Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.
Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.
Ciel seeks to make Mexico a better place through ‘Planeta de Ideas’ - a five-part TV series.
Aguas de Choloma encourages change through a non-traditional method, with a basic installation that sends sound messages through water pipes.
Acuvue ends "bad calls" by giving free visual tests and contact lenses to the National Basketball League referees.
Cloralex helps clean up Mexico with the “Limpiómetro” - a huge mobile trashcan with a basketball basket on top, inviting everyone to collectively score points by throwing trash in the right place.
Quaker Oats creates fake ads for “The Yellowstone Diet”, challenging the negative trend in body consciousness in an entertaining and irreverent tone of voice.
Vodafone humanises its brand by supporting extraordinary people with extraordinary ambitions to make their Firsts happen.
Heineken launches the first ever real-time football show designed for the second screen.
Bentley steers away from niche, classic car magazines and partners with a powerful, young consumer brand GQ.
Kit-Kat develops an entertaining comedy series to give Arab consumers the much needed breaks that the brand has always stood for.
McDonald’s changes its Fry Boxes in an effort to bring its global sponsorship of the FIFA World Cup 2014 to life.
Samsung gives 16 people the chance to feel what it’s like to experience “reality” through a real-time survival competition.
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