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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • Don’t Label

    • Fair Welcome
    • Denmark

    NGO Fair Welcome creates an online browser plugin that turns discriminating words found in the media into impartial ones.

    Rated 0 stars
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  • Skittles Holiday Pawn Shop

    • Skittles
    • Canada

    Skittles creates a holiday-themed twist on the classic North American pawn shop but one where the currency was Skittles.

    Rated 0 stars
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  • This Girl Can

    • Sport England
    • UK

    Sport England encourages women to start exercising with an empowering campaign spanning multi-media.

    Rated 0 stars
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  • Behind the Science

    • University of Antwerp
    • Belgium

    University of Antwerp turns a recruitment campaign into a National Geographic TV series.

    Rated 0 stars
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  • Project Literacy

    • Pearson

    Pearson aims to tackle the global illiteracy crisis with a campaign spanning film, social, print and digital.

    Rated 0 stars
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  • Manboobs

    • Macma
    • Argentina

    Breast cancer charity Macma defies social media censorship rules by using 'man boobs' in a self-examination video.

    Rated 0 stars
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  • Justino

    • Loterias y Apuestas del Estado
    • Spain

    Loterias y Apuestas del Estado combines video and social to build hype for Christmas lottery draw.

    Rated 0 stars
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  • #GlowMoment

    • Cadbury
    • India

    Cadbury taps audiences' emotions via an integrated personalised social video marketing campaign.

    Rated 0 stars
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  • Donate the Bars

    • Atados
    • Brazil

    Atados turns millions of YouTube’s black bars around vertical videos into ad space for charities.

    Rated 0 stars
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  • #DadDo

    • Pantene
    • USA

    Pantene teams up with some of the toughest dads in the NFL for a series of Dad-Do videos.

    Rated 0 stars
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  • Help Kenya not Kanye

    • Crowdrise
    • USA

    Crowdrise and Alma team up for a website to shift conversation from Kanye's debt to opportunities to do good in Kenya.

    Rated 0 stars
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  • Play my Tweet

    • Foot Locker
    • USA

    Foot Locker invites fans to tweet requests for NBA player James Harden to perform based on whether he shoots or misses a shot.

    Rated 0 stars
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