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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

Case Study Library

Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

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  • KILOMETROS DE HISTORIAS

    • Goodyear

    Goodyear teams up with History Channel for a multi-platform campaign to establish an emotional link with consumers.

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  • Dove Dana

    • Dove
    • Mexico

    Dove brings to life an initiative to inspire and motivate girls to strengthen their self-esteem through educational programmes and activities.

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  • Human Domestic Slaves

    • Global Infancia
    • Paraguay

    Global Infancia develops drama workshops and a radio soap opera to highlight the issue of domestic worker children in Paraguay.

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  • Check In

    • Visa

    Visa launches a travel TV show highlighting destinations chosen by its social media community.

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  • Vodafone Firsts – From Known to Loved

    • Vodafone
    • Germany

    Vodafone humanises its brand by supporting extraordinary people with extraordinary ambitions to make their Firsts happen.

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  • #ShareTheSofa

    • Heineken
    • Argentina

    Heineken launches the first ever real-time football show designed for the second screen.

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  • Welcome to the new age Bentley

    • Bentley
    • China

    Bentley steers away from niche, classic car magazines and partners with a powerful, young consumer brand GQ.

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  • Gillette Sensitive Challenge

    • Gillette
    • Czech Republic

    Gillette conveys a “sensitive” message via regionally relevant content, combined with experiential opportunities to try its product.

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  • #ShareTheSofa

    • Heineken
    • Argentina

    Heineken launches the first ever real-time football show designed for the second screen.

    Rated 0 stars
    Read more
  • #ADAM

    • Vauxhall
    • Germany

    Vauxhall creates big noise around a new footballer named Adam. The twist? Adam wasn’t a footballer – he was a car.

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  • Land of Quattro

    • Audi

    Audi says ‘your own country is perfect’ and positions Audi Quattro as the perfect car to help discover more about it.

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  • Brazuca Launch

    • Adidas

    Adidas delivers its most innovative and commercially successful World Cup ball launch in history via a global real-time digital experience.

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