For the full list of winners and shortlisted entrants visit The Festival of Media Asia 2013
Best Engagement Strategy
Nike l Australia
Nike organises a night race for women in Australia to reach out to a female target group.
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Best Entertainment Platform
Snickers l Australia
Snickers makes its global campaign relevant in a local market while providing comical relief.
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Best Contribution to a Campaign by a Media Owner
Axe l India
Axe Shower Gel ties up with MTV in order to launch in a market not terribly familiar with the concept of shower gels.
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Best Digitally Integrated Campaign
No winner was selected for this campaign.
Best Event/Experiential Campaign
Kissan l India
Ketchup brand Kissan reignites interest in their heritage brand by going back to its origins.
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Best In-store Activation
Nestle Omega Plus l Malaysia
Nestle Omega Plus plays the Good Samaritan helping Malaysians take cholesterol checks while shopping.
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Best Social Media Strategy
Coca Cola l Australia
This Coca-Cola campaign allowed consumers to personalise their own cans and share a coke with friends through the use of digital, outdoor, on-pack and traditional media.
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Best Targeted Campaign
IBM l Singapore
IBM leverages LinkedIn to make its social media presence felt and to increase conversations with its target group.
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Best Use of Content
Mentos l Singapore
Mentos makes procreation its primary message on Singapore's National Day.
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The Creative Use of Media Award
Coca Cola l Thailand
Coca-Cola brings happiness back to the land of smiles.
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The Effectiveness Award
Slice l India
Slice increases frequency of consumption through the one device Indian youth are addicted to - their mobile phones.
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The Public Service Award
Coca Cola l Thailand
Coca-Cola brings happiness back to the land of smiles.
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Best Use of Mobile
Wheel l India
Wheel reaches out to the rural population in India through the 'missed call' concept.
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Best Communications Strategy
McDonald's l Australia
McDonald's comes up with the world’s first independently produced McDonald’s documentary in Australia to change perceptions about the brand.
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Campaign of the Year
Coca Cola l Thailand
Coca-Cola brings happiness back to the land of smiles.
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