowl Dunk

    • Gatorade
    • USA

    Gatorade creates an AR experience leveraging Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.

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  • Rugby World Cup 2015

    • MasterCard

    MasterCard utilises Ad-Sync technology to push out desktop and mobile advertising in unison to its Rugby World Cup TVC.

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  • Straight Outta

    • Beats by Dr Dre
    • USA

    Beats by Dre starts a global movement, with help from over 100 influencers, to celebrate hometown pride.

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  • Challenging Category Benchmarks the Pepsi Way

    • Pepsi
    • China

    Pepsi brings the spirit of the Pepsi challenge alive via a new variety show format to resonate with Chinese millennials.

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  • Coke Cheers

    • Coca Cola
    • Taiwan

    Coca Cola redefines the happy ‘drink-clinking’ ritual for Taiwan’s cool crowd of young workers with the “Coke Cheers” mobile experience.

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  • USA
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